On May 1st - May 5th, the 2024 SBD World’s Strongest Man took place in Myrtle Beach, SC. This competition took place with full stadium seating for attendees to enjoy all of the action that takes place during the competition. This event started back in 1977 and showcases athletes illustrating their commitment and epic feats of strength. Attendees also enjoyed Fan Fest where those without tickets to sit in the stadium area could enjoy food and retail vendors from the Myrtle Beach area as well as activations from official sponsors. They can watch the action via the jumbotron in the picnic area which allowed those in the community to enjoy and be part of it all for free.

We wanted to get some background on this event and chatted with Lindsey Landrum of sports management firm, IMG so that we can understand the history as well as what took place over the days of compeition. We also wanted to share information on some of the athletes that participated as well as they have their own stories, reasons for competing, and lead interesting lives in addition to competing! You’ll find interviews with: Rob Kearney, Eddie Williams, and The World’s Strongest Brothers, Luke and Tom Stoltman (he won this year’s WSM).

If you didn’t attend the event, you can see all the action this July on CBS Sports Network and CBS. Television coverage of the 2024 championship will be broadcast worldwide to more than 70 different countries and territories, totaling close to 500 million households. In the U.S., 2024 SBD World’s Strongest Man coverage will premiere on CBS Sports Network and CBS beginning this summer. Check local listings for the most updated information.

ATHLEISURE MAG: The World's Strongest Man launched in 1977, can you tell us about the ethos of this competition and what it is focused on?

LINDSEY LANDRUM: The World's Strongest Man is the world’s preeminent strongman competition, held annually since 1977. The competition sees the sport’s most dominant strength athletes compete for the title, from pulling trucks and buses, lifting and pressing logs, carrying 1,000 pounds on their shoulders and more - every event is designed to push the Strongmen to their absolute limits, challenging not only their physical strength, but their agility and mental toughness as well.

**PHOTO COURTESY | Rich Storry/The World’s Strongest Man 2024**

AM: How do athletes qualify to be able to compete?

LL: Athletes qualified for the competition through several different ways. There is the official qualifying series, Giants Live, which takes place across the UK & the US. While there are others that are nominated for the event and chosen from a selection committee.

AM: How does WSM connect to other Strongman competitions that are held in various countries?
LL: WSM connects to the global strongman events as they are all on the map from our WSM selection committee. The competition invites 30 athletes from around the world, so we look at all ranges of strength from every continent to truly find out who the strongest top 30 athletes are to compete head-to-head at World’s Strongest Man.
AM: What does the WSM winner receive?
LL: The World’s Strongest Man winner receives the prestigious title of becoming the “World’s Strongest Man”. This is the pinnacle for the sport of Strongman. They take home the title, the “Barry Frank Trophy” as well as prize money.

AM: What does WSM do throughout the year when this competition isn't taking place?

LL: The World’s Strongest Man takes place over four days of competition each year to determine the winner. While the competition is only four days, our social media platforms are extremely interactive year-round (1M followers on Instagram), CBS/CBS Sports Network is airing in the US in July/August (with re-runs happening year-round of previous years), Channel 5 is airing in the UK from Boxing Day to New Year’s Day and multiple other international broadcast partners airing the coverage around December. Athletes will continue competing at competitions globally to gain their ticket to come back to next year’s World’s Strongest Man.

AM: How does a new event within WSM get added in, as Sandbag Steeplechase was added this year?

LL: World’s Strongest Man is known for having not only some of the heaviest events in history but being one of the most creative events. It’s a competition that is typically held in an outdoor venue and we work diligently with the location to integrate as much of the city/location as we can. For instance, the sandbag steeplechase made it to incorporate sand, since we are competing in Myrtle Beach! Another example would be when WSM was in Botswana and their focus was on elephant conservation. The Stone Carry event that year had extremely heavy stones shaped to look like Elephant heads. Broadcast announcers and emcees at the event were able to help promote Botswana’s focus by discussing this while the athletes were competing.

AM: Why was Myrtle Beach selected as the site for this year's event, and is there anything that you can tell us about next year's event?

LL: World’s Strongest Man selected Myrtle Beach for the second year in a row after a wonderful partnership began in 2023 with Visit Myrtle Beach and the city of Myrtle Beach. It is a unique destination that allows families to travel in not only for the event, but also as part of a vacation and enjoy the beach and all that the city has to offer. World’s Strongest Man is a family-friendly event that no matter if you are 5 years old or 95 years old, you are impressed by someone who is able to pull a plane or able to press 400+ pounds overhead!

We don't have any news we can share quite yet on next year’s event, but details will be released soon across our social media, including dates of the 2025 event. Follow @theworldsstrongestman on Instagram, @WorldsStrongest on Twitter and @theworldsstrongestman on Facebook, TikTok @TheWorldsStrongestMan, and YouTube @theworldsstrongestman for the most updated information.

AM: When did you realize that you loved fitness and sports?

ROB KEARNEY: I started playing baseball when I was young and it was my first love in terms of sports. In High School, when I started playing football, I was introduced to the weight room and lifting weights. From there, I began taking weight training seriously and ultimately made the decision to compete in powerlifting and strongman at the age of 17.

AM: I love that in highschool you played football as well as were a cheerleader during the winter season as well. Obviously, both are very physical. What did you learn from those experiences and what it takes to optimize yourself in both sports?

RK: From both sports I learned that hard work and being a student of the sport is what helps you succeed. It's not always about being the biggest athlete, but learning the best techniques and working hard to perfect those is what will set you apart from other athletes.

AM: When did you realize that you wanted to continue your fitness and athletic journey by participating in strength competitions like the Arnold Pro Strongman World Series you won in 2019?

RK: I did my first Strongman competition in 2009 as a senior in high school. I took last place but fell in love with the nature of the sport and the culture as well. When I attended college, I joined the Powerlifting team and decided to make competitive lifting a priority for me. In 2013, I won the Amateurn National Strongman Championship to turn Pro, and in 2017 made my first appearance at Worlds Strongest Man.

AM: In that same year that you won, you got married and Arnold Schwarzenegger himself celebrated your wedding! What did that mean to you?

RK: In 2019, my husband, Joey and I decided to get married when we planned a trip to Australia for me to compete in the Arnold Australia Pro Strongman World Series. A month prior to the trip, Joey suggested we get married while in Australia, to which I excitedly obliged. I was fortunate enough to win the competition and while receiving the trophy, I told Arnold we were getting married the next day. In an amazing turn of events, Arnold invited us to a chartered Yacht Tour of the City of Melbourne, AUS and dinner that evening after the wedding. It was a surreal experience to be able to celebrate our wedding day with the most influential person in the fitness space.

AM: How do you train to be able to compete in competitions of this nature?

RK: Training to be a strongman takes a lot of time and work in order to achieve the level of strength needed to compete at the highest level in the sport. Being strong in the basic power-lifts (bench, squat, deadlift and overhead press) are the building blocks to be a successful strongman. After that, you have to get experience on the strongman implements such as logs, circus dumbbells, farmers carries, yoke walks and so much more. Building the experience on these movements can be done both in training and competitions. A typical training day will last between 2-3 hours with longer sessions sometimes over 6 hours long.

AM: What does the World's Strongest Man mean to you and why have you been competing in this since 2017?

RK: World's Strongest Man is the Super Bowl of Strongman. It is the pinnacle of our sport and being able to compete at this competition solidifies yourself as one of the 30 strongest men in the world. It is a testament to your hard work and performance throughout the Strongman competitive season. Getting invited and qualifying to this competition is not something to be taken lightly and is a privilege to receive.

AM: This year you competed, how do you qualify to be at WSM and what were the competitions that you were involved in?

RK: In 2023, I competed at the Giants Live World Deadlift Championships in Cardiff, Wales. In the full competition I tied for 3rd place. Giants Live is the official qualifying tour for Worlds Strongest Man and if you podium at a Giants Live Show, that qualifies you for the following years WSM.

AM: Tell me about the Knaack Tools of a Strongman and what did it mean to you to win this?

RK: Winning the Tools of a Strongman award was really special because it not only is an award that showcases the hard work and dedication of the winning athlete, but it is also voted on by the other competitors. To win an award that is voted on by your peers is really amazing because it shows that they see the hard work, love and dedication I have put into this sport over the past 15 years.

AM: This year is your final year competing as you are retiring, you have a number of accolades from 3X Arnold Strongman Competitor and you won the Car Walk at this year's WSM event, you've written a children's book, you overcame testicular cancer as well - what are you the most proud of?

RK: To be honest, I am proud of a lot of things, but being the First and Only Openly Gay Professional Strongman who led with love and perseverance is something I will cherish. I never shied away from showing my love to my husband, I never shied away from being my full authentic self and was met with nothing but love and acceptance from the Strongman Community. Being a fan favorite and an athlete who showed character can get you just as much as trophies is something I can hold my head high about as I leave the sport as a competitor.

AM: You and your husband opened CrossFit Iron Legacy, tell us about this gym and any other upcoming projects that you would like to share with us!

RK: My husband and I have been involved with Crossfit for years and this year in January, got the opportunity to open our own affiliate. We have been building the gym while also working other full time jobs, but it has been so amazing and rewarding. We have built an amazing community of people who are focused on living healthier, fitter lives while building friendships and having fun! Other than that, I also serve as a coach to HWPO Training, an online training platform where I run the "STRONG" Program, a fitness based strength program for all ability levels. Now that I am done competing as a strongman I am excited to lean into those other business ventures, and stay connected with Strongman both as a fan and a commentator.

AM: How did you come to Strongest Man competitions in general?

EDDIE WILLIAMS: There was a local competition that I signed up for, my friends always said how strong I was moving furniture around. So I decided to give it a go. I ended up winning the competition against guys who trained for it. So I decided to pursue the sport from then on!

AM: What a day like working with you if were to train alongside you?

EW: I normally work all day doing security and then train for 3 hours afterwards. Training looks like, warming up, working up to my heavy sets on the program, event training and then heading home to my family.

AM: You are a 2X Australia's Strongest Man winner and a Southern Hemisphere Strongman Champion, tell us about competing at World's Strongest Man this year!

EW: It’s always the best experience competing at Worlds Strongest Man. I train hard to be able to compete at this level so it’s an honour to be considered one of the strongest men in the world.

AM: What were your favorite competitions that you were in this weekend?

EW: The Webster stone walk was what I was looking forward to most. I love grip events, and I was able to set a World record for walking with the stones the furthest. The yoke is also one of my favourite events. I was really looking forward to the events that I’m normally weaker at. I’ve done a lot of work the last 12 months and I think I was able to prove to everyone that I’m improving and becoming a well rounded, consistent athlete.

AM: In addition to you showcasing your strength, you're also known for singing as you were a finalist on Australia's Got Talent and you appeared on America's Got Talent! When did you realize that you like to sing?

EW: When I was about 15 years old, in high school I realised my love for singing. I grew up in a very musical family so music has always been such a big part of my life.

AM: Are there any upcoming projects that you would like to share that we should keep an eye out for?

EW: Hoping to compete in a few more competitions this year. Other than that just focusing on work and spending time with my family.

LUKE STOLTMAN

AM: What draws you to Strongest Man competitions?

LS: I was always interested in strength training from a young age. My grandad on my father’s side was a really strong hard working man. There's an old photo of him carrying a log on his shoulder that was a real inspiration for me. My training went from bodybuilding concentrated to strongman later in my 20s when someone suggested I try it, it was instant love, the variety of it and unpredictability and moving these massive implements felt really cool.

AM: You and your brother compete in these competitions and you're known as the World’s Strongest Brothers. You have looked after him as a promise to your mother who passed away from cancer. What does it mean to you to watch him compete and to be able to have this shared experience??

LS: Tom is a phenomenon. I knew that early on from taking him to the gym - everything just seemed easy for him. I knew his potential early on and so did Mum. Whe was his biggest supporter through everything he did. There is nothing that makes me more proud and happier than seeing Tom at the top of the world and being discussed as one of the best to ever do the sport, to overcome what he has done in his life, to be here now is the stuff of Hollywood films and to be there alongside him competing in the same competitions makes it even more special. I may not have as many years left in the sport as him, but right now I'm savoring every moment we have. We are a formidable force together, and we use each other's energy in competitions and training to drive us to achieve as much as we can.

AM: You are a 2X Europe's Strongest Man in 2021 and again of April this year, what did it mean to you to win those titles?

LS: Like Tom getting his title back, it was special for me to know I could still mix it in the big competitions. I had also made a number of changes to my training, employed a new coach, worked to maximize recovery and we worked with a sports psychologist who had a huge impact on myself and Tom this year.

AM: How do you train to optimize yourself in these competitions?

LS: A lot is experience, having the right team around us, and consistently following the plans we make. It’s a real team effort. People might be surprised what it all takes. For example, we work with strength coaches, nutritionist, performance psychologist, clinical psychologist, physiologist, sports massage, chiropractor, on top of this we place a huge emphasis on recovery, which includes hot and cold water contrast therapy, hyperbaric chamber, sauna, infrared therapy, maximizing sleep environment, massage, mobility, the list goes on!

AM: For the World's Strongest Man competition this year, what are your favorite parts of the competition?

LS: I get a real buzz from being in this competition in particular. It’s the comp everyone wants to win and the most prestigious. I've been lucky to compete in nearly 10 WSM competitions, and hopefully a few more to come!

AM: You just welcomed a son, what are the firsts that you are looking forward to with him?

LS: Hard to describe the emotions and joy Koa has brought. He is a constant source of energy for me and really drives me on to succeed in competition, business and life. I hope to still compete when he is at an age to remember, and just hope I can make him proud.

AM: Are there any upcoming projects that you would like to share that we should keep an eye out for?

LS: World domination! Haha! We are working hard on our business. Unfortunately, the prize money still isn’t great with the sport so we have to rely on sponsorships and we are working to build our brand. We have a clothing line, an online strength training academy, and we perform a number of talks which I particularly enjoy when covering subjects such as elite performance, overcoming adversity, mental health awareness, and our story.

TOM STOLTMAN

AM: You and your brother are very close and you're known as The World’s Strongest Brothers. What does it mean to you to be able to do what you love alongside your brother?

TS: We never thought it would be this way from when Luke took me to the gym all those years ago, and sometimes its hard to believe what we are doing for a job. It really is a dream. We are really close too which helps when you spend so much time together!

AM: What's an average day like for you in training for these competitions?

TS: We train 4-5 days a week and sessions last between 2-5hrs depending on what stage we are at. In the run up to a competition, the event specific training days are the ones that take longer (3.5-5hrs). Recovery and rest is just as important, so we will ensure we have 2 days, usually weekends, off per week. There is a lot of eating too, to maintain our weight (I'm around 185kg) but still burn so many calories in long training sessions. We need to eat a lot!

AM: What's it like competing against your brother in these competitions?

TS: It’s a real advantage, we have such a strong bond as I've said so I think it can be intimidating for the other competitors to see us together supporting each other between events. It's also really special to be able to do it together, so we try to savor every moment and make the most of it as we never know when our last comp together might be.

AM: What are your favorite events within the World Strongest Man competitions?

TS: All of them! My speciality is the atlas stones, but I don’t like to have favorites as the goal is to have no weaknesses and to embrace whatever events come up.

AM: You are now a 3X World Strongest Man with your win this weekend, you were the first Scottish winner in history with WSM, you're the first athlete with autism to win WSM, and in 2019 you and your brother were the first brothers to qualify for the WSM Final - what does it mean to you to have so many historic moments in this sport?

TS: It's an honor for sure but I try not to reflect on it too much at this stage in my career as I just keep focusing on what's next. I’m proud to be Scottish and win the title, but also where we are from in Scotland, we are from the Highlands, a very remote area, that makes me even more proud and to help show what can be achieved with limited resources and that’s the same with autism. I want people to see that you can achieve great things if you set your mind to it. I also hope to use the platform to educate people on it. There can be a stigma around it and people can call it a disability, and in general not understand it. But in truth, there can be positives about living with autism, and I want to inspire people to see that you can achieve great things. I called it my superpower after winning my first WSM title. At that point, I was no longer the autistic kid that was being held back. I had channeled it to help me focus on achieving my goal of becoming the world's strongest man.

AM: What do you enjoy about competing in WSM?

TS: Winning it! Haha! It’s a historic competition and such a prestigious title. We as a family would always watch it on TV at Christmas time so it's extra special to think back on those times and to be actually competing in the competition now, doing well and hopefully making my family proud too.

AM: How do you relax after coming off of a weekend like this?

TS: It's hard, it's such a buzz, but my team we work with and my family help keep me grounded. I like a quiet life outside the sport - spend time with my wife, walk the dogs and watch football really. That’s one good part of living in the Highlands of Scotland. It's nice and quiet, and beautiful scenery for walks.

AM: Are there any upcoming projects that we should keep an eye out for?

TS: Very early stages but we are talking to a well known LA film producer about the possibility of doing a film on our life story. That would be pretty exciting if it comes off, although they might struggle to find actors as big as me and Luke!

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