Read the JAN ISSUE #109 of Athleisure Mag and see BAMBOO BEAUTY in mag.
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Read the JAN ISSUE #109 of Athleisure Mag and see BAMBOO BEAUTY in mag.
Read the DEC ISSUE #108 of Athleisure Mag and see PALO SANTO BEAUTY in mag.
When you think of a brand, you think about its ethos; products it makes; how it engages with those who purchase it as well as their followers. As you delve deeper, there are campaigns, collaborations, how it presents its assortments and how it is seen in terms of how it changes our lives and the way that we move.
This movement and exchange takes place with thoughtleaders and we're thrilled that this month our cover is with the former CMO of Netflix, Endeavor, CBO of Uber, and Marketing Exec at Apple Music, PepsiCo, and Beats Music - Bozoma Saint John. Without a doubt, she is a badass in the boardroom and she is bringing her brand of creativity on S14 of BRAVO's The Real Housewives of Beverly Hills as a full-time castmember which premiered on Nov 19th. We can't wait to see her navigate her season. We wanted to talk with her about her fingerprint on some of the most innovative brands on the planet, how she approaches her work, the launch of her hairline Eve by Boz, and being on RHOBH!
ATHLEISURE MAG: All right, so I mean, I followed your career for a number of years and have been blown away by just the Innovative companies. Just things I couldn't have imagined as a kid growing up to see you doing that. What led you to that journey to work with these Innovative companies?
BOZOMA SAINT JOHN: Well, I don't really believe in the 5 or 10-year plans. I don't even really believe in like a 2-year plan. I think you have to follow you know, the feeling of the moment. We're always in a state of evolution and so it's more important to understand like where you are and what you're trying to achieve than it is, where you're actually going. Because in hindsight, it will look like you had a plan.
I don’t know if I can answer that there was a plan in working for the innovative companies. I believe I’m an innovative person and therefore the companies found me and my job style.
AM: Do you have key moments that you're really proud of that you did at these companies?
BSJ: Yeah, of course. I don't know that there's a company I've ever worked for where I didn't feel proud of something I did there. You know, I think that as long as you know your focus on doing your best work, that there can't be a bad job.
AM: Right.
BSJ: You know, there can't be a bad work experience and so I could rattle off a whole bunch. I mean, it's like when I was working for Spike Lee (School Daze, Do the Right Thing, Malcolm X), working on Carmen the commercial for PepsiCo featuring Beyoncé (Dreamgirls, Austin Powers in Goldmember, Lemonade), who had her first solo gig was great.
When I was at Mountain Dew, working on the, AND1 Streetball initiative, it was amazing. That was the first time any of the big companies paid attention to these Black men who were playing on concrete. It was also the first time we ever created a brand lead film called First Descent using Mountain Dew and obviously, I also did the Super Bowl Pepsi Halftime Show featuring Beyoncé, followed by Bruno Mars, followed by Katy Perry, followed by Lady Gaga and those were big.
Then at Apple, I mean that was creating Apple Music.
AM: Yeah.
BSJ: You know, as the biggest thing probably because it just changed the way that we listen to music in the way that people consume it.
At Uber, it was working with LeBron James, on his production company because he was trying to break out of, you know, just playing basketball and trying to branch out and nobody wanted to give him a job because they didn't believe that athletes could do that kind of thing. And then we made this amazing piece of content which it was said he should just shut up and dribble. Which led to his own transformation in terms of his vocal presence and what he felt like he should be able to say and that he's more than an athlete. That's where it was coming from.
At Endeavor, it was working on Miss Universe and crowning Zozibini Tunzi as the first Black South African with the crown and that same year, all five beauty queens, who are black.
AM: Yup.
BSJ: So you had Miss Universe, Miss America (Nia Franklin), Miss USA (Cheslie Kryst), Miss Teen USA (Kaliegh Garris), and Miss World (Toni-Ann Singh of Jamaica). Who were all black. (Editor’s Note: In 2019, Black women won all 5 major beauty pageants for the first time in history).
AM: That was incredible and I had the pleasure of styling Nia Frankin for an editorial shoot during her reign and it was such an amazing experience.
BSJ: Oh nice.
Of course, my good friend Cheslie Kryst unfortunately, lost her life to suicide.
AM: She was lovely. I had the pleasure of interviewing her and was so sad to hear of her passing.
BSJ: Then at Netflix, it was you know, making the world understand that content can travel. You know, it's been the long-held belief that you can't use content from Spain in France or French content in Nigeria or Nigerian content in the US. I proved all of those people wrong especially because we used the pandemic as the way to do it. So a show like Squid Game would never have been possible. without that moment in time.
AM: 100%
BSJ: You couldn't have predicted that show. I mean, the creator, Hwang Dong-hyuk had been trying to sell it for 12 years!
AM: I didn’t know that until after the series came out which was incredible.
BSJ: You couldn't have sold it without the pandemic, without me being a global citizen. A true global citizen understands that language is actually not the barrier, it's the access and so if you break down the walls of access then people will be able to enjoy other cultures.
AM: I mean, I have to say Love is Blind, I've watched every edition of it starting with the US, Habibi, Japan, etc and going through the various countries.
BSJ: Yeah!
AM: Prior to watching Squid Game, I didn’t watch shows in subtitles. But after I got hooked on Squid Game, I realized that there was so much content that I was missing that I wanted to enjoy and I haven’t stopped since. I realized that if I watched that, why can't I enjoy the Swedish thrillers on Netflix, true crime etc?
BSJ: Yeah! A weird, violent, and comedic drama!
AM: We're actually going to a VIP Editor Event at Squid Game: The Experience as guests of Johnnie Walker tonight after spending time with you and I can’t wait to kind of get into the game ahead of the second season launching next month!
BSJ: Yeah, you could never predict that, that would work.
AM: I just love hearing all the different things that you've talking about. You’re also an author and you released your book The Urgent Life: My Story of Love, Loss, and Survival, which is a powerful memoir. Why did you want to share something like this as it is so vulnerable, and so amazing.
BSJ: Because leaders are just supposed to be fierce. They're supposed to be behind the corner office, behind a very heavy desk without showing any vulnerability without showing their humanity. Oftentimes, I think people think that if you go through something difficult that somehow, then you can't rise to the top.
AM: Right.
BSJ: That your traumas have to stop you. And that's not true. And so, if more leaders were able to share their humanity and have more empathy about who they work with and how they work, how they show up and we probably would have a better culture all the way around, not just even corporate culture, but in politics and in social reform and in charities, If we would just show more of our humanity, perhaps we just have a better world anyway.
AM: When I read your book, it was the first person that I knew that looked like me that could be both. Like, you're clearly very fierce, but the fact that you can still embrace these other elements was intriguing to me as I continue to learn to be more vulnerable as I figure out how to apply it for me. I commend you for that.
BSJ: Well I'm only fierce because of my vulnerability - just because of the things I've been through. You know, you don't become fierce because you sat in one place and everything was peachy keen, you know. So, I actually don't understand that dichotomy. I don't understand it when people think that like, your vulnerability is weakness.
AM: Right.
BSJ: You know, I think you say that, you know, there's so many catchphrases that people use that they don't actually understand.
AM: Right, it’s like a whole retraining. I find myself at 45 examining and thinking about how I look at things and seeing that you can be this and this and that one doesn’t deplete the other.
BSJ: Exactly! People like these catchphrases, but don't actually apply them! Like vulnerability is strength so yippie, yippie yippie, but you don't actually show your vulnerability - so how are you strong?
AM: Yeah.
BSJ: The way that people think about these phrases that have become a way of being - almost like a badge.
AM: Yeah.
BSJ: But don't actually apply life to it. They say, you know, be unapologetic, but yet you are apologizing – you’re afraid to show up as exactly as you are because you are apologizing. You may not want to say that. Because it's embarrassing. It makes you feel like you're not. But don't say that you are if you aren't behaving in that way.
AM: You are a woman who never stops. You have a hairline and as we were in prep for this cover interview and I was watching your IG even more than I already do, that’s when I saw what your new company is Eve by Boz. Tell me about this and why did you want to create it?
BSJ: Yeah, well I think as much from my business acumen you know being a Black woman in Corporate America obviously means that most of the time I'm one of one or one of few and our hair is always a topic of conversation, even if we don't want it to be. So having had the experiences in corporate where, you know, people have often said stuff about my hair you know whether it's like oh I know you know Boz is going to be crazy today if her hair is white. You know, where she's gonna be more reasonable because her hair is straight.
And it's not even just like from white people. A lot of people do that and so it's like well-meaning well-intentioned, who say things like, oh you're going into a board meeting, you should probably pull your hair back so that it's, it's not too much.
AM: Exactly.
BSJ: And then you have, you know, the legality of it all with like The Crown Act and having to find ways to just simply exist without the threat of being fired or the threat of being kicked out of school or whatever places you have to be where you just simply are trying to exist as your natural self. I remember when I got on the Apple keynote stage and yes, I was the first Black person but also, besides look, I'm a Black woman and I'm going to show up that way. Steve Jobs built that stage. Everybody knows that he showed up in the black turtleneck and his jeans and everybody has followed suit since. Maybe it's not a black turtleneck but it sure is a blue button down and maybe some cargos that were switched out from the jeans.
AM: Which is still the same look in essence.
BSJ: It was the same white tech boy look. For me, it was how do I do that, but in my own way? Truth be told, for me it was like, look, I want to wear something that makes me feel my most comfortable and most powerful, which meant that I was wearing a pink Mimi Plange dress, and my pink Louboutins with the little puff on the back. My hair was in a curly afro and very shortly thereafter, there were Tweets and comments both positive and negative about my hair and that's just one instance where I made a deliberate choice to wear my hair a particular way.
AM: Yeah.
BSJ: When I got my job at Uber and I was a Chief Brand Officer, I did decide to show up with my braids down to the back of my kneecaps, because it was like look where else are you gonna see anybody in the Chief seat like that.
At the time that I became the Chief Marketing Officer at Netflix, I was the only Black C-suite executive with budget in any of the most profit companies on the planet. The only one man or woman. It was important to me, then also to show up with my hair however, the hell I wanted to show it.
Now the challenge has been that I happen to like hair and wearing numerous ways. Whether I have somebody fabulous like Nikki styling my hair or I'm at home. I have made wigs. I have cut my hair, I have - well, Nikki, has had to take care of some of my cuts – that’s fine and we won’t talk about that - ha! But the point is that, regardless of what I'm doing, I've always had to manipulate the hair so that it matches my texture, so that it matches my complexion, so that it feels more like me. Why do I have to do that when 80% of the consumer base is Black or women of color? The product that is being made is being centered around white women. That doesn't make any sense as they are under 20% of the of the market. Now I can see makeup companies - I understand. You are focused on white women even though they happen to be 50% of the marketplace or whatever, because you know that's quote unquote majority. But is it a majority because wasn't it just because it wasn't available?
AM: Exactly.
BSJ: So you change that dynamic and you make it available, then shouldn't the numbers increase? So that goes for makeup, other beauty products, skincare etc. But when we talk about hair, the numbers already exist. It's not as if we're saying, oh do this, and they will build this and they will come. They are already there, you're just not even serving them.
AM: Right.
BSJ: So it was Innovation like lace color. I mean right now I just have 3. Can you imagine if I had 40?
AM: Wow!
BSJ: And I'll get there. Right now, we have 3. You know, can the textures not be named these ridiculous names that don’t have anything to do with us?
AM: That part!
BSJ: No disrespect to the Burmese, but why am I wearing Burmese curly?
And who named it Yaki Straight?
AM: Liteally was just going to say where did Yaki come from?
BSJ: Was it an actual yak? What are we saying? What are we talking about?
AM: When you were there with the names, I was literally like, what about Yaki?
BSJ: I know right? Where did that come from?
Why does everything have to be Kinky?
AM: Exactly!
BSJ: So my point in the building of the company was yes, both from a product standpoint and being Innovative in that way because of lace, textures, etc. But also because I want the narrative to change. So what we call the hair and where it's produced. So it's very important to me that every tag had created in Ghana. So meaning that the hair is still sourced from Asia, because that's the number one market and it's very difficult to change the supply chain from there, but manufacturing doesn't have to be done there.
AM: Right.
BSJ: So manufacturing in Ghana, using ingredients that are found on the continent, whether that's Moringa, Baobab Tree Oil, Rose hip, Shea Butter, Palm Tree Oil – these are all amazing ingredients that are found all over the continent. We've been using it for a Millennia and so some of the big, you know, companies are already using that in terms of, soaps, lotions and things like that. You'll see a lot of Shea Butter, and Moringa is starting to make its way into the marketplace. But it's still not used in hair and it's not treated. So most of the time, what people do when they purchase these units, is that whether it's wigs, closures, bundles - they're getting it out of a plastic bag first of all. It stinks to high heaven because it hasn't been washed and hasn't been processed in a way that's healthy for us. So, I changed all of that, including the packaging that you receive the hair in, it's fabric. It's actually a bonnet.
AM: Oh, wow!
BSJ: It’s a bonnet that is used as the bag to put the hair in.
AM: That's smart.
BSJ: The fabric I made myself at GTP which is Ghana's first textile company was founded by Osagyefo Dr. Kwame Nkrumah, who was Ghana's first president. And they're established and their mission was to also showcase the patterns of Ghana to the world. So why not follow in those footsteps? On top of that, it's like the hair products that go to treat the hair – by the way, we don't have any that are specifically formulated for extension hair and so I did that.
AM: Oh wow!
BSJ: I partnered with a Black woman chemist, Jerry Watson, who is amazing. She's worked at all the big companies before. She has a few patents herself and I wanted to formulate new products that I could then own the formulas and also use for these specific products that I'm making. So that meant shampoo, conditioner, leave-in conditioner. A hair perfume which is my favorite of the line. In three scents, Genesis, Rose of Eden, and Earth Bomb - those use Baobab Tree Oil, Rosehip and Moringa Oil respectively. I made a Goddess Paste which is an edge control.
I have this product called Native Skin, which is innovative because it hides the lace. So it's like a paste that you put on the lace to camouflage it again in three colors so that you can match it to your shades. And It just felt to me like once I was going, there was no stopping. The truth of it is that I think I made this for myself because I made it for anybody. You know which is just like I've been in the spotlight, and doing my hair and all kind of ways for a long time. Sometimes I want to pick out some hair and go!
AM: And how many SKUS would you say you started with?
BSJ: I have 166 SKUS.
AM: Wow.
BSJ: Yeah, so big.
AM: My background is in wholesale so listening to you talking about the assortment and how a number of them fall into 3 shades, I felt that it was 100+ maybe even as high as 210 – 250.
BSJ: Yeah exactly!
AM: Do you envision going to HSN or QVC down the road? I created a collab line with a footwear brand it being able to be on that platform to talk about the brand as well as the designs I created was a great way for consumers to become engaged and to drive sales.
BSJ: Oh right, right, right! You know, I don't know if I want to do HSN. Maybe. My primary concern is that I'm in control of the entire chain. So I don't know that I want to go in that direction. Right now, I have direct to consumer (DTC) via the website, the only retail location actually is in Ghana at my headquarters, where if you're in Ghana, you can come to the store and purchase.
AM: Okay.
BSJ: I plan to own my own retail, so I don't plan to, you know, sell through any big box. If I have a big box, it'll be my own. So right now, it's like I want to be able to build the consumer base to understand the product first and then create the demand to have retail myself.
AM: It’s really interesting to hear about Eve by Boz and the innovation that is built into it and how it is structured! I can’t wait to see how it continues to move forward!
How did you decide to come to The Real Housewives of Beverly Hills?
BSJ: That came after the fact in my sabbatical while writing my book, I was trying to consider where else to go. You know, what else I wanted to do, what company I want to work with. There wasn't anything that was really drawing my attention. I had a few meetings that were great companies but just nothing that I felt passionate about, and then I made the decision to start my own and build my own.
Which was scary and all of the things. Because it's just like, oh my gosh. I could just comfortably, go and sit in somebody's seat, get paid a lot of money and just keep doing that, you know? But starting my own thing felt like such a departure from anything that I thought I ever wanted to do. And so, when I got the call about the Housewives, it almost felt like just keep going.
AM: Yeah!
BSJ: You know, in the same direction where it's like, look, I'm not ignorant to the fact that it's a huge platform that people are excited about that other women have created businesses off of, but you know, not for nothing. I don't believe that there are any, who have started the way that I'm starting, right with the kind of purpose that I have.
AM: Well, that was the thing that caught me by a surprise. I've been watching Housewives since the very beginning starting with the Orange County and I have watched every franchise and there is generally a very specific type of woman and I'm like but you're coming out completely different. All anyone has to do if they have not followed you previously is to Google you!
BSJ: Right! I already exist! I appreciate that because also you know, how do I say this? In my entire career, it has been about quote unquote representation.
My entire career. I can't remember a time when I was working where it was just like, oh I'm just Boz to be Boz. I don't remember a time. It's always been like, oh, you're representing this entire group of people and then it got worse and worse and worse as I became more and more and more successful, it was like what if I had failed on that Apple stage - we all know.
AM: Of course.
BSJ: There wouldn't be another one. You know it!
AM: Facts.
BSJ: I don't even have to explain it to you and not only that, it's like every space has had to be shattered. We've had to represent it every single space. So on this show, I look at it and I'm just like but then why not represent here? You know it's like what about the corporate baddies who look like me, who act like me, who don't care about wearing a gray suit, who want long claws, and weaves down to their asses. What about them?
AM: 100%
BSJ: Why not have the self-made girl down there? You know it's like I've been a widow for 11 years, 11 years. That’s a long time. My daughter was 4 when my husband died. I at the time I wasn't like it just the whole future looked so far.
AM: Yeah
BSJ: Everything just looked like it was just too far to get to and now she's 15 and a half. We're talking about colleges and it's remarkable to me that I've been able to come as far as I've come and so again, this is not a knock to anybody who's done a different way.
AM: Right.
BSJ: I'm just saying there's some of us out here who've made it ourselves. Who like when you see the success and what we came through, everything have our claw marks on it.
AM: That part, I’m feeling that in my soul right now!
BSJ: Because we climbed ourselves. Nobody gave this to me. So there's not a single day that goes where I'm just like, oh my gosh, I'm so like, oh, what if this happens? No, I've seen the worst already. I've been to the bottom already and I climbed out and so there's nothing that scares me about anything. And so that's why it's like I'm like what about those women? Like where are they in this lineup of people that we see or are they not important enough to be represented? They're more of us and they're all done.
So my hope is that being on this show is yes both about getting a platform for my business, but also doing what I've always done which is simply represent for those who are not represented.
AM: I love hearing this.
Are there any other upcoming projects that we should keep an eye out for?
BSJ: I know, right? You never know. Tomorrow I could be like – Anita!
AM: I have followed you for so many years. I've awalys been impressed by you with everything that you've done. The fingerprint that you have left across industries, verticals, and projects is amazing and has left significant and dynamic impressions! So I know that there is always more out there!
BSJ: But that's what I find is so beautiful about life. Again, just going back to why I live my life the way that I live it. You know it's I think again it's so cliche when people say like carpe diem.
AM: Right.
BSJ: Because they don't even know what they're talking about. I know I look pretty, but I'm a Latin student, you know, High School and in College, I took Latin the entire time. Carpe diem doesn't mean Seize the Day. It actually means A Plucking of the Day. It's more delicate and intentional, so carpe diem, quam minimum postero credula means pluck today - trusting as little as possible into the next one.
AM: Ooo.
BSJ: That's the whole thing. So the idea that you will trust tomorrow.
AM: Right.
BSJ: That you trust what's not yet seen.
AM: Right.
BSJ: Versus making today, the most important thing, the most powerful thing. It's crazy to me. And so that's why I'm living this life this way. You know, I'm taking everything that I can, I'm making everything as I go. It's like tomorrow I might wake up and have a new idea and I'll go do that.
AM: Exactly!
BSJ: You know? But I'm not worried about what's to come, because I'm so excited about the life that I'm living today. So there is no need for me to worry about what comes or when I go from this planet because I'm gonna live the best one that I can. It's not it's not flippant to me. So again, people say these words and they say them without knowing. They're like, “oh live like today's your last,” are you really though? Are you truly? Are you waiting until six months from now to be the thing that you want to do? Are you waiting a year to ask for that raise? Are you still in a relationship that you shouldn't be in? Because why? You're gonna wait five years until your kid gets a little older? I don't think so. So for me, it's like if you're really gonna live this life to its fullest then you have to start actually living a true story!
AM: Wow.
I think back to Paul and I sketching out this magazine in the Summer of 2015 and then we dropped the first issue in Jan 2016. In addition to thinking about concepts and flow, I made a list of 10 people that I wanted as a cover and you were in that list of 10 and here I am talking with you as our cover for our 107th issue!
BSJ: Girl really? I didn’t know that! Oh wow that’s amazing!
AM: I just appreciate you being out there and being all the positions that you did where who else would have done something like that and for you to be the first to leave that door open in other areas for other people it’s a legacy that you can proud of.
BSJ: Oh thank you. That means a lot and I really appreciate that.
AM: When you’re navigating from point A to point B, you do look up and out to see what other trailblazing is going on. So seeing all the things and where you continue to go, I'm just so happy to see somebody that's like this. Then when you were announced on the show, it became next level and I was just like, ok, she's gonna shake some shit up.
BSJ: Exactly. No, that's just it. I mean no I really really really appreciate you saying that though because I do think it's it's really so important for us to be seen. And the thing is like, you know, in addition to us seeing each other, I want other people to see us you know? It goes back to like even the company where I'm just like man, I do not see us.
AM: A lot of times we don’t.
BSJ: How are we centered? Because if you actually saw us, you would talk to us.
It's like, look, we need more opportunities to be seen in more beautiful ways and more intentional ways. You know, it's like it can't just be one note or one-dimensional.
AM: Exactly.
BSJ: And so that's why I also find it really important that, you know, both from just like I don't take the image to be superficial at all. It's like people often do that, like, what's the big deal about clothes and I'm like, no, it's very important.
AM: It’s huge.
BSJ: When you’re out, when people can spotlight you and say that one. So that's why it's like even in doing this I'm like okay you know we just got to make sure that it looks the way it's supposed to.
AM: Yeah, I'm a very first show every show.
BSJ: This, we are on the same wavelength! I can't! I don't I understand it when people show up halfway it just makes no sense!
AM: It's just not how I was raised. I come from people who did multiple things within their careers and I know that it is possible to be able to navigate that, but it has to be done right!
IG @badassboz
We enjoyed being able to sit down with Boz to talk with her about her career, outlook, RHOBH, and more while we were in the midst of shooting her cover editorial for our NOV ISSUE #107! Our shoot included looks that can be worn in Fitness, Out + About, WFH/Lounge, and Night Out.
THE INTENTIONAL ONE COVER EDITORIAL | TEAM CREDITS
PHOTOGRAPHER Paul Farkas | FASHION STYLIST + CREATIVE DIRECTOR Kimmie Smith | MUA Ashley | HAIR STYLIST Nicky Newland |
IG @pvfarkas
THE INTENTIONAL ONE COVER EDITORIAL | STYLE CREDITS
FITNESS LOOK | PG 16 - 26 | SKIMS Bandeau | GORWEAR Progress Thermo Bib Tights | DEEPA GURNANI Lalika Earrings |
OUT + ABOUT LOOK | PG 29 + 30 | PANTORA Florence Jacket + Florence Pants | WOXER Rib Tank Top | SIMONE I. SMITH X MISA HYLTON The Misa Doorknockers |
WFH/LOUNGE LOOK | PG 33 - 42 | PANTORA BRIDAL Taylor Robe | ATHLEISUREVERSE LUXE Lace + Tulle Deep V-Neck Adjustable Tap Pant Bodysuit | PONO BY JOAN GOODMAN Azalea Clip Earring + Mini Barile Maria Necklace |
NIGHT OUT LOOK | PG 44 - 54 | HWIT Red Gown | DEEPA GURNANI Teresa Earrings | MIRIAM HASKELL Necklace |
THE INTENTIONAL ONE COVER EDITORIAL | PHOTOGRAPHY CREDITS
| SONY Alpha ILCE 7RM5, FE 50mm F1.4 GM, FE 70-200 mm F2.8 GM OSS II, FE 24-70 mm F2.8 GM II + HVL-F45RM Wireless Radio Flash | SIRUI Dragon Series Bendable RGB Panel Lights Set of 2 of B25R*2 Kit + DJ280 |
Our cover editorial took place at 77 Greenwich PH. This luxurious space was the perfect setting to showcase the looks and the vibes for this story. We sat down with the team at 77 Greenwich to find out more about the property and specifically the penthouse unit.
ATHLEISURE MAG: When did this residential condominium open, how many units are still available, and can you tell us about the neighborhood that it is located in?
77 GREENWICH: 77 Greenwich officially opened in 2020, and it has quickly become one of the most sought after addresses in Lower Manhattan. Out of its 90 luxurious homes, there are a variety of unit types still available for purchase, most notably the Cloud Club Residences on our uppermost floors, which we just released. Located in the heart of Lower Manhattan, the building is on the west side of the Financial District overlooking the Hudson River and Battery Park. Our pocket of Lower Manhattan is a burgeoning but off-the-radar neighborhood that has rapidly transformed into one of the city's most convenient and vibrant places to live. Aside from the 80+ acres of waterfront parks at our doorstep and Manhattan’s newest Whole Foods Market a block away, we’re adjacent to nearly every subway line, and we can walk to a dynamic mix of cultural hubs such as the new Perelman Performing Arts Center. Lower Manhattan has also developed an award-winning dining scene, from Michelin-starred restaurants to the newly made over Tin Building at The Seaport. Residents of 77 Greenwich overlook all of this and soak in expansive views of New York Harbor and the Statue of Liberty. This "New Downtown" offers the perfect combination of contemporary living with historic charm, and is one of the most desirable places to live in the city.
AM: Who are the architects/developers that are involved in 77 Greenwich and what can you tell us about them and how they came to this project?
77G: 77 Greenwich was designed by FXCollaborative, a renowned New York-based architecture firm celebrated for its sustainable and innovative designs, with interiors by Deborah Berke and Stephen Brockman of TenBerke. The vision for the tower was to create a structure that blends seamlessly with the historic neighborhood while offering a refined, luxurious lifestyle. The building’s pleated glass curtain wall is a testament to FXCollaborative’s ingenuity, maximizing natural light and framing breathtaking views of the New York Harbor and Freedom Tower. FXCollaborative is known for its commitment to green building practices, and this project was designed to meet LEED certification standards, reflecting their dedication to sustainability.
The development of 77 Greenwich was spearheaded by Trinity Place Holdings, a respected name in real estate known for revitalizing and creating exceptional properties. Trinity Place Holdings aimed to make this project a cornerstone of Lower Manhattan’s transformation into a vibrant residential and cultural hub. Their vision encompassed more than just luxury living, and thus incorporated a new public elementary school to foster community growth and strengthen neighborhood connections.
AM: 77 Greenwich has 42 floors and 90 residences. What are the community amenities that are offered in this building that residents can enjoy?
77G: The amenities at 77 Greenwich have been thoughtfully designed to enhance every aspect of residents’ lives, from wellness and leisure to entertaining and convenience. The highlight is Cloud Club 77, located on the penthouse level and rooftop, which offers breathtaking views and exclusive spaces, including an art-filled lounge with a fireplace, a private dining room with a catering kitchen and a double-height fitness center. Families enjoy the fully-supplied children’s playroom, while fitness enthusiasts utilize the training studio and the multipurpose game room with direct access to an outdoor terrace. Outdoor areas, crafted by Future Green Studio, include a rooftop garden with a grassy lawn, a meditation deck, grill stations, dining spaces and a play area for children. All of 77 Greenwich’s residents have access to these top-floor amenity spaces. Additional outdoor features include a Japanese rock garden, pergolas, a dog run and a zen garden on the 12th floor, providing another tranquil retreat above the urban setting. Practical amenities include a 24-hour attended lobby, dedicated storage spaces, bike storage and a package room.
AM: This property is clearly luxurious, what can you tell us about the environmental sustainable elements that are here?
77G: 77 Greenwich is designed to meet LEED standards, emphasizing environmental responsibility and sustainability. The building incorporates energy-efficient systems, including high-performance windows and advanced HVAC systems that reduce energy consumption and are private to each residence. The use of sustainable materials throughout the building is central to its design, and the inclusion of green rooftops and gardens provides both aesthetic appeal and environmental benefits. These features, combined with its energy-efficient infrastructure, make 77 Greenwich a model for luxury living that is also ecologically responsible. The building integrates green design seamlessly, ensuring that its residents can enjoy an elevated standard of living without compromising on sustainability.
AM: Tell us about the outdoor space which was designed by Future Green Studio.
77G: The many outdoor spaces at 77 Greenwich, designed by Future Green Studio, are a standout feature. This Brooklyn-based landscape architecture firm is known for its innovative designs that integrate nature with urban living. At 77 Greenwich, they have created multiple outdoor spaces that offer both relaxation and recreation. The open-air rooftop garden spans 3,600 square feet and includes a grassy lawn, a play area for children, a meditation deck and grill stations. The design promotes a sense of tranquility amidst the hustle and bustle of the city. Additionally, the Cloud Club level features a Japanese rock garden and lounge areas, offering residents a peaceful space. Below, a 2,350-square-foot terrace on the 12th floor includes pergolas and a dog park, catering to the needs of families and pet owners. The outdoor areas are thoughtfully designed to make the most of 77 Greenwich’s sweeping views while offering residents an intimate and serene escape within their building.
AM: We’re thrilled that our cover editorial took place in the penthouse of Greenwich 77! What can you tell us about the floorplan of this unit that was designed by TenBerke.
77G: The Penthouse at 77 Greenwich is a stunning example of contemporary elegance, designed by TenBerke, with recent customization options led by Stephen Brockman. Spanning 3,531 square feet, this four-bedroom, five-and-a-half-bathroom, plus home office residence is truly one of a kind. The design prioritizes open space and natural light, with floor-to-ceiling glass windows framing breathtaking views of the New York Harbor. The penthouse features an expansive great room with southern, eastern and western exposures, offering panoramic views of the city’s skyline and waterways. Finally, the Penthouse includes a private loggia terrace, adding 219 square feet of outdoor living space overlooking New York Harbor. The design emphasizes both stylish functionality and timeless elegance, with sleek materials like Blue de Savoie marble countertops and custom fumed sycamore vanities. There are very few newly constructed homes of this size available in Downtown New York City.
AM: For those that may be interested in buying this unit, what options do they have to customize this space?
77G: The penthouse at 77 Greenwich is a customizable masterpiece. Led by Stephen Brockman of TenBerke, customizations are available for buyers, offering options to tailor the space according to their individual tastes. From custom millwork to bespoke finishes, the design team allows for personalization across the home.
Buyers can choose from a range of high-end materials and finishes, such as custom cabinetry and flooring options. Whether it's altering the layout, adding additional built-in features, or refining the color palette, the options available enable prospective buyers to create a truly personalized residence that fits their lifestyle and aesthetic.
AM: What are some of the key features of this property that our readers should know about?
77G: 77 Greenwich offers an extraordinary blend of modern luxury, thoughtful design and a location that captures the essence of downtown living. The building features 90 residences, ranging from one to four bedrooms, each outfitted with high-end finishes and appliances. Floor-to-ceiling windows frame breathtaking views of the New York Harbor and iconic landmarks like the Statue of Liberty, offering an unparalleled living experience in Lower Manhattan.
All of 77 Greenwich’s residents can take advantage of its top-floor Cloud Club 77 suite of amenities, including the Cloud Club lounge private dining room and a double-height fitness center overlooking the Hudson River. The rooftop garden, designed by Future Green Studio, offers residents a peaceful outdoor retreat with a children's play area, meditation deck and spacious dining areas with grill stations. There is also a multi-use game room and a fitness center with terrace access, making it a perfect blend of relaxation and active living.
The location of 77 Greenwich places residents in the vibrant Lower Manhattan area, close to a wealth of cultural, dining and entertainment options. Nearby, Manhatta offers elevated dining experiences with panoramic views, while the Perlman Arts Center in the World Trade Center complex provides world-class performances. With its proximity to world-renowned restaurants, shopping and cultural landmarks, 77 Greenwich offers an unmatched lifestyle.
IG @77greenwich
The penthouse also comes together with its impeccable staging which was done by ARTEFACTO a 3rd generation Brazilian firm that manufactures its own furniture as well as supplies a cohesive look in an array of properties! We wanted to know more about the inspiration behind how they staged 77 Greenwich PH, the history of the company, their recently launched showroom here in NYC, and more. Pietro Bacchi shares this and more with us.
ATHLEISURE MAG: We enjoyed shooting at 77 Greenwich St PH and as we have spoken to the building about this particular unit, we’re looking forward to speaking with you as well. We wanted to know more about your business and the staging that you did at the penthouse, which is beautiful. Before we delve into that and the staging that was done there, can you tell me about ARTEFACTO as a firm, its history, and what you guys do?
PIETRO BACCHI: ARTEFACTO is 48 years old and it’s in its third generation. The firm was started by my grandfather in São Paulo Brazil. My father formalized the corporation and brought it to the United States via South Florida. We quickly became market leaders in Florida, and throughout South America and now, we want to kill it in the Northeast. I run the New York operations with my twin brother, Bruno. We're very happy about this New York expansion.
AM: Did you always know that you would work in the family business?
PB: In the beginning, I wasn't really sure, to be honest. When I started seeing all of the components together from the design to the manufacturing and delivery, it gave me a whole different scope. I started thinking about how big this business could actually be. I got to see the real craftsmanship and quality of work that goes into every piece. We have about 1 million square feet of manufacturing and showroom space including the recent New York expansion. That’s 1 million square feet under one roof. We do absolutely everything from upholstery to woodwork to leather and suede.
AM: Wow.
PB: Yeah, from designing SKUS on a computer, to making prototypes to launching a whole line.
AM: What are the kinds of projects that are of interest to your firm when you're looking to add things into your portfolio? You were talking about obviously you have the manufacturing but then you also have all of the staging that you do as well.
PB: We have quite a few different streams of business that we've been adding to our model in the last four or five years. One of them is a staging. The reason that we do staging is because it's beneficial for all parties.
AM: Right.
PB: It’s great for ARTEFACTO because our products are displayed in a beautiful apartment instead of sitting in a warehouse waiting for delivery. So it's kind of an extension of the showroom. Obviously, the developer can show the unit more beautifully and the idea behind it is that it actually sells completely furnished which happens about 80-85% of the time. So that's a huge model for us. We really specialize in residential, but now we’ve branched off into the commercial sector as well. We just finished Casa Cipriani in New York City, I don’t know if you have been there.
AM: Yes, it’s lovely.
PB: We just finished that project. That was one of our bigger commercial projects. And we have a lot in the pipeline, but of note, we did the Hotel Du Cap Eden Roc in the South of France for their 150th year anniversary.
AM: Nice!
PB: So that that's kind of the key piece of why we work so well with the real estate sector. You can't really do that at that level of customization if you don't have the manufacturing component. It’s not the most beautiful part of the business, but by far one of the most important.
AM: Tell us about your Madison Ave.showroom.
PB: We got super lucky. We found the perfect corner on 32nd and Madison with double-height ceilings on the first floor. There’s a tree that we blew the ceiling out for so you could see it from the first and second floor. The first floor is more of a museum-styled concept; all of our new collection living room sets. Upstairs, we have distinct spaces designed: living, bedroom, dining six times over. We have different fabrics available for customization and everything you see on the showroom floor is ready for immediate delivery in two weeks.
AM: Wow, that’s amazing!
PB: That's one of our big selling points because, you know, everybody knows how long you wait for furniture especially after COVID.
AM: A 2 week turnaround is phenomenal because we have friends that are still waiting for their couches and it's been 8 weeks.
PB: I've heard eight months at one point!
AM: Yikes!
So what's your role at the company as well as your brother to get a scope of the kind of the things that you are involved in.
PB: My brother handles the complicated and important backend… manufacturing, the warehouse, and logistics. I handle business development, the PR teams of course, marketing and product development. But together, we're working on this big United States expansion.
We picked Miami as our first showroom in the United States - my analysts looked at, from the American public point of view - because Miami is the bridge into the United States.
Whereas New York is known as the bridge to the rest of the world. In New York, you have the best architecture and developers. The restaurants are amazing and the culture is next level as well. So it made sense as a solid move. Believe it or not, it's very similar to São Paulo with its character, and similar kind of aesthetic in interior design, fabrics, etc.
AM: We get that. Recently we watched a few thriller series on Netflix that take place in São Paulo and the similarity is interesting.
In looking at the penthouse at 77 Greenwich as a point of reference, when you take on a new project or you partner with a residence or developer, can you walk us through like, how you stage a property from where do you start, and what's the inspiration? There were just so many details and elements of that place that really came together beautifully.
PB: Absolutely. I mean, I’m definitely very proud of our projects. Usually, we hear from the Sales Team of the building if it's a new development. We listen to the problems that they're having and usually the number one problem is that the clients can’t visualize themselves in the space. They don't have an imagination in terms of what a dining table of 8 people or 10 people will look like in a space. How many people are in the living room? Especially in these bigger apartments - it's especially difficult. So then, we look at the floor plan and we dissect it. We look at the mood and the feeling that we're going for. Obviously our Miami line is completely different from our New York line, and that’s completely different from our Hamptons line.
So we have quite a few pieces to choose from and then basically, they pay me a deposit which is one-third of the staging package furniture process. But the reason the developers love it so much is because the remaining amount is paid after the property sells. It's about marketing property and so it's an investment on both sides essentially.
AM: Right.
PB: It's an investment for us because obviously, it's the products that would probably be sold and shipped out from the warehouse. It's also an investment on the broker’s part or the developer because there is a deposit. They are trying to maximize those profit margins, so it gives them an opportunity to do that.
AM: What are the some of the key elements that you added into 77 Greenwich St PH that you would like to highlight, especially?
PB: I think the double-size sofa. It’s a beautiful touch there by the window.
AM: I love that piece. It makes such a statement.
PB: And that's kind of why we put that oversized mirror on that wall, because anywhere, you sit in the apartment and you get the view of the water and the Statue of Liberty. I think the most important thing that we think of when we go to stage an apartment is, what are the first five seconds of a person who's going to buy? What is the reaction going to be? That's why we make it as big as possible and as grand as possible. We really try to invoke all five senses! We have the music playing, the aromas in the air, the lighting is correct. I think it's a huge part of it.
AM: From start to finish for this Penthouse unit for example, how long did it take for you to Stage it?
PB: So between getting floor plans and preliminary estimates and that kind of thing, that takes about a week - week and a half.
AM: Oh, wow!
PB: Then once the client is ready to move forward, it takes about two weeks to install and deliver.
AM: That's pretty quick. Wow!
So, for developers that are reading this, how can they begin to work with you or reach out to you so that they can talk about their project?
PB: Yeah, whatever they prefer. I think the most important thing ever is to come into the showroom on Madison that we just built because it is - and it's not because we did it - jaw dropping from every angle!
AM: We definitely want to drop by to see your showroom for ourselves.
For those that have their own homes who are also reading this issue, are they able o go on your website and buy their desired pieces a la carte like they would at another furniture or interior design store?
PB: Yeah, we do have an online presence. But for the high-end furniture realm that we're in, it’s more common for them to come into the showroom so that they can come in and sit down on the furniture and actually see it. We also offer a design service where the clients come in and the designers and the architects come, they bring their floor plan and make sure everything's in sync. We do a full presentation of swatches and fabrics to marble, and art as well as accessories. We really try to make it a turnkey solution.
AM: Wow, that's amazing.
PB: Right, for these clients and architects.
AM: It’s been great to find out more about ARTEFACTO and its scope. What has it been like for you to be involved in this business that has been around for three generations?
PB: I mean, first off, I couldn’t be more happy to do this! We have had a lot of positive feedback even though we have only been open in the New York showroom since September. There have been a lot of clients walking in, a lot of people hearing about the brand for the first time, which is amazing!
I think Brazilian furniture definitely had its time back in the day, you know, with Oscar Niemeyer, Sergio Rodrigues, and other designers of the world and then it kind of died down. So Vèr - our new collection - is our fresh take on the community.
Vèr really pulls from The Mid-Century Modern design that Brazil had to offer with all the natural woods and natural lines and what we've created is completely different than anything you see on that entire block.
Read the NOV ISSUE #107 of Athleisure Mag and see THE INFLUENTIAL ONE | Bozoma Saint John in mag.
Read the NOV ISSUE #107 of Athleisure Mag and see LYCHEE BEAUTY in mag.
Over the years, we have always enjoyed when we have connected with 2017 US Open Grand Slam winner Sloane Stephens. Most recently, she was our DEC ISSUE #84 2022 cover. We always enjoy catching up with her about her sport, new projects, as well as her philanthropic focus.
We had the pleasure to catch up with Sloane and this time we caught up with her to find out what she has been up to since we last talked with her! We were also excited to hear about her new wellness beauty brand, Doc & Glo that she launched during the US Open this summer! We also talked with her about her partnership with Athletes for Good which is a joint initiative between P&G, the IOC and the IPC that recognizes the efforts of athletes to improve their communities off the field of play, while also giving their best every day on their journey to their ultimate performance at Paris 2024. P&G awarded 20 Athletes for Good grants of $24,000 each to support causes championed by recipient athletes.
Sloane founded the Sloane Stephens Foundation in 2013, helping children from disadvantaged backgrounds dream big, both on and off the tennis court, by offering year-round tennis, education, mental health and financial literacy programs. The foundation uses tennis and education to change the narrative of poverty, health inequity, and educational development. With programs up and running in the Compton Unified School District – reaching 15,000 children in the area so far, the Slone Stephens Foundation will use the Athletes for Good grant to continue to grow the community.
ATHLEISURE MAG: We always love when we get the chance to catch up with you as we have enjoyed previous inbooks as well as a cover with you! You have had a busy year, what does your schedule look like for the remainder of this season in terms of upcoming matches?
SLOANE STEPHENS: I’m currently in Asia for the final tournament swing of the year. After this, I’ll head home for my off-season to spend time with my family before beginning my pre-season training block and playing in some exhibition matches.
AM: Are there any routines that you do before a match to get ready to play that you feel that you need to do?
SS: I always make sure to have a well balanced meal – usually chicken and rice with some type of veggie. It really depends on the time of my match but I prefer being the first match of the day so I don’t have much down time beforehand.
AM: Are there any routines that you do once you have completed a match to come down from all of the energy that you had to exert?
SS: Yes! I always get a massage and try to do some sort of self care whether it be a mask or just lighting a candle and relaxing.
AM: We always love following along your social media to see what you are up to and it's fun to see campaigns you're part of, your collaborations, and travels. Last month, you launched Doc & Glo which is amazing! Tell us about why you wanted to launch this brand as well as the meaning behind the name?
SS: I’ve always loved self care and this was always something I wanted to do. It’s a really exciting passion project for me! Seeing it all come together has been so special. The brand is named after my grandparents - Doc & Glo. My grandfather was an OBGYN – they called him doc, and my grandmother Gloria was a fabulous woman who taught me so much about self care starting at a young age.
AM: You launched 2 products - tell us about them and why did you want to start with them? Do you envision tackling other areas that will be available at Doc & Glo?
SS: We plan to launch more items in the body care space! Stay tuned!
AM: What has it been like in terms of coming up with this brand, doing all the R&D behind it, and finally releasing it for us to enjoy?
SS: It has truly been a labor of love! I’ve been working on Doc & Glo for 4 years so to finally see it out in the world is an amazing feeling. This brand was made from scratch – custom formulations, custom packaging, and months and months of testing. I’ve learned so much during this process and I can’t stress enough that entrepreneurship is not for the weak!
AM: How is your Sloane Stephens Foundation going and are there any upcoming projects that are going on that we should know about?
SS: Everything is going really well! 2025 marks our 10th year of programming in Compton and our programs are stronger than ever. We’re also expanding more meaningfully into South Florida, which is very special to me.
AM: How did you and the Sloane Stephens Foundation connect with Athletes for Good?
SS: I'm incredibly proud to be a member of Team USA. They've provided so much support throughout my career, including a scholarship for my MBA degree. I saw this funding opportunity for P&G’s Athletes for Good in an email and immediately wanted to apply on behalf of the Sloane Stephens Foundation.
AM: What did it mean to you to be awarded the grant?
SS: It means so much to be recognized for the work of the Sloane Stephens Foundation and to stand alongside so many other hard working athletes who give back to their communities across the country. When I started SSF in 2013, I sought out to create opportunities for youth to have tennis change their life. I believe in the power of grassroots sports and want all kids to have an amazing first interaction with whichever sport they choose. I appreciate the support of P&G in making these dreams come true.
AM: Are there projects or initiatives that you will be able to grow or incorporate in your plans because of the grant?
SS: This grant funding supported our summer camp in Compton, which just wrapped up after an amazing 8 weeks. We're constantly looking to improve and add new elements to our summer camp to give our kids the best possible experience. This summer, we were able to incorporate group sessions with our social worker as well as art therapy led by our social workers every Friday.
AM: Are there any other projects you have going on that you would like to share with us that we can keep an eye out for?
SS: We’re preparing to launch our next 2 Doc & Glo SKUs this winter and I’m really excited for everyone to experience them! I want to take over the home and away body care routine.
PHOTOGRAPHY COURTESY | Sloane Stephens
Read the SEP ISSUE #105 of Athleisure Mag and see COURT TO WELLNESS | Sloane Stephens in mag.
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This month, we attended a number of NYFW FW24 shows which is a great way to see the upcoming collections from an array of designers that are on our radar. We kicked off the season with New York Men's Day - NYMD on Feb 9th that presented its 21st season of 8 designers between the morning and afternoon session at Location05 in Hudson Yards.
NYMD | TERRY SINGH
We started off with Terry Singh's presentation with his namesake collection for his menswear brand that launched in 2014 and is based in NYC. Terry was raised in NYC and began working in the fashion industry in the '70s. He also took some time to go to India where he immersed himself into Indian culture as well as meditation. He returned to the city with his shift in how he approached his life and wanted to take what he learned to bring it to make his mark in fashion.
Terry feels that, "this collection resonated with the narrative of my odyssey, visually manifesting the metamorphosis that defines who I am today."
The collection included a number of pieces that included blazers, outerwear, structured skirts, intricate fabrications and coordinates. It was a rich tapestry that allowed us to see where menswear as well as genderless looks can be elevated for gala and soiree looks.
PHOTOGRAPHY COURTESY | PG 98 Terry Singh
NYMD | Y.CHROMA
The 4 designers that presented their collection in the morning of NYMD, showcased collections that included suiting and eveningwear. We were also excited to check out Y.Chroma, founded by Max Israel! This brand was founded in 2023 in Lisbon, Portugual.
The collection is focused on male midlife re-invention with a customer base of 40+ and want to wear vibrant hues. The European crafstmanship was evident in seeing this collection and we truly enjoyed the unique textiles that were included in this show and still presented a youthful collection that we could totally see being worn by those that are outside of the intended demographic. We love how they embrace midlife reinvention and the universal appeal of this brand!
PHOTOGRAPHY Courtesy | PG 101 Y.Chroma
BACKSTAGE PRABAL GURUNG
We left Location05 to pop out to cover Backstage at Prabal Gurung who showed at the Starrett-Lehigh Building. Being backstage allows you to see how the inspiration for the designer's vision comes together for the hair, makeup, and nail teams.
The inspiration behind Prabal Gurung's comes from the loss in his home country of Nepal where he created silhouettes that offered a balance of warmth and melancholy through tactile fabrics that were sculpted and ethereal.
“It was to give into grief,” Gurung said backstage. “That was a new thing for me, but I decided to give in simply because that was the only way that I could go through it, which took me back to my father’s side of the family — which I normally have stayed away from, to be completely honest — and it led to these images and everything. It was just so cathartic and so healing, so I brought this to life because it gave me comfort.”
To merge the gravity of the somberness of the inspiration of the show, there was still a balance with his signature feminine styles by incorporating fringe and drapery. These ethereal elements gave a sense of uplifting ones spirit.
The apparel that hit the runway was supported by a glam team that worked with the models, Super Models such as Precious Lee, and celebs such as Sarita Choudhury (Homeland, Blindspot, And Just Like That...). We had the pleasure to chat with Celebrity Nail Artist, Gina Edwards who is the Kiss Product Inc U.S/Canada Brand Ambassador and Lead Nail Artist for this show. In addition to her role with these products, she has worked with Chanel Beauty on a Valentine's Campaign, she was the manicurist for Nicole Kidman for her Balenciaga Ambassador imagery, and was the manicurist for Vera Wang for her CFDA Award to name a few.
We wanted to find out how she extended Prabal's vision into the nails that worn by the models who were part of the runway show.
ATHLEISURE MAG: We always love going backstage to see the magic come together and we've been watching the models as they're in prep to hit the runway. We know that you used acrylic nails to create this look. Can you tell us more about this?
GINA EDWARDS: For the show, we used these acrylics in nude in XXL and we stiletto’d it out to be coffin shaped. We just created the color over it to give it that exclusivity that is the theme of this show. The look whether it’s the red or the silver is a bit of a moonstone/cat eye effect. When you look at it one way, it has one color and then another, you see the other one. It’s a bit of a haunting effect and that ties into the makeup that has that smokey and sultry look to it. So the nails really add to that vibe. It’s amazing to see how everything comes together. The designer has a vision and he explained it to the glam team of hair, makeup, and nails. So we came up with this idea and everyone loves it and along the way, you tweak it to get it to where you see it today.
AM: How long did it take for you to arrive to what we’re seeing on the runway for tonight’s show as it’s a collaboration between Prabal's vision of where he sees it and how you’re interpreting the theme?
GE: Well, there was about 2 weeks when you’re having the conversations and when you land on what you think will work and then you get the products in and to be able to create what has been decided on. Once you select the teams that will actually execute it, I would say it’s about 5 days.
The elusive nail which was the theme for the show was inspired by the experimental use of fabrics in Prabal's collection. The magnetic, cat-eye finish on the KISS nails really merge that eccentric and elusive element together to create that haunting look which is in keeping with this collection which is known as, Fragmented Memories.
AM: Oh wow and there’s so much work to build the nails!
GE: Oh yeah, I mean, shaping takes the most time! I mean shape is everything when it comes to the nail. You have to shape the nail, look at, then look at it from the birds eye view. It looks one way when you see it from one standpoint and then another and then, this nail isn’t on you so it’s a lot of work to really articulate the nail.
You can get The Magnetic Effect Manicure at home which is one of the hottest trends from the runway. Using KISS Gel Fantasy Magnetic collection in style Ruler or imPRESS Color Press-On Manicure in style Red Velvet you too can rock these stunning nails from Prabal’s show in minutes. These ready-to-wear styles are easy to apply and last up to a week.
HOW GINA EDWARDS CREATED THE CUSTOM-DESIGNED RUNWAY LOOK:
• Step 1: Select and size KISS Salon Acrylic Natural Nails in style Crystal and shape to stiletto
Natural Nails in style Crystal and shape to stiletto
• Step 2: Apply nail glue to belly of the nail and natural nail, then press down gently, repeat x10 nails
• Step 3: Apply a coat of your favorite magnetic color and use magnet on both sides parallel to the nail. Cure each finger for 90 seconds
• Step 4: Apply second coat and use the magnet again to see the glass like effect on the nails. Cure for 90 seconds.
• Step 5: Add top gel coat and cure for 60 seconds.
PHOTOGRAPHY | PG 102 + 103 Go Runway.com
After spending a few hours at Prabal Gurung's backstage courtesy of Gina Edwards and the KISS Products team, we made our way back to Location05 for the second session of NYMD and the designers that were showing during this presentation.
NYMD | THE SALTING
Designers Michael Ward & Manel Garcia Espejo founded The Salting, a menswear/womenswear brand in 2018 and is based in NYC. With their second presentation at NYMD as well as being recently inducted into the CFDA as interim members, they are carried in approximately 20 locations in the US and Canada including Bergdorf Goodman.
They're fabrications are globally sourced with sustainable mills and all of their tailoring is done in the US. This design duo has an extensive background in fashion design in the luxury space.
This season's collection's inspiration is On The Waterfront and has an aesthetic that honors longshoremen and dockworkers with its use of buffalo checks, plaid, tweeds, chalk stripes and more. Even their sportswear showcases their tailored DNA and we enjoyed their classic pea coats and other structured pieces.
PAS UNE MARQUE
In 2018, Sean Coutts founded menswear label, Pas Une Marque in Paris. The brand's entire manufacturing takes place in Peru. Within each of their collections, they work with a number of artists to tell their brand story. Printemps, the first department store in Paris, carries the brand. We loved the outerwear that was included in this show and can't wait to see more from this brand.
We had a bit of snow that hit NYC, but with 2 shows that we had been looking forward to from 2 Project Runway alums, we were ready to be dazzled by their NYFW FW24 collections.
BISHME CROMARTIE
The afternoon of Feb 13th, we made our way to The Ritz-Carlton New York, NoMad to see Bishme Cromartie's NYFW FW24 presentation. We first learned about Bishme when he competed on Season 17 of Project Runway where he came in 4th. For Season 20 of Project Runway All-Stars, he came back and won! It was amazing to see a number of our favorite designers across the season on this show and the ability to see Bishme push the boundaries of Avante Garde to his self-proclaimed, Street Garde, has been a great evolution.
His brand has been worn on a number of red carpets by Michelle Williams (American Soul, Wrath: A Seven Deadly Sins Story, Kingdom Business) of Destiny's Child, Chloe Bailey (Grown-ish, Swarm, Praise This), and Jennifer Hudson (Cats, The Jennifer Hudson Show, Respect), to name a few.
This presentation had a palette of red, white, and black and spanned from elevated streetwear all the way to red carpet looks during Awards Season.
When asked about where the inspiration from his show came from, he shared, "I further explored my obsession of mixing Streetwear with Avant Garde designs. Striking, feminine and bold shapes paired with a variety of coats, edgy tops, form fitting and dramatic gowns. I continued to define what “Street Garde'' is by staying true to my aesthetic and testing new ideas. I wanted the collection to feel strong, effortlessly sexy, masculine, and feminine at the same time. The collection showcases the Bishme Cromartie woman who is ready for change, constantly on the go and loves to stand out, no matter where she is. This season we are entering the Batrix."
PHOTOGRAPHY | PG 104 - 108 Paul Farkas |
LAURENCE BASSE
We ended our NYFW FW24 shows the evening of Feb 13th with Project Runway alum, Laurence Basse who was a finalist in both Season 15 as well Season 20 for Project Runway All-Stars. We have been a long time fan of her mastery of leatherwork and in seeing her first solo show at The Paramount Building in Times Square, we were thrilled to be able to talk to her in detail about how she got into the industry, her namesake line, her NYFW show, and what we can expect from her as she continues to push the envelope of her brand.
ATHLEISURE MAG: It is such a pleasure to be able to talk with you as I’ve been a fan of your work and aesthetic!
LAURENCE BASSE: Thank you so much, thank you! I really appreciate you having me.
AM: Of course! I have been a fan of yours since I first saw you on Season 15 of Project Runway, and just your artistry, the way you work with leather, your style, and attitude – everything about you is definitely Black Girl Magic.
LB: Oh I’m trying, I’m trying.
AM: Oh no, you are not trying, you are doing!
So you got your start in the industry as a model. You have modeled with BENNETTON, Jean Paul Gautier, and you have been in French Elle as well as Cosmopolitan. You did this for 15 years, what was the moment that you realized you wanted to be a fashion designer.
LB: Well I mean, this is the narrative in the streets, but really, I went to fashion school in Paris before I was even modeling. I started fashion school when I was 17 years old. So from 17 – 22, I was in fashion school and I started modeling when I was in Paris I think 3 years into fashion school. It was just there and I thought, “why not?” I used that to then move to the US and it became a 15 year off and on.
AM: Where did you go to school?
LB: I went to school, my first one was in Normandy called Elisa Lemonnier and then I went to another school in Paris, an art school by the same name at the 12 Arrondissement.
AM: When I first saw you in Season 15 of Project Runway, I was just blown away by what you did throughout that season. What drew you to compete on the show?
LB: You know, let’s just say that I never casted for the show. I never did. I quit modeling, I was in LA, I was bartending, and I had my studio, but I was like, ok, since I didn’t do the designing the way that they are saying which is you get out of school and you go work for a brand, and I didn’t do that. I was modeling, traveling, and living my best life.
So at this point, I was 35, I had started this thing, but how do I go from zero to 50 at least? I had a friend of mine that was a Super Model back in the days in France and she actually reached out to me a year before my season to do the French version of Project Runway in France, and I said, "hell, no! I'm not doing a reality show blah blah blah boom boom boom – not when it comes to designing.”
Time went by and I got an email after that from the US. They told me that they were casting for Project Runway. My first reaction, “hell, no!” I’m not doing this. But my friend was with me and she was like, “Laurence it is a good opportunity and you should do it.” I didn’t say no. I literally waited until the deadline. If the deadline was like Mar. 30th at midnight, I waited until the deadline to submit whatever it was that they were asking me.
Then they called me back. I didn’t know that they had already had a casting in the US. So I thought that I was going in for the casting, but it had already been done. I went straight to the final 2 appointments that they had before they decided on who they wanted to have on the show. I went in and I brought in like 10 pair of clothes and they loved it and after that, they asked me to come in the next day. The next day was a whole hour – hour and a half interview. That’s when they say, ok we know you can sew, we love you, but as far as your personality, they have to figure that out.
I did my interview for a little over an hour and it went well I think. I was good! The lady told me, “Laurence, if you made it this far it means you’re perfect for this show. But If we do not cast you for this season, please come back next season.” I told her, “I won’t be coming back.” If I make it, great and if I don’t, I’m still happy. I literally left the casting and I literally left the casting and I was going to my car in LA and I was like dancing in the parking lot. It was an investment for me. It’s already mine and if not, it’s ok too. Then they called me and that’s how I made it onto the show.
AM: I’m glad that you did because the moment you started creating dynamic pieces and watching how you work with leather beyond what I have seen anyone else do – it was phenomenal to watch. As a fashion stylist and someone who has grown up in this industry from a young age – watching you make leather do things that we don’t think that that fabrication supports usually, I was like, “where did this women come from?” I became obsessed and it was thrilling to see you be a finalist on that season.
LB: Thank you!
AM: And then when it came to Season 20 that aired last year with Project Runway All-Stars, what were you thinking about coming back to this crazy environment of a competition show?
LB: Oh yeah, it’s definitely crazy!
So basically, the first time that I went, I didn’t know what I was expecting. I went in and I thought to myself, I am going to win. There was no other option and then I didn’t win. So I went home and I thought, “what am I going to do now?” But God has other plans. With the show rolling, it just jump started my career. I have just been going ever sense since that. It did a lot of things that were great for me. So when the second time came around, I thought, never again would I do a show like that. Right?
AM: Yeah!
LB: But, the only reason and again, they came back and said, “Laurence, do you want to jump on a call? We’re thinking of doing All-Stars.” I said sure and got on the call. But I wasn’t like, “yay!” I had to pause and think about it. Like I said, it did great for me, they have their own agenda and I went in with my own. Even when I accepted to do it, and I did it because it was All-Stars. It was about the contestants coming back to compete for something bigger. So I was like ok, this can’t hurt me and it can only reboost the machine. So I went in and I remember I said, “my head said that the best position for me to land was to be a runner-up.” Technically, I don’t want to win because I don’t want to be tied into anything.
But my ego, wanted to win the whole thing. The ego is the one that got hurt, but everything happened the way that it was supposed to happen. I did what I wanted to do and it was ok.
AM: Well, you turned out amazing pieces yet again!
LB: I was like, keep playing in my face!
AM: I love it!
So why do you like working with leather? Your mastery of leather is just insane.
LB: Thank you!
Well, I’m self-taught when it comes to leather. But my background is really haute couture, making the dresses and all of the extravagant things that people like to wear. I was like, everyone is doing this – a lot of people are doing it. I wanted to be different. I don’t want to be in the norm. I wanted to know what was out there that I could do and work with that I could separate myself from most designers. So I was thinking about leather for 2 reasons. As a child, when I was younger, leather was – when I would look at people who owned leather, they were rich. It was something that, yes I wanted it. But I couldn’t afford it. Then, before that, I love luxury. All of the stuff that I love when I go to the stores, it gives me a real headache! Because it’s $5,000, $6,000, and $10,000! I’d look at it and I’d say, “I can’t do it!” So I decided let me teach myself how to do this and I am going to do it better and I'm going to do it as a challenge to myself. I thought, “ok, all the stuff that I love the Balmain, Saint Laurent, the Gucci, the Tom Ford – it’s over overpriced,”, but look who’s talking now?
It's overpriced, but I’m going to one day sell my stuff at the same price as those people. I’ll be up there with them and that was the bet to myself. So, then leather when people think about it, they think it’s rigid and that there’s not a lot of what you can do with it. But for me, I was like, I’m going to get in there – me and leather are going to have a talk and we’re going to get to know each other. Now I know leather pretty well and I work it like it’s any kind of fabric. There’s no limitation to it. If you want a wedding dress, I’ll make your wedding dress in leather. If you want a flowy skirt or whatever it is, I just don’t want to put limitations on it.
AM: Well you are a master at it. You work a leather like it’s a silk or a taffeta and before you, I had never seen people treat it that way!
LB: That was the goal.
AM: How would you describe your brand your line. You have a number of NBA athletes and different celebrities that have worn your collection.
LB: Well my line, my line is definitely – it’s not haute couture, I’m not RTW. I’m somewhere in between so it’s a luxury brand catered to strong women and strong men. It’s very – for me it’s normal – but the stuff that I put together, they’re not supposed to exist in the same world. But they work for me, because it’s just an extension of me – female/male, cold/hot, edgy/soft – I just love to mix the two together.
AM: What are 3 core pieces that if someone was purchasing pieces from you for the first time that they would be essentials to have in their closet?
LB: Oh you have to have a classic leather jacket. The classic LB is the one with the shoulders. I have been rocking that one for the past x amount of years. You would think that I have a lot of leather jackets, right?
AM: Oh yeah!
LB: I have probably 3 but I recycle them. I have this one that’s like a Motorcycle Jacket with the shoulders and it’s classic and I love it! So, either that one or a Bomber – whatever classic is to you. A pair of leather gloves, and a jumpsuit!
You don’t even need 3, if you like to have just one, it’s either a leather jacket or a jumpsuit. If you can’t afford it, get a pair of gloves!
AM: There’s a solution and then keep saving your coins to get one of those pieces!
LB: Exactly!
AM: My Co-Founder and I had the pleasure of going to your NYFW FW24 show! My mouth was on the floor throughout the runway show and I even teared up a bit because the craftsmanship of seeing great pieces always transports me.
LB: Thank you!
AM: What was the inspiration behind this collection?
LB: You know, I always tell people that the place I design from it’s I guess a storytelling place, but it’s like I tell my stories by creating. That’s my communication. I don’t sometimes put words into it. I don’t always have a story, but for this one, it started with one piece – a Bulletproof Vest. With everything that is going on in the world, you know – all the crazy stuff, the wars, but if you stay in it, you go crazy. So we still have to find other beautiful things in the world that is going on. So it was a mix of the two. The leather Bulletproof Vest – that’s why I mixed it with the soft and beautiful flowy stuff. I got it from that piece and I just let it flow.
AM: I’m sure it was such a project to undertake, a solo show during NYFW!
LB: Girl, it was insane!
AM: Days leading up to your show, I was on your IG and I could see that there were a lot of moving parts going on. It definitely built up the anticipation, but I know you must have been spending a lot of time getting all those things together.
LB: My God! One day I will tell that story. But we kind of documented everything on film – not everything, because sometimes you don’t think about it. It was by far one of the hardest things that I had ever done. I self-financed it, I had a great team, but me and Mykel, we were both wearing different hats and I had to try and stay kind of zen and to be able to create. I mean, I made all of my samples. There was no team, that’s maybe for next season. But we literally decided because Project Runway All-Stars wrapped in Sept. and technically, we were already at Fashion Week. So I thought, “ok, it doesn’t make sense for me to do a collection in Sept.” But really, if I wanted to wait until I was ready to do it, I should have waited until the following Sept. But then I thought, “no because while things are still hot, I can’t skip Feb.” So we decided that we had 2.5 months to do it. We didn’t know how, we just went by faith. It was like, I believe in you, you believe in me and we just jumped out of the building with no parachute and we hoped that it would land.
AM: What other projects do you have going on now that we can look forward to or that we can keep an eye out for?
LB: Well right now, everything is moving so fast, we are getting our appointments together – so the sales teams so that we can start getting into production and getting into stores. So we will do that in Mar. and we have Market week coming up and April, back thinking about Fashion Week in Sept. So for that, we want to take this to Paris. So the goal is to do Paris Fashion Week and NYFW.
AM: What do you want your legacy to be as you have done a lot and I can only imagine what you will still do with yourself and your brand. But you are a trailblazer and a role model, because there are still not a lot of visible Black people that own luxury brand and especially in the fashion space. That’s something great to see you do unapologetically and in your own style.
LB: Absolutely, like I tell people, it was super important for me growing up in France and even being here, all you hear is people telling us what we can and cannot do and how far we can dream. It’s like when I used to tell people when I was in school to my teachers, they would look at you and roll their eyes. They would tell you to come back down, to be real, and those jobs aren’t for you.
AM: Yup.
LB: And because you said that, that’s why I tell people that I know that I am a Black woman and it’s not going to be easy and that I will have to work 10X harder than the next one because they already have a leg up. I know that and I’m at peace with that. I’m strong. I’m going to knock all of those doors down until I get to where I need to be.
When I went to Italy and they are the kings of leather, how they received and reacted to my work, I looked at their reflection in my eyes and I knew that I had it. I just want my people, or even any people, but especially my people to see me and look at me like, she did it. The hard part of it, I will tell my story and write my book one day about it. I want people to look at me and know that it’s possible. Sometimes, all you need is 1!
I’m not doing it just because I love fashion. I could be ok and I have done a lot and I can be content. But no, I need to continue forward and that's what I want my legacy to be. Because when I have to think of a high end Black designer, I have to do some research and think about it and that’s not normal.
For me, we are fashion.
AM: Absolutely!
LB: Seriously, I look at Christian Dior today, Balmain, and Gucci with the stuff that they are doing now, if you told me 20 years ago that this is where they are going, I would have said you’re dreaming!
AM: 100%
LB: But they’re taking those aesthetics, and we’re not getting credit for it. And then we go and give them our money. I think one of the mistakes I think sometimes we do as Black people when we enter that industry, we set limitations. Money is money wherever it comes from, I don’t care. I’m designing for whoever loves fashion.
I tell people that I am Black everyday, we don’t have to debate about that. But, you need to think about how you move. Hire your people – that is where the power is. Where the money comes from like I don’t care. My clients are everywhere. They’re European, American, African, wherever I don’t care. They love fashion and that is what we’re going to talk about. That is the business model of what everyone is doing. You’re presenting a good or service and then via marketing, you’re able to translate that story; however, the offering is universal.
PHOTOGRAPHY COURTESY | Laurence Basse
Read the FEB ISSUE #99 of Athleisure Mag and see NEW YORK FASHION WEEK FW2024 EDIT in mag.
Read the FEB ISSUE #98 of Athleisure Mag and see ATHLEISURE BEAUTY in mag.
We all love packing a bag and heading out to a destination. Of course, we always love sandy beaches, but it's also nice to immerse ourselves in a bit of a winter wonderland as well! Jackson Hole is a destination that can be enjoyed year around, but this time of year when it comes to the snow, being able to enjoy a number of activities as well as we enjoy cuisine and the town at large.
Those who are in the region will have the ability to enjoy the elements while maintaining their skincare with the iconic brand Kiehl's. We took some time with Isabelle Carramaschi, SVP Kiehl’s to find out about the brand historically, their innovations, how they have embraced sports, and what they are doing with Jackson Hole Mountain Resort. In addition, we
chatted with Andrew Way, Marketing VP of Jackson Hole Mountain Resort, to find out about the area, what makes it a must-visit destination for those during this time of year as well in other seasons, and to learn more about the culinary offerings as well as upcoming events that we should know about.
ATHLEISURE MAG: Kiehl's launched in 1851 on 13th and 3rd Ave here in NY. Tell me about John Kiehl's and what the first product was that the brand released?
ISABELLE CARRAMASCHI: In the late 18th century, John Kiehl, with a keen interest in homeopathy, bought a New York apothecary's shop first opened in 1851 by Louis Brunswick, a German immigrant. Inspired by old-world apothecaries, he used the store to offer free consultations and hand-compounded custom remedies.
With his custom remedies and personalized consultations, John Kiehl developed a special community around his apothecary, where care was available to anyone who walked through the doors. These unique values helped to build Kiehl’s and remain at the heart of the brand today.
AM: It seems that the brand has always looked at the customer experience from having the concept of "Try Before You Buy" in 1922 as well as being one of the first companies in 1924 to list their ingredients on the label before the government made this a mandate. Why was the brand ahead of its time in this space?
IC: I believe the brand will remain ahead of its time in the space so long as it remains true to its values and places community first. The brand has always prioritized inclusivity and the care of others, made evident in its embracing of the LGBTQ+ community during a time when they were faced with adversity during the AIDS epidemic. The brand’s commitment to sustainability and transparency with our ingredients is based on the same principles; we care about what is inside our formulas and its impact on the world we live in. Kiehl’s will continue to put clients before sales with custom treatments and personalized consultations – we joke at L'Oréal that the Kiehl’s team would rather make a friend than a sale.
And of course, we need the business to do well to support our staff, our causes and our community; but we believe one in consequence of the other.
AM: Science seems to be core to the brand as Aaron Morse not only took over the family business, but he was known for formulating an early form of penicilin and he gave the US government a special Aloe Vera Cream that could be used on radiation burns. What are some of the things that he created that are still hero products within the assortment today?
IC: In our view, Aaron created something bigger than product! He created a testing methodology that is applicable to all our skus. Due to his education, exposure to war, and sense of adventure, Kiehl's creams were always put to the test against extreme conditions. A few products that have stood the test of time include the Lip Balm #1, Calendula Herbal-Extract Toner, Blue Astringent Lotion, Crème de Corps Body Lotion, and Ultra Facial Moisturizer (with more than one sold every minute in the U.S.!).
AM: The brand has over 100 products and artifacts that are in the permanent collection of the Division of Medicine and Science at the Smithsonian National Museum in DC. What does it mean to the brand that it has a legacy that started as an apothecary/pharmacy and continues to this day?
IC: It's a great reminder of where we came from and how much expertise this brand carries.
In the acquisition by L'Oréal, it was essential to learn and preserve the values and soul of the brand and respect more than a century of expertise. Of course, there is always excitement around new brands, but there is so much knowledge and history behind Kiehls.
AM: In 1988, the brand sponsored the Everest '88 Expedition, which was the first ascent on the east face of the mountain without supplemental oxygen! But they brought an array of Kiehl's products! What was the thinking behind sponsoring this event, and what is the connection between the beauty brand and sports?
IC: As mentioned above, through his love for adventure, Aaron Mores looked to enhance the performance of products by putting them through extreme testing; taking products to be tested and reformulated based on voyages such as The Everest ’88 Expedition has had a tremendous impact on how we formulate, test, and market our products today. We hope to bring to life this spirit of adventure through our partnership with Jackson Hole Mountain Resort while also celebrating the community and creating experiences as Aaron did with his expeditions.
AM: How did the Kiehls and the Jackson Hole Mountain Resort partnership come about to be the official 2024 SPF Partner?
IC: As a brand centered around community, we love finding and partnering with communities, creators, and brands that share our beliefs. Jackson Hole Mountain Resort is a unique place that embodies the spirit of adventure and outdoor exploration year-round, resonating deeply with the Kiehl’s brand heritage. One of Kiehl’s main goals is to preserve the values and rich history of the brand - one being “adventure testing” to further highlight our efficacious formulas and technology.
Now that we have some backstory about the brand, hero products, and how they have continued to be involved in sports, we wanted to know more about this resort and what makes it so unique. Andrew Way, the Marketing VP of Jackson Hole Mountain Resort gives us the inside scoop.
ATHLEISURE MAG: Why is Jackson Hole, in terms of the area, a destination for outdoor enthusiasts, especially during the winter, as it is located in Wyoming's Greater Yellowstone Ecosystem as well as Grand Teton National Park?
ANDREW WAY: Jackson Hole Mountain Resort's (JHMR) northern boundary is Grand Teton National Park and we operate on a Bridger Teton National Forest permit. The views are stunning and 97 percent of the land in the Jackson Hole area is open space and will always be protected. Getting outside and going on an adventure is right out our front door and deeply ingrained in our local culture.
AW: Jacksonhole.com has a ton of information for people planning a trip to Jackson Hole, ranging from First Timer’s Guides to booking a full family vacation. We also have a ton of great content that will help anyone plan their trip.
JHMR first opened in 1965 with Apres Vous Mountain. The Jackson Hole Aerial Tram opened in 1966, taking people to the summit of Rendezvous Mountain. The Aerial Tram is an incredible experience that whisks skiers and riders 4,139 vertical feet in 10 minutes, accessing some of the best terrain and fall line skiing in North America.
AM: How much snow does Jackson Hole get?
AW: The combination of snow and terrain make Jackson Hole one of the top destinations for skiers and riders. We average 458 inches of snowfall each season, and it’s usually light, powder snow.
AM: The partnership between JHMR and Kiehl's seems like a natural fit! For guests that are coming to the resort, how will they be able to engage with this collab?
AW: We are excited to offer sampling of Khiel’s products to guests throughout the season at the base of our lifts. Kiehl’s will also be hosting an activation in March, when guests will be able to check skin health, sample products, enjoy some NYC-inspired treats, and receive complimentary ski/board waxes.
Kiehl’s products are available for sale in key JHMR stores, including Jackson Hole Sports, Teton Village Sports, and Rodeo.
AM: Tell us about Kings and Queens.
AW: Kings & Queens is one of the top freeride events available to elite skiers and snowboarders, held at the world-famous Corbet’s Couloir. Athletes have pushed the limits of what’s possible in blending freeride in steep, big-mountain terrain. It also has an important history of equality, with equal prize money for women and men and the athletes themselves judging the competition and determining the winners. We can’t wait to see what goes down this year, with one of the best lineups of athletes we’ve ever had.
AM: Tell us about the lodging options that are available for those that want to spend time on the mountain as well as to have a luxury experience when they are off of it.
AW: From luxury stays at the Four Seasons to staying at the historic Hostel in Teton Village, there are lodging options available for everyone. My personal favorite is the Teton Mountain Lodge & Spa, which blends luxury with authentic mountain living. I also recommend Jackson Hole Resort Lodging, which offers vacation rentals at the base of Jackson Hole Mountain Resort that are perfect for a family looking for more space.
AM: We always enjoy having a great meal, especially when we're doing a lot of activities. Can you tell us about restaurants that are on property that we should have on our list?
AW: Piste Mountain Bistro offers a wonderful dining experience at the top of the Bridger Gondola. The menu is as spectacular as the views, which overlook the Jackson Hole valley.
AM: Can you tell us about Corbet's Cabin and their Top of the World Waffles? What are 3 of your favorites?
AW: Corbet’s Cabin serves world-famous waffles from the top of Rendezvous Mountain at 10,450’. Earlier this year USA Today named Corbet’s Cabin number two on its list of the 10 Best Ski Restaurants in North America survey. My favorites are the Gateway (with peanut butter and bacon), Trad (with brown sugar butter), and Italian, which features Nutella.
AM: Outside of activities on the mountain, what are other activities that are in the area that we should have in mind this winter?
AW: Skiing is my favorite activity in the winter, but there’s lots more to do in Jackson Hole. Check out the Town Square with shopping, sleigh rides on the National Elk Refuge, cross country skiing and snowshoeing in Grand Teton National Park, photos at the elk antler arches, and enjoy a buffalo burger with a pint of the brand new Jackson Hole Lager.
AM: As we head into the Spring, the Rendezvous Music Festival will be on April 5th and 6th. What can you tell us about this?
AW: Rendezvous Music Festival is a free, two-day music festival that features incredible music acts set against the most iconic backdrops in Jackson Hole: Historic downtown Jackson Town Square and the base of Jackson Hole Mountain Resort. This year’s lineup features platinum-selling indie rock heroes The Head and The Heart headlining with Jamestown Revival on April 5 in Town Square, and Mt. Joy headlining alongside Luke Grimes and Niko Moon on April 6 in Teton Village. Rendezvous Music Festival is an amazing weekend to experience all that Jackson Hole has to offer in the spring.
Rendezvous also gives guests the ultimate Jackson Hole experience. Aside from the concerts, festival goers are encouraged to enjoy the amazing skiing and riding, dining, nightlife, wildlife viewing, shopping, and other activities.
AM: What does Jackson Hole and JHMR offer in the summer and the fall months for those that are thinking ahead to booking at these times of the year?
AW: Jackson Hole is home to some of the country’s most inspiring natural beauty, including Grand Teton National Park (GTNP), which borders JHMR. With abundant wildlife, crystal clear lakes, and high alpine terrain, GTNP offers amazing hiking, climbing, paddle boarding, and wildlife viewing. Jackson Hole is also a convenient homebase for access to Yellowstone National Park’s southern entrance, providing a plethora of lodging, dining, nightlife, and activity options that are unavailable in the park.
In the summer and early fall, JHMR offers a range of activities for the Jackson Hole traveler. The Aerial Tram and Bridger Gondola run for sightseeing, offering stunning views of the Jackson Hole valley as well as the Teton, Gros Ventre, and Snake River mountain ranges. The Jackson Hole Bike Park offers world-class downhill mountain bike trails for everyone from the novice to the highly technical and advanced rider. JHMR offers downhill bike rentals, private mountain bike guides, youth bike clinics, and adaptive mountain biking lessons for those looking to expand their skills. JHMR’s Via Ferrata, one of very few in the country, provides guests the opportunity to experience guided, safe high-alpine climbing along iron rungs, cable traverses, and suspended bridges, with no climbing experience necessary. Summer activities at JHMR also include world-class lift-to-lift hiking, disc golf, paragliding, the aerial ropes course, yoga, outdoor dining, and more.
AM: Are there additional events coming up that we should keep an eye out for?
AW: March at JHMR is full of action! The Jackson Hole Downhill and Dick’s Ditch Banked Slalom offer opportunities for all skiers and riders to find their need for speed, and spectators will also have the chance to watch skilled racers in the US Ski & Showboard U18 Alpine Nationals and Wyoming High School Championships.
Summer will also offer a full events calendar, including bike and running races, the Jackson Hole Food & Wine Fest, Bikes & Brews, and the world premiere of the latest film from Teton Gravity Research.
IG @kiehls
PHOTOGRAPHY COURTESY | PG 132 - 137 + 141 Jackson Hole Mountain Resort | PG 138 Kiehls
Read the JAN ISSUE #97 of Athleisure Mag and see SLOPES & SAFE SUN | Kiehl's X Jackson Hole Mountain in mag.
Read the JAN ISSUE #97 of Athleisure Mag and see ATHLEISURE BEAUTY in mag.
Read the NOV ISSUE #95 of Athleisure Mag and see Turmeric Beauty in mag.