We have covered No Kid Hungry as it pertains to various campaigns that they have run such as Chef's Cycle (our interview with Celebrity Chef's Bryan Voltaggio and Duff Goldman) which took celebrity chefs focus on helping those in need through food by cycling this past May in
California.
The ethos of No Kid Hungry is that no child should go hungry in America; however, 1 in 6 kids will face hunger this year. To combat this statistic, the organization ensures that kids start the day with a nutritious breakfast and families learn the skills they need to shop and cook on
a budget. By working together, they are committed to children having the healthy food they need. No Kid Hungry is a campaign of national anti-hunger organization Share Our Strength.
Through its campaigns, No Kid Hungry has had a high visibility in its efforts due to their presence on Food Network, as well as their current partnership with Williams Sonoma via, "Tools For Change" program.
This month, Williams Sonoma announced its sixth annual campaign to benefit the charity and is aiming to raise $2 million which will connect children in need to nearly 20 million meals!
“Thanks to our incredibly generous customers, friends of the brand and employees Williams Sonoma was able to raise more than $3.3 million since 2012 to support No Kid Hungry, which
equates to 33 million meals served to children in need across the nation,” said Janet Hayes, president of Williams Sonoma. “This year, we’re continuing our efforts with an even loftier goal.
We’re renewing our commitment to an organization dedicated to making No Kid Hungry a reality through awareness, action and education.”
“Everyone has a role to play in ending childhood hunger in America. Whether you volunteer your time, advocate on behalf of kids in your community, or even buy a spatula, you join millions in the belief that
America’s kids deserve to grow up healthy and strong.”
“My spatula design is based on the
afro pick I wear in my hair. The reasons
are simple, and the reasons
are several: it has resonance with
power, peace, self-possession, and
self-awareness. Those are all different
kinds of food for the soul. This
spatula helps with food for the body.
As I have become more involved in
food-related creativity, I have tried
to become more involved in food-related
causes. No Kid Hungry is one
of the most compelling. They say
that breakfast is the most important
meal, and childhood is the breakfast
of life.”
The celebrity spatula designers will be spreading the word on social media by competing in a “spatdown” posting about the campaign, with the goal of selling the most spatulas. Williams Sonoma will make a five-thousand-dollar donation to No Kid Hungry on behalf of the winner. You can participate and follow the “spatdown” unfold live by following the brand at @williamssonoma on Instagram and become a part of the conversation by using #WSNoKidHungry.
There are a number of ways to assist in their goal. This month and during the month of September, you can sign up and pay for classes where proceeds go to this nonprofit at your local Williams Sonoma.
In addition to the classes, the culinary retailer joined forces with prominent celebrities, chefs and brands to take part in its fourth annual customer-favorite "Tools for Change" program. This year’s “tools” include a collection of limited-edition celebrity designed spatulas. Now available
in stores and online at Williams-Sonoma.com, the exclusive spatulas retail for $12.95 each, with thirty percent of the retail price benefiting No Kid Hungry. For every dollar raised, No Kid Hungry can connect a child with ten healthy meals.
Each chef and celebrity illustrated their spatula in a way that meant something to them whether it was referencing a favorite animal, such as Kristen Bell's love of the sloths, to highlighting a well-known character and his bowling hobby as Jeff Bridges did in noting "The Dude" from The Big Lebowski.
This year's Williams Sonoma "Tools for Change" spatulas benefiting No Kid Hungry were designed by American Girl™, Kristen Bell, Jeff Bridges, Alton Brown, Ayesha Curry, Bobby Flay, Neil Patrick Harris and David Burtka, Faith Hill, Giada De Laurentiis, Questlove and Shake Shack.
“Sluggish and hungry is not the recipe
for a child’s success. That’s why I’m
working with No Kid Hungry to connect
kids to the food they need to reach
their full potential.”
“My spatula was inspired by my parents’
garden that we had growing up
and knowing how fortunate we were
to be able to grow a lot of our food in
our backyard.
Join me in supporting Williams Sonoma’s
No Kid Hungry campaign this year.
Let’s end childhood hunger!”
Williams Sonoma has additional initiatives that also support the non-profit which you can find out more by visiting their website. You can also visit No Kid Hungry to hear about ongoing partnerships and campaigns where you can support children in need as a means to end child hunger and to ensure that they are receiving the healthy meals that will assist in their growth.
Read more from the Aug Issue and read Something You Should Know | No Kid Hungry in mag.
