East End Row is a boutique rowing studio founded in Southampton NY. The Hamptons is a region of Long Island that is colloquially referred to as “The East End,” known for it’s world class beaches a perfect spot to conceive a fitness class based on a water rower.
East End Row was founded by husband and wife team, Liza and Alan Benson. Liza has been a boutique fitness addict since the late 90s. Liza introduced her husband, Alan, to her obsession and they both found rowing to be the most effective total body workout that treated their joints kindly!
Alan and Liza are joined by master instructor Jess Lynn who designed the unique program that focuses on rowing choreographed to music in “waves.”
Southampton’s premier rowing studio, is opening its first NYC location on Manhattan’s Upper East Sidein mid-October. East End Row launched on to the Southampton fitness scene in May of 2016 and quickly became one of the “hottest workouts in the Hamptons” according to the NY Observer and the “It” workout according to Beaches Magazine.
The first Manhattan outpost will be docked on East 74th Street between Lexington and Third Avenues, just three blocks from the 6 train, making it a convenient fitness destination for more than just Upper East Side dwellers.
East End Row’s classes are conducted on The GX Water Rower, a high-end rowing machine outfitted with a water-filled flywheel.
The new studio will maintain the same high standards and amenities to which East End Row’s Southampton clientele has grown accustomed to including complimentary bottled water and fresh towels in a beautifully executed boutique studio setting. Their own high end apparel is also sold.
The East End Row method consists of an instructor led class on low-impact water rowers, incorporating weight-based strength training. This unique format choreographs traditional rowing pyramids to hit music – these “waves,” as they are known at East End Row, promise a heart pumping work-out.
See more from the Oct Issue.