When I went to school I triple majored at the University of Wisconsin in Design, Retailing and Business. I got a Certificate of Business and I was able to carve out the 360 of how to be in business, do design and more. I took internships where I was able to learn more, did fashion shows etc. During my Junior year, I was able to study in London with Zandra Rhodes who is a very famous designer. I also worked with Donna Karan and Elsa Klensch (host of CNN's Style With Elsa Klensch), I was dabbling in a lot of areas and I even interviewed in '98 Marc Jacobs at one of his first NYFW shows in SOHO and I got to see behind the scenes and what it took to be in it. Seeing all these things, my parents asked did I still want to do it? Of course I did!
When I graduated, I designed for Elie Tahari and was hired by him. I left there and went to Izod and learned high fashion as well as mass and branding. In 2001 right before Sept 11th, I left to pursue my own thing. Then the 11th happened and my first tradeshow was right around that time.
My collection at that time had a lot of ribbons as well as the original Boy Meets Girl collection as it was focused on the Fourth of July and I was showing it in Sep as it was showing my Spring/Summer collection for the following season. My first department store who bought the line was Bergdorf Goodman at this trade show which was my first in NYC. It was crazy to sit in this booth showing it there and my mother kept nudging me saying, “it was the best store in the world.” There were about 60 designers that were showing; however, I was a hot booth as I had something new and fresh that resonated with all the customers (not to mention I had my awesome mom working with me at that show ... those were the days). I had a purchase order that was a nice amount and I was handmaking and screen printing everything – I did it all myself and then I realized that now that this was a thing, I’d have to get a factory as it was a big company and I was in business and had to ship all these goods.
I am the direct line of having the passion, wanting to do it, being involved in every facet and a budding entrepreneur. I never stopped working – I have been working since I can remember as it’s what you do when you love it.
AM: Who is the Boy Meets girl customer?
SI: We like to say that she has a young attitude, she has a bit of an edge, she’s fun, she doesn’t take life too seriously. She really believes in being good and doing social good to help change the world. It’s not one specific thing, but she is into music and what’s happening. She loves going to concerts, traveling, etc. We like to say that it’s not only runway, it’s about being on the go and not taking things too seriously and having a good time. We’re the original athleisure brand which is why we love that this is in Athleisure Mag!
You’re on the plane, you’re on the go it fits your personality and it’s not about a specific age - just our attitude and how you feel. It’s amazing for me as the person who has built it to see what they come for, how they come to the brand, what they buy and why they buy. It makes me pinch myself sometimes.