Read the NOV ISSUE #107 of Athleisure Mag and see THE 9LIST in mag.
Read the OCT ISSUE #106 of Athleisure Mag and see THE 9LIST in mag.
We've always enjoyed watching Beach Volleyball when we're watching the Olympic Games! This year our eyes are on Team USA Beach Volleyball duo, Sara Hughes and Kelly Cheng! They're a fun pair to watch when they hit the sand and we can't wait to see what they do at Paris 2024. We caught up with them to find out how they came to the sport, what they love about it, combining their super powers, how they stay in shape, Safe Sun, and more!
ATHLEISURE MAG: When did you fall in love with volleyball?
SARA HUGHES: I fell in love at the age of eight years old in Huntington Beach, California.
KELLY CHENG: I fell in love with volleyball back when I was 11 years old. I started out playing indoor and thought that was where I’d be for the rest of my life. When I tried out beach in high school… that all changed! I decided to play only beach in college and have been playing professionally ever since!
AM: What led to you choosing beach volleyball and what do you love about it?
SH: Beach volleyball has always had my heart from a young age. I love the environment and atmosphere of the sport. You have to be versatile and well versed in all aspects of the game. There are no subs or coaches when you are on the court so you have to figure out how to win with one other person beside you.
KC: I chose beach volleyball for so many reasons. The beach being my office is top of the list. Getting to be outside for so much of my life is such a joy. I love that there are only 2 people and no subs - you have to be adaptable and think on your feet. You’re so exposed out there on the court and have to figure out how to win just with you and your partner. Allowing my creativity to shine on the court is another passion of mine. There isn’t one way to play this game and I love pushing the envelope on how to play!
AM: You guys have been partners for awhile whether in high school, youth competitions, while competing at USC and beyond - tell me about your style of play and why this duo is so synergistic!
SH: We play with a lot of passion and love for the game. We are both athletic and dynamic and we love showing that on the court. We have great communication and inspire each other to get better every day and change the way the sport is played.
KC: We have such chemistry on and off the court. We connect well and make each other laugh. We enjoy doing life together. Those intangible things have always been easy for us. Now add on top of that our creativity, passion, determination - and we’re unstoppable!
AM: Kelly, you competed at the Olympics in Tokyo 2020 and Sara you are looking to add this to your impressive resume! With us being 100 days out, what are the weeks ahead looking like in terms of qualifying and when you find out about getting this coveted slot?
SH: I am so excited to be going to my first Olympic Games. We actually found out a few weeks ago that we have qualified for Paris! We have 3 more big tournaments to compete in before the games but we have a solid month of training at home before the Olympics. During that time we will refine some skills, game plan, and most importantly have fun and enjoy the journey.
KC: We were pumped to qualify for Paris! It is so exciting to be going to my second Olympics. This time will be SO different. Tokyo was such a unique experience due to all the Covid protocols and it being a closed Olympics. This time around, my family will come and cheer me on!! We have a couple more tournaments worth Olympic points, but after that we get a chunk of time at home allowing us to spend time with family and prepare for the Paris Olympics.
AM: What are you looking forward to should you be able to go to the Summer Games?
SH: I am looking forward to proudly represent Team USA on the worlds largest stage. I also can’t wait to play in the stadium in Paris that will be under the Eiffel Tower.
KC: I’m really looking forward to opening ceremonies! So unique this year being on boats on the Seine River; it should be iconic. And speaking of iconic, our venue will be one of the most jaw dropping locations ever - right in front of the Eiffel Tower!
AM: What's an average week like in terms of training and working out individually as well as a duo?
SH: We train on the sand 4-5 times a week together. I am in the gym 3x a week but have routine stretches, rehab, and ab exercises that I complete every day.
KC: It depends on the week and where we’re at in season, but typically as a team, we train on the sand 4 times a week and watch film and/or have team meetings 2x a week; Solo, I do blocking work with my assistant coach 2x a week, in the gym (Stark) 3x a week, physical therapy 3x a week, sports psych once a week, and Pilates 3x a week. I also try to get a massage or ice bath in every week for recovery! It’s a full time job and I love it!
AM: Do you have any routines that you do before a match to get your head in the game and do you have anything you do after a match to come down from all that energy?
SH: I have a routine warm up that I complete that gets my body warm and ready to go. Kelly and I also share headphones and listen and jam out to music while we warm up. It is a fun way to do our individual routines but stay connected at the same time. After matches we debrief as a team and talk about how the game went.
KC: My favorite pre match routine that Sara and I do together is pray. It sets the tone for the match and always brings me back to the present and gives me perspective. After a match to cool down I love to FaceTime my family. They mean the world to me.
AM: Of course, as beach volleyball players, you're constantly in the sun, and SPF is an essential! How do you engage in safe sun?
SH: Absolutely, safe sun practices are crucial for us, given the amount of time we spend training and competing outdoors. I make sure to apply sunscreen liberally before each practice or match and reapply regularly throughout the day. The Bliss Block Star Daily Mineral SPF 30 is fantastic because it's not just about protection; it's about performance. Knowing we have a reliable sunscreen that's invisible and lightweight allows us to focus entirely on our game without worrying about sun damage.
KC: Engaging in safe sun practices is non-negotiable for us as beach volleyball players. We're out in the sun for hours on end, so protecting our skin is a top priority. I always start my day with a layer of SPF 30 sunscreen, and I carry it with me to reapply as needed. I also love how its neutralizing and almost mattifying! Teaming up with Bliss with their Block Star Daily Mineral SPF 30 is a game-changer. It's formulated to be invisible and lightweight, so it doesn't interfere with our performance on the sand.
AM: It seems like we're living in an interesting time where beauty brands are focusing on women's sports to get into their routines especially when it's being used directly in their sport! It makes sense as we can truly see how it is being used which allows us to see how it will work in our day-to-day! What do you think about this synergy between women athletes and beauty brands that are partnering in this way?
SH: It's an exciting development to see beauty brands like Bliss partnering with women athletes. This synergy between sports and beauty not only highlights the importance of skincare for active lifestyles but also celebrates the strength and beauty of women in sports. It's empowering to know that brands recognize our influence and want to support us in our endeavors both on and off the court.
KC: It's a testament to the growing recognition of the intersection between sports and skincare. As athletes, we're constantly exposed to the elements, so having products like Bliss SPF products designed specifically for our needs is invaluable.
AM: When you're not training or competing, how do you take time for yourselves?
SH: I love spending time with friends and family. They are the best support and outlets for me. I also love taking the time to read, jump in the ocean, and take a nice hot bath.
KC: I love a good self care day! A face mask, epsom salt bath, a massage, some quiet time with my Nintendo switch and I’m happy and recharged.
AM: Are there any upcoming projects that you have going on that we should keep an eye out for?
SH: Fun projects coming out with Delta Airlines, Chipotle, KT Tape, Nike, Optimum Nutrition, Eli Lilly, and NBC Sports.
KC: In January we will be running our third annual mentorship camp.
Each year in January we spend 3 days mentoring and pouring into young up and coming beach volleyball players. Usually sophomores or juniors in high school. My husband Jordan and I will ask 6 local female male beach volleyball pros (ranging from AVP champions, Olympians, and Olympic Gold medalists!) to join our camp! During those 3 days, the mentees get to partner up with their pro/mentor and train with them, eat meals together, learn from the whiteboard camps that the mentors run, and participate in fun, silly, competitive group activities together! I think the most beneficial part of camp is what comes after. We ask each mentor to try to continue investing in their mentee consistently for at least the rest of the year! The goal is to create life long relationships that allows an older figure to pour into the next up and coming generation of beach volleyball athletes.
PHOTOGRAPHY CREDITS | PG 83 Team USA | PG 84, 9LIST STORI3S PG 89 - 94 Sara Hughes + Kelly Cheng | PG 86 Bliss |
Read the JUL ISSUE #103 of Athleisure Mag and see JUST SPIKE IT | Sara Hughes + Kelly Cheng in mag.
Read the APR ISSUE #100 of Athleisure Mag and see 9LIST STORI3S | Suni Lee in mag.
Read the DEC ISSUE #96 of Athleisure Mag and see 9DRIP | Adam Copeland in mag.
If you've been collecting sneakers and have a passion for some of your favorite Nike, Gucci, Lanvin's etc that are deconstructed, reconstructed and customized with premium and exotic skins, Dominic Ciambrone, a.k.a. The Surgeon is the legendary creative mind that is at the forefront of taking our sneaker game to the next level! His work has been coveted and collected by Justin Bieber, LeBron James, Odell Beckham Jr, DJ Khaled, Canelo, and more. In addition he has worked with Bentley Motors, NBA, NFL, Miami Heat, Golden State Warriors, Heineken, Reese's, Glenmorangie, 7-11, and a number of other brands. We wanted to find out how he got into and pioneered this space, what his work entails, his projects, working with luxury brands, SRGN Studios, SRGN Academy, his passion for sports, The League, and additional projects that he is working on.
ATHLEISURE MAG: When did you realize that you wanted to be a shoemaker?
DOMINIC CIAMBRONE: When did I realize that I wanted to be a shoemaker? I would say when I was 19 years old. From the age of 15/16, I was painting shoes, but I realized that to actually be a shoemaker, I needed to take my craft a step further. That realization came I think when I met one of my mentors, Michael Anthony who hand makes western boots.
AM: What was that journey like to be able to be self-taught and learning all of those elements?
DC: It was a long road! I started with painting shoes and then I learned how to sew on top of them – I learned sewing in high school. Then I met my mentor who made western boots so I got to watch him make boots and then I realized that that’s what I wanted to do with sneakers. I wanted to make the highest end sneakers in the world and it took many years working for free and just doing stuff to learn about machines and tools. It was a lot of missteps and a lot of learning. I did paint, I did shoe repair, fixed purses and bags. I mean, I did all kinds of things just so that I could learn.
AM: Back in 2011/2012, I had a collaboration with Sebago and I had a line of their boat shoes and we sold it on HSN, Bloomingdale's and a few select retailers and I was so excited. But my background at that time was in apparel and jewelry as opposed to shoes. I remember reading an article about you and your work when I was on my flight heading to the factory in the Dominican Republic. After reading it, I felt that in hearing your story, how you approached your work etc, that if I could take that same approach and focus on the materials and create another way to highlight this style of shoe much as you do with sneakers that I could do it! So reading about you and just thinking about it in a different way saved me from freaking out on my flight I just wanted to say thank you for that!
DC: That’s awesome!
AM: Why do you call yourself The Surgeon?
DC: I was 18 years old in a hotel in NYC for the first time trying to figure out what to call myself, the brand, and what I was doing. I just wrote down a bunch of things and I was just trying to figure out what do I do to sneakers? What do I do to the shoes? I was like, “surgery,” and that’s where it got birthed – The Surgeon. Now that we're expanding the business, we've taken "Shoe" out of the name and go by SURGEON. Our creativity isn't limited to sneakers and you're going to see that more and more next year.
AM: When you’re customizing shoes, where do you start in that creative process when you’re making sneakers?
DC: I mean it changes. I don’t have one set process. For me, I have always been able to build something to life straight from an idea. I love sourcing materials, I’m really big into materials, I think that I’m mostly a materials person. I mostly just love it so much. You can turn something into a product and that’s a beautiful thing.
AM: I’m also a fashion stylist and an accessory expert, so I’m constantly talking about and believe that when someone is purchasing a handbag, jewelry, or shoes, you’re buying what the designer intended in making that item as well as what the wearer puts into it after wearing it and wanting it. Ultimately, that connection between the person who purchased it and the product creates its own history and meaning. When people are buying your shoes, what are they getting?
DC: I mean, ha – they get a piece of my soul. They get a piece of something that’s my entire life and they get a piece of shoemaking history that dates back all the way to Ancient Egypt! I mean, there’s those hieroglyphics on the wall that I looked at recently and some of the oldest ones have people making shoes!
AM: You have been worn and collected by so many people from LeBron James, Justin Bieber, Drake and more. What’s it like when you’re collaborating with them on specific ideas and incorporating your concepts together?
DC: Sometimes they give me the full range to do what I want and then there’s some that have a couple of ideas and I help bring their ideas to life where they will give a little bit of direction and I’m able to go back and forth. I think that a true collaboration is a very beautiful thing. You have 2 energies that are coming together to create something magical.
AM: You’ve also worked with so many brands whether it’s Gucci or Lanvin or Nike or Reese’s, what does it feel like to be able to work with these types of brands and to bring your creativity and artistry into what their lexicon is?
DC: I mean, it’s a beautiful thing. At the end of the day, I just – a friend of mine told me that I’m making commercial cool right? So a lot of the stuff that I get to do is that I get to make cool commercials and I didn’t look at it that way. People just reached out to me for my craft and my artistry and what I have been able to build from my Instagram to just a true foundation where I hold a high value on my quality and my artisanal work with the team so it’s really cool to be able to be part of it.
AM: You’re SURGEON X Bentley partnership last year where you had the limited edition shoes as well as Surgeon-ifying their car, what did it mean to you to work with this brand and to create in this way?
DC: Bentley is one of, if not the most, prestigious car company in the world. So, to be able to fly to Crewe, England and sit with the makers there and to see how they produced one of the highest quality cars in the world was a very humbling experience and it was so amazing to be able to do that because that car is the top of the top!
AM: Oh yeah!
The materials that you use – the leathers, the exotics are amazing. Have you also used sustainable materials like banana leathers, mycelium and things like that?
DC: Oh yeah, I’ve been using different ideas of sustainability whether it’s even recycled materials. I actually flew to Brazil, developed an Elephant Ear plant material and we have used that on shoes and right now, I have a shoe that is launching that the sole is dyed with turmeric, the swoosh is mushroom, pineapple leather, grape leaf leather – I mean, it’s a really cool shoe.
AM: What has been your favorite project that you have worked on?
DC: I don’t really have favorites …
AM: You’re like me – I don’t have favorites, but there are a lot of things that I vibe with!
DC: I think it’s myself – really working on myself is beauty and I never looked at it that way until recently. So to be able to work on myself and to be able to translate that to my children, the work will speak for itself. myself is beauty and I never looked at it that way until recently. So to be able to work on myself and to be able to translate that to my children, the work will speak for itself.
AM: When you started, this industry and the market didn’t really exist in this way and you definitely have left a mark on it. Where do you see the industry in the next 15/20 years?
DC: That’s a great question. I don’t know. I don’t think like that because shoes and the custom industry was something that I think that I really helped pioneer and now for me, it’s way bigger than that. I’m working on architecture, interiors, car design, and so many other things. So just for custom shoes as an industry, I think that more people will respect the process more. I think that some will try it and most won’t like it because it’s a lot of work. I do think that a lot of things will be going to automation and easy to do things.
AM: Tell me about SRGN Academy which you have in LA, Las Vegas and at the Seaport here in NY.
DC: The SRGN Academy was started 8 or 9 years ago now. Growing up, I didn’t have a class or a school that I wanted to go to so I wanted to offer a trade school that you learn how to make a pair of shoes from scratch and at the same time, it’s not just about the shoes. It’s about going through something for yourself and doing something positive for yourself.
AM: Then there’s SRGN Studios, why did you want to launch this and what does it entail?
DC: SRGN Studios and even SURGEON Worldwide, is just a company that I have been able to build. The studio is like my fantasy factory where we have sports and all things under one roof. Not until you’re able to come into the studio do you really get a feel for it. You can only see so much through social media and online. So it's just a way for people to be able to have fun and live life. Life’s too short. I wanted to create a safe and fun place for people.
AM: Tell me about The League.
DC: The League started out of – well my business partner Dallas Imbimbo, he plays basketball and I play soccer. So once we got into our newer space, we just started playing pickup games and then we were like, “oh, let’s do more.” So we turned it into a league and it’s been very competitive, and fun, and a great outlet for me to not just be creative – but athletic and to compete in a healthy way.
AM: It seems like you have a full schedule. Will you ever have versions where you go to other cities like here in NY or in Miami.
DC: Yeah, we’re working on it.
AM: A few minutes ago, you were talking about how your passion extends beyond just shoes as you’re working in architecture, interiors, and cars. Will you have a clothing line, will we ever see a hotel that you do?
DC: Yeah exactly! I’m working on all of those things. I think that the hotel is definitely something that I love. I’m passionate about traveling and experience is something that is very meaningful to me so a hotel is definitely ideating.
AM: Here at Athleisure Mag, we love talking about food, it’s a great love that we’re constantly covering. You have the Canevari’s Ravioli Factory & Delicatessen – tell us more about this.
DC: My dad took over this deli 12-15 years ago and growing up my whole life, my dad was a chef. My mom cooked and my dad, when I was going into my freshman year of high school, they opened a restaurant and I got to see them live out their passions by just opening up a restaurant. At the time, I took it for granted and I didn’t understand it. I thought that it was normal and it was just my normal. Now that they have the deli, I have helped them remodel it, help brand it, and to get the right eyeballs on it to continue to grow it. It’s helped my dad and I to become closer.
“They get a piece of my soul. They get a piece of something that’s my entire life and they get a piece of shoemaking history that dates back all the way to Ancient Egypt! I mean, there’s those hieroglyphics on the wall that I looked at recently and some of the oldest ones have people making shoes!”
AM: What do you do in terms of working out as we like to know. So what are 3 workouts that you do that we should consider to add into our routines?
DC: Play soccer! Play soccer! It’s such a good workout. I mean and then, steam room, sauna, and I also meditate which is a workout for the mind to relax and physical therapy. I think a lot of people don’t realize how important physical therapy is. We wait until we’re hurt or we need to recover to get to it. But it’s like, if you can be preventative, then you’ll always be good. Mobility workouts are great. It’s less about weight and going crazy, it’s about the body and being really kind to your body and figuring out how to open it up so that you can have it for the longevity of your life.
AM: Totally agree. I turned 40 a few years ago and prior to that I wasn’t as focused on recovering the body post workout and mobility. When I started adding it in, I wondered why I had never done that because your body needs it and you can feel it over time.
When you’re not working, how do you take time for yourself?
DC: How do I take time for myself? I have a life coach that I work with every week. You know, I would say that playing soccer is time for myself even though it is in the studio. It’s really the only time that I ever shut off unless I’m in a meditation or workout. Hiking, traveling, and then working on myself for my children.
AM: Are there any upcoming projects that you would like to share?
DC: Ha! I’d have to ask my team! I can’t even keep up. We’re moving into the new studio, another 20,000 sq ft. We have a collaboration with Allen Iverson that launches next month. I mean, there are so many, I can’t even keep up anymore.
AM: You have so many projects going on and dropping. When a project comes to your attention, how do you decide if that is something that you want to add to your schedule?
DC: We have built such a great team to help manage this stuff so that we can continue to grow and that for me as a creative, I can continue to explore new things. So, it just depends. There are so many great things that we’re working on and a lot of the things that I’m working on is the stuff for the future.
AM: You’re also an advocate and you speak about the importance of mental health which is something we believe in. Why is it so important to you and what do you feel is the connection between mental health and physical health?
DC: As a kid, I went through a lot of mental health challenges, and I don’t think that I knew of it that way. At 24, I ended up jumping out of a window when I was making shoes for Justin Bieber, and I was diagnosed bipolar and I didn’t really know what that meant. Then when I started doing more self-research and figuring more things out, it’s so important – mental health and physical health are one in the same and you need to do both. When you take care of your physical health, your mental health will be better. It’s just true in the same and so it’s very important to physically take care of yourself for your mental purposes and with mindful workouts which is meditation, positive self-talk, it's mindfulness and so many things. And yeah, there’s so many people with how the world is going where people are pushing you know, different types of medicines. There’s something so much more easier about being able to get up and going for a walk, being in the sun, and taking care of your mind, body, and soul.
AM: I heard you like to rap in the office!
DC: HAHA I like to make people laugh! Growing up, my dad always rhymed, more like Dr. Seuss than a rapper, but I do it for myself and also to help people around to laugh. My kids pick it up to and it’s so funny because if I try to start rhyming and rapping, my daughter’s like, “dad, stop!”
AM: I could see you dropping a mix tape!
DC: I mean, I’m working on music more for exploring it. It’s less about rapping and more about just creating!
IG @ciambrone
PHOTO CREDITS | FRONT/BACK COVER, PG 20 + 9DRIP 42-45 Bryam Heredia/SRGN Studios + Grooming/Stefanie Guerra | PG 16-19, 22-41 SRGN Studios |
Read the NOV ISSUE #95 of Athleisure Mag and see THE ARTISAN | Dominic Ciambrone “The Surgeon” in mag.
We're excited for this month's cover as we have a powerhouse couple that is known for dominanting the beach and the water! We have Beach Volleyball great, Gabby Reece. We always enjoyed seeing her on a number of her Nike commercials, gracing the covers of Elle, and being in a number of shows appearing as herself. As someone who modeled, performed during her matches, is a TV personality, fitness/wellness expert and continues that passion of wellness with her podcasts, projects and is the Co-Founder with her husband Laird Hamilton with their brands that include Laird Superfood, Laird Apparel, and XPT (Extreme Performance Training).
Laird Hamilton is the ultimate waterman, pioneer in action sports (he is known for crossover board sports including being the co-inventor of tow-in-surfing, stand-up paddle boarding, and hydrofoil boarding) and big wave surfing legend! He is an inventor, author, stunt man (he performed the stunts in James Bond's Die Another Day in the opening sequence), model, producer, TV host, fitness and nutrition expert, and adrenaline junkie. His passion for wellness and nutrition, led him to him Co-Founding Laird Superfood.
Last fall, we talked with Gabby Reece and we knew then that we'd love to have her and Laird together to find out more about them, their businesses, their assortment, how they navigate their coupleship in business and their partnership.
ATHLEISURE MAG: It is so great to be able to chat with you guys! We had the pleasure of chatting with Gabby last fall and we were talking about power couples, so it’s great to have you both! As she knows, Athleisure Mag’s Co-Founders are also a couple so it’s good vibes all around.
GABBY REECE: Hello!
LAIRD HAMILTON: Well yeah, you know, mixing work and pleasure is always dangerous!
AM: It is always dangerous; it can definitely be tricky cocktail.
LH: It can be or it can be all natural!
AM: Well there are moments on each side depending on the moments we're caught in!
It’s exciting to be able to talk about Laird Superfood and the businesses that you both have together. I know that readers will be so excited as well. The last time I chatted with Gabby, we talked about her background and career. So to catch our readers up, when did you fall in love with surfing and what do you love about being an iconic waterman as you’re so talented?
LH: Well, I think that my relationship with the ocean and water happened very early. My mom had stories of me crawling towards water before I could walk. So I think that I was just drawn to water and I think that that’s pretty natural because we are water. So my kind of relationship with water started before I could remember and then my surfing, I think that I had my own board – I mean usually I had pieces of boards because in those days, there were no boards for kids. There were no boogie boards or anything like that. Usually, you got a piece of a broken board from an adult and then you made that your board! So, I always just thought in terms of swimming and surfing, that was what you did and that that was what everybody does. So if someone said, “I don’t swim,” when I was younger, I felt like saying that you don’t swim was like saying that you don’t walk.
AM: Right!
LH: Yeah, it’s like, “is there something wrong?” But yeah, it’s in my foundation.
AM: That’s amazing and what was the moment when you realized that you both wanted to launch these businesses together? How did it take place and how did you decide on who would do what?
GR: Well, in the case of Laird Superfood, well most of our businesses actually, were almost accidents. Laird Superfood was not on purpose. It was based on a drink that Laird was making in our kitchen and shared with his friends before they would train and go out in the water.
One of these friends would ask what’s in it and how much it was. One of our other friends who is the other Co-Founder, is a serial entrepreneur and he thought that if Laird benefits from it and he was feeling this, maybe we can create this for other people and so Laird Superfood was created in 2015 around the premise of Laird originally sharing something that was working for him.
LH: Yeah, and I think that our desire to have businesses had stemmed before that. I think that just being athletes and then I would kind of say, supporting other businesses as you evolve, I think that it is only natural that you would want to go into as I describe – being your own sponsor.
AM: Oh yeah!
LH: So once you build your brand to a certain level, it was like, “ok, we’ll go into business,” but like the businesses themselves came organically like Gabby said. It either came through a habit we had or some other practice that we were doing and that seemed the easiest given the authenticity. So, it was real authentic and it was not something that seemed like we were making something that was a departure from our philosophy and our beliefs which I think is really important because then everything becomes a lot easier because you’re not trying to learn how you’re going to support the business. You’re already naturally doing it.
GR: Our roles were almost an extension of how our everyday lives go. I think that we naturally have different strengths and things that we lean into and those showed up as well in the business. So on the business side, Laird is one of the gatekeepers and he is the creative and always curious and messing around with concoctions if you will.
LH: It’s like we built a house together and that can either get people to be in a deeper relationship or not be in one after depending on people’s roles. I think that it’s similar in that the businesses are similar to building a house. I’m all about the structure of it, how strong is it, where’s the drainage and Gabby’s into the aesthetics like in the situation of Laird Superfood, I’m about the function of the products. Gabby is about the flavor and the taste of it. She makes the house look pretty and taste good, it’s wonderful. I’m like, “ok, does it support me, does it do the thing and how does it all work?” Then there’s also some overlap, but that’s kind of the basis of our teamwork.
AM: Well I’m a huge fan of the Hydrate + Electrolyte Coconut Water packets and the Prebiotic Daily Greens. Those are my 2 favorites. I’m not a coffee drinker. How do you guys decide on the types of products that will be in the Laird Superfood assortment?
GR: Well, a lot of this was an extension. First of all, it’s always a commitment to the ingredients. So whatever it’s going to be – it’s going to focus on can we make this with a value, make it taste great, and still follow our guidelines for real ingredients. With something in the case of the Hydrate On the Go, and the greens they are good as there's a lot of gaps in people’s nutrition. We are huge advocates of being able to get everything from your food, that’s what we want from you. It’s pretty hard to do with the quality of our soil and hence, that’s the greens. Hydration is – a lot of times, things that are on the market are really loaded with sugars and things like that. So we thought, “ok, people are really looking for high quality hydration without a ton of added sugar. That made a lot of sense and that really stems from Laird’s deep relationship with drinking coconuts himself! He'd come in from surfing and literally cut a coconut down in Kawaii and hence, the freeze-dried coconut at the source and adding some of the minerals.
LH: And also the philosophy that the ratios in nature are perfect. When you start trying to play with those, I think that you run into trouble, so like Gabby said, I think that we implement the kind of values such as adding in whole food ingredients or food-based ingredients. Your body is more used to those things and so it’s not like, “what’s this foreign object?” It doesn’t have to pull away from and take away from your own body’s health in order to deal with it. I think that that’s one of the places in looking at areas where people are lacking in their diet. We’re looking at the convenience of it, how easy is it – you just put it in there and you drink it. We’re looking for areas in people’s lives where we can best benefit them so we look at their daily rituals. That’s the philosophy of the brand. It’s a daily ritual and you know that you’re going to have to hydrate, you know that you’re gonna at some point need some snacks. We’re going to make bars. I’m not a huge snacker myself, but people are gonna snack, so can we supply them with good things on a daily basis? Again, one of the values is if you’re doing something everyday, that you really wanna try to make that a good habit.
AM: Right.
LH: Because it’s a culmination over time. So a little bit of good over a long time is a lot of good! A little bit of bad over a long period of time is bad. I think that sometimes we think that it’s a little bit of bad so it’s not a problem because it’s a little bit, but then you’re like, “well yeah, a little bit all of the time can eventually accumulate.”
AM: It starts stacking.
LH: Yeah, there’s some stuff in there.
AM: As we’re in the fall and we’re looking towards the holiday, are there any products that are new that are going to be out?
GR: Well we have some incredible instant products –
LH: Ooo yes. So we make chai – we make Instant Chai, Instant Matcha –
GR: Pumpkin Spice –
LH: Pumpkin Spice will be the holiday –
GR: And then Peppermint Mocha.
LH: Peppermint Mocha, yes.
GR: We’ve got some grown men around here who swoon for that stuff, so the thing that I love about these products is that they’re seasonal and we want to honor that people really love these flavors and these traditions. Like it reminds them of the holidays, but we’re able to do it in a way that the ingredients are excellent and you don’t have to sacrifice that experience. So we have it in pumpkin, we have it in a lot of things.
LH: Multiple!
GR: We have it in instant products, a creamer, a bar, and our liquid creamer as well.
LH: We’re going hard after the pumpkin spice! I mean, it’s something that I really enjoy and I think that I may have eaten a few whole pumpkin pies during Thanksgiving over the years haha!
AM: What are your favorite foods that you like eating from your brand?
GR: Well for me personally, I’m not a matcha or a chai person, but our people who love matcha and chai – we have a high quality matcha and really great chai. But for me, I’m using obviously the coffees and creamers. I personally, go for the mocha, Laird is a turmeric guy.
“Because it’s a culmination over time. So a little bit of good over a long time is a lot of good! A little bit of bad over a long period of time is bad. I think that sometimes we think that it’s a little bit of bad so it’s not a problem because it’s a little bit, but then you’re like, “well yeah, a little bit all of the time can eventually accumulate.”
LH: Believe me, hers is not a coffee, it’s a hot chocolate that happens to have coffee in it, but you wouldn’t know it’s coffee in it.
GR: When we travel, we use our instant products. So, the instant latte, what’s great is that people who are now working in the office, all you have to do is add hot water. So, we have all of these incredible flavors and let’s say you’re on an airplane and you’re hungry, but you don’t want to eat that airplane food. It really curbs you.
LH: Yeah, the convenience of the powders, especially the instant products, makes it simple. You just get a cup of hot water. I’ll go into a lot of coffee shops where I know that I won’t be able to get a cup of really good coffee without just burying it in a bunch of sweeteners to cut how bad the coffee is. So, I’ll just get hot water and add that product to it. But the bars, the greens – Gabby is on the greens.
GR: I use the greens in the morning.
LH: All the time –
GR: I use the greens in the morning first thing. So, most of us are dehydrated in the morning because hopefully we have been sleeping for 8 hours. So, the way that I use the greens is that I put it in water first so that I can get that big glass of water which we need to do anyway. But because there’s no fillers in the greens and things like that and Laird mentioned the ingredients, your body does know what to do with it. I always feel like I’m on an empty stomach and I can just get everything in there.
LH: I like to use mine in a meal.
GR: Yeah, so, we’re opposite.
LH: Yeah, I like mine in a meal, because I’m already in digestive mode.
GR: Yeah.
LH: So, I’m going to digest and of course, the hydration products are always good after training, before training.
GR: That’s really important too for people to go to bed hydrated, especially women – hydrated. It’s hard on our hearts, literally to be dehydrated. The stress that it causes increases even more when we’re sleeping. It’s really important as a reminder in general however people want to be able to hydrate.
AM: Are there product categories that you don’t have now, but you are looking to add to the brand? Like if you had a wish me list?
LH: Well we’ve had, yeah, a list that we are considering like baked goods. It’s stuff that we have dabbled in before. So there are other areas that we are interested in. The truth is that we have a quite a few categories within what we have already to continue to develop. Because, you know, the greens, the bars, the creamers, the instant fuel products – there’s always another flavor too!
GR: And our coffees are excellent and also –
LH: Yeah!
GR: It’s been fortunate that that has been expanded so that we can add adaptogens and other nutrition into the coffee itself. So again, finding these little ways to sneak in the good stuff without compromising –
LH: We’re doing whole beans and ground. We’re already working on some samples for some instant coffees as well. We have the instant lattes, but we were also looking at the instant coffees as well just because of the convenience and I think that people really enjoy instant coffee because you get a faster absorption.
GR: Yeah. And we learned one thing from business for sure, which is to try to focus a little bit and to do a good job there. So, I would say that although we have all of these things that we really love, we’re also trying to offer and to educate our audience and to do a good job with what we have right now.
AM: We can imagine. Tell me about XPT. We were looking at it in prep for this interview and there are so many things that are around that and you have an event coming up – your retreat. Our readers would be interested in hearing about this as well.
GR: So XPT is -
LH: Sort of another one of those –
GR: It’s an extension of what we were naturally already doing with our friends at our house. A very close friend of ours that we work with said, “you know, we have to figure out how to condense this and you can share it with people over periods of days.” So, XPT was born and the pillars are Breathe, Move, and Recover. We would also put in there “To Connect.” That’s the thing, you can be perfect, and move everyday all day, but if you’re not connecting with other human beings, it’s a real no go to your health and sense of fulfillment. So XPT, we have incredible people that we work with and people come and see us for 2½ days. We do pool training, breathing, all mobility, and all of those things.
LH: Heat and ice!
GR: Yes, heat and the ice.
But now, they’ll be opening up XPT sort of recovery centers so that people wherever they live, they’ve been curious about seeing the heat and ice and some mobility.
AM: That sounds fantastic! How do you guys do all of this while being partners, married, and having children?
LH: We still don’t know if we’re going to survive! Right now, we’re just holding on.
GR: Like yesterday, we had a bumpy day yesterday –
LH: I had a bumpy day!
GR: You could just feel – I mean it’s we, it’s collective. You can feel that you have so much going on that maybe in Laird’s case, he’d rather and not be away from his family, but he’d rather be surfing or out in nature and not be running around on a freeway. For people like Laird, that takes a real toll on him. So it’s just – you know what it is about any relationship? How does each person get to satisfy their own sort of mission and calling and then how do you bring that together? But also how do you go about putting your children first and simultaneously still have that conversation about what you need. It’s just a dance.
“Yeah. And we learned one thing from business for sure, which is to try to focus a little bit and to do a good job there. So, I would say that although we have all of these things that we really love, we’re also trying to offer and to educate our audience and to do a good job with what we have right now.”
LH: Well, I think that, listen, we both have a certain work capacity so we have a certain volume of work that we’re capable of doing. When you take care of yourself, you eat well, and you train hard and you have good community and relationships and get along, you expand your capacity. So now, you can even handle more volume and then if you’re cutting out a lot of stuff that is unnecessary and you’re not putting in a lot of time –
GR: We say no. We say no a lot.
LH: Then if it’s not important to you, then you’re not concerning yourself with these things that would take up the volume. I think that that allows you to go in and to be more productive.
GR: Yeah.
LH: And then a lot of it is the quality of the the work too. I mean you could just take any one of these situations and put all of your focus in on it, but more isn’t always better right?
AM: Absolutely.
LH: It’s like having that high quality impact and then shifting to the next thing. I think that both Gabby and I by the nature of our careers have had to be very versatile and do a plethora of different things in order to survive. Then it almost becomes how you are. You know, you’re interests are such that you need that stimuli to keep you going and so in a way, for me, we wouldn’t be – we couldn’t not be doing it like this. This just seems natural and from the outside, you might be saying, “how do you do all of that stuff?” But you know, again it has to do with the fact that we have worked our way towards this. Gabby will say about our children, “that they’re such troopers and it’s amazing!” I go, “yeah, but it’s like we trooped them.” We took them and included them in the way that we have navigated our schedules and we’re the same way. We’ve been doing all of this stuff, flying around, we’ve been dealing with all of these things.
GR: We used to step on each other’s toes occasionally. And you’re always learning.
LH: Always.
GR: There are phases and chapters. So being adaptable and I also know that this is cliché, but it's about the best that you can in occasionally being able to get that distance so that you can appreciate either your life, or the problems that you’re solving, but also your partner and the fact that like on the days that it’s crazy, you go, “and everybody’s healthy!”
AM: Exactly!
GR: It’s just trying to constantly recalibrate and everybody talks about gratitude, but really to find ways to feel that and to experience it - it really makes everything easier!
LH: Yeah! And well getting sleep! Yeah – you know just pull it back for a second.
AM: Yup!
LH: Let’s eat good, sleep, workout and I mean get the foundation. Because that can really allow you to endure some stuff.
AM: It’s such an honor to be able to talk with both of you as we’ve been fans of yours for years and to hear how as a power couple you continue to inspire, fuel, and push the boundaries it’s been a great time hanging with you guys!
LH: Let’s eat good, sleep, workout and I mean get the foundation. Because that can really allow you to endure some stuff.
AM: It’s such an honor to be able to talk with both of you as we’ve been fans of yours for years and to hear how as a power couple you continue to inspire, fuel, and push the boundaries it’s been a great time hanging with you guys!
GR: Thank you so much!
LH: Absolutely and what do we say, Aloha!
IG @gabbyreece
PHOTO CREDITS | FRONT COVER Philip Dixon | PG 16 - 33 Courtesy Laird Hamilton + Gabby Reece | PG 34 + BACK COVER Anne Menke |
Read the OCT ISSUE #94 of Athleisure Mag and see FORCES OF NATURE | Laird Hamilton + Gabby Reece in mag.
Read the AUG ISSUE #92 of Athleisure Mag and see HE ROCKS THIS EASY STYLE TO NAVIGATE HIS DAY in mag.
This month, our editorial takes us to a hotel group that has been our favorites as we have stayed at their properties in Seattle, DC, and Philadelphia. In addition, we have gone to their hotels here to attend a number of functions there from launches, editor events, and more. Kimpton Hotels are always a great place to go to as the vibe always feels so comfortable and has a boutique essence to it. When you stay as a guest, you can enjoy their complimentary wine hours that take place in their lobby, they have yoga mats in their rooms, and they always have great restaurants on their properties as well.
Kimpton Hotel Eventi has always been a lot of fun whether we're attending a preview or meeting up with friends to grab a quick bite which turns into an epic night out! Because we've frequented it so much, for this month's editorial, we thought it would be perfect to take our readers inside one of their suites known as Veranda which has a large L shaped balcony, a living/sitting room, large bedroom, and 2 bathrooms. Whether you're having a weekend in with friends, enjoying it with your significant other, planning a wedding event, or anything of that nature - this is a great suite to make memories!
Our shoot looks at our models enjoying a weekend in by taking in the city and taking a moment for themselves. They're rocking a new line that we excited to share that is created by us known as ATHLEISUREVERSE! With pieces that are soft, various colors, and styles - there is something for everyone! In addition, this shoot includes a number of our favorite accessories that you should pair with your favorite looks as well as some treats that we've been fans of from our issues! Following the credits, you'll also find out more about Kimpton Hotel Eventi and why this should be a place that you stay at when you're visiting NY for vacation, business or as a staycation! Not only do they share more information about the property, but they also gave us insight on how you can get the most out of the neighborhood when you're staying here as well!
WEEKEND VIBES ONLY | CREDITS
LOOK I PG 38 | Emma Young - ATHLEISUREVERSE Zipped White Hoodie, Flowy Black Jersey Muscle T with Rolled Sleeve, White/Black Tipped Shorts | Tim Park - ATHLEISUREVERSE Classic Fleece Hooded Black Sweat Set Jogger | WHOOP 4.0 Health and Fitness Tracker | APPLE Watch |
LOOK II PG 40-49 (additional images in this photoset included here that are not in the JUN ISSUE #90) | Emma Young - ATHLEISUREVERSE Cropped Fleece Hoodie Off-White Sweat Set Short | BEIS The Sport Pack | CARRERA Superchampion | CARMEN SOL Red Aviator Sunglasses | Tim Park - ATHLEISUREVERSE Jersey White Muscle T, Fleece Off-White Jogger | CARRERA 302/S | APPLE Watch | DRINK SIMPLE Raspberry Lemon Sparkling Maple Water | JAMBAR Organic Energy Bars | SOUNDCORE Motion+ | BALA Bala Bangles |
LOOK III PG 53-57 (additional image in this photoset included here that are not in the JUN ISSUE #90) | Emma Young - ATHLEISUREVERSE Jersey Hooded Olive Track Short Set | CARRERA 3006/S | SPRAYGROUND Lasers Blazin' Backpack Sling | Tim Park - ATHLEISUREVERSE Olive Bomber, Fleece Cream Short | CARRERA Superchampion | WHOOP 4.0 Health and Fitness Tracker | APPLE Watch | NIKE Air Jordan 1 Retro |
LOOK IV PG 58-63 (additional images in this photoset included here that are not in the JUN ISSUE #90) | Emma Young - ATHLEISUREVERSE - Classic Fleece Hooded Hot Pink Sweat Set Jogger | CARMEN SOL Racquel Jelly Bucket Hat in Fuschia, Lisa Small Crossbody Bag in Fuschia + Tonino Wedge | CARRERA Flaglab 14 | Tim Park - ATHLEISUREVERSE Classic Fleece Hooded Neon Lime Sweat Set Jogger | CARMEN SOL Racquel Jelly Bucket Hat in White | CARRERA Flaglab 14 | NIKE Air Jordan 1 Retro |
LOOK V PG 64 | Emma Young - ATHLEISUREVERSE Cropped Fleece Hooded Peach Sweat Set Jogger | Tim Park - ATHLEISUREVERSE Classic Fleece Hooded Peach Sweat Set Jogger | DRINK SIMPLE Raspberry Lemon Sparkling Maple Water |
PHOTOGRAPHY | Paul Farkas
STYLIST | Kimmie Smith
MODELS | Tim Park/Prestigious Models + Emma Young
Now that you have seen a number of the features of Kimpton Hotel Eventi's Veranda Suite which is quite spacious! We wanted to know more about the property as well as the neighborhood so that you can plan accordingly for your next visit!
ATHLEISURE MAG: When did Kimpton Hotel Eventi open?
KIMPTON EVENTI HOTEL: Kimpton Hotel Eventi debuted in 2010.
AM: Before we talk about Eventi specifically, we have had the pleasure to stay at several Kimpton hotels as well as to attend events that are held there, including this property. For those that aren't familiar with Kimpton Hotels, can you tell us about what a guest can expect when they are staying at these properties in general?
KHE: The Kimpton brand is known for its unique, design-driven properties with warm, genuine service. Our hotels have exciting restaurants and aim to create moments of connection with guests.
AM: Tell us about the art at Eventi?
KHE: Kimpton Hotel Eventi features a variety of works sourced and installed under the creative direction of Reunion Goods & Services by Art Consultant Kyle DeWoody, Associate Art Consultant Laura DVorkin, and design team We Came in Peace. Extending from the hotel's original design rich in texture and depth with a variety of fine art pieces from renowned artist Barbara Nessim, the new collection introduces a mix of both established, younger artists and emerging artists with visibly promising talents.
Moving beyond the traditional decorative intention, this collection attempts far more conceptual approach by showcasing edgy and thought-provoking works including Kwangho Lee's hanging light installation made entirely out of electrical wire, and a Tony Matelli mirror - which is made to look dusty through a technique using layers of urethane. The dynamic collection also features stunning works by artists including Lorna Simpson, Alex Katz, and Ernesto Leal that flow throughout the lobby and fill spaces within The Vine and L'Amico.
AM: Our editorial shoot took place at the Eventi which is in Chelsea. What can you tell us about the property in general and how it connects to the neighborhood?
KHE: Kimpton Hotel Eventi’s location in the heart of Chelsea – on 6th Avenue between 29th St. and 30th St. – places guests conveniently in the midst from some of the city’s most prominent art galleries, boutiques, nightclubs and restaurants. Being located near Chelsea Market and the High Line allows easy access to popular attractions, and travelers are also within a few blocks of the nearby NoMad and Flatiron neighborhoods and landmarks including Times Square and the Empire State Building.
AM: Tell us about the 3 restaurants, L’Amico, The Vine, and Skirt Steak that are at Eventi which can be enjoyed by those on vacation, staycations or just hanging out in the neighborhood.
KHE: The three on-site restaurants, all helmed by Chef Laurent Tourondel, offer visitors a variety of dining experiences. L’Amico serves Italian-influenced American cuisine inspired by the simplicity of a countryside stroll and a wood-fired meal; The Vine’s welcoming environment complements locally sourced, vegetable-centric French dishes; and Skirt Steak harkens back to old-school steakhouses, serving only grilled skirt steak (or a cauliflower steak), salad and fries, followed by a rolling dessert cart.
AM: We like that regardless of the Kimpton properties that you’re staying at, hotel guests can enjoy complimentary morning coffee and tea to start your day as well as the hosted evening wine hour that’s in the Lobby Living Room. Can you tell us about this and why these have been an amenity for guests?
KHE: We aim to provide opportunities for connection, and this often happens over food and drinks. Beyond giving guests a morning or evening beverage, we’re creating space where visitors can relax, get to know one another and build a sense of community. Our wine hour, a core part of our programming, was started by Bill Kimpton and is practiced at every Kimpton property worldwide.
AM: We enjoyed having our shoot in one of your suites. For guests that are staying at the hotel, what guestrooms and suites are available?
KHE: Our guestrooms range from standard King and Queen/Queen rooms to our specialty suites featuring balconies, Jacuzzi tubs or pool tables. Each room in the hotel offers a spacious respite amid the city, floor-to-ceiling windows to take in the cityscapes, and design emphasizing brightness and clean lines.
AM: What amenities are offered in these rooms?
KHE: All guests receive complimentary morning coffee and tea and a hosted evening wine hour. In addition, there is a yoga mat in every room, mini-bar service, valet laundry service, and access to public bikes to explore the city.
AM: For those looking to maintain their fitness routines, how can they do so at Eventi?
KHE: In addition to our onsite 1,000 square foot 24-hour fitness center that includes Peloton bikes and other workout equipment, we also offer custom designed PUBLIC bikes and yoga mats in every room, free of charge.
AM: For those traveling with their four-legged friends, tell us how this hotel is pet-friendly as well as Wag! Premium.
KHE: Kimpton Hotel Eventi welcomes dogs and provides them with in-room water bowls, pet beds and courtesy bags for walks. We don’t charge a deposit or cleaning fee for bringing in dogs, and have no size or weight restrictions, nor a limit on the number of pets allowed. Our concierge keeps a list of pet-friendly restaurants, parks and groomers as well.
Guests receive complimentary access to Wag! Premium, meaning they receive 10% off of services, no booking fees, and round-the-clock access to licensed veterinary professionals. If a walk is arranged, travelers can leave a key at the front desk to be handed over to the dog walker upon their arrival.
AM: In addition to complimentary Wi-Fi, you keep guests connected with access to Press Reader (which Athleisure Mag is on this platform), are there other digital amenities that you offer?
KHE: Press Reader provides access to a vast library of local, regional and national newspapers and magazines, allowing guests to keep up with the news during their stay. Each guestroom also includes a Crave tablet that guests can use to set wake up calls, request housekeeping items, get information about local attractions, use as a TV control and channel guide and more. All TVs include Chromecast, allowing guests to stream from their personal devices.
AM: Tell us about the Kimpton Library.
KHE: The Kimpton Library allows guests to borrow from a curated collection of books on property, so they can pack light and still enjoy some of the most popular literary titles.
AM: For those that may be getting in a bit of work whether they’re there for business or simply need to do a few things, what is available at your business center?
KHE: We do not have a formal business center, but our team is happy to assist with small printing requests. Our concierge can also guide guests to nearby storefronts and libraries with extensive offerings.
AM: Tell us about the Public Bikes that are available.
KHE: Our PUBLIC bikes are custom-made. Guests are invited to take them on a spin at leisure and can use our Manhattan Waterfront Greenway map as a guide.
AM: NYC is always great to visit regardless of the time of year; however, the summer is always a lot of fun. What packages are you offering for those that are looking to book?
KHE: This month we are bringing the fictional world to life with a new Dream Blades offering. Taking inspiration from retro neon sportswear and summers in Malibu, we are launching a limited-time complimentary roller blade lending program for hotel guests looking for a fun outdoor activity. Hotel guests will be gifted neon retro skating accessories, including candy-colored sun visors, sweatbands and fanny packs, as well as the option to rent rollerblades.
We also have our Celebrate Summer offer, allowing travelers to make the most of their time to the city by enjoying a picnic in the park or taking surf lessons at one of the city’s beaches.
AM: For residents who are looking to enjoy a staycation, why should they book at Eventi?
KHE: So often, New Yorkers forget to be tourists in their own city. Kimpton Hotel Eventi is located in a central spot allowing guests to take in some of the city’s most popular attractions, whether they’re visiting for the first time or the twentieth. Our rooms also offer a peaceful escape above the hustle and bustle of Manhattan, making it a great spot to stay in the city while getting spot to stay in the city while getting out of a mundane routine.
AM: The hotel’s location is in the heart of several neighborhoods that are a must visit!
Although the hotel is great for those that may really want to stay in, there are a number of things to do outside of it!
For the solo traveler: where should they grab a bite for people watching, where should they shop, and what's an attraction/gallery/park they they should visit?
KHE: L’Amico on-property is the perfect place for a solo traveler to sit at the bar and people watch the world around them. We are centrally located, close to the shops in Chelsea, Flatiron District, and Herald Square areas. We are minutes away from Broadway and the theater district - perfect for a solo traveler to take in a show.
AM: Our shoot focuses on our models enjoying a getaway so for those booking their girl’s trips whether a staycation or traveling to the city: where should they go out for brunch, where should they go for a spa session, and where should they go for a bit of nightlife?
KHE: La Pecora Bianca and Oscar Wilde offer great brunches nearby. We are located near Juvenex Spa, a day spa on West 32nd known for their Korean-style Salt Glow Scrub. The Vine has a great wine and cocktail list for guests.
AM: For the business traveler who will be with a group of their colleagues: where should they go for a drink to decompress after a day of sessions, what’s a great spot for sightseeing and to take in the city, and what’s a great place for a group exercise?
KHE: The Vine’s cocktails are expertly curated and perfect to decompress after a long day. We’re in the heart of Manhattan, blocks from the Empire State Building, Chelsea Market, The High Line, Times Square and more. All are great for sightseers. We are located minutes away from a variety of boutique fitness studios from yoga to boxing, and more.
AM: For those that are booking Sales Meetings, conferences, editor events, etc. Why is Eventi a great place to host this?
KHE: Our meeting spaces are spacious and clean, and meeting attendees get all of the perks of our central location: great for those living in the city or anyone visiting for the day or overnight. These spaces are also filled with natural light, fitted with large screens, and our catering offerings are restaurant quality courtesy of Laurent Tourondel. Our caring staff, many of whom have been with the hotel for years, take wonderful care of our meetings guests.
AM: Are there events that Eventi participates in such as Pride, Summer Solstice, or NYC specific initiatives to support the community/neighborhood?
KHE: We just hosted a special Pride wine hour in collaboration with Absolut, benefiting the Trevor Project. The hotel often leans into major events to tie the guest experience into major happenings in the city.
IG @hoteleventi
Read the JUN ISSUE #90 of Athleisure Mag and see WEEKEND VIBES ONLY Editorial in mag.
Read the NOV ISSUE #83 of Athleisure Mag and see ROCK THIS WHEN YOU’RE HEADING OUT TO THE STUDIO in mag.
Read the DEC ISSUE #72 of Athleisure Mag and see The Pick Me Up in mag.
This month, we've been sharing a number of people that have been focused on building their brands that impact the lives of others. Joining this group is Noah Neiman, who is known for his successful studio fitness gyms that include RUMBLE Boxing and Rumble Training. He's known for his dynamic personality and pushing people beyond their limit while also empowering them to believe in themselves. We took some time to talk about how he came to the industry, building his gyms, how he continues to grow his brand as well as his recent partnership with EASTBAY.
ATHLEISURE MAG: We remember the first time we saw you when Work Out New York premiered. How did you come to fitness and when did you decide to work in the industry?
NOAH NEIMAN: Wow! Not the Bravo throwback! Do you remember when Andy Cohen had me half naked on his show!? Sorry mom! My start in the fitness industry was one of those stories that was a lifetime in the making; I just didn’t realize it at the time.
I was one of those overweight kids that would always try to finesse my way onto the shirts team instead of skins playing pickup ball. T-Shirt on in the pool type. So early on, I started to study and learn all I could about physical fitness and nutrition. I had a lot of behavioral problems as a kid, and I found the more that I trained, the less likely I was to act a fool running around the streets of Pittsburgh, Pa. Fast forward to post-college, where I went to Hofstra and got my degree in accounting, a series of unfortunate events led me to leave NYC and returning to my hometown of Pittsburgh.
During my stint in Pittsburgh, I was being incredibly self-destructive again. I was heavily depressed, suffering panic attacks regularly, and forgot how training my physical body helped me keep me emotionally in control. I let myself spiral into a pretty dark place. I remember being in the hospital after a hard night of partying and seeing the concerned and disappointed look on my parent’s faces as they rushed to see me. Seeing that look is one I will never forget. That night, I stopped doing drugs! Now over 13 years ago!
That following week I happened to be driving by a new jiu-jitsu studio that was opening up near my hood: Warren Stouts Renzo Gracie Training Studio. I traded the drugs for jiu-jitsu. I trained with those guys for a year while going through on and off again anxiety issues; 'til finally my parents told me that I needed to head back to NYC. They conveyed in me the belief that I was destined to accomplish great things, but I had to do so in New York.
So I returned back to NYC with very little money and no real purpose. A friend asked me to attend a workout class with him at the newly opened Barrys BootCAMP; and that ended up being the serendipitous moment that most underdogs stories have at the beginning.
I was in that class cheering on my friend and losing myself in that workout. Fortuitously, the now CEO of Barrys, Joey Gonzalez, was the trainer leading the class. He approached me and asked if I wanted to become a trainer there. All my football, strength, conditioning, jiu jitsu, training and a lifetime of studying was about to pay off!! I was READY for a moment, I didn’t even know was coming; but you know the old saying “if you stay ready, you don’t have to get ready.”
I found my purpose. For those hours I was training people and leading these big group classes; all my anxiety and all my depression seemed to just melt away. I had to focus on OTHERS. Making sure they were hustling and making sure they were having a great time. It was therapeutic to me. So I THREW every ounce of effort and energy into it. The world quickly responded; and I became one of the most talked about and featured trainers. Finding myself featured in everything to Vanity Fair to the New York Times, then ultimately landed that show on BRAVO!
Fast forward a few years of building my reputation, my now business partner Eugene Remm; the founder of iconic CATCH restaurants (CATCH HOSPITALITY GROUP) and I got together and started planning what our own gym experience would look like. We wanted to bring an elevated experience to the group fitness game; one the was highly effective, but highly FUN. One that had the aesthetic and vibes that only we could create because of our unique lenses built by decades of our own tastes…. and so RUMBLE was born.
AM: If we wanted to train like you do in an average week, what are your workout routines and what are the foods/meals that you are eating throughout the day?
NN: I actually take RUMBLE Boxing and Rumble training for a majority of my workouts each week. That’s why I created the space! For my body; strength training coupled with conditioning via running and boxing has always had me feeling and looking my best; and the MENTAL benefits of punching things, hard, throughout the week are immense! I try to eat as healthy as I can so I normally hit up my go-to spot HONEYBRAINS to eat fresh whole foods. Throughout the week I eat a lot of fish, steak, eggs, and chicken coupled with potatoes, white rice, spinach, salads, beans. Then when I feel like it, it’s burgers and fries..pizza and ice cream. I try not to be one of those holier than thou trainers. I like to keep it real, eat sloppy when I want, and then get right back to eating clean when I want.
AM: I remember a few years ago I took a class led by you at Barry's Bootcamp and then when Rumble Training opened, I attended an editor event that was led by you. As a well-known group fitness instructor, your passion for motivating and empowering people is so impactful regardless of your workout level - what is your approach to working out with your celeb as well as daily clients and why is this important?
NN: I call fitness the great equalizer! It doesn’t matter who you are, how many followers you have, I treat everyone the same! I keep that same energy like Teyana Taylor (coincidentally also one of our investors). My passion and energy is the driving force of what I do, and I treat every class like it’s Jay Z's My First Song; I treat my first class, like my last class, and my last class, like my first class, so my thirst and energy is the same as when I came!
Everyone is the same at the end of the day. You either do the work and get better by it, or you don’t. I think that’s one of the most refreshing things about training with me, and our philosophy at Rumble. We treat every like Jason Derulo, or Justin Bieber…you just might also happen to work out next to them one day.
AM: Boxing is one of my favorite sports to watch and I know you are passionate about it. Why is this your preferred workout method?
NN: The efficacy of boxing is undisputed as the champ! There’s a reason they call fighters “Lean mean fighting machines,” but to be honest, boxing was always mediative for me. I had a lot of problems growing up. ADHD, getting kicked out of schools. So training to me became therapeutic. It was an outlet for a lot of anger and the vast well of energy I had. Meditation comes in many forms, and this one is mine!
AM: You’re the Co-Founder of RUMBLE Boxing. When you were in the early days of launching this brand, what was it like to know that you had people such as Sylvester Stallone and Justin Bieber as investors?
NN: When you open a boxing gym, and have Rocky believe in you; the provides you with a certain level of confidence. However, at the end of the day, if the experience and workout doesn’t live up to that level of hype, you’re going to fail. It was important for us to come correct, especially knowing we had so many powerful and renowned personalities backing us!
AM: Tell us about RUMBLE Boxing, Rumble Training and Rumble TV and why you wanted to create this universe. For Rumble Boxing and Rumble Training, what cities are you located in and are there new cities you will open in?
NN: Plainly put, I wanted to bring boxing to the masses. Polish and package it in a way that I thought our clients would love! So Rumble Training, Rumble TV, and our OG RUMBLE Boxing were just ways we could positively impact our already highly engaged customers. We’re in NYC, DC, Philly, San Francisco, LA, Chicago; and with our new partnerships with Xponential; you’re going to see Rumbles popping up from Alaska to Australia with 100’s of locations opening up across the world.
AM: In terms of working on the Rumble brand, what is an average day like for you?
NN: As an entrepreneur in general, there are no average days. Especially living in NYC! My role is to really make sure our brand is staying just that; OUR brand. To ensure consistency and clarity in delivery; and making sure our trainers and staff have the discipline and help they need to execute. I’ve never been a great boardroom leader. I need to be in the mix with my team. Teaching classes, seeing how the front desk engages with clients, cleaning the benches and studio if need be! I try and keep that Herb Kelleher of Southwest Airlines approach; don’t tell. Show! Be there for your team and they’ll be there for you. It requires a tremendous amount of energy to lead in that manner; which is why I’m so passionate about health and mental wellness. It provides you with that unlimited well to tap into. You said you responded to my energy when you were at my classes long ago; and I told you I have to keep that same energy. So when I can; I’m investing in myself, so I can better serve others!
AM: What is the best piece of business advice that you received that has allowed you to navigate the industry as a fitness entrepreneur?
NN: I’d like to think I’m just an entrepreneur; working and consulting with companies in a variety of spaces; but my number one rule of thumb is 'chase relationships, not checks”. Everything I have been able to achieve has been a collaborative effort. I’ve earned my spot at the table by freely giving my energy and skills to whoever engages with me. You’d be surprised the return you get on an energy investment when you invest in PEOPLE.
AM: Recently you partnered with EASTBAY with the release of their new line EASTBAY Performance. You were a team captain for a flag football game in McCarren Park in Williamsburg, Brooklyn. We heard that your team was impressive through 3 of your games and you just missed out on the championship game. Why did you want to participate in this event?
NN: I’m on that Peter Pan! I was so honored to get the call to participate it was a no brainer. Thinking back on my childhood; running home to check out the EASTBAY catalogue, or taking a girl on the date to the Monroeville Mall in Pittsburgh to check out the FOOTLOCKER, is super nostalgic. To be surrounded by such iconic brands, in iconic Brooklyn, and most importantly surrounded by such positive and powerful PEOPLE; I HAD to be a part of this. I'm still rocking scabs on my knees as I answer this question. I look at it as a badge of honor. Young me would be so proud that I’ve worked hard enough to be recognized by EASTBAY and Footlocker; and to be honest, old me is too! Plus, that new EASTBAY line is fire, had to be one of the first to cop!
AM: What are your 3 favorite products from the Eastbay Performance line?
NN: The t-shirt, tights, and shorts combo is a trifecta. Deion Sanders said “if you look good, you feel good. If you feel good, you play good. If you play good, they PAY good!" I took that to heart as a child, so rocking the new line it not only LOOKS fresh, but it’s functional to enhance you playing good too...and you know what happens when you PLAY good. Ka-ching $$$!!!!!
AM: In looking at your IG, beyond your passion for fitness and style, we know that you love your dog Oz. How has he been impactful in your life especially when we were all going through the craziness of quarantine?
NN: I’m gonna go super mayonnaise corny on you now; Oz saved my life. He taught me firsthand what it was like to care about something, and have to take care of something other than myself. I learned not to be selfish from him. This dog has been with me from first blood; through thick and thing. Through happiness, depression, poor, rich; Oz has been by my side. During the pandemic I actually rescued two more dogs that look exactly like Oz from Buddy’s Rescue. I may be biased, but I have the sweetest and best-looking trio of dogs on the island of Manhattan.
During the pandemic, I was feeling very anxious and uncertain like the rest of us; so once again I found myself needing to get out of my own head. Who better to escape with than with two little puppies and one sage old pitbull. The puppies even earned a little money over the pandemic shooting for brands like KITH and PETCO.
AM: When you’re not working out, focusing on your business, appearing on TV etc, how do you take time for yourself?
NN: I’m an ambivert so to contrast the extreme extroverted nature of my job, I like to spend a lot of time by myself. I love to walk the dogs through Washington Square Park, read a book, going to ZERO BOND which is my friend’s members-only club. I like to ride my Ducati motorcycle around NYC like the island-ordered Batman on WISH! Sorry mom, I won’t sell it! It’s also meditative to me. The correlation between boxing and riding a motorcycle is strong. In both pursuits, you have to be present. You have to live in the moment. You can’t think about the past or the future; you have to live in the now. I think more people would be better served if they could find those things they love that ground them and bring them home to the present moment.
Growing up, I was never ok to be by myself, because I didn’t love the person I was spending time with; so as I get older, I’m learning to love and invest in that person more. To contrast all that; when I’m really trying to get after it. I will 100 percent get a table at CATCH and hit that dance floor full up on a belly full of the best steak, sushi, and tequila. The perks of being in business with Eugene Remm are numerous; but that is definitely one of the best!
AM: As someone who is always on the go and working on the next thing, are there any projects that you can share that you are working on?
NN: The universe provides if you know how to harvest, so I keep working on my universal agricultural skills. I’ve been fortunate to work with brands across a variety of industries, from NIKE, to BOSE, to Tag Heuer, to Vital Proteins, to MCLAREN to name a few, and each one has been a great learning experience. Its enabled me to spot opportunities across a wide spectrum.
The biggest things I’m focusing on now is helping EMERALD EQUITY GROUP create a brand around their new high end luxury rental building they just purchased 2 COOPER SQUARE. Helping create that elevated living experience people have come to expect from me, albeit in a different arena, with Rumble.
I'm a longtime fan and investor in HONEYBRAINS, the restaurant I mentioned before where I eat 80 percent of my meals. I used to just be a customer and ending up striking up a conversation with one of the owners. Now I’m an investor and helping them grow the brand! All because of giving off that welcoming energy that created the environment for me and the co-owner to strike up a conversation. Remember what I said about chasing relationships! You have to be open, aware, and receptive to the early stages of them!
I’m working with my boy Louis Denaples who owns Ducati New York City on some branding projects for his motorcycle shops; and helping him create a retail line around the Ducati lifestyle.
I’ve been in talks with SIRIUS and other networks about my own show which is something I’m extremely passionate about now. At the end of the day, I just want to impact people. I want people to engage with me, through a variety of platform; yet always know that they are going to get that positive energy and support they need to unlock the greatness within themselves. I pitched a lifestyle travel show with my own unique twist pre-pandemic that is picking up some attention and steam; so stay tuned for announcements on that!
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PHOTOS COURTESY | Noah Neiman
Read the OCT ISSUE #71 of Athleisure Mag and see Sky’s The Limit with Noah Neiman in mag.
