Precipitously, they had started a new morning crew at CBS so I was on in the mornings at CBS for 6 years. CBS News had a lot of turn over and that whole morning crew was swept out, and then roughly at about 8 months later, ESPN was getting ready to launch daytime SportsCenter in the morning and you really needed to launch it with someone who had a name and an understanding of the morning show sensibility along with knowing sports. So I went back into sports at ESPN.
I made a lot of decisions that brought me to various reasons for working where and when I did as this is just the quick version and a lot of it had to do with my children and their schedule. I always worked daytime or in the morning because of my kids.
Now I have 2 in college and one that has 2 more years in high school. It’s gone by really fast!
AM: As a fan of your work, I like that you wear many hats from being a broadcaster, being an author and being a producer. What is Brainstormin' Productions and what was the catalyst behind creating this company?
HS: Great question. When I left CBS, and before I knew that I was going to ESPN, I had already been through a time at NBC and CBS where they were making broad business decisions for various reasons. None of them had to do with whether I was doing a good job, but it was based on things happening at a company wide basis. I think with my dad being a commissioner at the ABA and having an understanding of how things work with franchises and I have always understood how things along the way that are decided upon that are not personal.
I wanted something that I had control over. This was important to me to be able to have something of my own and that I could create and do it in my own way and to run. It’s interesting because this was the impetus of what lead me to write my own book and I have always felt that I needed that creative outlet that I had control over and I wouldn’t wake up to find that it was gone.
So Brainstormin’ and my foundation were created when I left CBS and before I got to ESPN. My foundation and my production work were grandfathered into anywhere that I went. We started it out of my daughter’s tiny bedroom, we kicked her out of her room, and it was perfect for me as it was my first office. She slept in her sister’s bedroom and I was able to work in this closet and then it grew into my basement and now I have a cottage that we work out of which is awesome.
We got our first big break when I was being introduced at the UpFronts to ESPN and as I was watching them do the presentation about the original 30 For 30 series. I thought that I could do that and wanted to do that! I introduced myself at ESPN to the person running 30 For 30. I asked if they had any slots left and he said he had two.
I asked if there was anything that they didn’t have that they were desperate for. To me, this is something that I learned from my really good friend Nicholas Sparks (Bestselling Author of novels The Notebook, A Walk to Remember) which is to find out what the needs are and to fulfill those. He said that they did not have a women’s film nor a tennis film. My thoughts went to Chris Evert and Chris and Martina [Navratilova]. I ended up producing my first film Peabody Award winning 30 For 30 which was awesome and a great experience. I did several films: 9 For 9, SEC Stories, shorts, full length, etc. My first film which comes up on a different network, Epix, debuts on Nov 8th – Danica. I’m very proud of it as my films tend to be inspirational and aspirational whether they are about men or women. My last film was about Shaq and his coach Dale Brown at LSU – a relationship between two men. I’m already in discussion about more films and content across the board. It’s exciting to get into these conversations. Now that I have had a little bit of time to devote time to this it’s been a lot of fun.