AM: I’ll never forget when I was in his apartment on the UWS and he was showing me his music sheets of his work with Madonna and he was like, "I did this and I did that." I just remember feeling that I was standing in the room of greatness at that moment.
D: Yes absolutely.
AM: The fact that we have actually been able to see how you have evolved CQ from the at home sessions to performing to major moments that you were part of from encouraging people to register to vote, having people vote, social justice movements and then moving that into bringing it live in person such as launching at the Hollywood Bowl and being on the tour for that too, what’s it like to evolve the brand?
D: I felt that it was my job to protect the brand. Protecting the brand meant not keeping the platform to myself and to include other people. It was about authenticity and making sure that what I did online translated well into the live space. My desire to play the Hollywood Bowl was birthed out of seeing so many people in there. Early on in the pandemic, I was trying to figure out what place that this would feel like and would make sense. I wanted to give everyone something to imagine and look forward to when the world opened up again. I just threw it out there and said, “one day, I’m going to play the Hollywood Bowl and be the first show!”
A year and a half later when I received the offer to play the Hollywood Bowl, I was excited! But it didn’t really hit me until the morning that I announced that the tickets were on sale on IG Live and I said, “I have something to share with everyone. My gosh, we got the Hollywood Bowl, tickets are on sale in one hour.” Within that first hour, we sold 10,000 tickets. It was very emotional. To know that something that I did just out of the love of music that started in my kitchen – literally in the kitchen, went on to become something where we sold out 15,000 people in the Hollywood Bowl in 3 days! It's a very humbling feeling and it's beautiful to know that people want to listen to music the way that I do. You have to want to be there to hear the music, the fans want to be there, the art ists want to be there – there were fans that bought tickets to all of the CQ Live shows and we kept it limited. Obviously, we’re still dealing with this pandemic so we didn’t want to be reckless by doing a full on tour. But for all of the shows, there are people like hundreds of people that attended all 3 of them. It’s something special that’s happening right now. The music is secondary when it comes to Club Quarantine. It wasn’t just about the music, it was about community. To me, that’s number one – about people staying connected. By the way, there’s some cool music being played right now and we’re going to dance together as well!
AM: It’s undeniable that live shows have an amazing vibe to them. What are your plans on the virtual side of things as we continue over the next few months, will this still be part of your portfolio or are you looking to segue completely to back where we were prior to 2020 where we could comfortably be together in person?
D: I want to continue to have the virtual space to be part of it. It’s an important element because not everyone can afford to travel to these cities, not everyone can afford to buy tickets. Let’s be realistic. People lost jobs and people are still trying to recover from that. To me, it would be a little bit unfair to just pull that away from everyone and I want to continue to share my love of music with people and to inspire community, so it’s important for me to do this for at least another 6 months or as long as social media will allow me to play. You know, things change, people are outside now so it may not be as exciting, but for me, it’s always important that whenever I return to Los Angeles, I need to play 1 or 2 sets to at least get it in. By the way, I’m not just doing it for the people, I happen to like playing music!
AM: You can tell!
D: Yes! I love playing music, so if I can share music when I log on and there are 30,000 - 50,000 people at the end of the set, that means there is still a need and desire to hear music that way. I just want to be able to fill that need and to continue to keep people inspired.
AM: I love music festivals and it was great to see that here in NY, Governors Ball and Electric Zoo came back. Do you envision CQ having a physical festival?
D: Oh no – it’s not even about envisioning it, it’s actually happening! It’s happening Aug of 2022. We’re literally in the planning stages right now, planning the artists that I want to perform with. That’s happening. August of 2022, the festival happens in Los Angeles.
AM: Earlier this year, you dropped “No Plans For Love” with Ne-Yo and Kent Jones. How was that working on this single and are you working on an album?
D: Releasing the single was fun. It was a different process because we were doing everything remotely with Kent and Ne-Yo was interesting. I wasn’t in the studio with Ne-Yo when he recorded his vocals. It was almost like, when he finished the demo of the song, by the time I heard it, they said Ne-Yo had cut the song. I listened to it and I was excited about it. That song did well, top 5 for R&B for the single. I’m deep on working on the album right now. It was important to me that when we put the record out, we had something to celebrate the 1 year anniversary of Club Quarantine and that’s why we didn’t have an album to follow it up. It was just about putting that single out for people to have a song that they would remember during the quarantine. I’m really happy that the single did well and I am looking forward to completing this project.
AM: You’ve amassed an amazing platform and I’m sure that you are constantly wading through offers of things that you want to do. What's your process in terms of thinking about brand synergies. I loved the Band-Aid campaign that you were part of. What are you thinking of when you know that the brands are interested in D-Nice?
D: Everything that I have done has been important for the synergy to be there. I have to be mindful of a couple of things right? 1. I’m not just a DJ that’s happening right now. I do have history and I have to be respectful of my history. Everything that I participate in, you want it to resonate with the younger generation, but I am respectful of the legacy that was already built and the people that listened to my music back in the day who are still jamming to my music right now. The first project that I worked on during the quarantine was the Apple commercial and that was great because it had Oprah and all of these celebrities in there.
The 2nd campaign I worked on was for Budweiser which was based on the old commercial of “What’s Up” and people checking in on each other. So it was me, Dwyane Wade, Chris Bosh and Candace Parker. That was great!
Then I did the Ford Commercial and what made that so authentically me was that, not only was I DJing in the commercial, did the voiceover for it, I was in it – but my record from back in the day was also a tie in. I thought it was an awesome thing for people to see the evolution of me being a recording artist in 1990 and here we are in 2021 with a commercial that’s updated but still using the essence of who I am which was great.
With Band-Aid, I thought it was awesome to be a person of color and never having Band-Aids that could match our skin tone! It was great to be part of that campaign and to be able to show! But on the other side for me, to see that Corporate America and these big brands actually trust me to be part of what they’re doing and I didn’t take that lightly either.
Throughout my career, what I did was to be able to sustain in terms of how dedicated I have been to do the right thing with people. To work with Michelle Obama and to raise awareness with voter rights and voter registration. Raising money for the Apollo Theater, Breast Cancer Awareness, raising 100s of thousands for HBCUs – it’s important to always use that platform to do some good. Even with those campaigns, I always have to be part of something that wouldn’t just be a good look for me, but to be a good look for people in general.