Tea has always been a beverage that we have enjoyed hot, iced, alone, with an array of sweeteners and even mixed with the spirit of our choice. We wanted to delve more into tea culture to find out the origin of tea, how it should be consumed, stored and what the benefits are when drinking it. We talked with Steve Schwartz, the founder of Art of Tea which is known for their 100s of options that they have available on their site, their hospitality partnerships with Wolfgang Puck, Aria, Caesars Palace and more. He talks with us about his background in Ayurveda, how he got into the industry, how he grew his company and the importance of our individual tea rituals wherever we are in the world.
ATHLEISURE MAG: What is a master tea blender and what does that position entail?
STEVE SCHWARTZ: Great well let me first share a little bit on my background. My background entails Ayurveda. It’s a form of preventative medicine based in India. I got into that because my mom was actually diagnosed with brain cancer when I was just out of high school. I got a full paid scholarship to go to college and I ended up dropping out so I could go and move back in to take care of her. So, I took care of her for about 10 months until she passed. The whole time, we were just on Western medicine and there is nothing wrong with Western medicine, it just didn’t work for us. So we went from one doctor to another and one external treatment to another. Before she passed, it got me to thinking, “gosh, cancer must have been around for thousands of years, we have only just recently labeled it as cancer. What are the other healing modalities that are out there?” I didn’t want to stick needles in people, I didn’t want to be a massage therapist or an herbologist – there is nothing wrong with any of those, it just wasn’t my path.
So, I found this school in New Mexico called the Ayurvedic Institute and really fell in love with the alchemy of blending herbs, teas and botanicals and how those herbs and botanicals link together to create unique flavor profiles and how those flavors, their profiles, herbs and healing properties affect the body in very different ways. In both a metabolic way, but also in terms of helping with hormones, digestive fire, immunity, longevity and all these things that really rally behind how these botanicals are blended together. So it’s not 1 herb plus another herb or botanical equals 2, but rather 1 + 1 could equal 4 or 6. It could multiply and increase in terms of its strength.
So I was looking into old texts and Sanskrit while I was at school and really trying to get an understanding of the alchemy of teas and herbs and it was funny that one of the patients that was there was a gentleman by the name, Yogi Bhajan (Editors Note: he is cited as bringing his version of Kundalini Yoga to the US in the late 60’s/early 70’s) and he would come to the facility and see the doctor. I would make the blends for him. Another thing that was requested was that their family would ask for other ingredients and ask us to blend in different ratios these different botanicals. So we would source and then send them the first samples and I would find 6 months or 9 months down the road that these blends were on supermarket shelves known as Yogi Teas. I was like, ok I know what I’m doing and at this point, there wasn’t a lot of real internet connectivity.
There was this company Amazon that was starting out. But most of what I was doing was making phone calls to origin all throughout Asia and India. I remember that I needed to source ginkgo. So I called and it was like $4 a minute, so I wanted to be respectful of budget and time and I said, “I need to order some ginkgo.” They said, “do you want a Western slope or an Eastern slope next to a river?” I told them that it didn’t really matter, I just wanted to order ginkgo. He said, “no sir, it does matter. I need you to come here yourself so you can experience it.” I was intrigued, I appreciated the invitation and I saved up my money and worked 4 different jobs, got a backpack and started traveling the world to find the best teas and the botanicals possible.
I had no idea that I was going to start a tea company. I just knew that I was a huge tea nerd and was into it. I saw the impact that it had on people’s lives – those that drink tea and those that don’t. What it means to them, whether it’s sitting down with a loved one at the end of the day, engaging in a meditation practice or needing to work out a research paper. Whatever it might be, I just saw the level of the impact that tea could have and so I started sourcing the different botanicals in my living room, started blending and started peddling my teas around town. I caught the attention of Wolfgang Puck and a hotel, a restaurant, a spa! Then I caught the attention of Caesar’s Palace and I ended up training the first Tea Sommelier in the United States. It sort of just grew from there and I ended up teaching classes at these world tea conventions and they were sold out. So I taught them 5 years in a row beginning with advance blending classes. There was no one teaching blending. In fact, when I realized they were asking me to teach it, I knew I had to look up old books and I ended up finding one from 1896 on blending!