We love watching a reality show where we learn something that we can implement in our own lives or be a source of general knowledge to share with our friends, family, and colleagues! There’s nothing better than a educational docu-series that is also a great source of entertainment. We caught up with Alison Victoria, Executive Producer and Host of Windy City Rehab as well as a recent nominee for a Daytime Emmy! We wanted to know more about her passion for interior design and building homes, coming to HGTV, all of the shows that we should have in mind as we settle down in our favorite spot, and what it means for her to receive the award accolades that have come her way. We also loved hearing about how she gives back and the importance of powering others either in the business or even when it comes to getting that first home!
ATHLEISURE MAG: What was the first space or home that made you realize that you love interior design or being able to create something new?
ALISON VICTORIA: My childhood bedroom. I shared a tiny room with my sister. I started by rearranging the space. It was like, how do I get my bed further from hers? How do I make this room feel like it’s my room? Then I started turning old Laura Ashley dresses into pillows and painting the furniture. Around that same time I was spending a lot of time at the house of my best friend Britt, I remember convincing her to tear up her carpet and get to the hardwood flooring. We ended painting everything peach.
AM: How old were you when you were ripping up the flooring?
AV: 11.
AM: And who was your inspiration?
AV: My mom always loved design and she designed our whole house so I definitely absorbed a lot of that from her.
AM: How do you define your design aesthetic?
AV: I think of it as vintage and modern. I take the heart from objects of the past and add in the optimism of the future to create something new. It’s eclectic and full of life, but it’s design that accentuates the way we live now.
AM: I am the Co-Founder/Creative + Style Dir. Of Athleisure Mag, I am also a fashion stylist. So if I have someone reach out to me I’m looking for people who want to have statement driven looks whether it’s based in athleisure, evening wear, out and about etc. But it’s about people who are looking to take their style and add various elements which includes visual texture as well as accessories. Someone who may be more of a minimalist or maybe they’re into a goth aesthetic, may not be a project that I opt to take on initially. I’m wondering what you look for when it comes to attaching yourself to your various design projects?
AV: It really comes down to personality and the connection that I feel. Sometimes I connect with the people over the project and sometimes it’s the other way around. I’m an artist and when I feel inspired, I design.
AM: I have been aware of you and your work for a number of years; however, I happened to check out your show during the pandemic that was when you turned your warehouse into your home.
With all of your work in the industry, how did you come to HGTV to become the Executive Producers of your shows as well as a TV Host?
AV: X years ago, I got a random email from a production company that was looking for a ghost designer to work on a show in Chicago. I responded, “I’m your girl.” I had no idea what that meant but I knew it was a start. I realized quickly that what it meant was long hours for no money, no credit, and no air time, but it was an entry point.
There were no shortcuts. It hasn’t been a straight line, but I had a dream of what I wanted to do with my life and how I wanted to run my business and I’ve put all of my energy towards those goals.I try to always represent my real vulnerability in the shows I produce and the shows where I’m in. I hope others fin something useful in how that looks, and as long as they do, I will keep going.
AM: You’ve been nominated for the Daytime Emmys and Critics Choice Real TV Awards for Windy City Rehab, what does this mean to you?
AV: Oh my gosh! Dreams do come true! My dream was to be nominated for an Emmy. I didn’t even go as far as to say that I wanted to win. Just being nominated is a huge honor. I love to design, I love making people’s dreams come true. Combining the two and then receiving the recognition just takes it to a whole new level of like, wow, people are actually getting this. And not only are they getting it, they are recognizing it as great television. As an Executive Producer and as a creator of my show, that means much more to me then if I was just talent. I created it, I’m an EP, I’m on air talent, and I’m the designer so it couldn’t mean more to me to be nominated. Now the goal is to win.
AM: Can you tell us a bit about the show for those who haven’t watched it and what you’re excited for?
AV: Windy City Rehab is in its 5th season. The new season is airing on September 24th. It’s a docu-series and it’s one of the first docu-series ever on HGTV where you truly follow my life and my design. There are no overly produced parts of my show. It’s very real. The good, the bad, and the ugly of my life and this business. The show looks at how I navigate successes and setbacks and it gives you glimpses into my personal life and how that marries with my professional life. There’s no smoke and mirrors in my show. What you see on Windy City Rehab is what I’m experiencing in my life. I am the same person you see on the show. I’m not an actress.
For me, it’s about showing people who I am, what I believe in, and how I stand up for myself and my clients. The result are beautiful spaces, but how we get there is the most interesting part.
AM: So you’re working on your own production company, Briefly Gorgeous Productions. Tell me about this and why you wanted to do this?
AV: I created Briefly Gorgeous Productions to help bring truly vulnerable reality TV to smart audiences. I have already created two successful shows but there are so many great stories to tell. Some of those stories will be in the home space but some will be in totally unrelated, but equally interesting, areas of life. I love to laugh, I love seeing real people doing real things, and I love watching lives evolve. There is comedy, tragedy, and triumph in every story. Briefly Gorgeous will make sure the stories are told with true integrity.
I knew that if I could do this for me, I could do this for others. Windy City Rehab has always connected with viewers because they see and feel the authenticity. I want to continue that with everything produced through Briefly Gorgeous productions. This is just the beginning.
AM: That’s really great to hear.
You’ve also worked with Habitat for Humanity and you’re a spokesperson for the Women Build Campaign. I’d really like to hear more about that.
AV: I’ve been doing it for 5 years now and for me, owning your first home, it’s one of the greatest days of anyone’s life – always and forever. Especially as a single woman. When I got my first home, I was the proudest that I ever felt – probably other than getting nominated for an Emmy!
AM: Ha – right!
AV: Anyone that is able to have a house through Habitat, has to put in their own sweat equity. I have the greatest team and they volunteer and come out to help. We work together and help the homeowner build her dream home. We empower her through hard work, empower her through just having fun, and we make sure that she has the support. I love that!
AM: That’s really fantastic.
Are there any upcoming projects that we should keep an eye out for as I know you are a very busy woman who is doing tons of things.
AV: Windy City Rehab season 5 is premiering Sept 24th! It’s 12 episodes and I believe this is our best season yet!
Scariest House in America with Retta premiers in October.
Ugliest House in America season 6 premieres this winter and I am going to be on a big show that will be announced very soon!
I mean, I’m not stopping! It’s go time! It’s time to win that Emmy.
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