AM: What is the Dubai Design District (d3) and why has this partnership been integral to your event?
SD: Dubai Design District is our home, and moreover, the city's destination singularly dedicated to to design. It's the chosen home for the region's growing collective of creatives, artists and designers - and an institution we are very proud to work with. We have been partnered with Dubai Design District for three years now, and recently signed a further three-year contract to mark our mutual respect, and furthermore, agreement to nurture the Middle East's creative culture together. If the last 3 years have been about building our brand and establishing a global presence, the next 3 years will be about nurturing and fostering regional talent We will serve as a platform to showcase our stories to the rest of the world and to connect our international visitors to the community here d3 are central to all of this.
AM: You have a number of amazing entertainers and brands that are participating this year, who are you excited about?
SD: NxWorries (presented by PUMA), King Push, Kano, Teyana Taylor (presented by Reebok), Goldlink, IAMDDB... We have such a variety of great performers it's difficult to pinpoint just one. But there's also the talks, the brand showcases, the art. Hiroshi Fujiwara (Fragment), Jeff Staple (Staple Design), Melody Ehsani, and Peter Bittenbender (Mass Appeal Records) are all speaking amongst others. Then we have the Nike basketball tournament in conjunction with Ball Above All. And Cadillac is hosting the regional debut of Cadillac X Warhol: Letters to Warhol. FRAME is a concept store bringing down some of Japan's leading brands. Then there's' a wealth of really exciting local brands, like amongst few and ANTHLGY doing their thing. And really, that's just the start of it There is a lot to see and do.
AM: Are you already planning next year's event and will there be future cities that you will bring this to?
SD: We are always cooking up plans. 2018 will be a madness - trust us on that!
AM: Is there anything else that you would like to tell us about DXB and how those of us who may not be attending can still be a part of this event?
SD: Follow us on Instagram @SoleDXB - you might not be there but it will definitely make you want to visit.