THE ARTIST | TYRON WOODLEY
This month's cover is 5X UFC Welterweight Champion Tyron Woodley. With an impressive career, we delve into this athlete and artist who got his start wrestling and went on to continue in this sport at the University of Missouri and are a 2x All-American and Big 12 Conference Champion. In addition to the impact that he has created in MMA, he is also an analyst. When he is not in or talking about the Octagon, Tyron has acted in a number of films and movies including Straight Outta Compton, Kickboxer: Vengence and Hawaii Five-0. He has also been involved in stunts in Olympus Has Fallen, Once Upon a Time in Venice and has trained actors such as Denzel Washington in The Equalizer 2.
We talk with him about he got into MMA, his passion for it, his creativity in entertainment, the music industry and more.
ATHLEISURE MAG: My favorite sport is boxing and through that it brought me to enjoying MMA as well. I’ve been a fan of yours for a number of years. What was the moment when you realized that you wanted to be an athlete as I know that in highschool you played football as well as wrestled. What initially drew you to wrestling as you were NCAA Division I collegiate wrestler at the University of Missouri and are a 2X All-American and Big 12 Conference Champion.
TYRON WOODLEY: I mean, just as a kid, I started off just being outside and in a regular neighborhood to play. We didn’t have a ton of funds to go on a billion vacations and trips and all those extracurricular activities and things. So it came down to racing people in the streets first, who was the fastest and who could do the most push-ups. Naturally, when it came to wrestling, I kind of gravitated towards sports that were more economical. For wrestling, you don’t need a lot of stuff for that. It’s very affordable, so I kind of started to do that and I didn’t even notice that I was doing that. I also just enjoy the difficulty of doing stuff and I don’t even know why. Especially growing up as a kid, if there was something that was difficult that I could do, it made me feel a certain kind of way and I liked it.
That’s kind of the journey that I have been towards - I don’t want to say the impossible because other people have done it, but the things that seem to be very difficult and people veer away from it, I go straight to it.
AM: So how did being a wrestler eventually merge to you focusing on being a Mixed Martial Artist?
TW: I mean when I was wrestling, I was doing that and I was also trying to out amateur MMA just to see if I liked it. I’ve always wanted to box, but I felt as if at 23 years old, which was the age that I graduated from college, I felt that I was too old to start boxing. At that age, most people that are successful have started since they were 18 or 19 years old. I felt that with Mixed Martial Arts, I could punch, wrestle and do a couple of other things too. I was giving it a try but what really crossed me over the edge was that I was the #1 wrestling coach for the top fighters. Everybody that had a big fight against wrestlers – The Ultimate Fighter show 1, 2 and 3 and really it brought a shit load of Division 1 level wrestlers into MMA Rashad Evans, Gray Maynard, Josh Koscheck – all of these different guys you’ve seen from that show. The mindset of a wrestler amongst any other martial arts was just so different – it was really kind of meat head and really a bar that was set that nobody had really done to get there. With that mindset, they became really good MMA fighters because of drilling – we drill so many moves thousands of times. We’ll do the same leg and then we’ll do a variation of it and based on his defense we do this and if he does that then we’ll do this. It made it easier because it was a mindset that we use anyway. It’s one of the few sports where we had to cut weight year around which got us ready for MMA and it was natural as I was already doing those things.
AM: When you say MMA, what disciplines are involved in that when you’re fighting and what are you looking to add to your skillset in your journey?
TW: For MMA, Mixed Martial Arts, it’s really any form of martial art excluding fish hooks, head butts, striking of the groin, kicking someone when they’re down. Outside of that, karate, judo, wrestling, jiu-jitsu, boxing, Muay Thai, kickboxing – every form of striking, every form of grappling, Sambo – all these different things, there are different places where you can use them in the Octagon. There’s a lot of Greco-Roman wrestling in judo when you’re against the cage in the area that we call “the clinch” – striking out in the open and now you don’t have to just punch – you can punch, kick, slip, roll, knee, elbow – you can pretty much use your entire body minus your forehead to fight.
You have to be up to date on what’s the new techniques, what the new training camps are learning so you know how to prepare, who you’re going against and what they bring to the table. So I just looked at my wrestling background and said, “hey, I’m going to be able to take most of these guys down,” because I’m the head coach of most of the guys that are trying to stop from being taken down. If I spend 85% of my time on striking and you can’t out strike me and you’re supposed to be a striker and you can’t out wrestle me and I can get up and be in good shape, you’re going to have a hard time defeating me. That was my formula for many, many years and it was proven, because I didn’t lose a round and I hardly lost any minutes in any round. It’s basically a game plan that I ended up using and it worked out.
AM: For those that are not familiar, what are the rules of the sport and how is someone designated the winner?
TW: The rule of the sport is that you start to fight on your feet and usually both of the fighters are in their corner and from that position, the referee will tell them that they are ready to fight. Basically, they’ll say, “let’s get it cracking, you guys get it on,” or whatever they say. These referees ref so many fights that they start having a familiar face and people are starting to associate them with their ad lib to start the fight.
You start on your feet and what you see first is mostly striking because that’s what people do when they’re on their feet - punching, kicking, knee and elbow. But anytime people get close enough, it’s allowed to grab the person, slam them down, grapple them, cement a few arm locks, chokes, pressure points or utilize your elbows. You can put somebody in a move that causes someone to submit which means that they don’t want to do that move anymore and they can’t get out of it and they submit to you or give up.
Then there’s scoring. The judges are looking throughout the rounds because sometimes it’s not finished by submission, a knockout or disqualification – they’re looking at who is the aggressor, who’s landing power; who’s persistent, who’s pressing the pace – from there, they will deem who they have seen from that round. Who won that round and then who won the next round – they look at all the rounds and add it up to decide who actually won the fight. It’s kind of confusing because the sport hit by storm and many people were not ready for it. You have to remember that there isn’t a MMA judge! It’s really a boxing commission that are judging these fights. When you look at it that way, some boxing commissioners aren’t even familiar with what they are even looking at because they are not familiar with martial arts. They don’t understand that if I’m a D1 wrestler and I’m All American and a striker and you hook me down, I would weight that more as a bigger deal than if I have to take him down. So that’s the way how I feel that it should be judged, but I’m not trying to be the judge and the fighter at the same time. I just have to let it go as it goes.
AM: That’s an interesting point that you made as I wasn’t thinking about that. Is it difficult for you knowing that as you’re going in that there are judges that aren’t into the details of your sport, but they are literally judging what you’re doing?
TW: Yeah I mean, it’s difficult, but like I told you before, I have been blessed to have some good friends. Lin Oeding (Reacher, Cobra Kai, Warrior), a fighting/stunt coordinator/performer and who is a director now, he kind of gave me his mindset because he’s good at analyzing issues that come up with good solutions. He said, “Tyron, if you train this way (in the formula that I told you), you’re going to be hard to beat.” Luckily for me, even though my background was grappling, wrestling, jiu-jitsu and the last thing that I started to do was striking, I was one of the best strikers and one of the most explosive strikers. I would use the fact that people were so scared of my ability to take them down - that it actually made them tense up a little bit. Then I would be able to sneak in and make it look like I was going to be able to take a shot when they responded to do that by lowering their hands or getting intimidated, then I would just come up and punch them in the face.
AM: You began your career in Strikeforce and you’re a 5 X UFC Welterweight Champion, can you talk about what it means to have such an amazing career of 19 wins you only have 7 losses and a draw – it’s great stats.
TW: For me, it was always to try to be the best. Everybody else wanted to participate or to just get to the UFC or to win a title. Because, when you win a title, no one can ever say that you’re not a champion – you’re a champion. But my goal wasn’t just to win 1 title, it was to be the best. By definition, the best is somebody that gets a title and defends it multiple times and makes it very difficult to be beaten and that was my motivation. I accomplished that and obviously, life has highs and lows sometimes you don’t understand how things go, but it’s not really for us to understand. I just use it as a learning curve to keep getting better and to create my legacy.
AM: What is a normal week like for you when you’re in the gym training. You must be doing the most insane workouts and spending many hours to be where you’re at!
TW: You know, I used to do that when I was younger by spending many, many hours. You need to know if you can do it. You need to see if you’re built for it because what you don’t want to do is to waste their time or to waste your time.
This ain’t a sport where you do all of this hard work and you don’t know if it’s right for you. It’s too hard and there are great chances where you can get hurt. If you find out early in your career that you strike on somebody and they hit you in the face and you didn’t like it, shit maybe it ain’t up for you. If you don’t deal with pressure well, if you’re learning curve isn’t up to par with the growth of the sport, you have to look at yourself and say, “hey, you know what – maybe I should be a coach or I should be alongside it or I should do it for leisure but not put all my ducks in a row.” Some fighters think that just because they decided that they were going to give up the rest of their life towards this that they should be a pro fighter. That’s not how it works.
AM: Can we expect to see you in an upcoming MMA fight and who would you like to fight?
TW: I want to fight big fights. I don’t want to fight any small fights. Right now I feel like, if I beat 5 - 10 super high level guys and get a world title again that don’t mean shit. That’s not going to make me anymore of a great. I had to talk to God about this. I wanted to do that. I wanted to go back and get my belt back - it's the ego. Because, that's not my belt. That’s the current person’s belt, they earned their belt and I lost my belt. They didn’t take my belt, they earned theirs. Once people start thinking about it that way, his blessings are not mine and mine is not his. So, me going back and trying to chase that down – something that I have already done is kind of ego. So I had to check myself and now I just want to fight to make myself happy, to make a lot of money and to make a big fuss and a lot of exposure and a lot of media and buildup and marketing and big endorsements – big exposure and everything is leading me towards another area of martial arts.
AM: How much influence do you have when it comes to setting up matches. Are you able to select or at least propose who you want to go against? How does that process work?
TW: In the UFC, I didn’t really get much of a say so. If I did a couple of favors and I particularly wanted to fight somebody and they felt that it made sense and they could see how that looked good marketing-wise, then it became a yes. It was always if this person that I wanted to fight, made sense for them as well, then we’d do it. If it didn’t, then there was no chance. There were many times when it didn’t make sense for me to fight in my career, that they didn’t care and they wanted that fight to happen. Right now, I’m in a different position. Today, I was offered a fight, my first question was what’s the weight, where’s it at and are we at 7 figures and up?
AM: Ok now.
TW: Yeah why wouldn’t I?
AM: It’s interesting as I’ve always been interested in how these matches come together and it’s great that you’re able to have the ability to set those standards and parameters.
Why were you interested in boxing as you have had 2 fights against Jake Paul and will you continue to box?
TW: Yeah I’m going to continue to box and I was interested in boxing before the Jake Paul fight. I told my manager that I just really wanted to focus on doing all forms of combat and becoming an actual real free agent. Not having to conform to an organization that says that I have to fight at a certain time and I’m not saying that that didn’t benefit me and I don’t have no smoke with UFC. I’m not trying to get time back. I did what I was supposed to do in the time that I was given and I created some mystery so now I’m in a position where I want big fights that excite me and makes me want to walk out there! Because, for the longest, I was doing it to prove people wrong. I felt like at certain points, I was doing it to prove naysayers wrong, the organization wrong, the fighters wrong and the haters wrong. That’s too many people to be doing that with. I’d rather focus on just proving my people right and my coaches right versus all that other stuff.
AM: You’re also an analyst and it’s always good to watch a sport and see someone who comes from it who does it being able to tell you what’s going on. What do you enjoy about being in this role?
TW: I think it’s that people get to see me in a different light. They don’t get to see the quiet or the outspoken because I’m never in between! I feel like when I needed to, I was quiet because people didn’t deserve to really get to know me for who I was because everything was just so fake to me. It was like everything was such a façade and I wasn’t used to that. In St. Louis, it’s all about respect, all about being real and I’m just not used to people doing things that everybody else is doing because it looks cool. That was really corny to me and so at times, I didn’t feel like I fit in. So the analyst desk gave me a way to express myself, to say how I see the sport, make it realistic for someone that has never watched it and just make it fun and make it where it’s a moment that they will remember and tie them into our sport. We need more fans and more supporters and the way to do that, is to tell more people about it. Sometimes, as an analyst, you’re teaching people about MMA and they don’t know about it until you tell them.
AM: Exactly, I live in NY, but am originally from Indiana so I definitely understand the sensibilities of growing up in the Midwest and then when you go outside of it, it’s a different cadence that you have to get used to.
TW: Very interesting, very interesting. If you came from Indiana to NY, you understand exactly what I’m saying. It’s fast paced, no one is really caring about anything you’re saying as they’re focused on what they need to do and in the back of their mind, they’re trying to position themselves and posture. I’m not trying to do that. If you’re cool with me, you’re cool with me – if not, you can slide.
AM: In addition to everything that you’re doing, you’re also an actor and a stuntman. I remember watching you in Straight Outta Compton and I was like, “wait, he’s acting?” I know you’ve done other roles as well, why have you embraced this portion of the entertainment industry in your body of work?
TW: I’m just an artist. I’ve said it to a lot of people and they don’t even realize it. I’m just an artist. I’m not a boxer, I’m not a fighter, I’m not a rapper, I’m not an analyst – I’m an artist. Whatever canvas I have to paint on for that day, I have to do what I have to do. So that’s why I think of it and I separate it. My filter when I had my own TMZ show was different than when I do FOX, is different then when I act. Again in acting, there are a whole lot of different roles – so I do that differently. Music is a different look and it’s just different filters that you use and sensors. Sometimes there’s no filters and it’s very encouraging for you to be 100% yourself. But they all exist because you're an artist.
So, I feel like that we as humans try to box people in because we’re afraid that someone else will want us to be something more. If you’re comfortable being a 5th grade high school teacher, you don’t want somebody out there over doing it making you feel like you need to get down and get into crypto, to build some real estate developments and to look into these areas. There are people that don’t want to do that. So that’s why they allow the 1% to tell them what to do and to tell them what’s cool.
AM: As someone who is an artist, what are some things that you have coming up that you can share as you have your hands in various pots.
TW: I have an EP that I’m working on musically, I have a TV show that I’m writing, executive producing and starring in which is my main focus. I will fight 2 more times this year one time will be boxing and the other will be MMA. I haven’t confirmed it, but if I can get this last fight of the year on NYE, then it will literally turn a lot of heads. I’m just in to doing stuff that’s ground breaking, trailblazing and when people try to tell you that you can’t do something, I’m trying to be a living vessel to show you that you can and to tell everyone else that they can shut up!
AM: How do you take time for yourself when you’re not in the midst of doing all of these projects?
TW: I just started doing that! So I took up golf and I’m just about to go play golf in Hawaii right now! The first time golfing, I was in Hawaii, my second time golfing – I was in Hawaii and now today, I’m taking my son out in the jungle where they filmed parts of Jurassic Park – we’re going to go out there. I like shooting guns and getting a haircut. Like, I’m really into getting a haircut and I don’t know why.
AM: How do you give back to your community and how important is that?
TW: I give back to my community and I would go to schools and talk to them and encourage them and showing them somebody that came up from a similar background or similar complexion could make it. A lot of kids used to message me and said they were from the same area that I grew up in and they wanted to know how I made it out of there. One in particular told me how he was getting bullied to join a gang and he didn’t want to. I was real with him and told him that I joined – it wasn’t because I was scared, but I didn’t want to have to deal with people asking me questions every day like which gang I was in. So, I did it because of that and I told this kid that he shouldn’t do it. He was a freshman in high school when he reached out and now he is a Senior, a kid named Cameron a D1 athlete with a scholarship and he made it out. So, I can do that and inspire others – obviously me going out there and doing well and winning is the best thing that I can do. Unfortunately, people don’t understand that the real life is not about whether you got the most points in regulation or what the judges are saying – it’s about how you live. You’re a champion because of the way that you live not because of the title or the belt, you know what I mean? That’s my thing to go out there and show you better and to tell you.
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PHOTO CREDIT | FRONT COVER + PG 50 9DRIP Jeff Bottari/Getty Images | PG 16, 20, 24 UFC/Getty Images | PG 18 + BACK COVER Josh Hedges/UFC/Getty Images | PG 23 Eric Lars Bakke/ESPN Images | PG 27 Art Streiber/NBC | PG 28 - 33 Byron Cohen/ABC |
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SKY'S THE LIMIT WITH NOAH NEIMAN
This month, we've been sharing a number of people that have been focused on building their brands that impact the lives of others. Joining this group is Noah Neiman, who is known for his successful studio fitness gyms that include RUMBLE Boxing and Rumble Training. He's known for his dynamic personality and pushing people beyond their limit while also empowering them to believe in themselves. We took some time to talk about how he came to the industry, building his gyms, how he continues to grow his brand as well as his recent partnership with EASTBAY.
ATHLEISURE MAG: We remember the first time we saw you when Work Out New York premiered. How did you come to fitness and when did you decide to work in the industry?
NOAH NEIMAN: Wow! Not the Bravo throwback! Do you remember when Andy Cohen had me half naked on his show!? Sorry mom! My start in the fitness industry was one of those stories that was a lifetime in the making; I just didn’t realize it at the time.
I was one of those overweight kids that would always try to finesse my way onto the shirts team instead of skins playing pickup ball. T-Shirt on in the pool type. So early on, I started to study and learn all I could about physical fitness and nutrition. I had a lot of behavioral problems as a kid, and I found the more that I trained, the less likely I was to act a fool running around the streets of Pittsburgh, Pa. Fast forward to post-college, where I went to Hofstra and got my degree in accounting, a series of unfortunate events led me to leave NYC and returning to my hometown of Pittsburgh.
During my stint in Pittsburgh, I was being incredibly self-destructive again. I was heavily depressed, suffering panic attacks regularly, and forgot how training my physical body helped me keep me emotionally in control. I let myself spiral into a pretty dark place. I remember being in the hospital after a hard night of partying and seeing the concerned and disappointed look on my parent’s faces as they rushed to see me. Seeing that look is one I will never forget. That night, I stopped doing drugs! Now over 13 years ago!
That following week I happened to be driving by a new jiu-jitsu studio that was opening up near my hood: Warren Stouts Renzo Gracie Training Studio. I traded the drugs for jiu-jitsu. I trained with those guys for a year while going through on and off again anxiety issues; 'til finally my parents told me that I needed to head back to NYC. They conveyed in me the belief that I was destined to accomplish great things, but I had to do so in New York.
So I returned back to NYC with very little money and no real purpose. A friend asked me to attend a workout class with him at the newly opened Barrys BootCAMP; and that ended up being the serendipitous moment that most underdogs stories have at the beginning.
I was in that class cheering on my friend and losing myself in that workout. Fortuitously, the now CEO of Barrys, Joey Gonzalez, was the trainer leading the class. He approached me and asked if I wanted to become a trainer there. All my football, strength, conditioning, jiu jitsu, training and a lifetime of studying was about to pay off!! I was READY for a moment, I didn’t even know was coming; but you know the old saying “if you stay ready, you don’t have to get ready.”
I found my purpose. For those hours I was training people and leading these big group classes; all my anxiety and all my depression seemed to just melt away. I had to focus on OTHERS. Making sure they were hustling and making sure they were having a great time. It was therapeutic to me. So I THREW every ounce of effort and energy into it. The world quickly responded; and I became one of the most talked about and featured trainers. Finding myself featured in everything to Vanity Fair to the New York Times, then ultimately landed that show on BRAVO!
Fast forward a few years of building my reputation, my now business partner Eugene Remm; the founder of iconic CATCH restaurants (CATCH HOSPITALITY GROUP) and I got together and started planning what our own gym experience would look like. We wanted to bring an elevated experience to the group fitness game; one the was highly effective, but highly FUN. One that had the aesthetic and vibes that only we could create because of our unique lenses built by decades of our own tastes…. and so RUMBLE was born.
AM: If we wanted to train like you do in an average week, what are your workout routines and what are the foods/meals that you are eating throughout the day?
NN: I actually take RUMBLE Boxing and Rumble training for a majority of my workouts each week. That’s why I created the space! For my body; strength training coupled with conditioning via running and boxing has always had me feeling and looking my best; and the MENTAL benefits of punching things, hard, throughout the week are immense! I try to eat as healthy as I can so I normally hit up my go-to spot HONEYBRAINS to eat fresh whole foods. Throughout the week I eat a lot of fish, steak, eggs, and chicken coupled with potatoes, white rice, spinach, salads, beans. Then when I feel like it, it’s burgers and fries..pizza and ice cream. I try not to be one of those holier than thou trainers. I like to keep it real, eat sloppy when I want, and then get right back to eating clean when I want.
AM: I remember a few years ago I took a class led by you at Barry's Bootcamp and then when Rumble Training opened, I attended an editor event that was led by you. As a well-known group fitness instructor, your passion for motivating and empowering people is so impactful regardless of your workout level - what is your approach to working out with your celeb as well as daily clients and why is this important?
NN: I call fitness the great equalizer! It doesn’t matter who you are, how many followers you have, I treat everyone the same! I keep that same energy like Teyana Taylor (coincidentally also one of our investors). My passion and energy is the driving force of what I do, and I treat every class like it’s Jay Z's My First Song; I treat my first class, like my last class, and my last class, like my first class, so my thirst and energy is the same as when I came!
Everyone is the same at the end of the day. You either do the work and get better by it, or you don’t. I think that’s one of the most refreshing things about training with me, and our philosophy at Rumble. We treat every like Jason Derulo, or Justin Bieber…you just might also happen to work out next to them one day.
AM: Boxing is one of my favorite sports to watch and I know you are passionate about it. Why is this your preferred workout method?
NN: The efficacy of boxing is undisputed as the champ! There’s a reason they call fighters “Lean mean fighting machines,” but to be honest, boxing was always mediative for me. I had a lot of problems growing up. ADHD, getting kicked out of schools. So training to me became therapeutic. It was an outlet for a lot of anger and the vast well of energy I had. Meditation comes in many forms, and this one is mine!
AM: You’re the Co-Founder of RUMBLE Boxing. When you were in the early days of launching this brand, what was it like to know that you had people such as Sylvester Stallone and Justin Bieber as investors?
NN: When you open a boxing gym, and have Rocky believe in you; the provides you with a certain level of confidence. However, at the end of the day, if the experience and workout doesn’t live up to that level of hype, you’re going to fail. It was important for us to come correct, especially knowing we had so many powerful and renowned personalities backing us!
AM: Tell us about RUMBLE Boxing, Rumble Training and Rumble TV and why you wanted to create this universe. For Rumble Boxing and Rumble Training, what cities are you located in and are there new cities you will open in?
NN: Plainly put, I wanted to bring boxing to the masses. Polish and package it in a way that I thought our clients would love! So Rumble Training, Rumble TV, and our OG RUMBLE Boxing were just ways we could positively impact our already highly engaged customers. We’re in NYC, DC, Philly, San Francisco, LA, Chicago; and with our new partnerships with Xponential; you’re going to see Rumbles popping up from Alaska to Australia with 100’s of locations opening up across the world.
AM: In terms of working on the Rumble brand, what is an average day like for you?
NN: As an entrepreneur in general, there are no average days. Especially living in NYC! My role is to really make sure our brand is staying just that; OUR brand. To ensure consistency and clarity in delivery; and making sure our trainers and staff have the discipline and help they need to execute. I’ve never been a great boardroom leader. I need to be in the mix with my team. Teaching classes, seeing how the front desk engages with clients, cleaning the benches and studio if need be! I try and keep that Herb Kelleher of Southwest Airlines approach; don’t tell. Show! Be there for your team and they’ll be there for you. It requires a tremendous amount of energy to lead in that manner; which is why I’m so passionate about health and mental wellness. It provides you with that unlimited well to tap into. You said you responded to my energy when you were at my classes long ago; and I told you I have to keep that same energy. So when I can; I’m investing in myself, so I can better serve others!
AM: What is the best piece of business advice that you received that has allowed you to navigate the industry as a fitness entrepreneur?
NN: I’d like to think I’m just an entrepreneur; working and consulting with companies in a variety of spaces; but my number one rule of thumb is 'chase relationships, not checks”. Everything I have been able to achieve has been a collaborative effort. I’ve earned my spot at the table by freely giving my energy and skills to whoever engages with me. You’d be surprised the return you get on an energy investment when you invest in PEOPLE.
AM: Recently you partnered with EASTBAY with the release of their new line EASTBAY Performance. You were a team captain for a flag football game in McCarren Park in Williamsburg, Brooklyn. We heard that your team was impressive through 3 of your games and you just missed out on the championship game. Why did you want to participate in this event?
NN: I’m on that Peter Pan! I was so honored to get the call to participate it was a no brainer. Thinking back on my childhood; running home to check out the EASTBAY catalogue, or taking a girl on the date to the Monroeville Mall in Pittsburgh to check out the FOOTLOCKER, is super nostalgic. To be surrounded by such iconic brands, in iconic Brooklyn, and most importantly surrounded by such positive and powerful PEOPLE; I HAD to be a part of this. I'm still rocking scabs on my knees as I answer this question. I look at it as a badge of honor. Young me would be so proud that I’ve worked hard enough to be recognized by EASTBAY and Footlocker; and to be honest, old me is too! Plus, that new EASTBAY line is fire, had to be one of the first to cop!
AM: What are your 3 favorite products from the Eastbay Performance line?
NN: The t-shirt, tights, and shorts combo is a trifecta. Deion Sanders said “if you look good, you feel good. If you feel good, you play good. If you play good, they PAY good!" I took that to heart as a child, so rocking the new line it not only LOOKS fresh, but it’s functional to enhance you playing good too...and you know what happens when you PLAY good. Ka-ching $$$!!!!!
AM: In looking at your IG, beyond your passion for fitness and style, we know that you love your dog Oz. How has he been impactful in your life especially when we were all going through the craziness of quarantine?
NN: I’m gonna go super mayonnaise corny on you now; Oz saved my life. He taught me firsthand what it was like to care about something, and have to take care of something other than myself. I learned not to be selfish from him. This dog has been with me from first blood; through thick and thing. Through happiness, depression, poor, rich; Oz has been by my side. During the pandemic I actually rescued two more dogs that look exactly like Oz from Buddy’s Rescue. I may be biased, but I have the sweetest and best-looking trio of dogs on the island of Manhattan.
During the pandemic, I was feeling very anxious and uncertain like the rest of us; so once again I found myself needing to get out of my own head. Who better to escape with than with two little puppies and one sage old pitbull. The puppies even earned a little money over the pandemic shooting for brands like KITH and PETCO.
AM: When you’re not working out, focusing on your business, appearing on TV etc, how do you take time for yourself?
NN: I’m an ambivert so to contrast the extreme extroverted nature of my job, I like to spend a lot of time by myself. I love to walk the dogs through Washington Square Park, read a book, going to ZERO BOND which is my friend’s members-only club. I like to ride my Ducati motorcycle around NYC like the island-ordered Batman on WISH! Sorry mom, I won’t sell it! It’s also meditative to me. The correlation between boxing and riding a motorcycle is strong. In both pursuits, you have to be present. You have to live in the moment. You can’t think about the past or the future; you have to live in the now. I think more people would be better served if they could find those things they love that ground them and bring them home to the present moment.
Growing up, I was never ok to be by myself, because I didn’t love the person I was spending time with; so as I get older, I’m learning to love and invest in that person more. To contrast all that; when I’m really trying to get after it. I will 100 percent get a table at CATCH and hit that dance floor full up on a belly full of the best steak, sushi, and tequila. The perks of being in business with Eugene Remm are numerous; but that is definitely one of the best!
AM: As someone who is always on the go and working on the next thing, are there any projects that you can share that you are working on?
NN: The universe provides if you know how to harvest, so I keep working on my universal agricultural skills. I’ve been fortunate to work with brands across a variety of industries, from NIKE, to BOSE, to Tag Heuer, to Vital Proteins, to MCLAREN to name a few, and each one has been a great learning experience. Its enabled me to spot opportunities across a wide spectrum.
The biggest things I’m focusing on now is helping EMERALD EQUITY GROUP create a brand around their new high end luxury rental building they just purchased 2 COOPER SQUARE. Helping create that elevated living experience people have come to expect from me, albeit in a different arena, with Rumble.
I'm a longtime fan and investor in HONEYBRAINS, the restaurant I mentioned before where I eat 80 percent of my meals. I used to just be a customer and ending up striking up a conversation with one of the owners. Now I’m an investor and helping them grow the brand! All because of giving off that welcoming energy that created the environment for me and the co-owner to strike up a conversation. Remember what I said about chasing relationships! You have to be open, aware, and receptive to the early stages of them!
I’m working with my boy Louis Denaples who owns Ducati New York City on some branding projects for his motorcycle shops; and helping him create a retail line around the Ducati lifestyle.
I’ve been in talks with SIRIUS and other networks about my own show which is something I’m extremely passionate about now. At the end of the day, I just want to impact people. I want people to engage with me, through a variety of platform; yet always know that they are going to get that positive energy and support they need to unlock the greatness within themselves. I pitched a lifestyle travel show with my own unique twist pre-pandemic that is picking up some attention and steam; so stay tuned for announcements on that!
IG @noahdneiman
PHOTOS COURTESY | Noah Neiman
Read the OCT ISSUE #71 of Athleisure Mag and see Sky’s The Limit with Noah Neiman in mag.
Featured
S1. E11. | BUNGALOW SK WITH SENIESA ESTRADA
On today's episode of Bungalow SK, we catch up with Seniesa "Superbad" Estrada, who is a WBA 18-0 flyweight boxing titleholder (you can also read her interview in Athleisure Mag's May Issue, #53). We talk about how she fell in love with the sport of boxing, how she broke through an array of challenges to get in the ring, her sponsors and how she wants to give back. We also talk about how she is staying in fighting shape as she prepares for her upcoming fight in July as we all navigate our routines in the times of COVID-19 as well as what it's like to have Danny Trejo in your corner!
Read the latest issue of Athleisure Mag.
Featured Bungalow SK Episodes
THE UNDEFEATED WITH LAILA ALI
We sat down with Laila Ali, who continued Muhammad Ali, her father’s legacy in the sport, as well as trailblazing outside of it. As a professional boxer who went undefeated in her career, she held the WBC, WIBA, IWBF and IBA female super middleweight titles and the IWBF light heavyweight title. She is a TV personality and host of OWN’s Home Made Simple, participating in Dancing with the Stars, Food Network’s Chopped as well as Celebrity Apprentice. In our interview, we took time to talk with her about the importance of fitness, nutrition and how we can focus on spring cleaning this time of year.
ATHLEISURE MAG: Can you tell us the moment when you realized that you wanted to be a boxer and eventually parlaying that into TV hosting, nutrition and wellness?
LAILA ALI: So I first saw women’s boxing on television when I was about 17 years old and that was when I first had the idea and desire to become a professional boxer myself. So it wasn’t right away that I took the leap because I was at school full time and I had a business at the time and it took me about a year to start training and once I did, that was it – end of story. Of course I ended with 24-0, 21 KOs and 4 world titles.
So boxing was my first love and I focused so much time and energy on it for about 9 years and then I decided I wanted to retire and to start a family, then I started to think about what I wanted to do next. Right around that time, Dancing With the Stars called and I decided to do the show as it was a great platform for me to show other sides of myself. From there, I just went onto TV hosting and different opportunities. During that 5 year period I began to think about what I was passionate about, what I wanted to do next, and that was really when I came to the conclusion that I really wanted to be able to help other people live their best life. I wanted to help them make healthy lifestyle choices and then I started doing shows such as Home Made Simple which I host, now which comes on OWN every Saturday. I’m able to work with families, make their living spaces amazing, also cook healthy recipes with them out of my cookbook Food For Life and now we’re launching our own product line which is simple plantbased cleaning products. They are available at select Walmart stores and Walmart.com.
So, things have really come full circle, but it was all about really encouraging people to make healthy lifestyle choices and live their best life.
AM: Can you tell us a little more about Home Made Simple’s product extension of cleaning products and why you enjoy using them?
LA: So we have hand soap, we have dish soap, we’ve got laundry detergent, fabric softener, multipurpose spray. It comes in lemon, lavender and rosemary. All of these products are not only safe and affordable, but they are effective and that is the most important thing. I’m all about using products that are good for my family, the environment and Home Made Simple’s products are amazing in that they actually work as well.
AM: We know that you have a number of tips about cleaning your home – especially in a way that keeps it simple, can you share 3 with us?
LA: Now is the time that everyone is thinking about spring cleaning right? We are in my household as well! Some of the things that I like to do is to get my kids involved and what I do is give them a series of chores on a chart. When they have done everything that they need to do, then I reward them. Whatever they are asking me for, I tell them that they can get it once they have gotten all of their stars on their chart. One of the other things that works out really well for me is not to wait for things to pile up. I like to take 10-15 minutes out of everyday to put things in their place. Another tip I have is that whenever you have things that you want to give away or get rid of, clothes that don’t fit anymore – put them in a big bin. I leave mine in the garage and remove them quarterly as it keeps clutter down. Every time you buy things – when you bring something into the household, you take something else out. We all have things in our kitchens and other rooms of the house that can be placed in a bin. I think that when you do that, you’re encouraged to donate items and I think that it’s really good to be able to help those in need or to be able to repurpose those items. That’s how it keeps everything nice and organized. Of course, it's all about using products that you love and that work and Home Made Simple really makes that easy to do with their new plant-based cleaning products.
AM: With it being the Spring and people needing ways to spruce up food options when it comes to supporting their workout, what smoothies and power foods should we think about incorporating into our day to day?
LA: I think it’s very important to be consistent first of all and make sure that you are getting enough rest so that you can do your best workout. Staying hydrated is key! A lot of people don’t realize how important it is to drink water as it enhances your performance, effects the way that you think and it’s really important to do. I like to have a protein shake after I workout. I don’t want to eat and put my body through having to digest food which is more work. I like to have a protein shake and just kind of get everything in and then eat a couple of hours after which is what my routine is.
AM: As someone who I’m sure travels a lot, what are 3 skincare products that you swear by that you enjoy using in your routine?
LA: I don’t think that it’s so much products or about a routine. I make sure that I clean my skin really well every night. I wash my face and I use a good moisturizer before I go to bed. In the morning I like to clean my face in the shower after my pores have opened up with the hot steam and then I will clean my face. I like to use my Clarisonic because it really gets into those pores really well. So those are tips that I have. Water and sweating are actually amazing for your skin. Sweating out toxins and that comes from working out and drinking water. Beauty comes from within.
AM: We’re all about #Tribegoals and the power of tribes which are the source of inspiration. Who are 3 people that you are inspired by?
LA: Well I definitely have a tribe of people that are around me. I think that every successful person does. It takes a team and nobody is doing it by themselves. My husband is part of my tribe and is my best friend, my confidant. One of my best girlfriends is like my person my go to who will keep it real with me and be honest. I don’t want to have yes people around me. Of course I would also include my business associates as well.
Read the May Issue of Athleisure Mag and see The Undefeated with Laila Ali in mag.
You can hear Laila Ali's interview now on our show, #TRIBEGOALS which is a part of Athleisure Studio, our multimedia podcast network! Make sure to subscribe to find out when the episode drops. You can hear it on Spotify, Apple Podcasts, Google Podcasts and wherever you enjoy listening to your favorite podcast.
Featured Athlete
WHAT'S HAPPENING IN HEAVYWEIGHT BOXING AND WHY IS IT SO IMPORTANT?
Throughout the history of sports, boxing and its stars have been amongst the most revered sportspeople in the world. Over the past half-decade or so, the sport has been enjoying a renaissance of sorts, producing entertainment in the professional ring to cause the sport to trend as a popular way to workout, with venues like Overthrow Boxing Club benefitting from the increased attention at the pro level.
Boxing is a superb sport to take up if you’re looking to get fit or enhance your fitness. Even if you don’t engage in any sparring sessions, utilizing the workouts that professional boxers use will enhance your whole body, which is why many celebrities have trained under Michael Olajide to get fit.
People are discovering the benefits of boxing training because the sport has been able to surge its way back to the headlines. However, if the professional arena goes stagnant again, fewer people will be as enthused about using the sport to get fit, which would be a tremendous shame.
Regardless of how immaculate the likes of Vasyl Lomachenko or Naoya Inoue are in the lighter divisions, the heavyweight ranks will always set the standard for boxing onlookers, and right now, it’s not exactly the shining example that the sport needs.
Champions struggling to come together
The biggest reason why boxing has been able to surge back into the limelight worldwide is Anthony Joshua. The charismatic heavyweight is both as likable as he is mighty in the ring. After winning the gold medal at the London 2012 Olympic Games, he’s gone on to stage some of the most entertaining fights of the modern era, including one which may go down as one of the greatest heavyweight fights of all-time against Wladimir Klitschko on April 29, 2017.
As detailed by the Miami Herald on May 28, Joshua’s next opponent is the short-notice Andy Ruiz, who the Brit is expected to defeat convincingly in New York – home of boxing haven Dogpound.
At the other end of the table is Deontay Wilder with the other major heavyweight world title. A fight between the two not ending in a draw would produce the tantalizing prospect of the first undisputed heavyweight champion of the world with four belts.
However, it’s not as easy as simply making what would be the biggest fight since Joshua-Klitschko. Assuming that Joshua dispatches of Ruiz, he and Wilder’s vacancy would have lined up for a bout at the end of the year. But, on May 29, Wilder announced, per Fox Sports, that he’d be fighting Luis Ortiz – a boxer he’d already knocked out in 2018.
Wilder has made many moves to avoid Joshua in recent times. Earlier this year, broadcasting company DAZN offered Wilder an unprecedented $100 million, as shown by SportsPro, to defend against Dominic Breazeale before facing Joshua for two fights. Wilder declined and decided to go with a much smaller deal on Showtime.
As reported by Boxing News, Joshua says that he’s willing to wait for the 33-year-old American as the three-belt world champion is continually improving. While this is true, it’s not good for the health of the sport: it needs to continue to be entertaining with major fights to get more people involved.
Wilder’s aversion to competition hurting the division
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Deontay Wilder’s choice in opponents isn’t just hurting the view of boxing in the eyes of the fans and Joshua’s historic aspirations; it’s also holding up potential contenders. One fighter who has been incredibly hard done by Wilder’s selection of weaker opponents is Dillian Whyte.
As explained in his BBC documentary, Whyte has been the number one contender for Wilder’s WBC belt for years, and yet the American has been allowed to avoid Whyte and select lower-ranked opponents. Another who has suffered to Wilder is Tyson Fury.
Rushed back into the ring after defying the odds to get back into the sport, Fury should have won against Wilder on points when they fought on December 1, 2018, but the judging in Los Angeles ruled for a controversial split decision draw, as shown by The Guardian. As the fight didn’t sell as well as they’d hoped, their rematch has been put back.
Fury fights again on June 16 against Tom Schwarz, and Whyte takes on Oscar Rivas on July 20. Both Brits are favorites with Fury, as of May 30 with Betway Sports, at 13/8 to win by decision or technical decision and Whyte at 1/7 to win. After these heavyweight clashes, the hope is that they will box each other and force Wilder’s hand.
As reported on May 11 by Boxing Scene, the WBC have order Fury and Whyte to fight in a ‘final eliminator’ to determine a mandatory challenger to Wilder, to which Fury says it’s unfair.
The unfairness is not due to a mismatch; it’s because the governing body is making Whyte do yet another eliminator after three defenses of the WBC Silver which is meant to make him the mandatory challenger. If Fury and Whyte meet, it would be a great bout and hopefully lead to Wilder facing a legitimate challenge to his belt.
Within the sport, avoiding the rightful competition is bad enough, but with boxing trending in the right direction again with the fitness-loving public, it would be a shame for disappointment in the pros to stop its momentum. Boxing is a tremendous way to get and keep fit, but if the pros don’t keep it entertaining, it may fade into the background once again.
ATHLEISURE LIST | OVERTHROW BOXING CLUB
Boxing continues to trend as a workout and Overthrow Boxing Club brings it in all its gritty glory at its headquarters on Bleeker as well as its location in Williamsburg. With its doors open, at anytime you're seeing people entering, classes taking place or you could also see Will Smith, Jennifer Lopez and even Usher getting a workout in.
In addition to being in an iconic area, the very building it resides in was the home of Overthrow Magazine (which is where the name of this studio comes from) as well as the headquarters for
the activist group, The Yippies.
The ability to peek behind the curtain to see this gym in action was the exact vision that Joey Goodwin, founder of Overthrow, had in mind. Think of this studio as Fight Club brought to life in a setting with posters and stickers on the wall, an upstairs studio and a red room for smaller classes downstairs. Of course, there is the cool neon that is showcased throughout.
Regardless of your skill level, Overthrow is open to all. Classes can be booked onsite as well as online. In addition, there are themed classes such as Boxing and Booze which gives you a cold beer post workout on Mondays and there are those classes which provide donations to organizations such as the ACLU and Planned Parenthood on Fridays. Workouts are created by
former Golden Gloves Champion, Alicia "The Empress" Napoleon.
Unlike studio fitness brands that are known for premium amenities for beauty products that can be enjoyed post workout, Overthrow does not have this. But they do have a line that is based in the love of boxing and it was actually created prior to the launch of the gym as Goodwin is an entrepreneur who has also been in the fashion industry. The line, also known as Overthrow, allows you to wear your fighting spirit in and out of the ring and has had great editorial pieces that you could wear for a night out.
OVERTHROW BOXING CLUB
9 Bleeker St. NY, NY 10012
256 Grand St BK, NY 11211
Read more form the Aug Issue and see Athleisure List | Overthrow Boxing Club in mag.
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