AM: You’ve been sponsored by Hurley for a number of years and have done a number of collabs with them as well. What is it about this brand that is so synergistic with you?
KL: You know, I try to always align myself
with brands and companies that I can relate to or that are equal minded. Hurley really embodies the surfing culture and there is something so amazing and pure about how in a way it is exclusive, but it is also welcoming to anybody.
That’s the one cool thing about traveling
the world because you get to meet so many unique people from different ethnicities, creeds, and just perspectives. We may be in sort of one group here on land, but together in the water, we’re all the same thing.
Surfing, I think, is a really great craft to be able to gather people. Beyond Hurley being a great brand with amazing product, you know, their ethos is, just have fun. That I think, a lot of companies want to be hardcore like surfing is for surfers and that’s attractive to many people, but I have always been drawn to having a lot of fun in the water with people that you don’t even know and sharing this great experience, because like the great Gerry Lopez once said, “the one having the most fun is the best surfer.” I think that Hurley as a brand, embodies that ethos.
I think that if you can go out and get some Hurley stuff – their trunks and stuff, that literally makes you feel good enough that you want to go out there on the water and do something. That’s the whole point of surfing – it’s sharing this experience and sharing this life. There is always going to be another amazing wave and there’s plenty for everybody!
AM: Tell us about the Kai Lenny Paddle Series that you have with Hurley?
KL: I mean, the paddle series that we have created with Hurley, was really inspired by my trip here to Bali, Indonesia in 2021. I learned so much about my surfing and my athletic performance, but I also realized that I needed certain tools to allow me to surf longer and to have more fun so that I didn’t have to be stuck outside of the water with either reef cuts, rash or sunburn! We developed a board short that had a lot of pockets in it so that I could carry stuff like my GoPros, my sunscreen, basically a snack and anything that I needed, but also up to that point, no one had created a board short where the pockets wouldn’t turn inside out and you’d lose all of your stuff or they became more drag in the water as opposed to being hydrodynamic.
Really, the idea was to have a board short that was something that you could wear on land, dry really fast while you go from one adventure to the next! Maybe it even means going hiking in the woods because most of the time, the best boardshort is one that you only use for surfing. Whereas this trunk is amazing for hiking, it’s amazing for even going out to dinner, going out to lunch, or breakfast. You can carry all of your normal things, but then you can go surfing and have something that’s high performance. Then moving to something like the rashguard or the top that we use, it has a hood to protect you from the sun when you’re trying to surf for hours. It has a pocket in the back where you can put sunscreen, snacks, water, food, tools, and then it’s also designed to not give you rash. But it also has a cushion and a protective layer around your body. Again, all of these things are ideas that were put in that I really wanted. I feel like if I needed these things as a professional athlete, everyone can benefit from it. So far, everyone that sees it, wants a pair of both. I think that that’s pretty cool and it feels cool to develop something that people might want to use themselves.
AM: It’s definitely really cool when that happens and to get that feedback from people!
You have all of these different sponsors including Red Bull and Go Pro for a number of years, what do those partnerships mean to you?
KL: I mean, my sponsors, those partnerships, they are the reason why I get to live this life that I do and they all bring something so amazing to the table. For example, Red Bull has been – above the nice paycheck to basically live and to afford being alive - they are incredible at allowing me to have opportunities to up my level of performance and I mean most recently, and we just filmed this for the Life of Kai series, they brought me to the mountains of Alaska with one of the greatest snowboarders of all time, Travis Rice! I’d always been inspired to ride giant waves from and to look towards snowboarders that they’re doing on giant mountains and in particular, with Travis Rice and they made probably a once in a lifetime dream trip come true. The stuff that I was able to learn by riding giant mountains with my hero Travis Rice, is something that – snowboarding is so far removed and different from surfing. Something like that would have never come up on its own without kind of the support from Red Bull. It’s opportunities like that that make me a better athlete and I’m just always so grateful to be part of that company because they’re more than just trying to give an athlete a paycheck, they’re really about trying to help the athlete become the best that they can possibly be and to support them. They do feel like a family at this point.
With my other sponsors for example GoPro, I love GoPro because they give me the cameras to capture what’s going on in my world and bring people into this crazy environment – to take a camera that no other camera could go into.
And so, those relationships, if I go down the list even farther, Cariuma shoes, they have been amazing. They’re this environmentally safe skate shoe that is the most comfortable shoe that I have ever worn. But for every shoe that they sell, they plant a tree in the Amazon Rain Forest because they are based in Brazil. That’s really cool and their shoes being environmentally friendly is awesome and they’re the best shoe that I have ever worn!
Of course, the people that develop my equipment, people like KT Surfing and Goya Windsurfing, they make the equipment that I ride today. It really does take a village to raise somebody and it also takes a village to allow a professional athlete to perform at the highest level.