AM: It’s so funny because I have probably been doing yoga for the last 15/20 years or so and once I went to my 40’s I went from a love/hate relationship to desperately needing it because like you said, it’s calming your mind down and having someone else stopping me and forcing me to do the things that I do. Hot yoga is my jam!
EB: Same! Oh my God! Give me a hot power vinyasa and I’m good!
AM: Same! I get so happy with it, it breaks me down, and I can quiet everything around me and I so appreciate it now versus in my 20’s I was like this is something to do for my mobility and flexibility. Now it’s like, no I need it.
EB: Exactly, this is like water and I need it.
AM: So you partnered with Dermasport. Can you tell me about the brand and why it was synergistic with you to work for them?
EB: Ok. So Dermasport is a skincare brand so it’s face wash, moisturizer, eye cream, and SPF. It’s designed by swimmers for swimmers. Right off the bat, synergy. Throughout my entire swimming career, I was always struggling to find – especially sunscreen, I was swimming at the University of Florida and I ended up swimming there for 8 years.
That’s 8 years of swimming under the sun outside and I really struggled finding a sunscreen that wouldn’t smudge my goggles and I know that that sounds crazy, that would stay on during the entire practice, would protect my skin, and on top of that, the chlorine itself is so bad for your skin. It strips away every good oil and thing that you have on your face. So I was struggling to find a post swim face wash that really felt like it got everything off. Not only the residue of the sunscreen, but also the chlorine that had seeped into my skin. Once Dermasport came out and approached me, and sent me samples for me to try out, I tried it out for a good 2 months indoor and outdoor swimming. I knew that this was the stuff. It was like I was the one going to them asking them that if they wanted me to do anything, to let me know. I think another thing is that element of protecting your skin. I lost my dad to cancer 2 years ago, although it wasn’t skin cancer, it was a huge wake up call for me being like, you’re healthy until you’re not. You’re cancer free until you’re not so what am I actively doing that’s preventative and ways that I can alleviate the possibility that I don’t ever end up having cancer. So sunscreen has been like, it doesn’t matter if it’s a cloudy day, if it’s the dead of winter, it’s part of my morning routine now. So it just really hit a lot of the elements that I am really passionate about in my life and so it was kind of one of those things where I was like the universe just bestowed this upon me and I thought it was beautiful.
Of course, since retiring from competitive swimming, I really started to surf a lot now that I have time in my life to do things. It’s mineral based, the packaging is either recyclable aluminum or post consumer recycled bottles so I feel good about it across the board. It’s the best!
AM: That’s amazing!
What’s your discipline in surfing? What are you doing in surfing? Are you doing wake boarding or looking for the ultimate big wave?
EB: Well, I interviewed Carissa Moore once so you and I have that in common!
AM: Yup!
EB: I’m sure you had the same experience, she was the nicest person in the world!
AM: She was our FEB ISSUE #85 this year and it was on Super Bowl Sunday and we had a huge tie zone difference and she was the loveliest person.
EB: Exactly and I was in Tokyo for the Olympics 2 summers ago and I was working with NBC and of course it was surfing’s first time in the Olympics. Carissa wins and part of my job was interviewing the athletes after they won. Carissa was not in a rush, she never made me feel like I was annoying her and trust me, the amount of press that she did on that day, like she did not need to talk to me. She was just phenomenal and she was beautiful and lovely as a human!
I have been doing it for a few years now and it’s been really awesome because I love learning new things. I took to surfing easily because of my paddle strength and my arms. So I’m getting better I did a surf trip in the Maldives for a month in April and the thing is with anything, if you’re not doing it consistently, you’re not going to be better. Here where I am in Rhode Island, we get Hurricane Season waves in the fall and then nothing for 10 months. So, I’m trying to go on more trips to get better, but the camaraderie, the culture, I just love it! It’s amazing.
AM: Do you think that you’ll go to Nazaré?
EB: Ha! I’ll watch! Listen, I love to live my life and be alive! Like you know what’s even crazier Kimmie? The tow people with the jet ski! They have to be equally trained, if not more! You know, it’s unreal!
AM: HBO's 100 Foot Wave, but you see it and you’re like, holy shit!
EB: I know right?
AM: What does your partnership look like with Dermasport? Are there events coming up or is it just organic integration?
EB: A lot of it is organic. Obviously I have been sent the product as I need to use it in order to talk about it. We’re going to do some appearances at a lot of Masters meets so that is basically older swimmers just because I feel that those are really the people that are tuned into taking care of their skin and their health whereas kids may be a little harder. Mom says use your sunscreen and the kids are like, “but I’m invincible, why do I need that?” And then, just like genuinely and organically posting about it. I’m at the point in my life that if something doesn’t align with me, I don’t give it my time. We have too many things going on in our lives and so this is one of those things like I said earlier where it just hits every pain point in my life that I am genuinely passionate about – swimming, being in the ocean, surfing, and being in the sun. I’m a lifeguard too and I sit in the sun for hours throughout the day. My connection to cancer and so it’s a really genuine partnership. I’m so excited to be involved.
AM: So tell me about Block Cancer. Why did you want to launch this, what is this lifestyle brand, and what can we expect to see from it?
EB: I’m so excited! It launched July 19th. So I’ll give a quick backstory. When my dad was going through his diagnosis and treatment, I was going through all of the books and cancer had never touched my family. I didn’t know what to do and I was super green in that world and all the things I read said to give something to your loved ones to look forward to. So I thought that I had this amazing swimming platform and there’s an island off the coast of Rhode Island, that only 2 people have ever swum to and no female had ever done it. So I was like, “this could be something cool.” I could share my updates with dad and we called it Block Cancer because the island is called Block Island. It’s like a play on words.
Unfortunately, I did the swim, but my dad passed away before I could complete the swim. I know that he knows that I did it because I fully believe that he was there that day. But after the swim, we were like we had this modest and humble goal of raising $5,000-$10,000 and we raised $665,000 all going to in lab cancer research. That was my thing.
I didn’t want to be funding the renaming of a hospital wing, that’s not my jam. If there's no funding there's no research, no research, there’s no cure. So how can I bridge the gap between the oncologist and the researchers and actually making some progress. So after completing the swim, sitting on it for a little bit, digesting what had happened with my dad and all that stuff – I was really looking to relaunch it and I didn’t really know what that looked like. What it turned into being organically was this collaboration of creatives all designing really cool designs for Block Cancer and selling the merch and donating 90% of the net profits to a non-profit that I have worked with my entire life that funds lab research. It is 100% going to in lab research and I get to be apart of the vetting process and the grant writing process so it’s really really awesome. It’s not just hoodies, hats, and bracelets, but it’s also chemo hats, scarves, port shirts, and cancer care packages. I wanted to do something that really put the cancer patient first. I have also compiled resources like cancer diagnosis resources, grief resources, and when you get a cancer diagnosis, what the hell do you do? What questions do you ask, who do you go to and what do you do when you lose somebody?
For the past year and a half, I’ve been compiling all of that, putting it together and it’s just been this real passion project. It’s never felt like work. It’s a way for me to stay connected to my dad. Actually, Dermasport to bring it back in, we’ve been in talks to have the sunscreen be sold on Block Cancer and maybe a portion of the net-profits go to the Block Cancer Fund. It makes sense right? You use sunscreen and it protects you in skin cancer. Again, Dermasport fit in seamlessly to this beautiful passion project that I am working on and it felt like this beautiful symbiotic relationship. It’s all good stuff and I’m so excited! I have literally, my eyes are all over the place the place – I’m not a website builder, but I have done all this work myself because I don’t have an investor. I don’t have 15 grand to pay for a website developer. So it’s been actually great because I have learned a ton. I've learned skills that I otherwise wouldn't have had.