MAKING HIS MARK | ADAM COPELAND

As we look to close 2023, we're excited to have actor and legendary wrestler Adam Copeland! Many know him as a WWE Hall of Famer who wrestled under the name Edge for a total of 31 championships there and he held the World Heavyweight Championship between 2002 and 2013 7 times as well as the WWE Championship 4 times and a number of accolades while there! This year, he transitioned from WWE to the AEW showing that he continues to be dedicated to his passion and crafstmanship of this sport and doing it in his own name.

His love for wrestling is also shared by acting which is another way to fuel his creativity and dedication. Fans of his have enjoyed him over a number of seasons/episodes of Syfy's Haven, History Channel's Vikings, and a number of movies! Now, you can see him in his latest series Percy Jackson and The Olympians where he portarys Ares, streaming now on Disney+. We wanted to know more about how he got into acting, some of his roles that he has been in, being in the Disney+ series, as well as his phenomenal wrestling career. We caught up with him at home to find out more and you can read his thoughts on 2023 and 2024 in our feature NEW YEAR, N3W YOU!

ATHLEISURE MAG: When did you realize that you enjoyed wrestling?

ADAM COPELAND: Honestly, it was the first time that I saw it. I distinctly remember that it was Roddy Piper and this was the old black and white TV where you had to turn it with pliers, 3 channels, and one of the channels was CKVR TV from Barrie, Ontario. I didn’t know it at the time, but it was Pacific Northwest Wrestling out of Portland, Oregon. It was Roddy Piper and I still remember the trunks that he was wearing were like a creamy yellow and green tartan design and he smashed a beer bottle over his head. I just remember – my brain couldn’t process what this thing was, like this guy is a maniac, but I can’t take my eyes off of him. It just kind of blew my mind, because I was young and very impressionable, it just struck some kind of strange chord with me. I think it was because it was just this big larger than life kind of thing. I loved comic books – I voraciously read comic books. I love KISS because they were super heroes but you could go see them in concert. They played characters and so wrestling was that! I could go down to Maple Leaf Gardens and I found out where they came into the building so that I could accost them back there and bug them. So it really was from the first time that I saw it.

Then it was diving into it deeper and discovering Hulk Hogan and going, “woah, what is this guy doing?” His eyes and his energy! And then from there, it was the deep dives and discovering why I gravitated towards certain people’s matches. Like why did I always enjoy wrestling? Watching Bret Hart wrestle and then I guess as I got smarter, more educated to what the industry is, that’s when it dawned on me. I was like, “oh, it’s because he’s really great!” Got it!

Savage I mean, you’re looking at the Macho Man – he’s awesome, Shawn Michaels, Ric Flair, Ted DiBiase, Bob Orton – man, the flood gates were open!

AM: I grew up in Indianapolis and went to school at Indiana University, and we’d have our friends in our dorm watching the matches before we went out or after studying and I remember when I first saw you in the ring and it was explosive!

AC: That was the guy liner phase!

AM: Obviously you’ve dominated in your career as wrestler without a doubt.

My mom was a huge Highlander fan and I am as well. Seeing you in Endgame was great to see. When did you realize that you wanted to pursue acting?

AC: It was never on my radar honestly. It really wasn’t. The Highlander thing was just that WWF at the time said, “hey, there’s a small role in the next Highlander movie. It films in Bucharest. Do you want to go?” I said, yeah sure. It sounded like fun, it seemed like an experience and I had never been to Bucharest. That’s really all that was, but my entire goal as early as I can remember wanting to have a career, I wanted my career to be wrestling.

The acting thing was always like if something popped up, sure cool. It wasn’t until I was forced to retire in 2011 and then it serendipitously landed in my lap again and it was the Executive Producers of a show called Haven saw my retirement speech and they said that they were in tears. So they said that they wanted a tie into wrestling and a tie in to SmackDown and they said, “can we get that guy, he just retired?” A week later, I was up in Halifax filming and 1 episode became 41.

And in that process I realized, ok this still taps into that creative vein. And that’s the way that I am wired. I like to create. I like to tell stories. So whether that's writing or whatever it is. So I really really enjoyed the process. I really started diving into that because wrestling was off the table. So it was like, if my first love is off the table, all of these things come off of the same tree. It’s just different branches on where you go to on this or over on this one. So once I understood that I enjoyed this process and wrapped my mind around the differences too. With wrestling, I equate it to maybe standup or a band with a setlist that they change all of the time. You play off of and read off of your audience. It’s a really, really amazing thing. What I had to get used to in terms of acting was thinking that a take I did which was really, really good – and then they may not use that one.

AM: That’s true.

AC: Then a year and a half later, you see what takes they use and you look at it and say it’s interesting. I had to wrap my mind around that.

AM: Especially since you can work with one director and they think that that was amazing, but the next director or producer wants and looks for something that’s completely different.

AC: Entirely different! I pretty quickly learned too that if a director has an idea, my job is to try and bring that vision. It’s not really my vision because I can have a certain way that I think that I am going to do things, but on the day, it can be entirely different from the set up, the angles, and all of those things. The director is going to get the shot that he or she wants so you mght as well try and dive in with them to get it!

AM: I really enjoyed Vikings! What drew you to that show?

AC: It was my favorite television show. I loved Vikings. I’d sit down, I’d watch Vikings. I was on Haven for gosh, the first 4 seasons and Vikings was in production then. So once I wrapped with Haven and the show ended, I said to my manager that we needed to keep an eye out for Vikings because if something came along there, I wanted to try to pounce on that. An audition came along for it and again, it was kind of like Haven where the character was only supposed to be in 4 episodes and then before I knew it, Michael Hirst (Elizabeth, The Tudors, Vikings: Valhalla) who is the creator and the writer who wrote all of the episodes, he said we need to write more for Kjetill and I said, I’m in.

AM: I love that show and my sister and I watched a number of episodes together.

AC: I loved it too! I can’t show the girls that one, but I really loved that show. I loved the challenge of a period piece, accents, drama, and those were all things that I hadn’t delved into before. So that was super exciting, the challenge aspect of it, because I love a challenge. I would get my scripts and phonetically write everything out. Ok, there’s a hard ‘s’ here, it’s not ‘is’ it’s ‘sss’ and then I would run my lines. So it became second nature and by the end, I didn’t even think about it and I would end up talking like that in between takes.

AM: Percy Jackson and The Olympians is streaming now on Disney+. What drew you to this 8 episode series? How did you get attached to the project?

AC: So, when the books first came out, I was on the grind. 220 shows a year which means you’re generally on the road 250 days a year. So from the years of 1999 – 2011, I didn’t catch a lot of what was happening in terms of social media and mass media. It all kind of flew by me. So I didn’t fully grasp how huge the books were and I’m kind of glad that I didn’t. Because the audition came through and I was like, “oh Percy Jackson – that could be interesting, ok.” I thought that they had made a couple of movies and that was the extent of my knowledge. So I read for the part and I sort of went, “oh, ok this guy, I think that I know this guy.” I found the comedic beats in it. So I wore one of my Edge/Adam Copeland vests and I wore my Andre the Giant T-Shirts cut off. I have never dressed up for an audition in my life, but I thought, what the heck? I shaved my own head, I had my own little mohawk and I read for it and had a lot of fun with it. It was really funny but Beth said, you had a lot of fun with that and I feel like you found that guy. I agreed, but then you have to throw it away because once an audition is done, you have to stop thinking about it. You can’t dwell. About a month and a half, maybe 2 months later, my manager said, the Executive Producers of Percy Jackson want to do a Zoom. I was like, ok and I was trying to remember when I had read for that. I forgot. Then, sure enough, they were like, “when you get out to Vancouver, -“ that’s when I realized that I had got the part! I told them that I was still wrestling for WWE and they said it didn’t matter and that they would figure it out.

AM: Wait, what?

AC: Yeah, that’s unheard of! I guess they had seen my audition and thought, "he's the Ares that I pictured when I wrote him.” That was a huge boost of confidence too.

I hadn’t read the books yet, but I had found the voice of this character in just reading the sides. That was super fun and then I read the books. I was like, “oh man, these are awesome!” Then learning that over 180 million copies worldwide were sold and it made me really glad that I didn’t fully dive into that knowledge before I read it. I mean I think it would have felt like a different kind of pressure I guess!

AM: Of course! It would be like stepping into Harry Potter without having the awareness of the weight of that franchise and then finding out after being in it.

AC: Oh yeah! Even when I got out to set and realized just the scope and the magnitude of this world, it was really really kind of jaw dropping. But it was such a blast and having seen – as I have only seen the first 2 episodes as well, but I watched them with my little girls who are 7 and 10, they have now watched it 3 times. They absolutely love it and watching it with them and seeing how they react and how much of a smile it has brought to their faces already, I am so proud to be a small cog in this giant machine to bring this thing to screen because seeing the kids reactions have been so massive and so much fun for me especially at this stage in my life, 50 years old, 2 kids and this is something that they can watch. I’m so proud to be part of it. The quality of it, it’s such a good show.

AM: How much can you say about the show as some people who are not reading this may not have seen this yet. What can you say in terms of the backstory? Also, we know who Ares is, but how are we seeing him as it is portrayed in this series?

AC: This adaptation of Percy is very true to the books. I think that that is something that movies weren’t. I don’t think that Ares was in the movie, but he is essentially the antagonist in the 1st season of this series. So there is a lot of big holes there with him being so heavily involved in this. I think that for the fanbase, they can take some comfort in the knowledge that Rick Riordan (author of the Percy Jackson series). So from a fanbase perspective, that’s huge!

If you’ve never read the books, you can watch it and get it. It explains itself really well, just like the books do. Within the first 3 or 4 pages, you get what’s going on here. It really brought the character traits together. Walker Scobell (The Adam Project, Secret Headquarters, Blood Knot) is so good as Percy. He has just the right amount of charm and sarcasm. The kid is on his way. He is just so good and at his age, he’s 14 now, but when we filmed this, he was still 12 – ridiculous for him to pull off what he was able to pull off. Just ridiculous to watch all 3 of them Leah Jeffries (Empire, Beast, Something From Tiffany’s) and Aryan Simhadri (The Main Event, Spin, Cheaper by the Dozen) and in between takes, they would go to school. Then they’d come back and they would do another take. Or they would do my coverage and then they would go do a lesson. How are they computing all of this? I don’t remember what I had for breakfast and they’re pulling all of this off. I really can’t say enough about all 3 of them and their work ethic and really just the entire crew! It was a really good place to work even in the time that I was there.

In terms of Ares, he’s – I love him, I really do! He’s just acerbic, a little caustic, he’s angry and a little over his head while being all powerful in a way too. It’s fun to play those beats. Because if he was just a god, this omnipotent thing, how much fun is that? Even when I was in Vikings, ok, this guy goes insane. But you can’t just go insane, there needs to be a reason for that. If I can bite into that, Adam Copeland can bite into that, then hopefully, I can pull out some truths for the character.

With Ares, it’s the classic, he’s the child that feels like he should have gotten more attention and now he’s acting out. He just happens to be in a 6’4” 240lb frame and he’s a god and he has a giant sword. It made for a lot of really fun scenes – and scenes that weren’t in the book and that added more depth into the character. My favorite scene that I was involved in takes place in a diner with Grover Underwood (Aryn) and it wasn’t in the books at all, but it was a really, really fun scene to play off of each other with.

AM: The cast as a whole has incredible actors that are in this alongside with you. What did you take away from this whole experience?

AC: I think that more than anything, it was just, I don’t know – to be 50 years old and go, “right, I’m still wrestling – I’m wrestling again and I’m also working for Disney.” What? When I first started this and started training for wrestling at 17 years old, if you had told me that at 50, A – I’d still be wrestling and B – I’d be working for Disney at the same time, I’d have asked you what are you smoking and can you give me some because that sounds amazing.

Sometimes I just sit back. We did the red carpet for the premier last week and I brought the girls and Beth up with me. Just to see the excitement that they had to be involved in this thing and I think that I actually became a cool dad for about a week!

AM: You know, just walking the red carpet with my dad!

AC: I’ll take it, I’ll take it!

AM: I mean I think back to a lot of the things that I did physically when I was younger and being 44 now, there’s no way that I could do the flips and turns that I could do before! The fact that you’re still doing that, I couldn’t imagine it for myself, so I tip my hat to you sir!

AC: Well, a lot less flips for me now ha!

AM: There’s that, but still! But you’re still out there doing it!

AC: I am!

AM: Are there any upcoming projects in terms of acting that we should keep our eye out for?

AC: With the strike, everything just got put on hold. Then, within that strike, I had transitioned from WWE already and went into AEW, so there has been a lot of change, but all for good! My creative spark has really – not that it wasn’t lit before, but now it’s like woah! I have a blank canvas that I can paint all kinds of different palettes and things that I can use now. There’s a whole roster that I never even touched or told stories with. So that’s very exciting for me.

With acting, I’ve pretty much said since day 1 to my managers and agents, I say no a lot! I don’t even read a lot of stuff. It really has to hit because why do it otherwise? If it’s something that’s meh ok, and maybe it isn’t right or the method that you should use, but a lot of time it’s about who is involved. I would love to work with Kelsey Grammer (Frasier, Boss, Dr. Death) – yes, my mom’s favorite actor. She passes away 6 months later I get offered to play in Money Plane with Kelsey Grammer. I didn’t even need to read the script, I was in. Really more than anything, it’s about what is going to be fun. At this stage, from the time I was 22 on, I don’t feel like I have worked. That’s a gift and I didn’t realize how rare that is, so I don’t ever look past it and that means that I also want to continue that streak. It needs to be fun, not need to feel like work, and it needs to be creative and I’m happy.

AM: We touched on this a bit earlier, but you now wrestle under AEW. What's it like wrestling under your own name?

AC: I think that more than anything, I said this for years and years that I wish that I could have just wrestled under the name Adam Copeland. I mean I don't know, what is Edge? I didn’t even know what Edge was, I just pulled it out of the air, said it, and everyone agreed and that was that! There wasn’t a whole lot of thought put into it. Even as stupid as it sounds, the cadence of chanting – Har-dy, Au-stin, Ro-cky, Ho-gan, E-d-g-e – I was just happy to be there.

So to get the opportunity, I have always used Adam Copeland throughout whether it’s the television that I have done, writing a book, whatever it is. I have always introduced myself as Adam Copeland, never introduced myself as Edge as that was a character that I played on TV. That would be like going up to someone and saying, “Hi, I’m Ares, nice to meet ya.” It doesn’t work that way right?

AM: But an easier chanting name though!

AC: Yes! It is but also Adam Copeland ha! Then also too, in terms of the acting. It’s going to be my name there as well and so if you’re looking at it from a branding perspective it makes a lot of sense in that regard.

AM: Well I think that when you recently did the match with Sting and Darby, those leather jackets! That leather work was stunning. When Beth told me that you are the fashion mastermind behind your looks, how much were you involved in creating that iconic look for the 3 of you?

AC: I came up with the whole thing! I have been drawing my wrestling outfits since I can remember – from 9 and 10 years old. A lot of them from that time saw the light of day. Even drawings from when I was 10, I’ve worn tights that I drew from when I was 10. So, when I knew that we would be teaming, I said, “how do we make this really, really special for this occasion?” Because to me, it is. You have 3 generations. You have Darby, you have me, and you have Sting. To me, you have the future, the present, and this iconic character. So I wanted to be able to have some fun with that. So I said, hey guys, I have an idea for coats are you in and they said, “yeah, sure.” So I got their measurements, I sent them off to Sylvia Jensen who is the mastermind behind Wornstar, she does all of trench coats, my demon wings that I wore at WrestleMania. She and I just sit down and think about the ideas, here’s the shirts – we need Sting’s lapels, we need Darby’s hood, and we need to add elements in. On my tights, I had a skull, but it had the Sting makeup. And then I had the other half of Darby’s skull face and Sting in the middle with his full paint which is a cool visual. So you have half, half, full in the middle.

Those were all the things that ran through my mind because as a fan, I would sit there and notice those things. That made me think, these guys care. They really put thought into what they were doing and what they were presenting. In my mind, my kid mind, it goes to, “oh, that’s an awesome action figure.”

“I think that more than anything, - to be 50 years old and go, “right, I’m still wrestling - I’m wrestling again and I’m also working for Disney.” What? When I first started this and started training for wrestling at 17 years old, if you had told me that at 50, A - I’d still be wrestling and B - I’d be working for Disney at the same time, I’d have asked you what are you smoking and can you give me some because that sounds amazing.”

— Adam Copeland

AM: So to see you guys in the look from Wornstar, the visual texture, the detailing, that futuristic element, I spent quite a bit looking at them from your IG.

AC: What I really wanted to try to convey is that we’re all tipping our hats to each other. We had my coat design, but it still had Stings flavor and Darby’s flavor, but then the face paint is the tip of the hat to Darby the Sting face paint on the tights is the tip of the hat to him and were all paying homage to each other and we all came out with the bats which is Sting and I was like, if we get a single spotlight and the bats come into frame and then it flows and off we go! That’s the stuff that I just love being part of and being really hands on to the point that it becomes fairly annoying to people or that they think, oh great, you took that off my plate – you’ve got it? Cool!

AM: Well I loved it, it was well thought out, and it had quite the production effect!

What are you looking forward to in this portion of your career as it pertains to AEW?

AC: Again, the blank canvas! The massive amount of talent that I have never ever had my hands on! I look at that company and I see Swerve Strickland, I see Darby now that I have gotten to team with as well as Sting! Getting to work with Christian Cage again which we both thought was off the table as he was retired for 7 years and I was retired for 9. Both of us thought that our careers were done and now we’re getting to do this and to tell the story at AEW. There’s Moxley, there’s Bryan Danielson, Claudio, Miro, Hobbs – I’ve never wrestled any of those people and have never performed with any of them. That’s super exciting and gives me a new lease on life. Right? I have 2 years here and there’s a bunch of stories that I’m trying to go down the checklist. In the meantime, I can pass along the vast amounts of knowledge in my 32 years that I have been doing it.

AM: I’m sure you can pass around a lot of knowledge!

AC: Well I figured that that’s part of the job! If I sign anywhere now, I bring all of those years from when I wrestled in Teneessee when 5 people were sitting on barrels of hay all the way to WrestleMania to battle The Undertaker and everywhere in between. With that, if you’re paying attending, you can learn a lot.

AM: With the span of your entire career, what do you want your legacy to be known as?

AC: I have always said that I don’t believe in legacies and I feel that legacies are solidified by the people that are putting together video packages and they’re usually more political than anything else. So I have always said that my legacy is my little girls. Am I raising good human beings – that’s the legacy. I truly feel that my girls are awesome and they are great little human beings. That to me is the legacy.

Did I always work hard? Yes!

IG @ratedrcope

PHOTO CREDITS | FRONT/BACK COVER, 19 - 29 + 34 - 39 Paul Farkas | PG 16 Disney/David Bukach | PG 30 - 33 AEW |

Read the DEC ISSUE #96 of Athleisure Mag and see MAKING HIS MARK | Adam Copeland in mag.

POWER OF THE SIP | LYNNETTE MARRERO

We always like talking about culinary history as we have shared over the course of our 96 issues, and cocktail/nightlife history is also interesting as the two go hand in hand! We sat down with Lynette Marrero, a mixologist and educator who shares more about the industry with us, and sets the scene for craft cocktails and what it was like in the early 2000's when we were just getting to know some of the city's favorite bartenders and restaurants. In addition, we talk about where she worked as well as being a Partner/Chief Mixologist at Delola, Jennifer Lopez's ready to drink brand. We talk about creating it during the pandemic along with launching the brand to an array of markets as well as how we can truly enjoy it. We also talk about her background as an educator and how she is using her knowledge and passion in order to create a community of bartenders.

ATHLEISURE MAG: When did you realize that you wanted to be a mixologist?

LYNETTE MARRERO: Well, I mean that started, I think during that transitional period for everyone. I was very reluctant to even get into hospitality initially. Mostly, because I didn’t want to be the cliché actor/waiter, because I was pursuing Broadway and all of that and I just thought, I can’t do that. I can’t be that person. It was definitely at the beginning of the cocktail boom where this wasn’t realized as a real industry yet! People were like, “what else do you do?” That was always the question. I was very reluctant to get in. I had been working at offices, I had been temping with everyone that I had went to college with and things like that.

Then, 9/11 happened and I thought, “well, I’m never going to go into an office again.” So I realized that I should figure out what this hospitality thing is. I was actually away doing a pre-Broadway show in California, and I came back to NY and I went to this wine bar on Clinton St. I talked my way in with just some basic answers I said, “I think that I can figure this out,” fudged my resume, got my job, and luckily in that space, I met some really incredible people who now would ultimately be big hospitality folks!

Michael Chernow of Seamore’s Group, he was one of the bartenders there, my friend Noel Cruz who was part of the Maharlika and Jeepney as well as Ichicoro Ramen. These are all of the people that I met and these were just the people that were doing our thing and Wylie Dufresne was opening the first WD-50 on the block and him and his dad Dewey would come in all of the time. So I started meeting all of these incredible people who were doing interesting things.

Then I switched into doing classic cocktails. There was a cocktail bar across town that was like a cigar lounge and so still, all the drinks that we were making were like Lime Key Lime Pie Martinis and the Godiva Chocolate, Black Chocolate Martinis or the White Chocolate Martini like 50/50. So it was such a moment and a time, but again, what I loved about it was, it was a predominantly women staff and there was a lot of camaraderie with the women that I was working with. We had really great regulars. It was about building community which is what I was really attracted to. So my friend Amber who was there, who was one of the bartenders, she started teaching me every so often, because I was a cocktail server, she would say, “let’s learn some drinks.” She started teaching me all of the classic dive bar drinks. Alabama Slammer and all of those different ones and I thought, “ok I will learn all of these things.” We would close Thursday nights and we went across town and there was a new bar that opened and that was the Flatiron Lounge and I remember walking in and at that time, it was Julie Reiner, herself bartending, her wife Susan Federoff who is still her business partner, and another woman, Michelle Connolly. I was like, “who are these women that are owning this space and owning this bar?” Walking into that bar that was very much of that time, that was a very 1920’s art deco space and then getting cocktails that were really made with fresh juice. And if they were a special color, it was because it was a fresh passion fruit juice and I was really intrigued by that and it really brought me to this place where I knew that there was a quality shift in the change. So I stalked them for about a year for a job, I went off and did a show, did a couple more shows, got married, and then a year later, I came back and I finally got a job there working for Julia. I started again as a cocktail server and this was another place where I started working with people who would be the super stars of today.

Phil Ward was working behind the bar. Katie Stipe creator of The Siesta, Toby Maloney – these were the people that I was able to work with and I could see that everyone has such a beautiful pride for what they were making. I started learning the drinks because we would have a flight of the day and it would all be based on classic cocktails in a theme. So, every day, I had to learn something new. I would ask questions. I knew I wanted to sell this and I needed to know all of the answers, I wanted to know what was going on, why they're were built that way, and so after some time, Toby and Phil thought that I would be a good bartender and that they should start training me. I finally got behind the bar and I loved it. I never turned back and I really loved how I felt that it was a show behind the bar. You were able to have this wonderful moment of connecting with people and giving them something that they’re asking for, a dealer’s choice and just talking through the menu and offering them a new experience. It was so much about really foraging a path where we would say all the time that, we’d tell them that if they didn’t like it, they can have something else. That was a really wonderful way of being able to create that trust in folks.

From there, I started working in restaurant bars so I worked at Freeman’s an iconic gastropub bar. Toby was also working there and he suggested that I should come there too! It was high volume, but it was cocktails. I started working there and I loved it! For me, it was an interesting place of finding where cocktails and food meet. It was really about understanding that dynamic which was what would propel me to where most of my career would be at. After that, I did some brand ambassador jobs for 2 years, I went back to consulting, but I was doing cocktail bars, and then I really found my footing around restaurant bar scene which was really where I felt that I had the most impact because we have a lot of new people coming in that go into restaurants, for different reasons. So it was a different recruitment of folks to the craft cocktail scene. But it was also about thinking about how the food it and I learned a lot from chefs on how to develop flavors, to extract flavors, different combinations – so I think that that whole path really brought me to where I was going to be going and have this crazy career that is fun, dynamic, and interesting.

AM: I remember when Freeman’s first opened! I want to say that I was there the second or the third week. The merge of food and beverage was really the first place that I truly learned about this dance that happens between the interplay of the two! Even though in the beginning it was incredibly difficult to get in there, I was there at least once a month. Just the play on the flavors.

So in prep for this interview and hearing about your background, the brands that you have worked with, which have been amazing, as a mixologist, you have also held the role as an educator, can you tell us what this is in the world of mixology?

LM: Absolutely! I think that what’s great to your point, is that we were all kind of figuring this out together. We were finding all of the old dusty books and people like Dave Wondrich were decoding it for us and Gary "Gaz" Regan (1001 Mixed Drinks and Everything You Need to Know, The Book of Bourbon and Other Fine American Whiskeys, The Joy of Mixology) and Dale would be showing us these techniques. There was a lot of nuance that you had to think about. So not just where these cocktails started, where they began, and the interpretation with the ingredients that we have now. Like Claret wine is not something that we typically use, so if you’re going to do a NY Sour, you’re going to have to think about what that wine style is and that education started by going down to Tales of the Cocktail and doing a lot of classes that were based on technique or history of drinks. So I think it can really run the range from that. I think that that was the ground – how do we get everyone to want to adapt and care about these little ingredients, mixers, and fresh juice and why? So a lot of that education then was technique driven.

As the years have evolved, I get into specific categories of spirits and the ranges. So I spend a lot of time with Rum education and doing a lot of that and training with Lorena Vásquez from Zacapa Rum who is the Master Blender. Getting those details, asking questions, learning about the fermentation and all of that. That process is so important when you’re talking about ingredients, beverages, and knowing where they come from as well as knowing why they are the way they are.

And you know, leaning into where Speed Rack grew, it was more so about getting into conversations about really the culture of hospitality. Educating on DEI and how to make an inclusive environment and if you are someone out there who is trying to recruit more women in your space, why are they not coming to you? Here are the key markers, here’s how you support and sustain diversity, and not just tokenism. That’s where a lot of the conversations are right now, I think.

Of course, I love doing classes on pairing drinks with food as there is so much indepth conversation on that! I read books like Zero: A New Approach To Non-Alcoholic Drinks from Chef Grant Achatz and it really changes my framing and mind when I’m doing cocktails with spirit, low-proof, or no-proof, there’s just this thought process about how flavors and beverages pair. I really enjoy getting more deeply involved with that.

AM: Tell me about your brand, Drinks at 6.

LM: So Drinks at 6 is the company that I call my consulting company. I don’t know if you ever saw Breakfast at Tiffany’s.

AM: Of course!

LM: So, the card that she sends the gentleman caller says, “Drinks at 6.” So to me, it’s like that wild party in that house is like the ultimate house party. It’s wacky and crazy and everyone is having martinis. For me, it was the epitome of what having fun is. Taking the seriousness out of craft cocktails and making it more approachable and fun. Initially, I started that company to elevate things like catering at different weddings and things that now are way more common. I was really thinking about how do we change what this thing is. We don’t want it to be stodgy, it doesn’t have to be an old 1880’s replica bar, but it’s something like being able to invite your friends so that they can come over. So I think that that turned me into this person. I love entertaining. That’s why when I look at something like developing Delola, it’s another way of being able to democratize cocktails. It’s about putting it in that bottle and making it delicious and there’s a way to do that right. We don’t have to be all pretentious about it, like how dare we? But there is a way to bring people in with a beautiful package and a great thought process that I think is where we want to be and it’s about that simplicity of having that, a great party, entertainment and making it hospitable for everybody.

AM: Who have been some of the brands that you have worked with under that umbrella?

LM: I mean, I did a ton of work under Diageo for a long period of time, working with Zacapa Rum, but also brands would bring me on to develop some strategy for them. But I really took it on with my restaurant bar consulting so you know, the Mama Group I was there for about 6.5 years working with Chef Eric – it’s run the list of folks that I’ve worked with. I think that a lot of that exposure and access led to things like being recruited for MasterClass.com. Having that opportunity to again be let into people’s houses and rooms via an online medium. It's great to teach people how to break down and demystify building cocktails and building drinks and making it approachable even if you’re making them super fancy – there’s a way to talk about them.

AM: Tell me about Delola and how this came about. I had heard about it for about a year or so and I had actually seen it in person and the Food Network NYC Wine Food Festival that happened a few weeks ago here in NY.

LM: Yup!

AM: We didn’t have a chance to get over there because we were in the thick of interviews. But you are a partner of this company, you’re the Chief Mixologist along with Jennifer Lopez. Tell us more about it.

LM: Yeah I mean, it’s pretty wild and it’s so great! I was just reflecting upon this with our team and to have an opportunity to be recognized and to have someone of such a caliber who says, “you’re an expert in your field and I want to recruit you to work with me on something and to actually give you credit for it!” I think that that’s what I love about it! It’s a building up of talent and a true respect for what I do and what my job and role is.

I had been doing some work with Ken Austin and Jenna Fagnan they do Teremana and have The Rock and during the pandemic, I had been doing some work with them to basically do Zoom Happy Hours and I was all over that!

They had been talking to Jennifer for quite some time about what kind of a product that she wanted to do and she told them that she wasn’t going to make a tequila, she wasn’t going to make a rum, she’s not a high proof spirits person and it’s not the style of the way that she likes to drink. She likes for everything to be balanced, she likes colorful, delicious, and fresh drinks. It’s the kinds of things that she sees when she's in Capri during the summer. She really wanted to create something that when she tells her trainer that she had it, it wouldn’t be an issue! So, there was nothing really in the market that satisfied that right? I mean, there's things in the market like hard seltzers that don’t have a ton of calories, but then they don’t have a full flavor right? It was about accomplishing a few tasks. I want to have the diet cake, but it still needs to taste like cake.

AM: True!

LM: Yeah, so that was kind of the idea and they kind of briefed me on the project. I made up a few prototypes at first. So it was about what the style of the drink was, the flavors that she wanted, and then they were sent so this was all during the pandemic, they went to Jennifer. She was really great. So it was like, here are 5 ideas and she’d come back saying what she liked, what she didn’t resonate with – she let me know that they were all delicious, but it didn’t fit with her. So that was great, the ultimate dealer’s choice. So I’d edit it back and refine it, she let me know what she liked, that she wanted to incorporate elderflower and I thought that was great and would be perfect for the Paloma. It was that great back and forth of that perfect moment of the best dealer’s choice. She’s so good at communicating what that vision is – which is incredible. The last thing that you want is for someone to come up to your bar and to tell you that they want something like this but not too sweet – but there’s zero direction. I mean it’s like please give me a direction that you want to go into. I mean there’s a whole range! With some people you have to ask 20,000 questions.

I love that her direction is always very clear and when I would her things and she landed on what she liked, it was about going to the process of taking that and working with our team to find the right botanicals and to replicate it. It’s very hard because you’re batching a drink in a bottle. It’s something that I do all the time in bars and restaurants, but it’s a lot more complicated when you want it to be on a shelf, in a store. Because we had such strict personal goals that were set by our founder, having those organic botanicals, making sure that we can get into places where wellness is really respected like Whole Foods – we knew we were not going to use artificial coloring and all of those different things. So it makes it a lot harder to make it stabilized. That was a really wonderful process to go through and to learn so much about building a beverage like this. Then of course, seeing it born into the world.

AM: The packaging is beautiful. I love the fact that it’s a beautiful bottle and I also love the ease of opening it with a twist off cap, but that it is presented in an elegant way. There has been a lot of care that has been brought together with something that is a ready to drink product, but it’s the confluence of those nice elements that come together. Just that alone must have been something that everyone on that team went back and forth on many times.

LM: I mean, listen, you can see that Jennifer has done some really beautiful entertainment things. She has a beautiful spread, she loves spending time with family, she has these beautiful tablescapes and it was really important that that was a bottle that sits on a table that looks presentational and that you can give it as a gift to somebody. To me, that is that democratization of craft cocktails. You can bring this bottle and it still has an elevated look that you can feel. It’s not a can that you open and that you have to finish. When you screw the top back on, it will stay bubbly for a few days and you can enjoy it that way. I find that all of those details are so important and Jennifer really wanted to put so much of her personal life into it. The colors are obviously inspired by Capri, but with our designers she made an homage to The Bronx Crest which is at the top of the bottle to always remember where her roots are. A lion and a lioness on the bottle because she's a Leo and so is Ben.

She wanted to have these little things so that when she held the bottle, she knew it was her and not anyone else. I think that that’s really great about standing up and putting your stamp on something.

There’s a real and true passion for what we’re doing as well as the company with those pillars and what we’re here to do. It’s about that presentational piece and it’s why we’re in glass and not in a can. We have the 375ml and the 750ml – it would be a lot easier with a can as there would be different shelving needs. I love that she is behind the vision and she is going to make it work and we will get everyone to understand what we are doing. I think that with her integrity and the way that she pushes through, you go boldly and you do what you feel. We’re making a strong statement on what Delola is and what we want it to be. We’re not backing down from that and it’s really great to have that kind of support and mission. It makes it a lot more clear.

AM: As a fashion stylist, I’m always about the aesthetics and my big thing is accessories, so when I’m looking at this bottle. A beauty product that has vanity appeal, this product has bar cart appeal. You don’t want to have an amazing beverage, but then have to hide the bottle because you know it looks janky.

LM: Yup!

AM: This one has a nice heft to it and so hearing all of the elements from it, I can see that there was a lot of care that was brought to what we have now. Then the fact that you can just pop it over ice and be done with it, that’s nice. I do love a nice cocktail and making one, but sometimes you just want to pour and sit after a long day.

LM: Absolutely! That’s why when you go to someone’s house to get together for a party, it’s just easy to bring the easy thing. We should have other choices as opposed to reverting to a wine. We should be able to have cocktails at any time.

I also love where the proof lies with the first range that we have. I think that’s a very comfortable range for bringing a lot of people in. It’s very mindful and it’s lower than a lot of wines, full flavored, that’s nice because of the occasions that you’re having it – with a full meal, an aperitivo hour, brunch – it really fits into a lot of different lifestyle moments.

AM: I enjoyed the L’Orange the other night while having Truffle Popcorn.

LM: Oh yeah! We’ve been doing a ton of charcuterie with it too. So it’s really great when you have all of those cheeses. I love moving into Paloma when you have seafood. It’s fresh and then having guacamole which is really beautiful. We have a really great recipe that Chef Grace Ramirez made for us which she actually put in some sliced apples and pomegranate seeds – really yummy! I think that with Bella Berry, she’s sort of a surprise. She’s the little punch. It doesn’t have a proxy cocktail. It’s its own cocktail. It has hibiscus, there’s berry, but a lot of it can lean towards – if you put fruit in it, a berry punch. Add cinnamon sticks and some of those flavors pop and it leans more to a sangria style cocktail or a full flavor punch cocktail. So I love playing with each one and I love that they are all so unique. The range stands as something where people are going to have their favorites, but we are going to have something for a range of folks.

AM: It’s great that it is in that better for you category. Can we delve into that a little bit more as our readers will want to know more about that. We enjoy covering hard seltzers and it sits where it sits. We know that as great as many of them tastes, some do have significant sugars which also sits where it sits. Where does Delola sit?

LM: So we’re very low sugar. A traditional cocktail of this style can have up to 16g of sugar per pour. We are under 5g. That’s huge right? That alone, you can feel it. You take a sip of it you’re not feeling your mouth –

AM: Granulated!

LM: Exactly it’s not coated with sugar and it’s very clean and very fresh. Even the ones that are fruity like Bella Berry, you smell it and you get that really fruity scent where you expect to have this very sweet taste and it’s dry because of the hibiscus. So that was super important to us to work on that and that’s who we’re able with proof and with sugar to be able to keep those calories down too. How many cocktails have derailed and ruined all the hard work you’ve done? So it’s nice that you can say you know where you can fit this in my planning for what you’re doing. It’s great during the holidays because it’s so hard with all the parties that you’re going to here and there. You want to enjoy everything, but there are so many calories and you try not to obsess. So, it’s something that you don’t have to think about.

AM: Couldn’t agree more!

Because it is the holiday season, let’s get into some food pairings with these drinks! What would you pair with each one of them?

LM: So, I love that I’m thinking of starting with that beautiful cheese board and tablescape. Everyone loves having a beautiful cheese plate and right now, using apples instead of sliced bread. So L’Orange and Bella Berry slot right into that space. There’s so many kinds of cheeses where I think they work so if you’re going to go with Blue Cheese and something rich that usually has a fruited jam, then I would probably have Bella Berry with that one. A Gorgonzola and a Bella Berry would be a beautiful contrast between the two. L’Orange I like with things like a Monchengo, a really good cheddar too. Orange goes well with that with that rind and that juiciness. I would also go with some maybe gouda and things like that that are sharp and really clean. Brie can maybe go with a couple of them either Berry or Orange depending on which way you want to go. A baked Brie is awesome with this.

After moving from the cheese and charcuterie plate, I’d like to go into a shrimp cocktail and simple little foods that you’re going to have like stuffed mushrooms and things like that that are going to go around a party. I would have that with Orange or Paloma. It really goes into that vibrant zestiness. There’s a bunch of delicious recipes that I saw that really looks at this time of year. The pomegranate seeds show up, Brussel Sprouts and sauteed bacon – that’s awesome with Berry because that will amplify that flavor. There’s so many ways and of course Bella Berry with roasted meats. If you’re having a gorgeous steak, beautiful lamb roast, these are classic pairings. Berries and those things go together. You can have lingonberries which also goes really well.

Then at the end, I would have some delicious truffles and things like that because chocolate and orange are a natural combination. Then, if you want to go with the super dark chocolate, you can then do grapefruit and Bella Berry with that so you have a lot of different ways.

We did a great event in Nashville that was a full on pairing that had this beautiful fried chicken that came out and we had that paired with the Orange. We had the seafood tower paired with the Paloma and then we had the cheese and the charcuterie to start with the Bella Berry.

AM: Amazing!

Which one is your favorite?

LM: Ugh, always the hardest question. I love them all for different reasons right? The Orange for me is that perfect one that I love best at brunch. It’s the lightest in flavor right? My palette is still waking up so having that first is nice. I also enjoy it during the Aperitivo hour right? I’m not quite ready so I want to pique my appetite and that's a perfect time.

For me, Paloma – it has that hint of sea salt in there. On a hot day, I just want to crush a Paloma. It’s refreshing and when we were in Miami in July, that was what was saving me because it has that bright freshness.

For me, that Bella Berry is for when I’m relaxing with it and getting into more of that fruited wine moment. It allows me to sit and sip with it.

AM: As we look ahead to 2024, what are things that we can expect with the brand whether it be products being added to the assortment, sponsoring more events, where will we see you?

LM: We will definitely be working on new cocktails. That’s always the excitement when you’re working with a range like this. We’re learning a lot from year 1 where we started with the Spritz cocktails as the first launch and then we will see where else we want to innovate because that is always exciting. What do we want, where else can we solve, and what else goes with our mission here? What are more options that you can enjoy with food that are better than their traditional proxy? This year, I’m really loving this entertaining moment that we have had for this holiday. It was really exciting to see how much people resonated with that and the setups that we have had and we did a huge Parachute market in LA. Just setting it up with the little cart, people thought that it was amazing because when you don’t have time and you’re running around, they appreciate our message and how we can be in their moments. I’d love to see us get involved with Galentines Day, Women’s History Month which is big for us because we believe in shaking things up in the industry and having women’s founders is huge in this space that doesn’t normally have as many. We want to highlight and support different events and communities that are celebrating on women’s history month. Spring and Summer is going to be wild because that is the season where everyone is thinking light and fresh. It’s a more natural time where people are thinking about trimming down and getting ready for beach season. It’s nice when we have these moments to flow through that we can work with in different seasons for different reasons.

AM: I’ve been at a lot of private events and editor events so you’re constantly trying various foods and beverages and in many cases you have them quite a lot! I have to say that I was really interested in trying L’Orange as I know its proxy is the Aperol Spritz which is actually not one of my favorites – and I have had it a lot. I do like bitter beverages, but that one is one that never really speaks to me; however, I like the L’Orange and I was surprised.

LM: To your point, a lot of people are still hearing and learning about that cocktail and so they just want to try it. But there are so many elements that can go wrong. If it’s a cheap prosecco, it amplifies the bitter, if the proportions are off – then it’s not going to be good. Some people are more sensitive to bitter so we just wanted to have a balance to make sure that the bitterness was there, but not to overpower it. We wanted to pair the orange with passion fruit to bring a different tanginess to it and there’s some herbal chamomile.

AM: Which I love that.

LM: Yeah, those are the aromas that you want without being overbearing.

AM: Stepping away from Delola, in prep for this interview I was looking through your LinkedIn as your resume is impressive! So you worked with Nestle Water as a mixologist. I know that they have Perrier – which I’m a huge fan of so what was your role there as I never thought of a mixologist working with a water brand!

LM: I mean, my whole goal and strategy in working with them was – I mean it’s funny because I have been through their water training – Perrier is a moment, San Pellegrino is another moment. Why? It’s because of their different salinity. Pellegrino is actually a smaller bubble which I like and I say that Deloa is more like a San Pellegrino bubble because it's not like it has that big feeling it cleans your palette which is why it goes so well with food.

It was just really fun because I would come up with a lot of ideas for them. Some of them would be that we would take buyers to Art Basel and I would create these different infusions with Perrier and I would make my own tisanes. There’s be a glass jar and we’d pour the Perrier over it and the bubbles would extract the peat and then they’d have these things like revive and relax. We would change the different botanicals for those modes.

It was also about using water in a lot of different sparkling cocktails. Thinking about depending on the kind of water you’re using, the cocktails change right? You should think about your ingredients and if you’re thinking about everything else, why wouldn’t you think about the sparkling water that you are putting into a cocktail? They’re all so different and they all bring different things to it.

Having that education, it was pretty fun to be able to stretch your brain on such a nerdy topic!

AM: I love it! I love using Perrier Cucumber in a lot of my cocktails so I get it. But when I saw it, I knew I was going to ask you!

LM: It’s a whole different thing! I did an event for Spindrift this past fall where they set up at the corner of West Broadway and they had a full on tropical truck and I made full on cocktails. It’s a stretch. When you’re thinking outside of the box – you just have to go for it. I did one cocktail with their new Mint Tea one and I did a Matcha Cocktail with Coconut Water and they thought it was so wild, but it all worked! It’s green on green but you're stretching your brain and you just think about it and get inspired, look at cookbooks, and you get the ideas of how to flavor build - you get to try different combinations and again, that led me to putting orange, chamomile and passion fruit together. L’Orange is a different way in thinking about beverages and so anytime that I have the opportunity to learn about something else, that’s helpful when I take that knowledge with me to cocktails.

AM: You’re the Co-Founder of Speed Rack, tell me why it was created, about the event, and what does it do?

LM: Before I started Speed Rack, I kind of started another group before. It was called LUPEC Ladies United for the Preservation of Endangered Cocktails. I started the NY chapter after meeting the women in Boston who had a chapter. They were getting together, they had produced a little cocktail book, it was really cute and we met at Tales of the Cocktail and they were doing events with cocktails in their community to raise money for women’s based charities. So everything from women’s shelters to women’s professional development programs like Dress For Success. I thought it was a great idea! It helps you build a great community together and to your point, I knew that there were more women in the bar scene but I didn’t know where they were hiding.

When I started working for Zacapa, you get your brand list of places to go and it pushed me out of my comfort zone. Normally, I would go to where all of my friends were. Most of those were male bartenders. So it brought me to other spaces and I started meeting these incredible bartenders. One of them was Eryn Reece who was our 2nd year Speed Rack winner and has been our coach for the last few years. Her competitors have won twice in the last few years and I realized that there were all of these women, but I didn’t know them and that was a shame. So if we all get together and work together, we’ll amplify. We’d make Death & Co give us their bar, we’d take it over from 5-7 for a charity event. The guys at Tao would give us their basement and we’d do a whole event and that's how it started. I met my partner in Speed Rack one night working when Phil Ward asked me to fill in one night. I agreed that I would put the cocktail tray back in my hand for 1 night to help him out. He had triplets working for him that were his servers and one of them was getting married so that’s 3 of your staff that has to be some place! I was the only sever available and I didn’t know her. She told me that she was trying to get into bartending and I told her about the group and that she could do some of the events with us. That’s when she said it was a really interesting idea and that maybe we could do something else like a kind of competition. It’s a way that people could do it together and I love food and TV – so let’s do Chopped meets a beverage competition. So we do classic cocktails and you really just show what they would be doing on a Fri/Sat night. Half of them were working in the server bars cranking out rounds of drinks and no one saw them. So they were hidden, but in doing these events, they were being brought to the forefront. We literally created a pedestal where they could stand there and show everyone how incredibly talented they are.

That’s how Speed Rack started – here we are 12 years later we have a cocktail book coming out April 30th – it’s 80 wom en all over the world who have competed in Speed Rack and we raise money for Breast Cancer Research and Education. We’ve really worked with some incredible partners, the Pink Agenda is one of our biggest partners. This year was amazing to have Delola sponsor our cocktail bar with the pink Paloma and it was really great and it’s a great organization that tackles breast cancer from a lot of different angles. It’s about research, women supporting women and granting a wish to Giuliana Rancic’s charity so if someone is going through Breast Cancer treatment, they get some sort of wish granted and it’s just a really beautiful moment. The folks in the room are really committed to eradicating this disease and it’s really great to be able to see that and what we can do for our community.

AM: Absolutely!

Are there events coming up for next year that we can know about?

LM: Yes, we’ll be putting out a schedule for 2024 around the book so we have NY, Chicago and we culminate at Tales of the Cocktail with the National Finals. One thing that took place during the pandemic is that we realized that we could reach more bartenders so we actually have a very big portion of our finalists that come – we pick them through online applications and we film their videos and we have our coaches who do this mentorship of bringing back past winners. They help make a team and then that team trains together for the National Finals. They come in with 6 friends and they all train as a group and it’s really great to see how they all help each other and that’s the beauty of it and what we talk about in general on how we all work together in this industry. We have to lift each other up and to stick together. It’s not a competition, I’m in competition with myself not with you!

AM: Well when it comes back through to NY, we have to check it out!

I’m a huge fan of Bar Convent Brooklyn and have been to it a few times. You’re the Head of Education for this tell me for this tell me about your role here and for those who don’t know about this event, can you tell us about it although we have covered it in years past in our issues.

LM: I’m the Head of Education for Bar Convent Brooklyn. The first Bar Convent I went to was many years ago in Berlin. It’s a conference and the difference between Bar Convent Berlin and Bar Convent Brooklyn is that in Brooklyn, it’s more of an elevated tradeshow so what’s great about it is that for 2 days, you have everyone bringing everything in from countries of spirits together to being able to taste Italy and all of the Amaro spirits together.

You can also try emerging types of spirit brands together. There’s breaking boundaries in new spirits, new agave, and things like that. Then you can see really great activations from brands that are bringing you into their world. There’s always great things happening with the Shochu and the Japanese area which is so fun because there is always something new. Then team Peru which I have helped run their booth for the last couple of years, they always have a big llama but they are showing you the beauty of Pisco and the range like 20 folks – 20 suppliers and you’re tasting it. So that’s really great to enjoy those nuances. Then there are educational stages that are led by brands which they may bring in an expert like Don Lee and they have a whole seminar of the types and then there’s Park Street which are seminars that are focused on business. It’s a track focusing on new brands learning about distribution. Then there’s the Main Stage which I’m the Head of Education on – I have a wonderful team of experts that are all over the country and they weigh in on the 8 or 10 picks that are 5 per day for the sessions that are a range of topics. We feel as a group that these are the emerging and trending conversations that you want to have. In the past, we have had the reinvention of the no and low conversation, a full on alternative agave conversation – not just tequila, last year we had discussions on hospitality with Ryan Chetiyawardana aka Mr Lyan where he talked about some of his failures and how they led to success. It led to this conversation of what does hospitality mean. It’s a really great process because we all get to sit together, rate the topics and ideas, and sometimes we match make too. So the team weighs in with me to see what I like and then I get to task to communicate directly with the people that submitted and see how we can restructure their discussions or pair them up if 2 people have the same idea. Maybe by doing it together they can share their differing perspectives. It’s really great to have that viewpoint for education.

I spent a few years on the Tales of the Cocktail education. I did 3 years there so I was very specifically at that time on the business track so I worked with them on that and now I work on culture, business, and other topics!

AM: That’s amazing!

What do you have coming out next year that we should keep an eye out for?

LM: I don’t know yet what the year is going to bring! I know for sure that year 2 of Delola, it will be our first full year because we launched in April of last year. So I’m really excited to see what a Jan – Dec year looks like. It’s kind of nice to see and to go back in markets where people will have already tried us and it will be a part two! It will be fun to see where that relationship will grow and develop.

The book is coming out and as I said, I’m really excited for the book tour! Being able to collaborate in the markets with the contributors will be amazing. We’re going to finalize where our tour will be and just getting out there and being there! The book is unapologetically pink! This is just the sample!

AM: Oh I love the metallic pink!

LM: We’re bold! If you’re intimidated by how pink this book is, then you’re not our audience!

IG @drinksat6

PHOTOGRAPHY COURTESY | Delola

Read the DEC ISSUE #96 of Athleisure Mag and see POWER OF THE SIP | Lynnette Marrero in mag.

ON THE GO WITH BÉIS | LIZ MONEY

We enjoy including a number of brands within our issues whether it's our roundups or editorials that we style. So when we have the chance to share more behind these brands it's a great way for you to know more about how they were created, their vision, and more about their assortment. We have been a fan of BÉIS since it launched in 2018. With a focus on travel as well as being on the go, we have enjoyed seeing how Shay Mitchell has infused her love for travel, quality, design and more into this brand!

We hosted Athleisure Mag Summit® where we sat down with Liz Money, SVP, Brand & Creative, BÉIS. We talked about her background in the fashion industry, how she came to the brand, digging into the assortment and projects that they have coming up that you'll want to keep on your radar.

ATHLEISURE MAG: I’ve been looking forward to chatting with you about the brand and in prep for this interview, I found out that we both graduated from Indiana University so it’s always exciting to talk to another person from there!

LIZ MONEY: You know that not only am I graduate from there, but our president, Adeela Hussain Johnson, is also a graduate from IU!

AM: I didn’t know that!

LM: Yeah, she actually graduated in the same year.

AM: I graduated in 2002 and it’s always fun to connect with those that went there.

LM: I graduated in 2004!

AM: Nice!

It was great to be connected earlier this year through the Accessories Council when we included pieces from the brand in our JUN ISSUE #90 photoshoot that we did at Kimpton Eventi Hotel. We’ve been a fan of the brand since it launched! So we love that since this is part of our Athleisure Mag Summit® virtual event, we can talk to brands and people that are involved in with the brand in order to get to know more about them, to include them in our YouTube Channel and in our issue of course! We’re so excited to have you.

LM: We’re excited to be part of it honestly.

AM: So, before we dig into all thing BÉIS, I wanted to find out more about your background! Can you walk us though previous brands and/or positions that you did prior to coming to this brand?

LM: Sure! You went to IU, you lived in Indiana, you know about the brand Vera Bradley, It’s a very popular, Midwest, Southern, East Coast brand. I spent 12 years there – pretty much right out of college working for them. I started on their cutting room floor because I was just out of college and they didn’t have very many positions open and I knew that if I was going to stay in Indiana, it would be one of the few opportunities that I would have to design and do creative. It was sort of an opportunity to get my foot in the door. I ended up working on the cutting room floor and sewing placemats for my 1st 8 months there during second shift from sometime to midnight – I can’t remember!

I used every opportunity I could to get in front of the people that I needed to by going to company events and chatting with those people. Pretty much, I was very persistent. I applied for every internal job that I felt that I could potentially do that my degree supported. I was a fine arts major and studied a lot of sculpture, but primarily, I studied textile design as it pertained to art. So, I did that and ended up becoming an assistant in the product development department and I just took on more and more tasks as they saw fit. I was under essentially, the VP of PD, the VP of Design and the Cofounder of the brand – Barbara Bradley Baekgaard. I was working with them every single day. I showed them what I could do, above and beyond, then I worked my way up at Vera Bradley. I spent the bulk of my time there as a Trend and Creative Director. I really worked over the development and design and working hand in hand with marketing, merchandising, and all of those departments from a product perspective, but also from a creative and trend perspective. Then Beach House Group which is a co-founder of BÉIS, reached out to me and I started working here!

AM: I love that and can I just say, growing up in Indiana, I remember my early days in terms of knowing the brand as the classic Bible book covers and the obviously, once I started styling, I couldn’t believe how the product assortment, colorways, etc grew and they had some fun pieces like the duffle that converts to a hanging bag which I used with shoots and styling my clients for the Grammys. The fact that they went from the patterns and hues to what I knew them as a kid to where they are now is really cool for the heritage of that brand.

LM: I mean honestly, the position that I had with them was just incredibly rewarding and taught me so much that I was able to reciprocate into my knowledge here for BÉIS.

AM: I love that and tell me what you do at BÉIS.

LM: Of course, we are a travel brand and are more so an on the go brand. We are at the pivotal white space of a brand that is giving you this affordable highly functional product that also looks really good and then with our own personal creative spin on it which is essentially putting a little humor to it. We have a lot of lifestyle and are incorporating high fashion as well. I am the SVP of Brand, Creative and essentially I am over our product and design team, our creative team, and our marketing team.

AM: That’s a big umbrella.

LM: It’s a very big umbrella. I try to think of ways that give me a bit of a smaller umbrella so we’re going to be hiring a VP of Marketing so that’s great!

AM: Well that’s amazing!

I remember when the brand started in 2018, I don’t remember what the first product was, but I feel pretty early on, The Weekender was there as a fashion stylist and accessory expert so when I travel that’s great, but I do need bags that I can lug my items to photoshoots, work with my celeb clients – so to see that you guys have created such an assortment and that you have items that can work in an array of situations, it’s truly a brand that is on the go!

What is the ethos of the brand and why did Shay Mitchell want to create it?

LM: So honestly, the ethos of the brand is to be in that white space of creating an on the go brand and it was very intentional that we launched the brand with bags and not with rolling bags and that came later in 2019 as you know. This ethos of creating an on the go lifestyle brand really helped us through the pandemic in 2020 and 2021 when travel felt that it was really at a halt. I felt that we could easily pivot to bags that we could use on a daily basis for a walk, etc.

So really the ethos of the brand is creating this fun lifestyle brand that is relatable, affordable, and accessible to people. It’s on the go right? You’re always on the go! You’re going to the gym, the grocery store, you’re going for a walk, whatever it is that you are moving to. Shay is an incredible partner in this brand. She’s involved in the day-to-day quite honestly in the creative, product, and the positioning and the reason why she wanted to develop this brand is because she is centered into this ethos. She travels a lot, she has her YouTube Shaycation and she was traveling a lot for her job, she’s traveled since she was 15 years old when she start ed getting into the industry she was in Thailand or Bangkok for awhile. Travel is in her blood. She knows it and she understands it. What she noticed was this gap in the industry of really expensive bags that were great looking, but they had no functionality, really cheap bags had some function, but they looked really cheap. So she was like, where is the perfect bag that is in the middle of that. The Weekender is actually one that she carried and that she loved. It’s a beige bag and she wanted to design off of that bag that she had and loved for so long and sort of got scuff marks, was dirty and had been with her all over. I have no idea of what that bag was as I have never seen it. But we just based off of her sketches and drawing and hearing about her background of using it the love that she had for it and all the places that she took it to, it’s basically how that on the go lifestyle brand was created.

AM: I love that! As someone who has designed collections I’m always interested in other’s approach to their assortment. What do you look for when it comes to adding new designs or even new colorways? You guys are doing really amazing at that as well.

LM: I mean, it’s not that much of challenge. As you know from a design perspective and for an assortment, you’re essentially trying to look into a crystal ball to figure out what people want. A lot of it is trend driven and design driven and we use programs. We shop the industry and look at what we are attracted to and what Shay is attracted to as well. We have an insane and amazing community of the brand so we’re able to tap into them to see what they want. If we hear them shouting loudly about something that they specifically want then we try to bring it in. A Rolling Weekender is something that we have been trying to work on for awhile because primarily, it’s the size of a Carry-On. So we get a lot of complaints that it’s super heavy. It’s a Carry-On that essentially you carry and whatever you put in there, it's going to be heavy. So, making a potential solution of being able to roll on it is something we want to bring out in the future and we are currently working on that right now.

And then it’s really about leaning into the data and looking at the boring stuff and seeing what people are searching for. A lot of our color expansion has come primarily because either we have done a small drop of something and we see that we have an insane amount of people signing up for it and eventually, we want to be able to answer to these people! They have signed up for Maple and there are 40,000 people that like it, then we are going to bring Maple into the core line.

AM: I love Maple!

LM: That’s how some of it happens!

Maple is one of our top colors right now. How we decide what colors, we are a brand that started with beige and black in our first couple of years. We didn’t really launch any colors in those first 2 or years and then the consumer started wanting color again and I think that’s a nuance we’re seeing across a number of industries right now. Interiors right now, beige and this gray were in and now people are reinvigorating color into their spaces! So I think that we are seeing that trend across the board, but we want it to remain to look good all together so that if you do have a collection that is a mélange of colors that are offered in our product category that look good and match back to each other. Although we prefer monochromatic ha!

AM: Same!

What do you feel are the core pieces of the brand?

LM: The core pieces of the brand are The Weekender, Rolling Luggage is hands down – that’s what the consumer says it is. There is one new item that is really ticking up – our Sports Sling! We literally can’t keep it in stock and I think it’s because when we started designing this, I wish I could go through the iterations of it. It was this thing that could be a long sleeve, it could be a bag, and then it would zip together. When we saw it zipped we loved how compact it was and then we added this sneaky water bottle pocket – it’s the perfect travel companion and the perfect everyday bag and now we’re going to be adding it into multiple different colors. I do think that our sport category is slightly underrated, but the materials of this category are amazing.

But if you are looking through the consumer lens of where is she putting her dollars, it’s our luggage and our Weekender. For me, our luggage, and not to put the word value on it, but it’s a value item. It’s has more function than on any piece of luggage on the market, in this category, at the level of durability that we offer and at that price point. It’s great luggage! I converted my husband to this luggage, Rimowa people who are stans! Once you start using this luggage, people get it!

AM: I love that sling back, it’s one of the ones we shot for our issue. Like you said, I love that water bottle in it. Plus it lays so nice for those who want to wear it towards the front whether you have ample bosom or not!

LM: We take that into account in our testing! We have all sizes and shapes on our team. We try them on, everybody!

AM: I love that as a brand the focus on intention and design and having all of these areas where you’re optimizing its use! How do you decide about that functionality and to make sure that those elements are there?

LM: Yeah, So we honestly have our staple function pieces and there are no compromises to them. They will always be in that bag if it makes sense for the bag. We learned that by trial and error. If we came out with a line and it didn’t have the Trolley Sleeve just because it was a bag that didn’t have it as it wasn’t going to be a travel bag, it would be more of a bag that didn’t have it as it wasn’t going to be a travel bag, it would be more of a daily tote. But then customers would let us know that they would have bought it but they wanted that sleeve. So it was the trial and error of learning what are those core function pieces that we have to have in all of our products. So those are the things – the Trolley Sleeve, Padded Laptop Sleeve – ways to use it everyday and ways to use it for travel. We know that the consumer is not always buying 2 bags – some do, I buy a bag for everything. But some want to use the same tote bag for work, for travel, for sport/gym, whatever – they want it all. So giving the all, but also being mindful that if it is intended to be a sport bag, let’s throw in the sport function – a pass through for your yoga mat or your tennis racket. If it is travel specific, it has to have a padded laptop sleeve, it has to have ease of accessibility so that you can go through TSA. Honestly, finding things to add on like that sneaky water bottle pocket, hidden pockets that are great for easy accessibility of your phone, but it’s not on the exterior so that someone can grab it. Our key leash is a stable, but functionality is a consumer driven thing, but it’s also us using the bag and seeing that this bag can use something like this to level it up times 10!

AM: If someone is brand new to the brand, what are 3 pieces that you suggest that they should have?

LM: Ok, I am going to tell you that this is the worst thing for me to say – I am not personally a weekender girl!

AM: What?

LM: I don’t know why. I don’t travel like that. My number 1 is you have to get the Carry-On – you absolutely have to. If you don’t spend the money in any other way, the Rolling Carry-On is a must. Next to me, you have to have a bag that goes on top of it. So if you’re a Weekender Girl, then the Mini Weekender is a must. I love all of our East to West Totes which are in our Recycled Collection. The Premium Duffle and the Premium Weekender just came out. I will carry this over the holidays for the first time. I love that it is a duffle, but it also snaps. So it can be more of a tote which I am more of a Tote Girl. You can’t go wrong with our Work Tote because it is super buttoned up. It’s very structured and super roomy and expansive. The third piece is like a sling. Honestly, that is my perfect travel uniform but also the sling and the tote or if you’re a backpacker or weekender – once you get there, you have your Carry-On in your room and then you have these other pieces to take you throughout the rest of your journey.

AM: When I’m styling on set, I use the Sport Pack for accessories that I am bringing on/off the talent or event some of my tools so that my kit which has everything can just stay In one place. I definitely have enjoyed bringing that piece recently into my styling tools for sure.

I also love the engagement that is around this brand! You have some people who are just down for the brand and you have done amazing partnerships with your hotel concept that you did in Dallas and in LA! Can you talk more about this and whether you plan on rolling more out and will you be coming to NY?

LM: So you just missed us in NY when we did a quick week long pop-up!

AM: I know! So bummed as by the time I realized it it was already wrapping and we were on set – but it looked great!

LM: Yes our community is so engaged – sometimes scaringly, but we love it! People either love you or hate you – but we have a lot of love and we’re super fortunate that we are able to engage with our community and one of those ways is through the experiential through our pop-ups. The one in NY again, was such a short stint. The BÉIS Hotel Pop Up was our very first pop up with the BÉIS Motel and it was in the Glass Box in LA at The Grove. We wanted the next iteration to be more experiential and we definitely will continue to create experiential touchpoints in real life with our consumer. Next year, our first one will be loyalty based or service-based pop up. One of the things that we hear from our customers is that our product is maybe harder to clean or how to keep the product in a way that it can last longer. We’re going to be popping up with the BÉIS Wash and we have partnered with cleaning brands and they have helped us create some formulations that get certain stains like wine, mascara, Sharpie, and scuff marks off of bags. We’re going to do another short pop up over a weekend. We’re using this opportunity to have people bring their bags in and we will clean them up for you and we’ll potentially do some livestreaming and show people how to clean their bags themselves at home and we will potentially make this kit for sale for purchase and use it to keep their bags looking good!

AM: I love the campaigns and the images/videos you do. What’s your timeline and the planning involved when you’re looking to do them?

LM: So, our creative process honestly starts 18 months out when we’re designing the collections. We’re a very drop based brand for the last 5 years. We will start moving away from that and start driving into our core of the brand – our luggage, our weekenders and that’s essentially when the creative process begins. Not only does the design and the product speak to how we end up doing the creative. I think I sent you some photos of the Slate Collection. The Slate Collection launched last year in January with our Sport Collection. Essentially, a color that our consumer really loved and we brought it back. We actually brought it back in a small way with Nordstrom for their Anniversary Collection in July and re alized that there was even more love for it! The whole campaign was about being a clean slate so there was this whole car wash scenario! Honestly, it’s about having fun! When we’re going through this creative process, it’s about having fun! It’s great that we love it, but that our consumer will also think that it’s a great idea and that it makes sense with the brand in some way or the other and that it’s a little bit fashiony! It’s about being interesting and not just showing bags in hotels and rooms – which we do and they perform amazing, but sometimes it’s about having a little bit of fun too!

AM: What have been some of the projects that you have been part of that you were really excited to have your fingerprint in there?

LM: Our pop ups for sure! I think that some people witnessed that our first pop up that we had in The Grove, when we opened up, I literally cried – I don’t know if it was a pain cry or a joy cry?

AM: Maybe relief haha!

LM: Yes relief! It was like, wow we’re finally done! That one was super exciting for me. It was the first time that I had done something like that and that I felt that I had owned the process. I also think that the creative and the look of it was just so cool and people’s reaction at The Grove – there are pop ups there every single month. So for people to walk by and say, “wow, it’s the best one that I have ever seen. For you to have so many things in a 20’ sqft x 20’ sqft space.” That was truly a testament to how we as a brand look at everything. When we do something, we’re going to go as in as we can. That means we’re going to look at it from all angles, how we are putting it on social, how does it look on the website, how do we entertain and invigorate our customer at every touch point no matter where they are or what they are doing. So the pop ups have been amazing!

I would say that in general, just the growth of this brand! I have been here for 5 years since we have launched the brand. There are 2 people that have been here longer in this brand and that’s Shay and Adeela, who is also the other IU girl!

AM: Oh nice!

LM: Just seeing the growth of the brand and when you go from a team of 4 or 5 to a team of almost 40, it’s so incredibly rewarding. I have gone from a position where you are the person who is doing most everything because there are only 4 people and you have to split up and do a bit of everything for the business. That was only for a very short amount of time and we grew to 7 and then to 12. Now we’re at almost 40! To see the growth of the brand, how my position has changed from a doer to a cultivator of all of these people and now we’re teaching them and helping us grow this brand beyond our wildest dreams, I think that is probably one of the most regarding and awesome things.

AM: That’s definitely cool to see and you have first hand knowledge in seeing that growth and where you are with the support of 40 people. I remember many years ago when I worked at Lacoste HQ in their Wholesale division – the whole US part of the company was only 60 people and you were doing a lot of support beyond your direct role and it’s interesting to think about how much you do just to get that brand to where you’re positioning it and to meet the needs of partners, customers, etc.

The same can be said here at Athleisure Media and sometimes people have a concept that there are all of these people doing these things and in many cases, that is not what is happening!

LM: Nope! You raise that curtain and it’s like hello!

AM: Exactly, it’s a shock if you ever get to see behind the curtain haha!

You can watch our virtual event on our YouTube channel and we currently have our giveaway that kicked off on Dec 21st and runs through Jan 3rd. For more details on our Athleisure Mag Summit® Series X BÉIS Giveaway, you can find out by visiting our Instagram post so that you can enter!

IG @beis

PHOTOGRAPHY COURTESY | BÉIS

Read the DEC ISSUE #96 of Athleisure Mag and see ON THE GO WITH BÉIS | Liz Money in mag.

THE STATEMENT | ANDREA SALAZAR

Style is a very personal thing as it reflects how you feel and how the world sees you. These styles set the scene which in many ways we showcase in our photoshoots! SETA is a line that balances edgy cool that can work whether you're looking to have a dramatic or an ethereal look. It can be dressed up or down. This month. we hosted our THE 9LIST® Holiday Event where we sat down with Andrea Salazar, Creative Dir of SETA and finalist in Prime Video's Making the Cut S2. We talked about her passion for design, her creative process, being on the show, the brand's vision, and her suggestions for NYE depending on where you'll be watching the ball drop!

ATHLEISURE MAG: We are so excited to be able to talk with you as I have been a fan for the past few years and I know our readers will love hearing more about you, competing on Making the Cut, and of course NYE finds that we can take into ending the year and kicking off to the next! For those that are joining us, Andrea Salazar is the Creative Director of SETA and she competed and was a finalist in Season 2 of Making the Cut which you can stream now if you haven’t done so!

ANDREA SALAZAR: Thank you so much for having me! Where is your magazine based?

AM: We are based in NY. Athleisure Media is our baby and we have Athleisure Mag which is released monthly and you will be in our 96th issue and we have one of our heritage features that we really love which is THE 9LIST. It’s really about those must haves of shop, discover, and experiencing. So when I thought about a brand in thinking about my hat as a Co-Founder/Creative Director as well as being a fashion stylist and an Accessory Expert, your brand is amazing as its great materials, is embellished, has an edgy style to it, and it had accessories too. So having you in THE 9LIST Holiday Event made perfect sense so that we can get to know more about you and our readers are able to understand the brand and of course, show the looks, that they can shop their favorite finds as well! This is amazing and I enjoyed your time on Making the Cut as well!

When did you realize that you wanted to be a designer?

AS: I discovered my passion for design when I was young. I came from a family of fashion lovers! My mother is a fashion designer, my grandmother was a fashionista in her decade! So fashion has been in our blood.

When I was a teenager, I had the opportunity to live in London and I fell in love with the street style as well as European fashion. So since then, I knew that I wanted to be in the fashion industry absolutely!

AM: How did you hone your skills from where you trained or apprenticed?

AS: I have an International Business Administration degree because I always knew that I wanted to do that and to open a business. I knew that I needed to know how to manage it. Then I did Fashion Design in Marangoni in Miami. They opened their doors 4 years ago and I was one of the first students there. Then I also did Visual Merchandising and fashion courses in Milan, Italy. I also did styling courses with stylists in Miami. I did pattern making with a university in Columbia that had those courses online and so I have done different aspects of fashion as it’s what I love!

AM: I love that you love the business and you know it from the design, but also the structure of it and how to plan it.

AS: I think that it’s very important to know about the business first and then to specialize in the fashion part as well. It’s another thing about the business that is important.

AM: How do you approach designing upcoming seasons?

AS: So, I have inspiration from different sources. I love to travel and it’s one of the ways that I get a bit of therapy. When I travel, I am inspired in this way the most. So, I love to go to museums to get in touch with art, culture, and history. I also have personal experiences, friends who love the brand, so I love to be at the stores so I can be in touch with the customer. Their opinion is important for the feedback to see which pattern is working and which isn’t, the fabric, and fit! We always try to do cohesive collections, timeless pieces so you can shop in different seasons. But at the end of the day, they are timeless pieces that you can use all year long.

AM: That’s something that I have loved over the last decade or so that brands are focusing on a timeless collection that can truly be worn year around! You were talking about how you get inspired which is amazing. How would you describe your design aesthetic which I am so obsessed with!

AS: Oh thank you!

As I said, inspiration can come from different sources. My design aesthetic, I’d say that it is an element of sophistication and also a little bit edgy as well. It’s timeless and I try to be classic too! It’s a very eclectic brand where you can find romantic style, classic, rocker, boho – it’s a mix of things like a clash. So when we are with our customers, we try to tell them to take that risk, wear that jacket, be the center of attention as this will make you feel beautiful. We love to celebrate every woman and it’s about them enjoying their self expression too! We want them to express themselves with the pieces.

AM: Tell me about how the brand came about and what is the meaning behind SETA?

AS: The meaning behind the name SETA is S from Salazar because that is my last name. Also my second last name is Zapata so we wanted to get together the S and the Z. When I do my initials, I always do the ASZ and so I have S and Z always in my last name. It’s also an acronym, S – Sophistication, E – Edgy, T – Timeless and A – Attire.

AM: Oh, I love that!

AS: Yes, that is the acronym.

AM: What would you say is the ethos of the brand?

AS: Are ethos for this brand is that we strive to empower individual women to express their uniqueness through fashion. We offer pieces that not only standout, but embody quality and craftsmanship. I’m super focused on craftsmanship, items that are handmade, very unique pieces – we say that they are treasures from the closet.

AM: Love it.

I first became aware of you and your brand from your season on Making the Cut. Why did you want to be on the show and what was it like navigating those competitions?

AS: So, Making the Cut, was a very big decision on my career. It was an opportunity to be on a global stage and at the end of the day, if I didn’t do it, I would never know what would happen! I’m a woman that loves to take risk. I loved the first season, the judges, the way that they produced the show, and it was done very well in a high-end way. So, I think it was a very good platform to be on and it was a great way to learn professionally as well as personally. It was actually a great resource.

AM: Being able to get insights from Heidi Klum and Tim Gunn which we have interviewed previously, that must have been such an amazing resource. What did you learn from doing the show in working alongside them as well as the other designers?

AS: Working with industry icons like Heidi Klum and Tim Gunn was invaluable! It was a big opportunity – the feedback, the mentorship, these things were very important in staying true to my vision – that is what a real designer is. Also, Jeremy Scott says that the life of a designer is tough and you always have to be creating. You launch a collection, you’re already thinking of the next one. It is a non-stop industry that is also very competitive. It was also great to be next to big designers too that had a vision. We were all super different, no one was similar. So it was super interesting to have this cast and I really enjoyed it.

AM: It was so cool to watch you throughout the season as well as the other designers. Since the show, how has your brand grown?

AS: It has really grown! The presence has increased, we have a new clientele, the exposure opened our doors to have our own online channel, we also have Amazon Fashion as a customer. It was great growth and it has been a great year for us. Not only in exposure and publicity, but also for sales. Even after COVID and various things, we have really had a very good result! Being on Amazon has been a vision beyond borders. It’s just been a great opportunity.

AM: I really love that your brand, it has high visual texture, amazing embellishment that takes place and you really lean into that! Then there are the accessories which really rounds it out. Where does your love in those 3 areas come from?

AS: We love elevated looks! I don’t know, you can be a classic woman, but if you put on a belt, you’re already elevating that look.

AM: Yup!

AS: Accessories are the seal of the look. We really love that. That's something that we import because they are statement pieces and the belts are made super well and are handmade leather. We are very focused on that. We love the boots and the shoes and it’s a great way to diversify the business beyond just the clothing.

We’re also exploring the beauty industry – we have our fragrance. We want to do more research on this as we’re already a brand. We want to have candles and other kinds of products as well. So this will be something that is coming in future seasons as well.

AM: Tell me about your boutiques as I know you have a few – walk us though them.

AS: Our boutiques are carefully curated so it has the essence of the brand. From the moment you enter, you are immersed into the world of SETA. You’re surrounded by crafted garments and accessories. You can find our physical stores in Miami, Medellin, and Bogota. Those are our 3 stores. We have projects to open more and to franchise coming soon. But for now, we’re super good with these and of course, we’re available online too!

AM: That’s amazing and I hope you one in NY as that is where we’re based!

AS: We actually did a pop up last year there during NYFW!

AM: What’s your travel schedule like as I’m sure you personally maintain a presence in all 3 stores frequently?

AS: Oh yes. I think that that the pop ups are a very good resource to try different markets and we’re always looking at where the next place will be to open. But NY, that is our next target.

AM: That aesthetic for many of us in NY is just perfect!

AS: We feel the same way!

AM: Tell me about the SETA Gallery at the Sagamore Hotel in South Beach. It’s been fun to see the images on your IG.

AS: We really had this opportunity to have the space in this hotel. It’s a very traditional hotel in Miami Beach. It’s full of tourists and is in the touristy area of Miami Beach and we wanted to make it different. They wanted to expose art - different art pieces and to have it as a fashion exhibition. We are celebrating 10 years in the industry as a brand so that celebration allows us to showcase our most iconic pieces from the beginning! You can find our first pieces of the brand, it tells our story, and you can scan the QRCode and see the story of the piece and they are unique one of a kind pieces. It’s like an exclusive escape where they can see our pieces from our trajectory.

AM: What would you say are 3 core pieces from the brand that are essentials for people to have in their closets?

AS: So 3 essential pieces from SETA is definitely our classic Legend Military Jacket. That jacket has been a classic from the beginning and it’s a must. It’s very well fitted, it’s a statement. It’s good for the winter and the fall. It’s for that girl who loves to travel, so it’s a must. In our suit pants, we have our Baggy Suit Pants which are super super studded and they’re amazing too. They are showstoppers. A belt in general is a must. As I have said, a very classy woman wears classic pieces or basics, a belt adds that extra.

AM: You have a collab that you’re involved in. Can you tell me more about this and how it came together?

AS: Right now, we’re pitching some different shoe and accessory brands. I think that it’s very good to have a marriage and different strategies. But we have also had them in the past, we worked with a Spanish boot brand and we did a runway show in NY in 2022. We were sold out on all of the boots. People loved them and we had collabs with influencers in Columbia and from Latin American. It was amaz ing because they had their own influence and their own clientele. So we also sold super fast with those as well! We can tell that collabs work very well.

AM: In looking at your line, I love the color palette. Do you ever envision other colorways coming into the brand?

AS: Yeah, actually we do try to be more flexible with the colors. But to be honest with you, we only do that with little capsules. It can be a bit of a shocking position when we have colors in the brand and it’s a challenge because it targets a different kind of clientele. But why not?

This year for the holidays we did a bit of a lilac for the embellishment. People love it!

AM: It was pretty cool.

AS: A bit of a hint of color can make a difference.

AM: I can’t believe that we’re talking a few days out from the beginning of the year and when this is in our issues, it will be 2 days before New Year’s Eve!

AS: It’s unbelievable!

AM: For those that may still be planning what their NYE looks will be, I love that for this night, we all do different things.

AS: Yeah, I know it’s fun!

AM: So we reached out to you to give 3 NYE events and to present 3 looks that could be worn with accessories from SETA! So we’ll walk through each of the shown looks and get your thoughts on them (See the event stream here)!

The first one, we thought was amazing for a NYE Loft Party if you’re here in NYC or a roof top if you’re celebrating in warmer climates like Miami! I love that this look is really easy – tell us more about it.

AS: I really love this one because it is perfect for the winter. It’s a Mesh Turtleneck and pants and I love to put this bralette on top so that you can have that shimmery addition to your outfit. The mesh turtleneck, I’m wearing that right now.

AM: Loving the mesh!

AS: It’s like a layer and the Lumino Bralet – love it. The Luminous Collection is for Fall/Winter and is perfect for NYE. The cut, color, this one has the little lilac sequins that I talked to you about earlier. It’s a new color and the Lumino Pant is super comfortable and has a baggy style. It can be comfortable, yet beautiful for a rooftop or a dinner! It’s a very balanced look for the New Year.

AM: We also have a 2nd look that would be great if you’re doing New Years at home!

AS: Oh yeah, amazing!

AM: Not to say that you can’t dress whichever way you choose when celebrating at home, but I love the idea of still putting a great look together whether you’re enjoying it with friends or your significant other. It’s really fun with how relaxed it is – walk us through this one!

AS: It’s flawless. This is our Oversized Shirt in black, we also have it in white. I know a lot of people love to wear white for NYE. But we picked this one. This Alquimia Short is super baggy and is a bit of a Bermuda Short style. It’s embellished and it also has that lilac sequin that we’ve been talking about. It’s very special and these boots – you can wear hosiery or pantyhose with it if you’re looking for more coverage. But it’s the perfect outfit to be at home.

AM: I love this Rocker Boot! Does it slouch or fold over fully if you want to?

AS: Yes you can slouch them!

AM: It’s a sick boot!

AS: Yeah when you slouch them it has a great look!

AM: It looks like you’d have the perfect scrunch with them.

When we’re talking about the classic NYE bring it down with that epic night out, tell me about this!

AS: This is my favorite!

That Luminous Faux Coat! It’s perfect!

AM: Right?

AS: For NY it’s perfect and that catsuit, it’s my favorite of the season because I just posted a video using it and I was in NY because I went to Heidi Klum’s Halloween party and it was chilly. I wore it and I love it! I talked to the people and they loved it and it’s time that we shine in our own skin! People are loving this catsuit, it’s amazing because it’s all crystal and it’s super trendy right now.

I mean Kim Kardashian’s collaboration between SKIMS and Swarovski, I was happy to see that because I knew I was ahead with mine!

AM: When I saw the pieces from their drop, I instantly thought of your catsuit which you’ve already had! You’re so right that this is trending.

I must tell you that I really love your campaign shoots and videos as it lets me step into your world truly! Right now if you look at your IG table we see the pieces juxtaposed to glam elements of a tablescape with dinner plates and candelabras which is stunning. It ties back into the brand and is amazing!

AS: Thank you so much! You’re so sweet and thank you so much for all of this love! I think that when we do the things that we love, everything flows so we are really passionate and SETA is like our baby and it’s like our little daughter that never grows! We take care of her all the time and it’s our life project! It’s like a baby because we have been seeing all of the growth and we still have a lot to do.

It’s a lot of learning, it’s a lot of sacrifice, it’s a lot of bumps in the road but I love it – the success and the failure. It’s up and down, but it’s like life, but we love it as it’s the passion and it’s amazing to do what we love!

IG @seta_apparel

PHOTOGRAPHY COURTESY | SETA

Read the DEC ISSUE #96 of Athleisure Mag and see THE STATEMENT | Andrea Salazar in mag.

SETTING THE STANDARD | CHRISTEN PRESS

As we reflect on 2023 and look ahead to 2024, it's always good to get other's takes on what went on in their lives as well! We caught up with National Women's Soccer League and US Women's National Team's, Christen Press.

As an athlete, she has competed at the top level with personal and team accolades that include being an all time leading goal scorer with 71 goals at Stanford, 2010 Hermann Trophy winner during her collegiate career. She has played for a number of clubs throughout the world with the latest being Angel City FC. In Rio 2016 Team USA Women's Soccer took the Bronze Medal and on the USWNT, she has had 155 appearances and 64 goals with 43 assists and won 2 World Cups.

We wanted to know more about her passion for the sport, her stellar career, the importance of advocacy and founding RE—INC along with fellow founders, Megan Rapinoe, Tobin Heath, and Meghan Klingenberg. She shares what she is looking forward to and she has thoughts on her 2023 and 2024 that you can read in next month's, NEW YEAR, N3W YOU.

ATHLEISURE MAG: When did you first fall in love with soccer?

CHRISTEN PRESS: Well, I have been playing soccer since I was 3 and I wouldn’t say that I had fallen in love with it when I was young, as I had a period of time when I was younger, that I didn’t like it. And my dad encouraged me to keep trying. But at some point when I was young, I can say that I fell in love with something about the game.

AM: What do you love about the sport?

CP: Well now at 34, as I reflect on all that soccer has given me and done, the list of what I love about it is quite vast. From learning to cooperate, to work on teams, leadership, the life skills that soccer has given me, I’m tremendously grateful for that. The opportunity to see the world, to be able to travel, and to experience different cultures. I’ve lived and played in Sweden, in England and have just been around the world with the USWNT. I think that the fact that it is impossible to perfect, it kind of leads you on a never ending ascension because you’re constantly striving and I can look at my game and see my strengths and that no matter how good I get at them, there’s always room for improvement which is what I love about it.

AM: When did you realize that you wanted to play professionally?

CP: When I was younger, I was always very present and I wanted to win the games that I was playing in and to win the trophy that my team was playing for and then I didn’t really look that far ahead. I think that a lot of that was because, growing up there wasn’t a professional league. So I didn’t even think of that as the ceiling. So it was great to know that I was really good and that was great in that moment. I went to the World Cup 1999 FInal and I have a photo. It’s of me and my teammates at that game and I can see in my eyes that I have a dream to be on the Women’s US National Team and honestly the first time that I was called in to go to camp, I couldn’t even believe that I was picked. I felt that it was such an honor to represent your country and I didn’t even understand how professional sports worked especially at that time. So, I think that it was an evolving dream and obviously, we have lived through a generation of soccer that has completely changed the way that young people view their futures and strive for their goals. Now, there is so much more visibility to see women playing in a lot of local and domestic leagues in this country as well as globally as well.

AM: I totally agree, I was born in ’79 and I grew up in the Midwest. I didn’t really think about soccer until high school as North Central had a great men’s and women’s soccer team. I know that my Alma Mata, Indiana University had a great women's soccer program as well. I never thought about women playing it professionally and frankly, I never thought about Black women playing as well. So to see you and other Black women playing this sport and reflecting this representation, it’s amazing! Looking at my niece who is 5, she’s living in a world, where she can see the sport as well as know that it can be played on the pro level. I didn’t have that growing up.

CP: That is actually so great! When I’m playing in my local market LA Angel City FC, I look up often into the stands and I see those kids that are 5 and 6 years old and they’ll never know – they’ll never know that this wasn’t here before. This is normal to them, to watch women play in 20/30,000 seat stadiums that are sold out which is incredible!

AM: That’s insane. You play for Angel City FC, what’s it like to play for this team?

CP: In a lot of ways, it’s a dream come true because of what the club represents and stands for! It’s women ownership super progressive agendas of how we can reimagine the business of women’s sports. Also, it’s my hometown! I never imagined that I would be able to play at home because the view of women’s soccer that I had a decade ago was that you’re not going to be able to have what you want. You don’t get to choose where to play, there’s not a lot of teams, and as the NWSL continues to expand and grow, so many people’s dreams are going to be able to come true.

AM: I love hearing that!

You’re also on the USWNT which has been a pleasure to watch that and you have obtained a number of accolades there as well. What does it mean to you to be on this team as well?

CP: The USWNT is just the thing that every single girl who wants to play soccer does right? It’s the singular dream! It’s the dream that existed before there even was a league! Still, to this day, what we are able to achieve as a National team is far greater in terms of who we reach, how we’re paid, how we’re treated – all of the things – it’s still kind of the gold standard. I think that I spent the first 25 years of my life dreaming of playing for the USWNT! I’m talking, up every night dreaming about it, trying to figure out how to get there, and I spent the last decade plus experiencing it and it’s been the greatest honor of my life. It’s afforded me so many great opportunities. It’s been such a joy to be able to represent my country, to put on that shirt, to score goals, to celebrate with the fans and my teammates, and to go through the hardest parts of my life fighting for 20 spots on the roster where there are 100s of thousands of people who are playing soccer. So, it is an incredible experience and it’s also a very challenging environment to be in, but I love it!

AM: You also have an Olympic medal with Team USA when you guys competed at Tokyo 2020, are you thinking ahead to Paris 2024, and you must be excited that the Summer Games are coming to LA in 2028!

CP: Part of me is like, I wish I was 15 years younger because the Olympics are coming to LA and it is also rumored that the World Cup is coming to the US for the women and the men. I mean, man if I was 20 years old right now, these would be my prime years! It will be very challenging as I’m 34 to be able to do all of tournaments, but I will absolutely be there as a fan. I tore my ACL and I am on my road to recovery through injuries so I always think that National and the International schedule is a guiding light and it’s something that you always try to make you fight for your roster spot and it also pushes me in my recovery to make sure that I am making progress and have my goals. So I’m thinking about that for next summer’s Olympics and our National Team is getting a new coach and there are a lot of dynamics that are changing and I'm really excited to see what my body wants for me.

Right now, it’s guiding me on the journey and I just follow. I’m really excited for the team to come off the World Cup which was not successful to be able to fight for a gold medal.

AM: You’re entire career has just been so amazing. You’ve done so many things and so many accolades, what do you think they have been as a player?

CP: I think that I reflect on some of the hardest times – coming out of the hardest times. There are things that I am most proud of like the 2016 Olympics in Rio, it was an extremely hard time as an individual player and as a team. I remember that metaphor, getting off the floor and saying, “can I survive these types of lows?” I think that I’m really proud of that. I’m really proud of taking a mental health break after the 2020 Olympics that happened in 2021. I actually asked the National Team for a few months off as I had been playing consistently with that team for 10 years and I lost my mom in that period and I never had time to grieve. I am proud that I made the hard decision to leave that environment because it was extremely difficult to get back in. I think that the other thing that I would point to as a highlight is being around a group of strong empowering women that is normal to me. My expectation is almost beyond gender norms and stereotypes because so much of my life is on a field or in a hotel room and being around these women who are breaking down barriers! So now that I am an entrepreneur as well and I run my business as a Co-CEO, I am really doing whatever I can to create that environment for more people and more women so that you know, some of the imposter syndrome, sort of the placating of the male ego that happens outside of a sports environment is diminished and so women, minorities, and people of color are able to thrive and live at their best. I feel that I learned a lot about how to create that kind of ecosystem in sports.

AM: That is amazing to hear and you’re such a multifaceted person as an athlete, sports journalist, and now taking on this entrepreneurial role with your platform in this way, why did you want to launch RE—INC? What was that moment when you said that you wanted to do this and focus on your advocacy and to embrace the fact that other people can enjoy what you did by doing this?

CP: I think it’s 2 fold. The first thing that led me to this path was the fight for equal pay and really just to understand the financial realities of being a women’s professional soccer player. Knowing that building a business and building a company, I had the opportunity to fight for my values without the restrictions of what US Soccer thought our worth was versus the men. I think there was a dream for my teammates to build something for our own financial liberation and then be able to spread that. I think that that was part of what RE—INC vision that we wanted to bring into the value of women’s sports and women’s soccer ecosystem so that more players can get compensated in more fair ways and to have that rising tide to lift everybody up.

I think that the second part of that was just understanding how amazing our community that we have built, our fan bases, and to make sure that people don’t feel othered. The way that sports is in this country, it’s built for and by men. So the people that love the USWNT, and love Angel City, and love women’s professional soccer, it’s a very unique group of people that need to be served. When we built RE—INC, it was about content, community, and commerce for this group of people. It felt like in a lot of ways that this was the first time that there was something like this that was designed for me. Now through RE—MEDIA, we have a large mission to reimagine the way that women are experiencing sports by recreating the kind of content that reflects how women’s sports is.

I always say that you know what bro culture and what locker room culture is for men. You can see it and you can smell it. You might not love it, but you know what it is. We don’t have that defined in women’s sports. So we’re bringing with the community that we have built, with the content that we have planned to roll out over the next 3 years, we want to set the culture for what women’s sports is and how it can be talked about in an incredibly empowering and exciting way.

AM: You launched Reimaginers United. What can we expect from that?

CP: It’s really dear to my heart. I’m wearing the whole kit right now. It’s a special collection because it kind of takes the concept that I was talking about before with such a group of strong willed human beings and saying, how can we create that team feeling for everybody? So, with Reimaginers United, it’s a team where everybody wins. This is a club for all. As women, we don’t have to build something in opposition to what was built. The current sports house was built for men, but we don’t have to build a sports house for women. Our sports house is for everyone and it will be a co-creation with our community so that it reflects our shared values – it reflects diversity, it reflects equity, inclusion, progress, and art and all of the things that we care about. So I really see this collection, our uniforms for Re-Imaginers, people who want to build a better world, come join our club. We have a membership and our membership is for people who want to be themselves and better themselves. They’re sports fans and change makers because that is such a strong intersection in the women’s sports world. Women’s sports aren’t just about sports, because we have inherently had to fight for equity every step of the way and now it is embedded in our culture. So that’s what Reimaginers United is all about and honestly, it’s what our entire business is all about.

AM: Umbro partnered with you to make the initial kit. What does it mean to have this iconic soccer brand involved?

CP: It was an amazing partnership because I think it’s such a classic heritage football brand! It felt like absolutely the right choice because we’re kind of serving this fluid, modern, progressive, brand and we’re marrying the beauty and history of the sport and the beautiful game that all we love. It’s a kit to wear for people that are out playing soccer, adult league, to wear in the stands, to wear in the streets, and it’s to signal what your values are and who you are. To put it on and to feel the strength to reimagine which is what we always say. We hope that our logo gives people the sense to say, that, “I know my identity, I claim my identity, I love who I am, and I’m strong enough to make a change today.”

AM: That’s amazing.

I love that this brand has so many things going on. You have the RE—CAP show, the podcast that you host with Tobin Heath – why did you want to add this component to it?

CP: It was a huge strategic decision for us. Because we were watching the World Cup and it was the first time that we were on the sidelines and not in the game for over a decade. In the buildup, we were hearing the way that people were talking about it and it just felt that it wasn’t like us. Not like the players and athletes that were actually participating. We felt that we would be able to talk about it in a better way. Our content was sitting at the intersection of sports, progress, and equity. We talked about the games and tactics, we broke everything down – honestly Tobin did that and then we married that with impact. We’ve had a ton of abuse in our league from coaches and owners. We had deep conversations about that. We talked about abuse that players at the tournament were facing like cyber bullying and hate speech which we have seen come out this week with incredibly skewed and bias towards the USWNT and a couple of players on our team. We had real conversations about the issues that mattered to us in our community and we married that with the breakdown of the games and the celebration of all of the stars.

AM: Where do you see women’s sports in general in the next 10-15 years? Obviously, people are looking at soccer more and volleyball is also taking great prime time spots on ESPN, and of course women’s basketball as well. Also where do you see it specifically for soccer?

CP: On a rocket ship, taking off! I mean over the last 2 years, we’ve said record breaking viewership, record breaking ticket sales, record breaking attendance – everything! The ceiling is absolutely blowing off and I feel really proud to be part of that at Angel City and with RE—INC to continue breaking that ceiling! I want to continue to show the value that is already there and to maximize and optimize this sport. I see a future of RE—INC where we could own a team one day and to instill the culture in that way. I think that the opportunity in women’s sports is limitless and I don’t think that what men’s sports is doing is the ceiling at all. I think that we can make women’s sports even bigger or even an imagine a world where they are not compared. We can just focus on our strengths and what’s special to us and I think that that’s exactly what we’re going to see over the next 10 years with people working hard behind the scenes at it.

AM: What do you want your legacy to be known as?

CP: I think it would be 3 things. First and foremost as a little girl, I wanted to be known as a great goal scorer. I think that it’s a very narrow singular focus and I do believe that I have become a great goal scorer and I’m very proud of that. I would say that our fight for equal pay is one of the things that I am most proud of and all of the ripple effects that that will have to set precedent across the industries. I think that most importantly to me and my family was just the idea of representation. When I went to the National team, the entire team was white. Just being part of a generation where the National Team is much more diverse – we had our first 2 ever World Cup players that were Hispanic American this summer, I think right now in the current camp the entire front line minus 1 player, is Black! I think that that is really really cool and it’s something that doesn’t get as much attention as equal pay for women that took place for the WNT as that is such an easy thing for people to connect to and understand. But I think that over the time that I have played soccer, we have really created a revolution by diversifying our sport and I’m really proud of that!

IG @christenpress

PHOTOGRAPHY CREDITS | PG 56 - 60 Angella Chloe | PG 63-65 Robin Alam/Icon Sportswire

Read the DEC ISSUE #96 of Athleisure Mag and see SETTING THE STANDARD | Christen Press in mag.

THIS HOLIDAY SEASON | JOANNA GARCIA SWISHER

The holiday season means that we're doing a lot more than we usually do. In the midst of those activities is hanging out with friends, family, and colleagues whether we're hosting them in our homes, going out for dinner, or enjoying copious parties! We caught up with Netflix Sweet Magnolia's Joanna Garcia Swisher to find out how she makes sure that she's not only being healthy, but keeping others safe while being out and about. She also lets us in on when we can expect to see her on our screens again!

ATHLEISURE MAG: The holiday season is upon us which means we're juggling a really full schedule! What are you doing this holiday season with you and your family?

JOANNA GARCIA SWISHER: Well, we’re trying to enjoy it as much as possible. The holiday season feels like it’s already here, it’s breezing by and it’s been a wild couple of weeks but we’re really excited to spend time with family. My brother in-law and sister in-law have a new baby and they’re bringing her to Florida for her first Christmas here. So, we have bouncers and baby toys all over the place and it’s really bringing me back. My husband is a little nervous, he’s like “What does this mean for us?" But yeah, after the holiday we’re going to head to the lake and get a little cozy winter feel in Georgia and have lots of wood burning fires and all of that.

AM: What traditions do you enjoy during this season?

JGS: We do Christmas Eve really big in our house, we have a house full of kids and people and we do a huge Minute to Win It game with 10-15 events and it gets the whole family involved, from parents to grandparents to the youngest members of our family. We have all of our Cuban traditions with pork and all of the things that we’ve eaten growing up and it's a really nostalgic time for our family. Traditions are huge for me so it’s something I really look forward to.

AM: When people in your family are feeling sick, what do you do?

JGS: Well, aside from panicking, I have all the essential elements so whenever me, my husband or kids - I was actually sick a few weeks ago - show any symptoms, I have a checklist. It usually starts with trying to figure out what it is so I always have my Abbott BinaxNOW COVID-19 Self Tests and they are the first thing we do because as a Mom, you want to know what you’re working with and how best to approach what we’re about to be getting into. So really it’s about being prepared and having the essentials on hand, and the BinaxNOW COVID tests are our first plan of attack.

AM: How do you take time for yourself as a busy mom just so that you get the self-care that you need?

JGS: You know I always say, it doesn’t have to be an hour. Gosh, if we had an hour to ourselves everyday that would be so nice. But even just sneaking in 15 minutes of something you enjoy - a podcast and I love to read. Taking the time to really decompress because the running checklist in our heads as mothers is always on and going, this time of year especially. I was just talking to one of my girl friends about it and she was like, “I’ve just got the teacher’s gifts done, and this and that,” it adds to the list. So I think just really taking time even if it's just a 15 minute breather or lunch with a girl friend. Something to just - take a break - and it’s ok, if you have time for a nap, take a nap!

AM: You're someone who enjoys traveling, what are some of the things that you do to make the experience smooth and effortless?

JGS: I am married to a man that really likes a plan, he is not a free spirit in any way, he is like “I need to know what we are doing.” So what I’ve learned after 13 years of marriage is that having an itinerary really helps him, while I'm the one who wants to explore and see where the day takes us. But I also got a little feedback when we went to London this summer, my family had a little bit of an intervention with me and basically said that I over-scheduled us. So, now we plan one big adventure a day and my husband knows what we’re doing and then carving out time to relax. They’re more of a beach vacation family, and I like to sight see, so we have to kind of figure that out but it’s a work in progress and a good plan for our family.

AM: We've been fans of your work since Are Your Afraid of the Dark, Astronaut Wives Club, Sweet Magnolia, and The Ultimatum: Queer Love! Do you have any upcoming projects that you would like to share with us that we should keep an eye out for?

JGS: Well yea, we’re starting the new year off with a bang, we’re starting to film Season 4 of Sweet Magnolias which I’m so excited about. We’re also doing a second season of Ultimatum Queer Love. I don’t know if I can reveal where we’re shooting it but where we are shooting it is a city that I love so I’m super excited about that. So the new year’s gonna start off pretty busy but with two shows that I’m so excited for and proud of.

IG @jogarciaswisher

PHOTO CREDITS | PG 70 Abbott | PG 72 Netflix/Sweet Magnolia

Read the DEC ISSUE #96 of Athleisure Mag and see THIS HOLIDAY SEASON | JoAnna Garcia Swisher in mag.

THE ART OF THE SNACK | TSUBAME

As we end the year, we find that we tend to enjoy going out just a bit more! It's the perfect way to eat at places that we enjoy coming back to again and again as well as to try something entirely new that we feel will be in our rotation for years to come!

Located in Tribeca, Tsubame is a Kaiseki Inspired Omakase. We sat down with Chef/Owner Jay Zheng who talks about the recently launched restaurant that will allow our tastebuds to be truly transported with each bite that we enjoy of their menu.

He shares his culinary background, why he opened this restaurant, the menu's focus as well as walking us through what we can expect when we make our next reservation for one of the two seatings that they have available for dinner.

ATHLEISURE MAG: When did Tsubame launch?

CHEF JAY ZHENG: Tsubame opened its doors on August 29, 2023

AM: Can you tell me about your culinary background? Where did you train and what kitchens you worked in prior to opening Tsubame?

CHEF JZ: Born in rural China, my family grew up under very humble beginnings. In search of a more prosperous future, my father emigrated our family to the United States Midwest when I was 7, where I was first introduced to a kitchen in my family’s new restaurant at the time. Humbly, the restaurant took off, and around my early teenage years, my father took our family on frequent visits to Japan where I gained extensive knowledge of culinary tradition and culture. I quickly fell in love. Since, I had a stint at the Peninsula Hotel in Chicago.

AM: What was the reason and vision behind Tsubame?

CHEF JZ: Initially, I opened my first restaurant in Indiana in 2012, but authentic Japanese cuisine was less appreciated in the area than I had hoped. After 4 years, in 2016, I was fortunate enough to move to New York City, where I opened Gaijin, an upscale sushi restaurant in Astoria, Queens, which I relaunched as Kōyō after the pandemic. While this restaurant was a success, I always had my heart set on opening a location in Manhattan, so when I found the location in Tribeca for Tsubame, I jumped on the opportunity. The name, Tsubame, comes from a barn swallow that nested in my childhood village during the spring.

AM: Tsubame is a kaiseki-inspired omakase restaurant. Many of our readers are familiar with omakase, but can you tell us about what kaiseki is and how that connects with an omakase experience?

CHEF JZ: In Japan, Kaiseki refers to a traditional multi-course meal, crafted from the finest seasonal ingredients. It is characterized by extreme sophistication of taste and appearance, carefully selected ingredients, and meticulous attention to the arrangement of the vessels and space. The world of kaiseki is a very deep world involving the concept of wabi-sabi and the five yin-yang elements. At Tsubame, we employ the Japanese culinary concept of Shun for our kaiseki-inspired progression, using ingredients at their prime seasonal freshness, making each offering both the best-tasting and most visually appealing. This is central to my omakase preparation because I believe omakase is more than just a dining experience, but also a sensory one as well.

AM: How does one become a kaiseki master?

CHEF JZ: You must be trained in true Kaiseki restaurants for years to become a master, which not many exist outside of Japan. There are no shortcuts to becoming a master.

AM: For those that are coming to Tsubame, can you tell us about the ambiance and the space?

CHEF JZ: The interior was designed by AESAM based in Hong Kong in a minimalist fashion with blonde wood and a white textured wall that is inset and backlit to set a very relaxed mood. The tasting counter is lined with very comfortable high, black velvet barstools trimmed in gold. At the entrance are handblown white glass birds to evoke the restaurant’s namesake. While the interior is clean and comfortable, we wanted to avoid the over-the-top flashiness so we could let the ingredients and dishes shine instead.

AM: With only 10 seats for diners, how many sittings are available each night?

CHEF JZ: 2 seatings, at 5:30 p.m. and 8 p.m. from Tuesday to Saturday.

AM: Can you walk us through each portion of the seasonal menu which is 8 courses?

CHEF JZ: Our menu rotates quite often as our menu is based on seasonal freshness, but recently, here are some of the dishes we’ve had.

Sakizuke – the amuse bouche – launches the meal. My Shiroebi Uni Shokupan is a big opener, housemade milk bread layered raw baby shrimp from Toyama and vivid uni from Hokkaido, garnished with shiso flowers. Luxuriously creative, it sets a tone for the meal that follows.

Hassun, meaning “eight inches” is a collection of small bites served on miniature dining pedestals and marks the menu as an evocation of the season establishing my range as a chef. Eaten from right to left, the dishes are: Tako, Hokkaido octopus tentacle slow braised for four hours with daikon and served with wasabi, is pure Japanese country; Caviar Shiso Potato Pave heaps rich, briny Ossetra caviar atop a crispy scalloped potato and garnished with citrusy sansho pepper that gives the dish a Tokyo-meets-Paris sophistication; Toro Gobo Tart combines raw bluefin tuna, crisped gobo (burdock root) and torched rakkyo (pickled onion) in a rice paper wafer.

Yakimono, in more traditional fashion, is a grilled fish course. Japanese Amadai (tilefish) is crisped yubiki style with hot oil before it is finished on a binchotan grill, served with house made negi shoyu (green onion and soy sauce) over baby corn.

The Mushimono that follows features Dungeness crab, and nagaimo (mountain yam), layered in an egg custard that is finished a slurry of kudzu and shaved black truffles. It’s a worldly New Yorker’s take on Chawanmushi.

Futamono (lidded dish) is A5 Miyazaki Wagyu Shabu Shabu with udon made of pressed sawara (Spanish mackerel), in awase dashi, is a tribute to Chef’s family fish noodle. It is accompanied by a jidori egg in sweet shoyu (soy sauce) for dipping.

The entrée is Gohan, a rice course served in two different sets beginning with a nigiri progression and ending with a small rice bowl. For his nigiri, chef favors a fluffy, lightly seasoned blend of two grains of koshihikari rice, Tsubame will serve seven to eight piece of nigiri for each seating, which may include: ten day aged Shima aji (striped jack); Kinmedai (golden eye snapper) from Chiba; Barracuda from Kamasu; lightly cured Iwashi (sardine); Aji (horse mackerel) from Oita; Toro (tuna) from Spain; and Muki Hotate (scallop) from Miyagi. The proceeding rice bowl is composed of Uni from Hokkaido and Ossetra caviar over koshihikari rice.

The experience concludes with Mizumono, two light seasonal desserts. The first is a light serving of Hojicha Custard topped with bruléed seasonal fruits. As it is customary to end a kaiseki meal with tea, Tsubame serves ceremonial Uji Matcha Green tea from Kyoto with seasonal fruit.

AM: Tell me about your beverage program and pairings that you suggest with this meal?

CHEF JZ: We offer a sake program, sourced from World Sake Imports, including rarities, as well as a selection of Japanese beers and teas. I would suggest Sake to be paired with the experience, as it’s most traditional and pairs excellently with the flavors of the fish.

AM: As we're in the holiday season, can you tell us about what Tsubame's NYE and NYD plans are?

CHEF JZ: We will be open for New Year’s Eve under normal operating hours, one seating at 5:30 p.m. and another at 8 p.m. It’s a perfect destination to ring in the New Year with a luxurious date night, or simply for a great meal.

IG @tsubameny

PHOTOS COURTESY | Tsubame

Read the DEC ISSUE #96 of Athleisure Mag and see THE ART OF THE SNACK | Tsubame in mag.

HOLIDAY HEALTH | LA LA ANTHONY

We always enjoy when we catch up with La La Anthony! Whether it's talking about her latest TV/film projects, entreprenurial endeavours or how she balances her day to day, she always keeps it real and gives us words of wisdom that we can use in our own lives. In this month's issue, we catch up with her to talk about the holidays, what she's gifting, staying healthy, and more.

ATHLEISURE MAG: It’s the holiday season. We can’t even believe that it’s the end of the year!

LA LA ANTHONY: Right? How did that happen?

AM: It’s like we blinked in April and here we are in Dec!

We’re enjoying tons of activities, but it’s also the time of year that we can get a bit under the weather. How do you navigate that during this time of year?

LLA: Well, that’s exactly why you know that I wanted to do this partnership with Delsym. It’s been a staple in my house so especially having a son for a very long time. So, you know when that cough is starting and we’re not feeling well, that is my go-to. So why not let the world know?

Delsym, you know is the #1 doctor-recommended 12-hour cough suppressant. That along with this chicken soup that my mom taught me how to make when I was growing up, that’s the one thing that I learned in the kitchen, because I’m not that good in the kitchen. That combo right there, you’re good to go. So I definitely wanted to be part of Delsym’s, Bring Comfort Home Campaign. In this kit, you’ll also get all the ingredients to make my favorite chicken soup. It’s delsymmeal.com. You’re seeing it behind me right now and it’s just something that Kiyan and I have been rocking with for a very long time.

AM: When you’re under the weather, you have the things that you do. I have my favorite set of cashmere, my streamed shows, that oversized mug that I’m drinking out of. I love a good chicken soup recipe so what is it?

LLA: So, I grew up in a Hispanic household. Both of my parents are from Puerto Rico, so it has Spanish, Latin, Puerto Rican flavor in there. So, it’s however my mom taught me, what seasoning to use, how to mix it up – it has that kind of flavor to it, which is why I love it so much and it’s easy. Because if you follow the steps, I feel that anyone can do it, because if I can do it, anyone can do it, because I don’t know how to cook at all, so it’s literally like, if I follow it and she tells me what it is start to finish, the result is going to be good! It definitely has Latin flavors like Sazon to it. So you know it’s going to be good!

AM: Definitely checking it out as the other night I enjoyed having Avgolemono (Greek Lemon Chicken Soup), which I thought was amazing and I had never had it before. So this, sounds like another winner to me even if I’m not sick because I do love Chicken Soup!

LLA: Oh no, that's the same with me! It's just my go-to for holiday seasons in general. I don’t know, there’s something about eating something that you had growing up that makes you feel nostalgic, like holiday, and home. So, it kind of for me, brings all of that out for me.

AM: There are a number of traditions that we enjoy as well as those that we make as we go along. What are some of your favorites during this holiday season?

LLA: So for me, I grew up and always had tons of people in my house. It was my whole family, that’s how it has always been. So I have continued that tradition so now in my home, Thanksgiving just passed, I had 30-35 family members – it might have been more now that I think about it. 35 family members in my house, which my house ain’t even big enough to fit 35 people!

So we were all just cramped in there and we’ve always been like that. Just playing games, music, laughing, and fun. We just had a great time and the same thing with Christmas, it’s just continuing that family gathering and having everyone together and taking a break from their crazy lives, work, and everything that they have going on. So, it’s always been like that. It’s nice to be in a place where I can continue that same holiday tradition.

AM: Well, this season means that we do tons of different activities whether it’s with our colleagues at work, friends, and family. What’s the best way that we can keep it cute and fresh when we’re doing all of these different things?

LLA: Stay healthy! That’s how you keep it cute and fresh! The holidays are when people get sick, so stay healthy so that you can be outside and that you can enjoy these social events and gatherings.

It’s fun being outside and doing the Christmas parties, the NYE parties, it’s fun. You get to be social, you get to meet people, and you don’t want to miss out on that stuff because you’re not feeling well. Stay on top of your health, stay on top of you're A-game. Another reason why this partnership was important to me is because I want to be my best, and I want Kiyan to be his best so that he can be great at everything that he is doing.

AM: What are you thinking of in terms of gifting friends and family this year? What are things that we should also be thinking about for our holiday lists?

LLA: So candles to me are always great! Like, candles are easy, but they are so symbolic and they have so much meaning. You can get candles that are engraved, you can get candles that say a quote or a scripture on it, whatever your preference is. But, I think that that’s like a not too expensive gift that it’s intimate and it feels thoughtful. That’s always my go-to. Like, who doesn’t want a beautiful candle?

It’s not something that you’ll ever have enough of. You’re not going to be like, “oh, I’m at my candle limit!” There’s no such thing.

AM: Especially those that are in those big jars!

LLA: Oh yeah, I love! Those are really pretty.

AM: Well, you’re an amazing mom, a great actress, and you’re always putting your name and intention behind great things! It’s always great when I have the ability to be able to interview you and to see all the things that you continue to do and your focus on THREESIXTY (Editor’s Note: You can find out more about this program started by La La as well as additional upcoming projects by reading about it in our NEW YEAR, N3W YOU feature in this issue) for those who are young men that are incarcerated at Rikers Island is really an amazing initiative. I know that with you, it’s always going to be excellence.

LLA: I really appreciate you saying that, thank you so much!

IG @lala

PHOTOGRAPHY COURTESY | Michael Simon

Read the DEC ISSUE #96 of Athleisure Mag and see HOLIDAY HEALTH | La La Anthony in mag.

ATHLEISURE LIST | BIJOUX LOUNGE

Bijoux Lounge opened in November 2023 and is all about the cozy vibes when it comes to winding down your day for an epic night. KyKy Conille, nightlife owner of PM, Provocateur, Merkato, Lily Pond and has been known for his celebrity hotspots for over 20 year. After a hiatus, he is back with his Nolita hotspot with plans for more to follow.

Dimitri Hyacinthe is an interior designer, fashion photographer, and the creative mind behind the interiors and ambiance of Bijoux as well as Provocateur and Merkato. This hotspot feels like your in a luxurious living room which sets the mood for a great night. It has lush velvet, red lighting, gold sconces, tables, and stained glass lamps. Each table has its own speaker systems so that you can turn it down if you're in deep conversation.

Tables that spend over a certain amount will receive free caviar in addition to bottle service. It's recommended that you pair the caviar with Belvedere Vodka or Clase Azul Ultra Anejo Tequila.

Whether it's a last minute holiday outing with friends and family or you simply want to have a date night or Girls Night Out, the cocktail sets the mood. We suggest that you have these in mind on your next visit: Bijoux Spritz -- Veuve Cliquot Yellow Label, St Germain, Belle de Brillet, Kind of a big Dill -- Jalapeno Infused Volcan Tequila, pineapple juice, lime juice, and Three Beans -- Belvedere Pure 10 Vodka, coffee liquor, and espresso.

As they have only been open for a little over a month, we know that they are still finalizing their food menu. Without a doubt, there are defintiely great bites to enjoy while you're having fun with your group. You'll find Wagyu Sliders and Lobster Rolls as great options for a decadent night.

As we're in the final days of the holiday season, they are currently building out their programming for DJs, residencies and musicians which will only enhance the enjoyment of your night!

BIJOUX LOUNGE

149 Mulberry St

NY, NY 10013

bijouxloungenyc.com

IG @bijouxnyc

PHOTOGRAPHY | Bijoux Lounge

Read the DEC ISSUE #96 of Athleisure Mag and see ATHLEISURE LIST | Bijoux Lounge in mag.

ATHLEISURE LIST | CUCINA 8 ½

We love a classic NYC experience and you'll find it when you head to Midtown at Cucina 8 ½ opened in 2021 and was formerly the home of Brasserie 8 ½ where you will descend into the restaurant for your next meal. In changing the space over, it was redesigned by fashion designer Cesar Galindo who was inspired by the high fashion crowd of 5th Ave as well as the timeless elegance of Old New York with the sweeping staircase. The interiors combine jewel tones and nature hues that can be seen from open seating as well as tufted booths with curtains that can close for privacy.

The team is excited to have Chef Sam Hazen who has worked at a number of restaurants, and is most known as the Executive Chef for 11 years at TAO where he crafted its menu that highlights the combination of different Asian cuisines. He will revamp Cucina 8 ½’s menu items and add to its extensive offering.

For lunch with family and friends, we suggest 3 appetizers that you should try: Insalata Verde – Gem lettuce, aged ricotta, marcona almonds, Meatballs – whipped ricotta, tomato, basil, constini, and Tonno – tuna tartare, sicilian oil, spicy aioli, fett’unta.

For your entrees for this midday meal, we suggest: Sterling Caviar Omelette – lemon mascarpone, baby greens, caviar, Chicken Milanese – Tuscan potato, arugula, and Grilled Salmone – Olivada, charred trevisano.

For dinner, we suggest their Caesar Salad (prepared table-side), Polpo Alla Griglia – Grilled octopus, celery hearts, sicilian oregano, and Raviolo Al’ Uovo – Farm egg, ricotta, black truffle as options for appetizers.

For your main meal, you should have your eye on the Branzino – Shaved fennel salad, citrus mint, Prime Ribeye for 2 36 OZ – Puttanesca vinaigrette, grilled filone bread, and Chicken Parmesan (served tableside) – bianco di Napoli tomato, basil, fior di latte mozzarella.

To end your meal, think about sharing Orange Olive Oil Cake – Crema Chantilly, Seasonal Selection of Gelato & Sorbet, and Tiramisu – Espresso-soaked lady fingers, mascarpone cream.

These classic cocktails are perfect to pair with your meal whether it's a Negroni, Limoncello Spritz, or a Cosmopolitan.

If you're still thinking about your NYE plans, Cucina 8 ½ will be open for dinner on New Years Eve and will have specials for the night and live music. They will be closed on New Years day.

CUCINA 8 ½

9 W 57th St

NY, NY 10019

cucina812.com

IG @812newyork

PHOTO CREDITS | Liz Clayman

Read the DEC ISSUE #96 of Athleisure Mag and see ATHLEISURE LIST | CUCINA 8 ½ in mag.

BINGELY STREAMING

LEAVE THE WORLD BEHIND

Netflix Original

Netflix

We have all seen a number of shifts that have taken place in the last few years; however, Leave The World Behind looks at what

happens when regardless of your social status, you find yourself in a situation where a cyber attack not only makes us disconnected, but even nature and the natural order of things gets disrupted. How do we interact with one another, and how do we navigate when the rules that we know and follow no longer exists.

REACHER

Amazon Original

Prime Video

Reacher is back with Season Two as we follow Jack Reacher (Alan Ritchson), a veteran military police officer who ultimately wants to explore the country that he fought for. To that end, he wants to travel around the country with few things that tie him down; however, he finds himself in a number of situations that require him to have to fight to survive. If you have yet to watch the first season, now is a great time to catch up before delving into the 2nd season.

This month, streaming now, the second season finds him receiving a message that members of his former unit are being murdered and he must connect with former team members to find out what happened to them.

As they delve into what happened, they continue to unearth more questions - who set them up and who is the one that will die?

MY FUGITIVE DAD

Smoke Screen, The Binge + Sony Music

Spotify

We've been fans of Smoke Screen that focuses on those who are con artists, cult leaders, and those who are complex characters that bend the rules to navigate their lives. This season in My Fugitive Dad, we learn about a father and dad who have a close relationship where she felt that she knew everything about him. But it wasn't until she was 38, that she realized her dad wasn't who he thought he was.

She learns that her father's favorite movie, Thomas Crown Affair was the inspiration behind a robbery that he did in Cleveland and then he he spent half a century in a quiet New England town. His secrets unearth a number of other secrets in his life, his family's as well as other family's.

With his daughter seeking answers on how he got away with his crimes, US Marshal's looking for him, and finding out how he started over - this season has a number of twists and turns!

Read the DEC ISSUE #96 of Athleisure Mag and see BINGELY STREAMING in mag.

BINGELY BOOKS

THE OTHER MOTHERS

Gallery Books

Katherine Faulkner

In The Other Mothers, we'll get our thrills in with this novel which takes us to an exclusive London community where we see how murder, class, and motherhood converge in this thriller.

A nanny is found dead and Tash, a new mom realizes that this could be a way for her to start her career as a freelance journalist. In addition to the need for a fresh start, she's also looking for new friends that are also mothers as she settles into this new phase of her life.

She finds a group that embody the lives and sense of self that she sees for herself ultimately. They welcome her into their circle that's filled with wealth, connections, and ease that is a striking contrast to her cramped living where she is concerned with mounting bills.

When another death takes place, she realizes that the community that she is engaging with is not exactly what it seems. Is there another reason why she was so quickly admitted into this group? Do they have dangerous motives?

HE SHOULD HAVE TOLD THE BEES

Revell

Amanda Cox

Beckett Walsh is a beekeeper who loves her life working alongside her father in He Should Have Told the Bees. But it is the unexpected death of her father that upsets her world. She realizes that she will have to deal with a new part owner of the family that wants to sell their property.

Callie Petersonfinds herself in a precarious position and just learned that she is named in a trust by someone that she doesn't know. She has a number of financial issues and maybe gaining access to the funds from the trust could hekp her situation.

Their worlds will collide in an unexpected way and maybe, it will lead to a bestter future for both of them unexpectedly.

MAKE IT JAPANESE: SIMPLE RECIPES FOR EVERYONE

Clarkson Potter

Rise McClenn

When it's time to create a meal for a special ocassion or simply to pair with your favorite program, Make It Japanese: Simple Recipes For Everyone which will assist you in making Japanese cuisine, ingredients, and cooking techniques.

Each recipe comes with great imagery. You'll find traditional dishes with a twist as well as classics that will become your go-to that you can enjoy anytime.

Read the DEC ISSUE #96 of Athleisure Mag and see BINGELY BOOKS in mag.

63MIX ROUTIN3S | LA LA ANTHONY

Read the DEC ISSUE #96 of Athleisure Mag and see 63MIX ROUTIN3S | La La Anthony in mag.

9DRIP | SEBASTIEN LAGREE

Read the DEC ISSUE #97 of Athleisure Mag and see 9DRIP | Sebastien Lagree in mag.

9DRIP | ADAM COPELAND

Read the DEC ISSUE #96 of Athleisure Mag and see 9DRIP | Adam Copeland in mag.

63MIX ROUTIN3S | ICONA POP

Read the DEC ISSUE #96 of Athleisure Mag and see 63MIX ROUTIN3S | Icona Pop in mag.

THE 9LIST 9M3NU | THE 9LIST 9CH3FS + THE 9LIST 9B-L-D

Read the DEC ISSUE #96 of Athleisure Mag and see THE 9LIST M3NU in mag.

9LIST STORI3S | JOANNA GARCIA SWISHER

Read the DEC ISSUE #96 of Athleisure Mag and see 9LIST STORI3S | JoAnna Garcia Swisher in mag.

9LIST STORI3S | DANIEL AUGUSTIN

Read the DEC ISSUE #96 of Athleisure Mag and see 9LIST STORI3S | Daniel Augustin in mag.

9PLAYLIST | ICONA POP

Read the DEC ISSUE #96 of Athleisure Mag and see 9PLAYLIST | Icona Pop in mag.