Only in NY does scaffolding at Hudson Yards become an installation that is unticketed and open to the public with a whimsical lemon grove that is comprised of surreal sculptures, lighting displays and seating that you can enjoy with a group of friends and family or when you're solo!
Citrovia is 30,000sqft with 700 plaster lemons, and there are steel and foam painted leaves. Here visitors can guarantee to have a sunny and rainless experience. It's made possible due to One Manhattan West, a 70 story skyscraper is not only completed but occupied. THe sister tower Two Manhattan West, is shorter and currently under construction with its completion slated for 2023. When it comes to scaffolding, you either have large monstrosities that tend to be an eyesore or you begin to think about doing it in a way it in a way that is pleasing.
Evan Schechtman, founder of Cuttlefish Inc. and Warren Adcock, Creative Director of Midnight Theatre took on the task to transform the scaffolding to a 40ft tall lemon grove that was made by hand at Adirondack Studios in upstate NY. They are known for their work at attractions that you have enjoyed at Disney!
Their creation marries whimsical with functionality as people can enjoy interactive augmented reality games, a place to unwind, an urban playground and even educational elements with Little Lemons in the Big Apple which is a collaboration that brings Brookfield Properties and the Salvadori Center together.
Guests can stroll the area and find themselves at Moynihan Train Hall, Whole Foods, 2 Danny Meyer concepts as well as having a place to gather and enjoy Instagrammable moments. It's worth noting that no two lemons looks alike and it's accessible to residents and visitors. It's a no-brainer that in the summer, this will be a great place for everyone to enjoy. With the fall and winter, we think this will be great for those that are looking to get a visual pick me up when they need to get a bit of "sun" and citrus relief.
CITROVIA @ MANHATTAN WEST PLAZA
435 W 31st St
NY, NY 10001
IG @citrovianyc
PHOTOS COURTESY | Manhattan West
Read the JUL ISSUE #67 of Athleisure Mag and see ATHLEISURE LIST | CITROVIA in mag.
