Read the FEB ISSUE #98 of Athleisure Mag and see 63MIX ROUTIN3S | Alex Propson in mag.
WINTER CHILL
With a new year ahead of us, we wanted to showcase go to looks when it comes to living our lives - a lounge look, fitness look, an on the go look as well as an evening look. These ensembles take us through a number of the activities that we do throughout the week. There's nothing better than being able to share those moments with a friend and our Wilhelmina models from this shoot, Charlie (cover, right) and Alyne (cover, left) show us how to get out of the doldrums of what can be monotonous weather with hot bodies, fresh faces, fun prints and pops of color.
To create the makeup looks for the Jan 2019 cover shoot, MAKEUP ARTIST Jessica Bonilla used the following products:
CHARLIE LOUNGE STYLE + FITNESS STYLE // MAKEUP | Foundation/Concealer/Contour - Cinema Secrets 500A Series | Foundation Pallet Powder Contour - NYX Cosmetics Contour Pallet | Blush - BH Cosmetics Blush Pallet | Glow/Highlight - MAC Cosmetics Skin Mineralizing Highlight | Lips - KKW Beauty Lip Gloss in Super Nude | Mascara - Inglot | Eyeshadow - KKW Beauty Shadow Pallet in "Albanian" | Sweat - Kryolan Transparent Jelly |
CHARLIE ON THE GO STYLE // MAKEUP | Same products above | Lips - Tarte Cosmetics in "Cast" |
CHARLIE EVENING STYLE // MAKEUP | Same products above | KKW Beauty Shadow in "Loyalty"| Lips - Tarte Cosmetics in "Cast" | Lashes - Ardell in “812” |
ALYNE LOUNGE STYLE + FITNESS STYLE // MAKEUP | Foundation/Concealer/Contour/ Cinema Secrets 500B series | Contour - NYX Cosmetics | Blush - BH Cosmetics | Glow/Highlight - Dose of colors “Mirame” with the Tatcha - Dewy Mist Over Top | Eyes - KKW Beauty in "Armenian, Albanian, and Loyalty" | Liner - Inglot Gel Liner | Lashes - Ardell Faux Mink Wispies | Brows - Benefit Cosmetics Clear Brow Gel | Lips - NYX Lip Liner in “Nude Suede Shoes” with Fenty Beauty Gloss Bomb Over Top | Sweat - Kryolan Transparent Jelly |
ALYNE ON THE GO STYLE // MAKEUP | Same products above | Eye color was deepened with Anastasia Beverly Hills Shadow in “Violetta” |
ALYNE EVENING STYLE // MAKEUP | The look was enhanced with adding a bold lip with the MAC X Selena collab in “I Could Fall in Love” |
To create the hairstyles for the Jan 2019 cover shoot, HAIR STYLIST Lea DeLoy used the following products to achieve the looks:
Lea started each look with Kevin Murphy Anti-gravity spray. Added a light layer of spray to each layer of the hair to protect from heat, hold the curl and add style memory for long lasting waves. Went through the hair picking up random pieces and wrapped on this inside of a classic curling inch iron. Use the inside of a classic iron in the same way as a wand because it gives a better wave. This also was how the finished down do was created on Charlie in the dress.
The lived in side braid- sprayed in KM Bedroom hair for that lived in volumized sexy hair look. Secured the top half if the hair with a hair tie, but placed slightly off to the side. Pulled at it slightly to create loose feel with random pieces pulled out. Pulled the rest over to the side and braided. Pulled the braid apart for a thicker more dramatic braid.
The up styles sectioned the hair into 2 or 3 ponytails. Top/middle/bottom keeping them all close together. Slightly pulled through each pony and pulling them apart creating a messy “bun” look on each pony. Wrapped the extra hair hanging out from each pony and secured them with bobby pins to fill in the voids between the pony tails. Finished up with Kevin Murphy Flex spray for a light moveable hold.
The dramatic bubble pony looks amazing for any occasion, from working out to a dressy evening out. Started with Kevin Murphy Bedroom hair to bulk up the texture. Sectioned hair into 4 pony’s starting at the top and working down to the nape. Secured hair together with a hair tie right below each pony and pulled apart to desired “bubble” size. Simply continued this effect by adding hair ties throughout the Extra hair below the nape and pulled out each section. Finished with KM Flex spray.
FASHION CREDITS
CHARLIE - FITNESS STYLE; COVER, 24-27 + BACK COVER | WOLVEN Sport Bra | HANRO Leggings | APL Sneakers | DAGNE DOVER Backpack // ALYNE - FITNESS STYLE; COVER, PG 24 -29 | HANRO Sports Bra | WOLVEN Mandala Shorts |
CHARLIE - LOUNGE STYLE; PG 16 + 18 | MAISON DE PAPILLON Cashmere Set | HANRO Tank | VIRGINS, SAINTS + ANGELS Necklace // ALYNE - LOUNGE STYLE; PG 18 -22 | THE OVID COLLECTIVE Sports Bra | AUM COUTURE Sweatpants | MAISON DE PAPILLON Cashmere Arm Warmers | VIRGINS, SAINTS + ANGELS Necklace |
CHARLIE - ON THE GO STYLE; PG 30 | SATURDAY SCHOOL V-Neck | MAVI Jean | MAISON DE PAPILLON Cardigan | VIRGINS, SAINTS + ANGELS Jewelry + Belt // ALYNE - ON THE GO STYLE; PG 30 + 31 | HANRO Body Suit + Pants | KUT FROM THE KLOTH Denim Jacket | LAGOS Earrings + Black Caviar Bracelet |
CHARLIE - NIGHT OUT STYLE; PG 32 | LEANNE MARSHALL Gown | QUPID Shoes // ALYNE - NIGHT OUT STYLE; PG 32 +33 | LEANNE MARSHALL Gown | LAGOS Earrings, Black Caviar + Diamonds Necklace | VIRGINS, SAINTS + ANGELS Ring |
PHOTOGRAPHY CREDITS
Select images from our January 2019 cover shoot were taken with Hasselblad X1D-50c and XCD 3.5/45mm and 3.2/90mm lenses. We find the X1D-50c to indeed be a game changer, bringing mirrorless technology to digital medium format for the first time ever. The 50MP CMOS sensor captures fine details with true natural colors for the studio and on travel. The feel is light and balanced and boasts a modern, sophisticated build per its iconic Scandinavian design heritage. We recommend it for endless opportunities for rich and dreamy professional and personal captures!
IMAGES TAKEN WITH HASSELBLAD X1D-50C | PG 21, 22, 27, 28 + 33 |
Our cover editorial was shot at 498 West End Ave on the UWS in NYC. We sat down with Louise Phillips Forbes, Licensed Assoc. Real Estate Broker, Halstead Real Estate located at 499 Park Avenue to discuss the property.
ATHLEISURE MAG: We were in this building a few years ago when we first interviewed you for Athleisure Mag. What can you tell us about the building as a whole, how you came onto this project and what your involvement is?
LOUISE PHILLIPS FORBES: I remember that interview well and it's always a pleasure to spend time in conversation with you. I'm a big fan of Athleisure! I have the privilege of being the director of sales and marketing for the development project underway at 498 West End Avenue, which is a pre-war conversion of a beautiful turn-of-the-20th century building from a rental residence to a luxury condominium by developer Samson Management. The magnificent bones of this quintessential Upper West Side landmark and its ageless edifice constructed in 1910 by
Neville & Bagge who provided the ideal envelope for CetraRuddy Architecture to thoughtfully design and reimagine it for a 21st century lifestyle. The result is sublime and we refer to it as "A story of exceptionalism."
AM: The lobby is stunning, please tell us more about this area.
LPF: The extensive renovation began outside the building with the restoration of the façade, which was re turned to its original splendor through an extensive cleaning and repair process. A highlight is the elegant and fully-restored ornamental metal marquee with glass canopy. It's a beautiful entrance to the building with period wrought iron doors that open onto a newly re-designed lobby. Complete with a 24-hour doorman, the lobby features decorative bronze wall panels in a geometric pattern, and walls and flooring in a composition of Vanillis Pearl polished and honed marble and St. Laurent honed marble. It's very inviting, and although more contemporary than how it was, it pays homage to the original pre-war splendor.
AM: This duplex penthouse for our January cover shoot has amazing views, multiple terraces, sun-drenched rooms throughout, and abundant bedrooms, what can you tell us about this property?
LPF: It's a spectacular, one-of-a-kind residence that possesses a grandeur, both in scale and workmanship, boasting spectacular finishes and impressive room scale. This newly-constructed, expansive, full-floor duplex penthouse is an addition to the building's architectural heritage, with 3,646 interior square feet containing grandly proportioned rooms, and 3,002 exterior square feet made up of five terraces, two of which are off of the master suite, with amazing views in all four directions. There are five large bedrooms, four full bathrooms, one powder room, and a huge eat-in kitchen with truly high-end appliances and finishes - custom chocolate-stained cerused oak cabinetry with light bronze accent trim and pulls, Calacatta marble slab countertops and backsplash, and appliances from Miele, Gaggenau, and Bertazzoni. The premium grade designer details that grace the interiors impart a pervasive sense of quality, and the curated design ushers in a new vernacular - a rare combination of prewar craft and contemporary artistry, perfect for entertaining as well as restorative time at home. This penthouse residence is a standout amongst its competitors, elevating it to a timeless sophistication satisfying the needs of the most discerning buyer.
AM: The interior design for this unit is gorgeous! Tell us about the interior designer and what was the inspiration behind the aesthetic.
LPF: As we do for most of our projects with this developer, we contracted with Robin Mayer of Robin Mayer Designs. Together with her team and my director of PR and marketing, Richard Johnson, they brought the space to life and created a home that everyone can see themselves living in. It's both inspirational and aspirational, with furnishings and accessories that while lavish and sophisticated, are also warm, comfortable, and inviting. Capitalizing on the abundance of natural light, breathtaking views, and voluminous rooms, they incorporated many notable brands. Highlights include: outdoor furniture and several indoor pieces from Restoration Hardware, rugs from ABC Carpet & Home, furnishings and accessories from Ralph Lauren Home, Keno Brothers Furniture Collection, Homenature, and vintage mid-century pieces from Italian designer Marco Zanuso. I'm so pleased and proud of the results.
AM: Tell us about the artwork that is in this unit and is there anything about the artist that you can share?
LPF: We have many stunning pieces of artwork showcased in the staging of this home, but I'm thrilled to feature two exceptional works by artist Aubrey Mayer - (1) Christopher Wool Contact Sheet v.3, 2016, ink jet on canvas 72"x59", hanging in the foyer, and (2) Laura Owens, Nate Lowman, Mark Grotjahn Contact Sheet, 2017, framed dye sublimation on aluminum 70"x50", hanging in the dining room. We are so fortunate to have his art on display in this home and everyone who's been here has fallen in love with these two pieces. They are simply stunning! Aubrey Mayer is a self-taught photographer and painter, and he has works included in the permanent collections of the Whitney Museum and the Columbia University Art Museum. I would like to see the two works we have in the penthouse become permanent additions here (wink, wink). They are so perfect for the space. Fingers crossed the future buyer agrees.
AM: What amenities are offered in the building?
LPF: The renovation of this pre-war gem includes the addition of a fully-equipped fitness center and children's playroom, along with the conveniences of secured storage units and bicycle storage, both of which are things New Yorkers appreciate in a city where space is limited.
AM: What neighborhood is this building located in and what can you tell us about the area?
LPF: This building is located on the Upper West Side of Manhattan at the corner of 84th Street and West End Avenue. It's an ideal area of the city because it's convenient to so many things. Riverside Park is just one block away with a wide variety of outdoor activities - bike and jogging paths, skateboarding, dog runs, tennis and basketball courts, soccer fields, and much more. You have easy access to the West Side Highway, plus Equinox and SoulCycle are close by, as are boutique shops and retail stores, charming cafes and fine dining restaurants, grocery stores, and parking garages, in addition to the crosstown bus and subway. It's also the area of the city where I call home and reared my two sons, so I might be a little biased.
AM: For people interested in purchasing this apartment, how can they find out more information?
LPF: Showings of the home are by appointment only and interested parties are welcome to contact me directly on my cell at 917-846-8640 or via email at lphillips@halstead.com. They can also check out the online listing to view beautiful photographs and a floor plan here.
AM: Where can readers see other properties that you represent?
LPF: It's easy, simply visit my website at LouisePhillipsForbes.com and click on the tab for "My Listings." I represent a wide variety of homes and we have some very special active listings at the moment so I encourage people to check them out. They can also find out more about me and my team. I have negotiated deals all over NYC and even some in the surrounding suburban areas. I'm networked with the best brokers domestically and globally so I would welcome the opportunity to chat with folks and find out how I can best be of service. I consider myself more of an educator than a salesperson, and it's a privilege to be a part of the buying and selling process for people. After all, your home is the foundation upon which the rest of your life is built.
Read more from the Jan Issue of Athleisure Mag and see Winter Chill in mag.
Featured Fashion Editorial
MARKET MAKER | SARA EISEN
Our cover girl is one busy lady as Sara Eisen is the Co-Anchor of not one, but two of CNBC's shows - Worldwide Exchange and Squawk on the Street! Sara joined the network in December 2013, as a correspondent focusing on the global consumer. You can see her each day as the Co-Anchor of "Squawk on the Street" at 10AM EST, which airs from Post 9 at the New York Stock Exchange. In January of last year, she was named Co-Anchor of the network's "Worldwide Exchange," which also airs daily from 5-6AM EST from CNBC's Global Headquarters in Englewood Cliffs, N.J.
Around Athleisure Mag, we have CNBC on throughout the day at the office and loved learning more about this financial powerhouse who brings us what's going on across verticals in such an inspired way.
ATHLEISURE MAG: Tell us your background and how you got into broadcasting and ultimately to CNBC?
SARA EISEN: After college at NYU, I went to journalism school at Northwestern's Medill School. While most students do a semester in DC, I went a different direction and spent the time in Hong Kong. I got an internship at Bloomberg TV in Asia and have been doing business news ever since. Initially, I worked as a production assistant, but kept raising my hand for on-air opportunities in my spare time on TV and radio. I went on to anchor the morning show in New York, Bloomberg Surveillance, before moving over to CNBC. But truth be told, I've wanted to be on TV ever since I grew up watching Oprah and taped a mock talk show at a local public access channel studio for a school project in high school.
AM: We know that you enjoy talking about finance, what is it about this industry that makes you so passionate about it and do you have a specific topic within it that you really enjoy focusing on?
SE: My favorite topic within finance is the currency market, because it's the largest, most important market in the world. It reflects economics, politics, deal transactions, geopolitics and more. It was actually my excitement around learning about currencies during a college internship at Forextv.com that led me to pursue financial journalism. My other area of focus is global consumer companies, with a particular interest in sports apparel and shoes: Nike, Adidas, Under Armour, Lululemon. I love how they touch pop culture, fashion, sports and consumer economics simultaneously.
AM: We love that when we're watching CNBC, you really are talking about a number of industries from fashion, tech, agriculture, etc. - and you have a fresh and fun way to present it to those of varying levels of understanding - how important is it to make these topics relatable to a wide, as well as a niche audience?
SE: It's very important! Ultimately, financial markets are just a reflection of all the real life things happening around us: whether it's shifting consumption from diet soda to healthier beverages, what trends work in online retail or just the styles of leggings that resonate with consumers each season. Those stories don't just matter to CNBC, but they're the everyday trends we all live each day. Investing and finance can be much more accessible if you focus on the areas you're interested in and understand.
AM: What would you tell young women to encourage them to get into the world of finance and specifically finance broadcasting?
SE: My number one tip: become an expert, whether that's in the world of finance or journalism... or any other discipline for that matter. Having a niche is very valuable. For instance, during the financial crisis, when I was an intern at Bloomberg, I raised my hand to tell stories about the foreign exchange market at a time when currencies were fluctuating wildly. I knew that subject well and eventually, my editors and others in the newsroom turned to me when currencies were the big market story of the moment, and they still do! Be the smartest person in the room about something, no matter how small the niche.
I'd also say: don't let traditionally male-led industries dissuade you. Sometimes, there's an instinct to compete with the women around you, but being supportive, finding female mentors and passing it forward can all be empowering and rewarding.
AM: Walk us through what it is like to prepare as a Co-Anchor for Squawk on the Street and Worldwide Exchange.
SE: I have a ton of support on both shows. We have a team of producers who work with me and my co-anchors to book guests and put together a plan for the next day's shows. By the time I'm off air one day, I have to start focusing on what we're doing tomorrow: planning the questions I want to ask guests, reading about the latest stories in finance, and politics we might want to include, and always talking to my producers about what we can be doing to fine tune the show before it starts. The hardest thing about prep: as much as you can be ready for everything planned, you also have to be ready to pivot on a dime to breaking news and the unexpected.
AM: As you do two shows every day, what is your day like?
SE: Well, my alarm goes off every day at 3:30am. I'm in the car on the way to CNBC HQ soon after, before getting my hair and makeup done ahead of the 5am start to my first show, “Worldwide Exchange.” In the car and the makeup chair, I'm reading the morning's news and emailing with my producers on the show lineup, the guests we have, the stories we're covering. I get off set at 6am and then travel from CNBC in New Jersey to the New York Stock Exchange ahead of my 10am show, “Squawk on the Street.” The hardest thing is maintaining a good eating schedule. I make sure to have cereal and coffee before the 5am show and then whole wheat toast with almond butter and bananas when I get down to the NYSE. At noon, I'm off air for the day. I fill my afternoons with networking meetings. It can be hard on my schedule to make evening plans during the week. Typically, my husband and I stay home to make dinner together and watch a little TV: no financial news, more like “The Bachelor.”
AM: What's your hectic time of year in terms of covering the world of finance?
SE: The financial news calendar can be similar to the school year: quiet during the winter holidays, quiet over the summer, busy all the other times. But particularly these days, with Britain leaving the EU and the excitement around the Trump presidency, there's never a slow day. I never take more than a week off for that reason. When my husband and I got married, he had to beg me to take off more time for our honeymoon.
AM: How do you maintain balance between such a hectic schedule, being a wife and taking personal time for yourself?
SE: Multi-tasking. 24 hours just aren't enough. I'll be making dinner plans during the commercial breaks of my shows. I'll be trying to book interviews in between exercises at the gym. It helps that my husband also works in the same industry. We don't get to talk about what we're each working on, but we're understanding of the pace and scheduling challenges of each other's jobs.
AM: What has been your favorite story to cover to date?
SE: When Japan suffered the devastation of the 2011 earthquake and ensuing tsunami, I traveled there to cover the aftermath of the disaster. Very quickly, the focus turned to the developing crisis at the Fukushima nuclear plant. I would spend the days reporting and the nights doing live segments for daytime programs in the U.S. It was scary, exhausting, but also an amazing opportunity to be part of an unfolding, uncertain story that the world was watching.
AM: Who have been some of your favorite guests that you chatted with on air?
SE: Steph Curry, for sure. I've spent a lot of time with him, talking about the brand he's helping to build at UnderArmour. He's incredibly thoughtful and down-to-earth for someone living an insane level of success and fame. I also love interviewing Christine Lagarde, the Managing Director of the IMF. She's smart, poised and an incredible example for women everywhere.
AM: When you're not on air, what can we find you doing?
SE: New York City will always be my favorite activity. I love to explore the city's restaurants, bars, shops and walk the streets as much as I can.
AM: What's your personal style on air and how does that differ when you're out and about with girlfriends or date night with your husband?
SE: Early on, I found it was easier for me to stick with dresses rather than piecing together shirts, tops and pants. I like bright colors, interesting necklines, usually knee length... and always pair them with (very) high heels. There's a great wardrobe team at CNBC that helps me pull it together.
Outside of work, I'm much more laid-back. Leggings and t-shirts on the weekends, with my favorite Yeezy sneakers. My husband is a bit of a sneakerhead, so he makes sure I'm always current on the latest trends. For going out on weekends to dinner with friends, I still try to keep it pretty casual: usually Rag & Bone jeans and Rebecca Taylor tops are my go-tos.
AM: What fitness studios do you enjoy going to?
SE: I belong to Equinox and try to get in to see my trainer as many times each week as I can. It can be hard to squeeze into my schedule. But the good news about waking up at 3:30am each day is that Equinox is relatively quiet at 2pm!
AM: What are three must-have beauty products that you swear by that keep your skin looking so great?
SE: Because I use so many products for my job on-air, I've recently been transitioning to more natural and chemical-free cosmetics. My favorite facial moisturizer is Belif Moisturizing Bomb. After scrubbing off a day's worth of camera makeup, this product leaves my skin feeling refreshed and moisturized, but not greasy. Speaking of scrubbing off a day's worth of camera makeup, Tarte Fresh Eyes makeup remover wipes are invaluable. Anyone who knows me knows my favorite beauty product is bronzer. Jane Iredale bronzing powder gives me a natural look.
AM: What's currently on your playlist for your summer soundtrack?
SE: I'm constantly listening to the new Kendrick Lamar album... especially some of the slower songs like “Love and Loyalty.” Then again, my summer playlist features many of my favorites from recent years like Robyn, Charli XCX and Kesha.
AM: Do you have charities or organizations that you support that you would like for us to know more about?
SE: Yes, I support the Simon Wiesenthal Center, an incredible organization that teaches the lessons of the Holocaust and confronts both anti-semitism and hate of all kinds. I have a personal connection as my grandparents were survivors of the Holocaust.
I also am involved with Room to Read, a remarkable charity that promotes girls' education and children's literacy in underserved communities in the developing world.
AM: If you weren't working in your current field, what occupation would you consider working in?
SE: If I wasn't covering finance and economics, I'd want to be working in finance and economics They're what I love. My ultimate dream would be to serve as a central banker. They're the most powerful people in the world!
Our shoot of Sara Eisen took place at 1185 Park Ave at Penthouse A. Currently on the market, we sat down with Louise Phillips Forbes to find out more about this property!
ATHLEISURE MAG: There are so many great aspects to this apartment from its layout to the INCREDIBLE views from the penthouse – what can you tell us about this property?
LOUISE PHILLIPS FORBES: What’s not to envy in this exceptional home?! Breathtaking panoramic skyline views as far south as the Empire State Building and the Freedom Tower, and stunning sunsets over Central Park, provide the backdrop to this expansive penthouse with 4-bedrooms, 1-staff room, and 4.5-bathrooms, plus a beautifully landscaped, private wrap-around terrace and large picture windows providing terrace views from every room. With more than 1,700 square feet of outdoor space alone, it's simply paradise. Sun-drenched, bright and cheerful, this one-of-a-kind home has an extensive floor plan with grand, open rooms for entertaining complemented by ceiling heights over 11-feet.
The bedroom wing offers a private escape with very spacious rooms. I’m especially enamored with the master bedroom suite! It’s really rare to find one as big as this one. The peaceful retreat in the corner of the home provides double exposures and is lined with elegant Venetian plastered walls. It contains two substantial walk-in closets and a private entrance to the terrace. The luxurious spa-like en-suite bathroom features gorgeous natural stone tiles, a custom vanity, free-standing deep soaking tub with Jacuzzi jets, and a glass rain shower. It’s what I call heaven on earth and the perfect escape!
AM: What amenities are offered in this building for residents (common areas, services, etc.)?
LPF: Located in a prestigious residential area, 1185 Park Avenue was designed in 1929 by the renowned architectural firm of Schwartz & Gross, boasting an impressive Gothic triple-arch entrance with a circular driveway. Today, this New York treasure is recognized as one of the few grand courtyard buildings left in Manhattan. The friendly and professional full-time staff provide an unparalleled level of white-glove service and the amenities, include 24-hour doormen and staff, concierge, state-of-the-art fitness center, children's playroom, courtyard garden, bike room, private storage, and a pet-friendly attitude.
AM: Tell us about the neighborhood that is directly around this building (Whole Foods, workout studios, eateries, etc.) and what neighborhood is this considered?
LFP: A premier residence nestled in the heart of Carnegie Hill, this elegant gem is conveniently located near Central Park and Museum Mile with easy access to world-class exhibits at the Metropolitan Museum of Art, the Frank Lloyd Wright-designed Guggenheim Museum, the Cooper Hewitt Smithsonian Design Museum, and the Jewish Museum, among others. Fifth Avenue and Madison Avenue beckon with high-end boutique shopping and fine art galleries, plus there is an abundance of distinguished restaurants, charming cafes, gourmet grocers, supermarkets, Equinox Fitness Club, the 92nd Street Y, and many popular retail destinations.
AM: For those that are interested in purchasing this unit, how can they find out more information?
LFP: It would be very easy to call this stunning apartment home given the grandeur of the rooms, an abundance of private outdoor space, and views throughout. To schedule an appointment, people can contact me directly and I will be happy to give them a private tour and discuss the purchasing details. I can be reached via email at lphillips@halstead.com or at 212-381-3329.
AM: Where can readers find out about additional properties that you represent?
LFP: Visit my website at and click on the tab for “My Listings”. You can view pictures, 3D floor plans, and videos along with detailed descriptions of each property I’m working with from downtown to uptown.
Read more from the July Issue and see Market Maker | Sara Eisen in mag.
Featured Fashion Editorial
HIS SPRING EQUINOX
Obviously, the Spring has us all feeling a certain kind of way with changing temperatures, longer days and more. That's more time to take your workouts outside, run errands without worrying about the weather and eating outdoors. We sat down with menswear designer, Stan Cheung to talk about his line EYSOM, how he became a designer and how he will enjoy the upcoming Spring Equinox.
ATHLEISURE MAG: Tell us about your background and how you came to being a designer.
STAN CHEUNG: It wasn’t a conventional route. I began my career in Los Angeles, working in the executive buying program for May Department Store. Up till then, the experiences I had at the entertainment studios didn’t ignite my passions, so my mentor – who was the Dean of the Business School at USC – recommended that I pursue retail. He was right. It clicked. I fell in love with buying menswear. Back then there was a lot of autonomy in this role. You could take risks. You could be creative with buying assortments. But my experiences were cut short when Federated merged with May, and so my life took a turn and I moved to New York to work on private brands for Macys.
New York City is where I really learned about the design world. My buying experiences in L.A. were a good fit for brand strategies in my new role. I quickly transitioned into product development after Macys saw my talent in this area.
Working on multiple Macys’ brands led me to source factories all over the world, collaborate with them to create collections that resonated across Men’s, RTW and Children’s. I became fascinated in thinking, not only about fashion, but also about the white space and what would appeal to each brand’s end consumer.
Everyone knows New York is fast paced, which I loved. What I loved less were the long and weary winters. I longed for the L.A. sun. I came back to So Cal to take a role as creative director in the fast-fashion business. I led a design team that created collections for many of the largest U.S. retailers. In the business world of Juniors, you’re bound to create collections non-stop, and at some point you eventually burn out. That’s what happened to me.
I took a short sabbatical to re-center. I spent a lot of time working on myself, both spiritually and physically, lots of meditation and workouts. Unable to find the right gym clothes, I decided to make them myself. With luck and good timing, I got a push through the Axe/Esquire Mentorship, and so EYSOM was born.
AM: Tell us about EYSOM.
SC: EYSOM is truly a concept and collection that’s been brewing in my thoughts for over a decade. I’ve always been a workout fanatic. I take as much pride in my workout clothes as my “work” clothes. I found it so perplexing why it’s always so difficult to find great gym shorts. Men can find great jeans, fitted blazers, and the best dress shirts with much less effort. Why don’t the same rules apply to workout clothes?
EYSOM stands for “Exercise Your State of Mind”. The name itself is really about the journey to find balance between the body and the brain. In the logo, we used the M for Mind to reflect the sign of the heartbeat to show this connection as a symbol of feeling good — inside and out. Wellness today includes physical and spiritual wellness — we are much more conscious today of this wholeness feeling. We want integrity and totality in all that we do.
The company really started from this emotion of wanting to offer men some thing better and different. I wanted to use really beautiful, yet technically functional fabrics. I wanted to create a line that was tailored, sporty and elegant at the same time. EYSOM is all about effortless designs that make you feel good when you put them on.
AM: How did it feel to have John Legend pick your brand to be included in the Axe Collective and what is the nature of this partnership?
SC: I was so honored. He’s such an amazing talent. In addition to being a style icon, he’s just an overall good guy. It was fantastic to have him be so into the brand. This encouragement gave me the extra energy to go after my vision. Had it not been for the Axe Collective, ESYOM would not have started when it did, and be where it is today.
AM: Presenting at NYFW Men’s must have been a great experience, tell us what it was like.
SC: It was such an amazing experience – it was so fast, but at that point in time, it was incredible to see the collection all come together. Now onto my third collection, it’s nice to see how the brand has evolved, but stayed true to that initial concept.
AM: You currently sell at Equinox, what's next for EYSOM?
SC: Equinox has been such a natural and organic fit. They’ve been hugely supportive of EYSOM. It has been an amazing way to expose their clients to the brand. Next for EYSOM, we are looking to organically expand in markets where there’s most interest – Europe and Asia.
Also, I am starting to explore categories that people have been asking for. We have been asked since day one to add swimwear, including by Esquire Fashion Director Nick Sullivan. During the time the product has been in Equinox, we’ve also had a lot of requests to create a women’s line.
AM: What are the trends in menswear for this spring/summer that we can find in your line?
SC: EYSOM is always about being effortless and stylish all day, and year-round. You’ll notice our introduction into camouflage, which is a trend across all activewear, but we’ve taken a much more designer approach by playing with our signature print in a range of more sophisticated colors including sage green, brilliant navy, and red.
With the activewear trend, we also have our assortment of joggers and sweatshirts.
AM: What are your favorite pieces in the EYSOM collection and where would we find you wearing them?
SC: Living in LA, you’ll find me wearing EYSOM about 90% of my life! I love the training shorts, because they have a tailored elegant feel that allows me to wear them in and out of the gym. I’m obsessed with the tops – usually in black, because the fabric is amazingly soft and you kind of don’t want to ever take it off.
AM: Where do you workout and what are your three favorite places to eat in NYC?
SC: I work out at Equinox obviously, but I’m also a regular at Barry’s Bootcamp because I love running. When I’m in NYC, I prefer running outdoors on the WSH or Central Park and just zoning out for miles at a time.
I am a big food lover, especially in NYC. I think the right balance of a great workout is that you can enjoy and indulge in some great meals. My consistent go-to places would be Morimoto for sushi and Balthazar after working out in Soho. Indochine is my classic staple.
AM: With the Spring Equinox and having 12 hours of sun, how are you going to take advantage of the day?
SC: I’m obsessed with being outdoors, so I always take advantage of the LA sunshine. Hiking Runyon Canyon in the morning, enjoying the beaches of Malibu and Laguna, and of course, dining al fresco whenever I can. My favorite is The Beverly Hills Hotel or the garden at Pailhouse.
AM: What Axe Collection items are a part of your rotation?
SC: The Axe Gold Signature dry spray and skin hydrator body wash.
Read more from the March Issue and read His Spring Equinox in mag.
Featured Menswear
