We've been a fan of colored diamonds for a number of years and it is interesting to see the trends within the hues that have begun to go mainstream. We sat down with Jason Quick, Registered Jeweler and Laboratory Director, of American Gem Society Laboratories to find out about Brown Diamonds and how they are becoming popular on red carpets, with celebrities and making their way to retail stores as well.

ATHLEISURE MAG: What are brown diamonds?

JASON QUICK: Brown diamonds occur naturally when the conditions in the earth are just right. These earth-toned diamonds are available in an endless assortment of colors from deep, rich hues to delicately soft. They have a range of accent colors including pink, red, orange, yellow, and green. There is a brown diamond for all tastes!

AM: Are brown diamonds also known as chocolate diamonds?

JQ: “Chocolate Diamond” is actually registered to Le Vian, a company that is a member of the American Gem Society. To learn more about their diamonds, please visit their website.

AM: Why have the red carpets and interest started to lean towards this stone?

JQ: Colored diamonds, in general, have gained in popularity in the past several years. Celebrities - from J. Lo to Rihanna (editors note: she wore Le Vian earrings and necklace at the 2018 Grammys) - each have their own reason for sporting a colored diamond. For starters, colored diamonds are regarded as ‘different’ while still maintaining an undeniable elegance. For some, a colored diamond may be icing on the cake for a specific look or style. We’re finding that the warmth, richness and uniqueness of colored diamonds appeals to jewelry lovers… famous or not.

AM: Why would someone opt for this diamond versus traditional ones?

JQ: Personal taste is a big factor. Brown diamonds exhibit a wide range of accents, hues and tones that give the diamond an interesting and unique appeal. Essentially, jewelry buyers purchase brown diamonds because they are beautiful.

AM: What is AGS and what is your role in the diamond industry as well as to educating consumers?

JQ: The American Gem Society (AGS) is the country's preeminent jewelry trade organization dedicated to consumer protection. Since 1934, we’ve been making it easier and safer to buy jewelry of any kind. We help protect consumers by providing continuing education to our member jewelers, who must also adhere to our code of ethics. We provide credentials for jewelers who undergo our rigorous educational requirements, and must recertify their credentials annually.

AGS Laboratories is a nonprofit diamond grading laboratory created by the American Gem Society. In 1996, AGS created AGS Laboratories because they saw a need in the diamond industry for a diamond grading lab that shared their mission of consumer protection and a high-standard of business ethics.

Our Find a Jeweler search helps jewelry buyers easily connect with AGS jewelers in their area.

AM: What is the Color Diamond Document?

JQ: The Colored Diamond Document gives clear, concise language, describing the many dimensions of the diamond’s color. The Colored Diamond Document presents the technical aspects and nuances of fancy colored diamond grading with content and graphics that are easy to understand—as well as easy to communicate—to the jewelry buyer. The AGS Laboratories Colored Diamond Document combines visual language with an intuitive design to communicate the qualities of a diamond consistent with how people perceive color—with not only their eyes, but their emotions.

AM: What are you seeing as a trend within color diamonds as we continue into 2018 and step into 2019?

JQ: Though colorless diamonds continue to reign supreme as a traditional symbol of love and even glamour or status, colored diamonds continue to gain in popularity. They are seen as a departure from tradition for jewelry lovers who want to express their personality. Brown diamonds, in particular, are seen as an accessible entry point to fancy colored diamonds. Because of their neutral color, they are great for accessorizing with any outfit. AGS members are using brown diamonds quite often in fine
fashion jewelry. It looks great with yellow and rose gold, as it turns any piece of jewelry into a study in rich warmth.

AM: Are there diamond cuts that brown diamonds really look best in?

JQ: Unlike colorless diamonds, which are cut for brilliance, brown diamonds are cut to show off their color, which means they are beautiful in any shape. Each diamond crystal is unique, and is
cut to show off the richness or accent colors of the diamond.

AM: What should our readers look out for when they are purchasing this diamond to ensure that they are getting their best diamond?

JQ: Consumers should trust their eye and buy what they love. Buying a brown diamond with an AGS Laboratories Colored Diamond Document can help a jewelry buyer better understand and appreciate the nuances of their diamond. In general, we recommend buying diamonds with grading reports from independent third-party laboratory. However, know your lab. AGS Laboratories was created to protect the consumer, while many labs were created as a service to the jewelry trade.

AM: Please let us know anything else that we have not covered, but that you would like to share with our audience.

JQ: When buying something as rare and precious as a diamond, it’s important to shop with a jeweler you trust and to ask for a diamond grading lab report from a third-party laboratory who will give you an objective opinion. Visit americangemsociety.org for more information.

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