SETTING THE STANDARD | CHRISTEN PRESS
As we reflect on 2023 and look ahead to 2024, it's always good to get other's takes on what went on in their lives as well! We caught up with National Women's Soccer League and US Women's National Team's, Christen Press.
As an athlete, she has competed at the top level with personal and team accolades that include being an all time leading goal scorer with 71 goals at Stanford, 2010 Hermann Trophy winner during her collegiate career. She has played for a number of clubs throughout the world with the latest being Angel City FC. In Rio 2016 Team USA Women's Soccer took the Bronze Medal and on the USWNT, she has had 155 appearances and 64 goals with 43 assists and won 2 World Cups.
We wanted to know more about her passion for the sport, her stellar career, the importance of advocacy and founding RE—INC along with fellow founders, Megan Rapinoe, Tobin Heath, and Meghan Klingenberg. She shares what she is looking forward to and she has thoughts on her 2023 and 2024 that you can read in next month's, NEW YEAR, N3W YOU.
ATHLEISURE MAG: When did you first fall in love with soccer?
CHRISTEN PRESS: Well, I have been playing soccer since I was 3 and I wouldn’t say that I had fallen in love with it when I was young, as I had a period of time when I was younger, that I didn’t like it. And my dad encouraged me to keep trying. But at some point when I was young, I can say that I fell in love with something about the game.
AM: What do you love about the sport?
CP: Well now at 34, as I reflect on all that soccer has given me and done, the list of what I love about it is quite vast. From learning to cooperate, to work on teams, leadership, the life skills that soccer has given me, I’m tremendously grateful for that. The opportunity to see the world, to be able to travel, and to experience different cultures. I’ve lived and played in Sweden, in England and have just been around the world with the USWNT. I think that the fact that it is impossible to perfect, it kind of leads you on a never ending ascension because you’re constantly striving and I can look at my game and see my strengths and that no matter how good I get at them, there’s always room for improvement which is what I love about it.
AM: When did you realize that you wanted to play professionally?
CP: When I was younger, I was always very present and I wanted to win the games that I was playing in and to win the trophy that my team was playing for and then I didn’t really look that far ahead. I think that a lot of that was because, growing up there wasn’t a professional league. So I didn’t even think of that as the ceiling. So it was great to know that I was really good and that was great in that moment. I went to the World Cup 1999 FInal and I have a photo. It’s of me and my teammates at that game and I can see in my eyes that I have a dream to be on the Women’s US National Team and honestly the first time that I was called in to go to camp, I couldn’t even believe that I was picked. I felt that it was such an honor to represent your country and I didn’t even understand how professional sports worked especially at that time. So, I think that it was an evolving dream and obviously, we have lived through a generation of soccer that has completely changed the way that young people view their futures and strive for their goals. Now, there is so much more visibility to see women playing in a lot of local and domestic leagues in this country as well as globally as well.
AM: I totally agree, I was born in ’79 and I grew up in the Midwest. I didn’t really think about soccer until high school as North Central had a great men’s and women’s soccer team. I know that my Alma Mata, Indiana University had a great women's soccer program as well. I never thought about women playing it professionally and frankly, I never thought about Black women playing as well. So to see you and other Black women playing this sport and reflecting this representation, it’s amazing! Looking at my niece who is 5, she’s living in a world, where she can see the sport as well as know that it can be played on the pro level. I didn’t have that growing up.
CP: That is actually so great! When I’m playing in my local market LA Angel City FC, I look up often into the stands and I see those kids that are 5 and 6 years old and they’ll never know – they’ll never know that this wasn’t here before. This is normal to them, to watch women play in 20/30,000 seat stadiums that are sold out which is incredible!
AM: That’s insane. You play for Angel City FC, what’s it like to play for this team?
CP: In a lot of ways, it’s a dream come true because of what the club represents and stands for! It’s women ownership super progressive agendas of how we can reimagine the business of women’s sports. Also, it’s my hometown! I never imagined that I would be able to play at home because the view of women’s soccer that I had a decade ago was that you’re not going to be able to have what you want. You don’t get to choose where to play, there’s not a lot of teams, and as the NWSL continues to expand and grow, so many people’s dreams are going to be able to come true.
AM: I love hearing that!
You’re also on the USWNT which has been a pleasure to watch that and you have obtained a number of accolades there as well. What does it mean to you to be on this team as well?
CP: The USWNT is just the thing that every single girl who wants to play soccer does right? It’s the singular dream! It’s the dream that existed before there even was a league! Still, to this day, what we are able to achieve as a National team is far greater in terms of who we reach, how we’re paid, how we’re treated – all of the things – it’s still kind of the gold standard. I think that I spent the first 25 years of my life dreaming of playing for the USWNT! I’m talking, up every night dreaming about it, trying to figure out how to get there, and I spent the last decade plus experiencing it and it’s been the greatest honor of my life. It’s afforded me so many great opportunities. It’s been such a joy to be able to represent my country, to put on that shirt, to score goals, to celebrate with the fans and my teammates, and to go through the hardest parts of my life fighting for 20 spots on the roster where there are 100s of thousands of people who are playing soccer. So, it is an incredible experience and it’s also a very challenging environment to be in, but I love it!
AM: You also have an Olympic medal with Team USA when you guys competed at Tokyo 2020, are you thinking ahead to Paris 2024, and you must be excited that the Summer Games are coming to LA in 2028!
CP: Part of me is like, I wish I was 15 years younger because the Olympics are coming to LA and it is also rumored that the World Cup is coming to the US for the women and the men. I mean, man if I was 20 years old right now, these would be my prime years! It will be very challenging as I’m 34 to be able to do all of tournaments, but I will absolutely be there as a fan. I tore my ACL and I am on my road to recovery through injuries so I always think that National and the International schedule is a guiding light and it’s something that you always try to make you fight for your roster spot and it also pushes me in my recovery to make sure that I am making progress and have my goals. So I’m thinking about that for next summer’s Olympics and our National Team is getting a new coach and there are a lot of dynamics that are changing and I'm really excited to see what my body wants for me.
Right now, it’s guiding me on the journey and I just follow. I’m really excited for the team to come off the World Cup which was not successful to be able to fight for a gold medal.
AM: You’re entire career has just been so amazing. You’ve done so many things and so many accolades, what do you think they have been as a player?
CP: I think that I reflect on some of the hardest times – coming out of the hardest times. There are things that I am most proud of like the 2016 Olympics in Rio, it was an extremely hard time as an individual player and as a team. I remember that metaphor, getting off the floor and saying, “can I survive these types of lows?” I think that I’m really proud of that. I’m really proud of taking a mental health break after the 2020 Olympics that happened in 2021. I actually asked the National Team for a few months off as I had been playing consistently with that team for 10 years and I lost my mom in that period and I never had time to grieve. I am proud that I made the hard decision to leave that environment because it was extremely difficult to get back in. I think that the other thing that I would point to as a highlight is being around a group of strong empowering women that is normal to me. My expectation is almost beyond gender norms and stereotypes because so much of my life is on a field or in a hotel room and being around these women who are breaking down barriers! So now that I am an entrepreneur as well and I run my business as a Co-CEO, I am really doing whatever I can to create that environment for more people and more women so that you know, some of the imposter syndrome, sort of the placating of the male ego that happens outside of a sports environment is diminished and so women, minorities, and people of color are able to thrive and live at their best. I feel that I learned a lot about how to create that kind of ecosystem in sports.
AM: That is amazing to hear and you’re such a multifaceted person as an athlete, sports journalist, and now taking on this entrepreneurial role with your platform in this way, why did you want to launch RE—INC? What was that moment when you said that you wanted to do this and focus on your advocacy and to embrace the fact that other people can enjoy what you did by doing this?
CP: I think it’s 2 fold. The first thing that led me to this path was the fight for equal pay and really just to understand the financial realities of being a women’s professional soccer player. Knowing that building a business and building a company, I had the opportunity to fight for my values without the restrictions of what US Soccer thought our worth was versus the men. I think there was a dream for my teammates to build something for our own financial liberation and then be able to spread that. I think that that was part of what RE—INC vision that we wanted to bring into the value of women’s sports and women’s soccer ecosystem so that more players can get compensated in more fair ways and to have that rising tide to lift everybody up.
I think that the second part of that was just understanding how amazing our community that we have built, our fan bases, and to make sure that people don’t feel othered. The way that sports is in this country, it’s built for and by men. So the people that love the USWNT, and love Angel City, and love women’s professional soccer, it’s a very unique group of people that need to be served. When we built RE—INC, it was about content, community, and commerce for this group of people. It felt like in a lot of ways that this was the first time that there was something like this that was designed for me. Now through RE—MEDIA, we have a large mission to reimagine the way that women are experiencing sports by recreating the kind of content that reflects how women’s sports is.
I always say that you know what bro culture and what locker room culture is for men. You can see it and you can smell it. You might not love it, but you know what it is. We don’t have that defined in women’s sports. So we’re bringing with the community that we have built, with the content that we have planned to roll out over the next 3 years, we want to set the culture for what women’s sports is and how it can be talked about in an incredibly empowering and exciting way.
AM: You launched Reimaginers United. What can we expect from that?
CP: It’s really dear to my heart. I’m wearing the whole kit right now. It’s a special collection because it kind of takes the concept that I was talking about before with such a group of strong willed human beings and saying, how can we create that team feeling for everybody? So, with Reimaginers United, it’s a team where everybody wins. This is a club for all. As women, we don’t have to build something in opposition to what was built. The current sports house was built for men, but we don’t have to build a sports house for women. Our sports house is for everyone and it will be a co-creation with our community so that it reflects our shared values – it reflects diversity, it reflects equity, inclusion, progress, and art and all of the things that we care about. So I really see this collection, our uniforms for Re-Imaginers, people who want to build a better world, come join our club. We have a membership and our membership is for people who want to be themselves and better themselves. They’re sports fans and change makers because that is such a strong intersection in the women’s sports world. Women’s sports aren’t just about sports, because we have inherently had to fight for equity every step of the way and now it is embedded in our culture. So that’s what Reimaginers United is all about and honestly, it’s what our entire business is all about.
AM: Umbro partnered with you to make the initial kit. What does it mean to have this iconic soccer brand involved?
CP: It was an amazing partnership because I think it’s such a classic heritage football brand! It felt like absolutely the right choice because we’re kind of serving this fluid, modern, progressive, brand and we’re marrying the beauty and history of the sport and the beautiful game that all we love. It’s a kit to wear for people that are out playing soccer, adult league, to wear in the stands, to wear in the streets, and it’s to signal what your values are and who you are. To put it on and to feel the strength to reimagine which is what we always say. We hope that our logo gives people the sense to say, that, “I know my identity, I claim my identity, I love who I am, and I’m strong enough to make a change today.”
AM: That’s amazing.
I love that this brand has so many things going on. You have the RE—CAP show, the podcast that you host with Tobin Heath – why did you want to add this component to it?
CP: It was a huge strategic decision for us. Because we were watching the World Cup and it was the first time that we were on the sidelines and not in the game for over a decade. In the buildup, we were hearing the way that people were talking about it and it just felt that it wasn’t like us. Not like the players and athletes that were actually participating. We felt that we would be able to talk about it in a better way. Our content was sitting at the intersection of sports, progress, and equity. We talked about the games and tactics, we broke everything down – honestly Tobin did that and then we married that with impact. We’ve had a ton of abuse in our league from coaches and owners. We had deep conversations about that. We talked about abuse that players at the tournament were facing like cyber bullying and hate speech which we have seen come out this week with incredibly skewed and bias towards the USWNT and a couple of players on our team. We had real conversations about the issues that mattered to us in our community and we married that with the breakdown of the games and the celebration of all of the stars.
AM: Where do you see women’s sports in general in the next 10-15 years? Obviously, people are looking at soccer more and volleyball is also taking great prime time spots on ESPN, and of course women’s basketball as well. Also where do you see it specifically for soccer?
CP: On a rocket ship, taking off! I mean over the last 2 years, we’ve said record breaking viewership, record breaking ticket sales, record breaking attendance – everything! The ceiling is absolutely blowing off and I feel really proud to be part of that at Angel City and with RE—INC to continue breaking that ceiling! I want to continue to show the value that is already there and to maximize and optimize this sport. I see a future of RE—INC where we could own a team one day and to instill the culture in that way. I think that the opportunity in women’s sports is limitless and I don’t think that what men’s sports is doing is the ceiling at all. I think that we can make women’s sports even bigger or even an imagine a world where they are not compared. We can just focus on our strengths and what’s special to us and I think that that’s exactly what we’re going to see over the next 10 years with people working hard behind the scenes at it.
AM: What do you want your legacy to be known as?
CP: I think it would be 3 things. First and foremost as a little girl, I wanted to be known as a great goal scorer. I think that it’s a very narrow singular focus and I do believe that I have become a great goal scorer and I’m very proud of that. I would say that our fight for equal pay is one of the things that I am most proud of and all of the ripple effects that that will have to set precedent across the industries. I think that most importantly to me and my family was just the idea of representation. When I went to the National team, the entire team was white. Just being part of a generation where the National Team is much more diverse – we had our first 2 ever World Cup players that were Hispanic American this summer, I think right now in the current camp the entire front line minus 1 player, is Black! I think that that is really really cool and it’s something that doesn’t get as much attention as equal pay for women that took place for the WNT as that is such an easy thing for people to connect to and understand. But I think that over the time that I have played soccer, we have really created a revolution by diversifying our sport and I’m really proud of that!
PHOTOGRAPHY CREDITS | PG 56 - 60 Angella Chloe | PG 63-65 Robin Alam/Icon Sportswire
Read the DEC ISSUE #96 of Athleisure Mag and see SETTING THE STANDARD | Christen Press in mag.