We love a bling moment and when we were first introduced to Simone I Smith's line in 2011 and 2012, we loved her lollipop pendant, creating a line that is filled with statement jewelry that includes earrings, necklaces, and rings! She has collaborated with Celebrity Fashion Stylist Misa Hylton as well as 9X Grammy Award winner (32X Nominated), 8 multi-platinum albums, 2X Golden Globe nominee and SAG nominee Executive Producer and actress, Mary J. Blige (Power Book II: Ghost, Respect, How to Get Away with Murder)! Her line empowers those who wear it and she continues to expand her design aesthetic so that we can put our best foot forward. We sat down with Simone to find out more about her namesake line, her creative process, her recent launch of Majesty, her men's jewelry line where her sons and husband, Todd Smith aka LL Cool J (Oz, Deep Blue Sea, NCIS: Los Angeles) participated in her campaign, and more.
ATHLEISURE MAG: I love the earrings, of course. Well, thank you so much for taking the time I met you briefly at your launch event with you and Misa Hylton last Spring which was amazing and you debuted your Denim and Diamonds collection which was beautiful. I've been a fan of yours for a number of years, so I'm just so excited to chat with you.
SIS: Thank you, I'm excited to chat with you too!
AM: Well, when did you first fall in love with fashion and accessories?
SIS: When I was a teenager, you know, like 17, 18 years, when I met my husband and that was in ‘87 and it was right when they called it back then, it was called Truck Jewelry (Editor’s Note: Truck Jewelry is a Hip-Hop style of jewelry representing the intersection of religion, faith, and the culture. It showcases wealth, power, and social statsus. It’s often associated with large hoop earrings, rings, chains, watches, and medallions. It has influenced fashion globally.). But it was, when the Doorknockers were out there and you know, I had the Triangle Earrings. Todd gave me my first pair of Doorknocker Earrings and I was 17 years old and that's when I like fell in love with big hoops.
But fashion was always something that I've just always loved! I was always in my mother's closet always trying to wear her stuff. You know, I would love to, you know, just like put really cool fashionable things together. But I would say my love, definitely started around 17.
AM: What led you to decide to design jewelry?
SIS: An opportunity was presented to me and I ran with it. I just grabbed it and I was like the opportunity was presented to design the jewelry line and I was like, absolutely. But the first things, first things, first is Hoops! It's gonna be hard to find.
AM: Yeah.
SIS: They were hard to find, it was a big void in the marketplace. You couldn't really find good quality hoop earrings that were affordable. At that time, I was actually able to find like sterling silver hoops right?
AM: Yeah.
SIS: Just the color sterling jewelry ones. Because all of my jewelry is sterling silver. But the gold ones have a sterling silver base with 18K, plating on top of it. Just to find good quality gold hoops without having to spend $5,000 because they're 14K gold which is good quality hoops and I just wanted to be that designer that just blessed women with really fabulous, good quality, affordable hoops which I have been able to do.
AM: Which have a good wearable weight to them too.
SIS: Right, they’re not too heavy. We have a few pairs that may have a little weight to them, but that's because of the design and thickness, but even my thickest earrings, aren't that heavy because the base is sterling silver and not Stainless Steel.
AM: I remember the very first jewelry piece that I had seen from you was your Lollipop Pendant, which I remember when those came out. What was the first piece that you remember just designing?
SIS: The first piece I designed – okay, the first earring that I designed was my logo earring and It was because I fell in love with my logo. When I decided and I chose my logo, I said, “oh my God, these are going to be the hottest freaking hoops! This is going to be a hot hoop.”
AM: Yeah!
SIS: That was my first earring that I designed, and we named, well, my husband actually named it Infinite Love because if you look at my logo, it looks like an infinity sign, you see a heart, and you see a butterfly. So, Todd actually named those earrings for me and they're called Infinite Love. And then my second design was my lollipop and that's, because by the grace of God, thank you Jesus. I am a 20-year cancer survivor going on 21.
I had a lollipop tattoo on my left leg. Let me back up, they found a chondrosarcoma in my right, tibia bone. So I had to have Microvascular Reconstructive surgery, so they had to remove my whole tibia bone and replace it with my left, fibular bone. So when they had to go into my left leg to take my fibula bone out, the surgeon said, “Simone, you may wake up and your lollipop tattoo may not be there." And I was like, “well if there's any way you can avoid from messing up my lollipop tattoo, I would really appreciate it.” I woke up and a part of the lollipop tattoo was on the front of my right leg because they had to do a skin graft -
AM: Oh wow.
SIS: To cover the scarring on where they had to open up. So, when I had created my lollipop pendant, my lollipop tattoo actually looked like somebody took a bite out of it. So I designed my lollipop, exactly the way it looked after my surgery and I called it A Sweet Touch of Hope.
AM: Yeah.
SIS: Because the candy represents how sweet life is and the bite represents what cancer does.
AM: Yeah.
SIS: In the bite, my logo, emerges out of it because it's just a reminder of me being a cancer survivor, getting well, staying well, and it's all a part of my journey because life is really sweet. Life is a gift. Because everybody's cancer journey is different and I praise God that I'm here 20 years cancer free. I can walk. I can wear heels.
AM: You surely can walk in those heels as you looked great at the event!
SIS: I can’t chase dogs or anything, but I’m here. You know, praise God. And I can workout and I can wear heels and And, you know, and I'm just healthy.
AM: Where do you start in terms of your design process? Where do you get the inspiration from?
SIS: My inspiration comes from nature, you know what I'm saying? Like, I remember one day, I was eating some strawberries, and I was like, you know what, I want to make it, I'm gonna design an earring, that's the shape of a strawberry. So, anything inspires me, you know? So with the strawberry shape, like I came with the earring called Precious Fruit. So Precious Fruit is one of the classics. It was in the first collection of my earrings that I designed and it's still a very popular piece because the earring is actually shaped like a strawberry. My inspiration comes from fashion, my inspiration comes from my children.
AM: Mmm
SIS: If I look at flowers, it’s like, it's so many things that my inspiration is also women always just want to make sure that women have like great earrings. My inspiration just comes from the culture. My inspiration comes from just growing up in New York. You know the New York fashion to me, I don't think anybody has it. New York fashion is amazing.
What else inspires me? Like growing up being a teenager, you know, in the late ‘80s and meeting my husband. And when I think about sister love and me and Mary J. Blige coming together, and creating Sister Love the whole Sister Love brand is about creating big bold jewelry for women, because that's what we grew up on big bold jewelry!
AM: Right.
SIS: So, Hip-Hop is definitely an inspiration when it comes down to certain designs on Sister Love like all of the Fly Girls and the Bam Beauties (Editor’s Note: Bam Beauties are earrings and hoops inspired by bamboo), and bringing back the Doorknocker Earrings, but recreating them and modernizing them, and making them high polished with beautiful crystals and all of that. Even though I create that, I don't want to be pigeonholed as just an urban jewelry designer.
AM: Right.
SIS: Because when you look at all of my pieces, it's like, they're not all urban, but they like to pigeonhole me as an urban designer because I'm a Black female designer. If I wasn’t Black and I was designing all of this stuff, I wouldn't be called an urban designer. I'm a jewelry designer. I’m Simone I Smith that happens to be a Black woman.
So that’s my inspiration. It’s inspired by life!
AM: It’s clear in using, wearing, and styling your pieces that they hold their own in luxury, they illustrate a focus craftsmanship, and it is something that is very versatile that regardless of your personal style that can be worn. So when I'm looking at your pieces, I see a point of view for that person who wants to wear statement pieces unapologetically.
SIS: Thank you, thank you!
AM: I will say that what I love most about it is that I live in New York now, and have wow since 2001. I was born in ‘79 and I'm from the Midwest. So growing up watching Salt-N-Pepa and all these people, when I first saw the collection years ago I loved the themes woven in them that took Hip-Hop elements, but then elevating it to be something that could be mixed in with like your Gucci wear or whatever your style is. It was just so exciting to see the homage and where each person can take it to when they wear it. As someone who's a stylist, who really likes to infuse my looks with accessories, there's just such a visual texture to what you're creating in your line.
SIS: Thank you. Thank you. Look, it goes with your Gucci wear, but it also goes if you're wearing a beautiful gown. If you're putting on a suit and going into the office. Which is why, you know, we have the medium-sized hoops and we have the large hoops and then we have the extra-large hoops and then we have extra extra-large hoops. So, it's really about your fashion.
AM: Yup.
SIS: And fashion as you know, as a stylist, fashion is personal.
AM: Very much so.
SIS: You know what I’m saying? Fashion is your own identity. I encourage women that come to my trunk shows like when they go, “oh, you know, I work in Corporate America, I can't wear this size hoop.” Well, who told you that?
AM: Exactly.
SIS: Who made up the rule that you can't wear a 60mm hoop? You may not want to wear 80mm hoop. But maybe you might, if you have the boldness, and the security to wear it. You could walk in that room with your suit on with a nice big hoop earring. As long as you're wearing it, nobody's gonna notice it unless you feel uncomfortable.
AM: Exactly.
SIS: You understand what I’m saying? If you’re working it and owning it, people are going to say okay.
AM: Who is the Simone I Smith customer and what do you feel that they're looking for when they're coming to your site and to your brand?
SIS: I think the Simone I Smith customer is a woman who knows who she is. Who loves hoops, who is looking for a good quality piece of jewelry and who wants to be inspired. Not only do I have hoops, I have beautiful necklaces, I am a God fearing woman. Women can come on to Simona I Smith site and they can get beautiful scrolls that reminds them of how good God is. It reminds them who they are to God, to give them inspiration. You know, one of my famous scrolls is Let Your Light So Shine and I think women shine and I think women come to the Simone I Smith site because they want to be inspired, they want to shine. They want to look good. They want to feel good and my focus is making jewelry to make women look good and feel good.
AM: As you go from season to season, are there core pieces of the collection that are essentials and carry over?
SIS: I would say that my jewelry is for every season, I'm gonna be honest. It’s for every season. I’m not going to say that this is for the Fall. It’s classic, it’s timeless, and it’s for every season.
AM: What do you look for in a collaboration? Talking about before with sister, love with Mary, J. Blige, obviously Misa Hylton. You have another Misa Hylton, collaboration that's come out. What do you look for when it comes to collaborating?
SIS: I look for people who are just as inspired with passion, and the love of big hoop earrings. That's what I look for. You know, if you inspire me like Misa inspires me, Mary inspires me like we have a couple of collaborations that we're working on now that I can't announce, you know, until you know, they actually come into fruition. But everybody that I work with that I'm going to be working with they inspire me, they love God, they love fashion, and they love jewelry. They love the love of big hoops. I think it's important to show other women that women can work together. That's so important because you know, we know women can be so catty and can be so competitive. We're all flowers so we should all bloom and we can bloom together. We make a beautiful bouquet, right?
AM: 100%.
SIS: We make a beautiful bouquet so it's about supporting one another and then showing these young women, showing these young girls, we're better together, let's work together. So that's so important to me. Just working with people that you know that are not necessarily like-minded but right-minded!
AM: That’s a word, I like that!
SIS: Yeah and then have a love for accessories and making women feel good and look good, you know?
AM: Well, I received your Cosmic Ice Hoops which are beautiful another great collab between you and Misa!
SIS: Aren’t they so cute?
AM: So cute! When I got them out of their duster bags it was so exciting to see them.
SIS: I'm so happy you love them!
AM: I can't wait to wear them as well as include them in our next shoot, that comes up!
SIS: You could have had them on today honey!
AM: I should have but honestly I just finished my hot pilates class and time got away from me!
I love that this is called Cosmic Ice hoops. So, what was the inspiration behind it?
SIS: The inspiration behind it was whoa. Are you talking about the actual name?
AM: Well, the name and then also, this particular collection in its design, yes.
SIS: Okay, so Cosmic Ice, you know, me and Misa, we were in a design meeting and we were just talking about, making a pair of earrings that just kind of like reminded us of like the solar system. We wanted to give the women a little bit of ice and a little bit of pearl. But then it winds up just being kind of like balls with ice and how could we create the earring that kind of reminds us of the solar system? It's kind of like just started, you know, Misa got to sketching - it's so interesting the way these meetings happen because they're kind of hard to explain. We would definitely talk about how can we make a solar system on a pair hoops that’s not a dangle. We decided to put it on the outside and then once the samples came, a lot of times the samples can come back one time, which it doesn't always happen when you come back one time, but the samples, you just take about two or three times, and then when you get that one sample and it's perfect - as soon as we looked at it, I said, Misa, we need to call these Cosmic Ice.
AM: Wow.
SIS: We got our solar system hoops, but now, we're going to call them Cosmic Ice because they have a touch of ice and the circles.
AM: I love that.
SIS: I hope that that is a good explanation.
AM: I think it is. A lot of times, you don't know until you see it. I mean I've designed lines and you know it's in your head but until like you said, you get that 1st, 2nd, 3rd pass, you're like, alright, that's what that is.
SIS: Until things are being sketched up, you have your visual, and it's like, okay, these are going to be dope and then once you get them and then it's like, oh, these are hot. Like you have the visual in your mind. There have been plenty of things that were sketched out, you see the finished product and you're like nah!
AM: Nope.
SIS: It didn’t come out the way I wanted it to – nope, we’re not doing this. This isn't what I envisioned.
AM: It's always about getting that tingle in your skin when you see it, and everybody's faces light up, but if it doesn't happen, it's like, let's just put that to the side. Rework it.
SIS: Some things can't even be reworked.
AM: Well, then there's that!
What are 3 pieces from your collection like across your collection that if someone says these are three essential pieces, I need to have. What would you suggest?
SIS: The 3 essential pieces you need to have, I would probably say let me think because it depends on the someone.
AM: Oh well, that's true.
SIS: It depends on the someone because if it's someone that likes a big hoop, if it's someone that likes a really big hoop, right? I would probably say the 3 essential hoop earrings that you should have from the Simone I Smith - are we talking about Simone I Smith or Sister Love?
AM: Well that is up to you. It can be from Simone I Smith, Sister Love, Denim and Diamonds, Cosmic Ice – it’s up to you!
SIS: Okay, so let me think. So you have 3 essential pieces that you should have from the Simone I Smith collection. If you're a big hoop girl, I would say are the Brilliance Hoops in XL because those are my go-to's. Those are like my go-to. I would say the Brilliance. I would say Precious Fruit size L because Precious Fruit size, L with the diamond embellishments, you could dress that hoop up, you could dress that hoop down. And I would probably say, The Bangles. Yeah, I would say more than 1 because I wear 10 of them.
AM: Nice, I love a good wrist stack.
SIS: You know, I would say an arm full of Bangles, Brilliance XL - Gold or silver. Ooo can I add a fourth one please?
AM: Yes ma’am you can.
SIS: I would definitely say my Blessed Necklace. I think that women should wake up and they should feel every day that they open up their eyes that they are blessed. Lord, thank you for waking me up this morning to see another day. Thank you for waking me up in my right mind. Thank you for starting me, guide my thoughts, guide my steps. I am blessed. I want women to wake up every morning and feel like they're blessed. And I think my Blessed Necklace is definitely in there. If you to narrow it down, I would say the Brilliance Hoops, the Blessed Necklace and an arm full of Bangles.
AM: Well we're giving you all four.
SIS: Thank you!
AM: You also launched Majesty. I'm loving right now that jewelry lines that I really love that maybe began with women are now adding a men's collection to it. So what was the inspiration behind that?
SIS: The inspiration behind Majesty was to create an affordable luxe line for men to wear because everybody can’t afford a $5,000 or a $10,000 chain and a lot of those Cuban links with the beautiful links with the ice with real diamonds cost of a lot of money.
AM: For sure.
SIS: For so many years, many of my girlfriends' husbands or if guys would come to my trunk shows and buy things for their wives, they were like, “when are you gonna make something for us guys?” Women would say the same thing asking about jewelry for their guys. The time was right to create Majesty and really men inspired me to do it. My husband inspired me to do it. My son inspired me to do it. And thank you Jesus, they were able to be my models.
AM: Which is amazing.
SIS: They did a cool video and a photo shoot and it was really just, you know, blessing the brothers with some really great good quality jewelry, so that they could feel fly, they feel good and they can have great bracelets and nice link chains that are affordable, but look good and make them feel good.
AM: What are 3 from the Majesty Collection that you want to highlight that are great, you know essentials to start with to add to your style?
SIS: I would definitely say that The Truth Necklace is a classic and it is probably our number 1 seller. The Lion of Judah, I believe it is 2 of 3 different pendants. Lions represent strength, royalty, courage, and all of that. It's something about that lion pendant, that men don't mind wearing. I would probably say, the 3rd piece would be like Divine Ice and it gives them that touch of ice and makes them feel like they’re blinging today and they have some luxe on.
AM: Are there things coming up that we should keep an eye out for?
SIS: Well, you know, I always drop something exciting for my birthday so you can keep your eyes out for that. I'm not sure what it's going to be. We’re still kind of like, working on designs and everything. For Valentine's Day, during the holidays, we dropped Couture and I don’t know if you checked that out yet, but it’s really beautiful. It’s nice, big, bold chains for women.
AM: I'm going to check it out.
SIS: Check out the Guetty Necklace and the Guetty Bracelet. So with this Couture we have a piece dropping for Valentine's Day that I'm excited about, and my fingers are crossed that they get here in time because I'm super excited about that. So we had some really cute stuff wrapping for Valentine's Day. Something for my birthday. There are some new collaborations coming so I'm excited about that. Just stay tuned, cuz you know, SIS always has the products that I will continue to bless you ladies with fabulous hoops and fabulous bangles and all of that good stuff just to make you feel good.
PHOTOS COURTESY | Simone I Smith
Read the JAN ISSUE #109 of Athleisure Mag and see BLESSED ICE | Simone I Smith in mag.