When you're watching a series or a film, there are a number of elements that draw you in and provide additional context beyond the dialogue that is being spoken on the screen. Costume design is one that we're always watching as it adds that element of visual texture.

We sat down with Costume Designer Allyson Fanger who has brought her creative approach to a number of series and films including Wild Things, 10 Things I Hate About You, 80 For Brady, Grace & Frankie, Shrinking, Apples Never Fall, and Mack & Rita to name a few. We wanted to know more about how she chose this field, how she got into the industry, iconic looks that really delve into and drive the story forward, and how she approaches these projects.

ATHLEISURE MAG: I have been such a fan of your work and it’s such an honor to be able to talk with you!

ALLYSON FANGER: Oh, thank you so much!

AM: I have been a fan of your work since Wild Things and 10 Things That I Hate About You! I remember being in college and watching 10 Things That I Hate About You and just watching the images and how the characters were dressed and it really stuck with me! It was seared into my mind so personally, I have been a fan for awhile.

AF: I love it! It’s having a moment!

AM: Right?

AF: It’s so great!

AM: It’s really a testament to your approach to your work. As you’ve said, it’s still super relevant!

I’m a fellow Midwesterner myself and I live in NY now. I’m always intrigued by how those of us who come from that area of the country and then we end up leaving to go to the East or the West Coast. I find it interesting. How did you get your start in this industry?

AF: Well, I mean, that’s a big question. I got a degree in Anthropology actually and I started getting into photography and visual media towards the end of college. I have always been a very live in the moment type of person in general. In school, I didn’t know what I wanted to do and didn’t know that this was a career path that was possible to me. As you know, I lived and grew up in Minneapolis and went to college, then I came back after college, and I traveled a ton! I went to South East Asia, I went to India, Singapore, Nepal, Thailand, Malaysia – you know I, did that whole South East Asia thing. That really was very formative I think in my interest in culture and society and people! The difference in people in different areas and cultures, socioeconomically, geographically, how they grew up in a certain area and how things defined them from a costume perspective – from a look perspective, I was really attuned to the different colors, especially in India! Like the beautiful pigmented colors that have to do with not only skin tone of the people in the area, but also the light. The way the light hits and what looks well and the way that they use pigmented dyes and plants to make their colors.

All of those things were not lost on me and it was hugely formative to me on all of my work today. That is why I am able to find the various details and nuances in character and all of the elements that feed in to making a person, an individual full and defined and different and unique in their own way. Every single person is.

When I was doing Anthropology and Social Anthropology, the study of people – so that kind of tied into that and I came back to Minneapolis, and I wondered what I was going to do. I started hanging out with a lot of artists in Minneapolis just because those were my people. I had this very good friend at the time whose name was Gus. He was a big commercial photographer in Minneapolis. I was talking with him and I was starting to have a crisis on what I was going to do with my life. I went to live in London for a year and then I came back and I asked him what would I do with my life as I was 26 and he said, “honey, you should be a stylist.” He said it right away and I asked him what it was as I didn’t know anything about it. He told me to come work with him as he was a big commercial photographer and that I should work with his stylist Molly. I worked with her for 1 day and I got it. I knew that that was what I should be doing. So I started working on commercials in Minneapolis and I was making good money doing that, but then I got much more interested in doing character. I was like, commercials are fun, but at that time, especially with where commercials were – they wanted their people in Gap khakis and that was the mode of that very average look. It was like a great place to be in to learn the nuts and bolts, but I was really interested in character and at the time, I was very fortunate to also see that there were a lot of films that were coming to Minneapolis so I just hustled and got myself hired as a PA on a couple of features there and then I met Sharen Davis (Westworld, The Help, Fences) who is a Costume Designer and she is like my mentor. I don’t know if you know her.

AM: Oh yes!

AF: She did Dreamgirls and Watchman series, she is one of my dearest, dearest friends and I love her so much! She was like, “oh, you have to move to LA,” and she hired me on projects and she got me in the union and she kind of put me on my way and so here I am!

AM: That’s amazing!

AF: I mean, I did take 7 years off because I did have 3 children.

AM: Your body of work is amazing! Before we start delving into that. I want our readers to understand the difference between a Costume Designer and a Stylist?

AF: Oh that’s such an interesting question because there really is quite a difference! I mean, a Costume Designer and it’s funny because it comes up all the time, because my actors will always ask if I will style them for an event. I’m always like, “I definitely could,” but costume design is really about character development and informing character through look choices right and storytelling and that is what I love about it so much. It’s about intention, propelling the story forward, giving the viewers a kind of intimate relationship visually with characters and helping them to relate to the people that are on screen and that is what I love so much about what I do. It’s about finding pieces and I always try to have very personal pieces on people that hopefully get recognized by viewers. When I am doing a TV series especially, you watch these characters evolve and that’s part of it too. You put in elements of character evolution and how they journey through the story and as it changes. Sometimes, you don’t even know how it is changing. Then it’s changing and then we adjust and that’s how you make your choices in the morning. I like to say that people say to me, “I know who that character was before they even opened their mouth.” When they say that, I know that I am doing my job well. I think that that is true of all people. You get a lot of information just by what they are wearing and it’s one of those things that people don’t register consciously until it’s not there - you know what I mean? It’s interesting. You know when people have pictures coming up on their phones?

AM: Yes.

AF: One of our producers, he changed his picture and put up one where he was dressed up from an event for an Awards show. I was like, “oh Mike, I love that you changed your photo!” He was like, “yeah, you know what? Someone else had their photo and it presented so nice and I feel that I should have one too.” I said, “See how important it is in what you wear and you wear and how much the impact is when someone that you don’t even know?” It’s so huge! I mean, the people who even work in the business don’t recognize that that is happening.

Styling is about more of the look and stylists developing relationships with PR companies more and working with showrooms and there are loans. So that is why when I say to my actors that although it’s flattering and I would love to do everything, I say, "you know, working with someone where that is their world – it’s a different world.” And I do do it sometimes, but it’s it’s own niche world and it’s about look, fashion, impact, red carpet moment you know and it’s a whole other arena. Do you know what I mean?

AM: I am a stylist and I agree that Costume Design and Styling although there are similarities that do occupy very distinctive space. You could do both but they have very different elements to them. I may be thinking of a set that I am styling or a project and putting a story behind it but they are still very specific moments in time as opposed to having an arc that is not only spanning various episodes and seasons, but also integrating with a cast of characters that speaks back to one another.

When I watched Apples Never Fall, within the first few minutes of the show I knew that it was you who did the costume design. There are tones and elements of your work especially when I look at each character and how they are set against others in the cast that I can see it’s an Allyson Fanger fingerprint. Like you said, before the character opens their mouth, I have a great sense of who they are, who they’re aligned with, and in many cases how they are different from those that they are meant to be in the same group with.

AF: Thank you so much!

AM: All of those nuances that are taking place for a series or a movie Is not all the levers that I am navigating when I am doing a shoot of x amount of looks that may span 14 shots. There might be elements of it but not anywhere along the same scale and it’s still within the parameters of 1-3 people and just for that shoot.

AF: It’s different and it is its own art. Stylists who do it well, they blow me away. They know how to get those cameras snapping.

AM: Where do you start once you get attached to a project? For me, I’m looking at dealing directly with the brand, PR, showrooms, etc. I have a moodboard or project board where I’m thinking of the tone of the shoot how it ties into my celeb, the set, and vibe.

For you, what is your treasure trove of things that you are pulling from when you’re going on to a project.

AF: It always starts with the script and the words. It’s a well drawn character in the script. When I read a script in a project, I know that I get so excited when I know that the characters are so well developed and sometimes some of them are not and the writers know! I have put together boards for a meeting and I’ll let them know that I am not completely sure of this person and they’ll say, “yeah, I know. We didn’t give you any information.”

So the information is in if they have flushed out a character, if they know who that person is, then they are able to translate it into their words and into the story. That then gives me the information that I need. I look at geography which is huge to me. Where is this person from, where did they grow up vs where do they live now? What do they carry with them from that time from their formative years? We then know what their socioeconomic status is and I always work with the production set as I want to know what their house looks like, their car – all of those things are what I go off of. Then it’s what are they doing in the story and what’s their job or not? All of that goes in and then I have meetings and a lot of times as costume designers, they throw you a script and tell you that you’re going to have a meeting with boards which includes everyone – producers, directors and you sort of have to take your best shot at filling in the lines and see. But the thing is, as I have done at this point in my career, it’s either a match or it’s not. As you see it, and again, I am getting such good scripts now, that I feel like I am always able to sort of hone in on what it is an things that they haven’t thought about a lot of times too. They get excited and will say, “oh my God yes!”

Like in Apples Never Fall, one of the things that I did was – the relationship between Stan Delaney (Sam Neill) and Brooke Delaney (Essie Randles) was the strongest relationship in the script and she was the most of his ally. So, I helped to tell that story with help from clothing by her. Like his oxford shirt, she would wear the shirt sometimes over more tank top and athletic pant vibes. In my head, those were taken straight out of Stan’s closet. I love telling stories with families so much because I love family dynamics. I love finding the thread in the family, the thread was already there in Apples Never Fall and the thread was already tennis, but you know just relating the characters through and finding the differences and well defining them and then finding the sameness.

I love doing mother/daughter. In Grace & Frankie, I always imagined that Mallory (Brooklyn Decker) and Brianna (June Diane Raphael), although they were so different in how they presented, both could have pulled from Grace’s (Jane Fonda) closet for different things.

AM: My mind was blown the very first episode of Grace & Frankie. I mean it was a confluence of beauty from the writing, the cast, how the characters were dressed, the set, etc. What made you want to be part of this project? This series ran for 7 seasons unlike Apples Never Fall which was a limited series, so how do you create this world and balance between growth of the characters as well as continuity. It must be incredibly difficult.

AF: That was something that we talked about from the very beginning of Grace & Frankie – it was about their journey and how to make sure to tell that through costumes. One of the big ones for that was Grace, because Grace comes in at the beginning and she was so closed off emotionally, damaged, hurt, and protecting herself. Also, just her aesthetic in general was stoney and we used ceramic colors. So I said that we should have her colors be those of ceramics and pottery – grey, taupe, camel – it was about using those cold colors.

AM: There was a sterility about it although the pieces were beautiful. So you had these sterile moments with a bit of a prickly edge that would come out every now and then!

AF: Yes! The collars and she’s just very controlled as a person emotionally! Then you have Frankie (Lily Tomlin) which is such a fun person. What a blessing that show was for me. Frankie was this artist soul and I had her color as a Santa Fe sunset. She’s got her red, yellow, orange, green, color pattern, texture – all of her kooky moments. I didn’t want her to feel like – and we talked about this a lot – it wasn’t about having her as a caricature of a hippie lady or a Bohemian lady. She had to have a lot of depth and she’s an artist. So I really looked at the artists ladies in Norway and Sweden and it was about having the long layers, architectural and jewelry and I used crystals because obviously she was spiritual so I used those large crystals on her and if you noticed some of the necklaces were made out of rubber. So she wore a lot of those vibes also. She had a number of European brands that she wore so that is something that I did with her.

The things about their journey together is that we had Grace bring color into her life and that happened around the end of Season 1 and then we kind of kept it going and we never really changed her completely as a person, but we would bring more Frankie into her life as she embraced life more right? She experienced life more through Frankie. We had all of Grace’s shirts made. The first shirts, the color shirts - the first print that Grace had ever worn were these shirts that I got that were made from Carolina Herrera and we loved that shirt! It’s such a great shape and a classic look.

AM: Really loved that shirt!

AF: It was perfect for Grace and I was like, “they don’t really make print or color.” I reached out to them and I said, “do you have any print or color?” They said that they actually had some archival fabrics that they made the first 4 shirts for us for that show. Then that was it, there were 4. So I started sourcing fabric and making all of those shirts. So all of the shirts that Grace wore, they were custom and we made all of them as they kind of didn’t exist at the time! A lot of people are making them now though. So that’s the story of them!

AM: I love hearing about those shirts as I loved them! Is it different for you if you’re dong a series versus a film?

AF: Yeah, but well, not necessarily with character development, it depends on the arc, it depends on the story. Films are easier.

AM: Yeah it’s an endpoint!

AF: Yeah, you have 1 script! And you have it ahead of time. I’m an adrenaline girl and I love a challenge. I thrive well in chaos in this world. I don’t get rattled, I kind of get very last minute in TV because they are always writing those scripts! Right now I’m on Shrinking -

AM: Another great display of characters as I love the palettes.

AF: Thank you, we’re on Episode 10 and I don’t have the script for 11 and 12 yet and we start shooting that in probably about a week! So, it has it’s own challenges! Whereas a film has its own arc where it’s wild and busy and you have all of these things going on and then it’s done and it’s over. I do love doing film and I want to do more film going forward in my career and I am manifesting that for sure.

AM: What are 3 of your favorite looks that you have created whether it’s for a series or a film or 3 characters that you really loved working with?

AF: Ugh, I love them all! When I get this question, I mean they’re all my children so that is such a tough question for me. I really feel attached and love all of my characters so much! I mean, Frankie is probably the most near and dear to my heart. The character Frankie, I mean first, Lily Tomlin (9 to 5, The West Wing, 80 for Brady) one of the most amazing women and such an incredible person and so is Jane (Monster-in-Law, The Butler, The Newsroom)! I mean, the two of them probably – I have to say that it was the most seminal for me and really transformed me as an artist in this world and I got to spend 7 years with them and I got to really get to know them as members of my own family and they kind of were. I think that the thing with Grace & Frankie is that they resonated so strongly with people because they resonated with some part of everyone’s family or someone who they knew and loved! Everybody saw someone that they knew or loved within one of these women or both! I always say too that Grace & Frankie, they are characters, but we are all a little Grace and all a little Frankie. We have pieces of both of these women in us and our mothers and our sisters and our aunts right? So, I think that that’s why they were resonating so strongly with so many people.

AM: Even the other characters in the show, I have a friend group or family member that reminded me of them. Like many, I was sad when it was over. It got me a bit teary eyed. I know that things can’t go on for forever and sometimes when a show stays on too long, the thing that you loved about it stops taking place because maybe there isn’t enough story and then that isn’t great either. But it was such a comfort with the visuals, the cast, the writing, and it would be hard for even another show to replicate and achieve that tone and playful push pull hat took place throughout the series in the way that it did. It’s rare to have that type of an ensemble cast, with the breadth and depth of topics covered, and all the other elements.

AF: Well that’s Marta Kauffman (Dream On, Friends, Leave the World Behind) she’s amazing and I am very grateful!

AM: Do you have any upcoming projects that are coming up that you are able to share that we can keep an eye out for?

AF: Yeah! I’m doing Shrinking Season 2 right now. I’m thinking, did I do anything between Apples and Shrinking? No – we’ve had some strikes here in our industry.

AM: Of course.

AF: So there has been some stalls. I’m doing a pilot with Marta Kauffman of Grace & Frankie. We’re going to be starting that soon also. Right now, those are my babies and they’re keeping me quite busy!

IG @allysonfanger

We could have spoken with Allyson Fanger even more about how she delves into her character and like that her approach pulls in a number of factors so that the characters are easily positioned in our mind! For those who have yet to see Grace & Frankie, you can stream all episodes right now on Netflix.

Apples Never Fall can be streamed now in its entirety for this limited series on Peacock. As a bit of bonus information, Allyson sent us some notes on how she approached creating the costume direction for this show which focuses on a tennis family!

We enjoyed hearing how she looked at the relationship between Stan and Brooke to inform how would they look and to show their connection with one another. She sent us some other notes which focuses on the relationship between Stan and his son Troy (Jake Lacy), as his father always called him out for being flashy, but he wore a number of big brands too!

She shared that Troy is flashy, but in a way that reads more of a wealthy understated nature. This is more of an anti flashy aesthetic where the clothes are expensive, but there are no logos or there may be subtle ones. It's all about a IYKYK vibe. His clothes are meticulously fitted as well as being tailored.

In terms of his father Stan, he's not focused on whether a brand is expensive, but it's about brand names that are athletic. Tennis is not just what he excelled in or involves training others, it is who he is and is very much part of his identity. So it's natural that he is in an athletic aesthetic like tracksuits and branded pieces. Interestingly, in those moments that he is not dressing like this, he seems like he is out of place.

Interestingly enough, both of them have large personalities and egos and how they present and dress is important to them and as much as they butt heads throughout the series with one another, it's really because they are similar in their personalities.

When you're watching the series, brands such as Tory Burch, The Upside, Lucky in Love, Sporty & Rich, Ciao Lucia, Venroy, Ralph Lauren Polo, Alo, Lululemon, FILA, NIKE, Reebok, Helly Hansen, and Golden Age of Tennis were included.

While we watched this series, we were reminded of an array of tennis stars. Interestingly enough, we were not that far off as each character had an inspirational star!

Stan Delaney's costume direction was inspired by Jimmy Connors, Joy Delaney spired by Jimmy Connors, Joy Delaney (Annette Bening) was inspired by Martina Navratilova, Troy Delaney's costume direction came from Roger Federer, Amy Delaney's (Alison Brie) look was inspired by Maria Sharapova, Logan Delaney (Conor Merrigan Turner) is a mixture of Bjorn Borg/Andre Agassi, Brooke Delaney which we spoke on earlier in this article is inspired by Anna Kournikova, and Harry Haddad's (Giles Matthey) costume direction comes from Rafael Nadal.