It's always fun when we attend events as we get the chance to see people and brands that we're aware of as well as those that are new to us! It's even better when you meet someone and do a quick IG search and realize that they're a badass! That's what we found out during Bar Convent Brooklyn at one of the events we attended when we met Bartender and founder of Tokyo Confidential, Holly Graham! She participated in a challenge where we enjoyed sampling her cocktails and we learned that her bar is in Tokyo! Fast forward to a few weeks ago and we reconnected. We wanted to know more about her mixology background, why she created Tokyo Confidential, and what we can expect when we want to have a great night out!

ATHLEISURE MAG: We had the pleasure to watch you rock it during Bar Convent Brooklyn in the battle of gin and bourbon at Hawksmoor which is how we became aware of Tokyo Confidential! Tell us about the founders of Tokyo Confidential and about their background, where they trained etc prior to coming to Tokyo Confidential.

HOLLY GRAHAM: Glad you were able to make it down for that event - definitely a fun one! Before Tokyo Confidential, which is my first bar concept, I had worked in all different facets of the industry. I’ve worked in hospitality on and off throughout my life, starting off running plates in a London greasy spoon aged 13 and bartending while at university. I started really getting into the spirits and cocktail world when I took the role of Food and Drink Editor at Time Out Hong Kong. As I discovered more about the industry through my writing, I realized how much more I could learn by stepping behind the bar and started working at The Old Man Hong Kong which took the number one spot on Asia’s 50 Best Bars 2019. I then went on to serve as Managing Editor of DRINK Magazine, Asia's leading bar industry platform, and wrote a book called Cocktails of Asia, which shares the recipes, stories and history behind the cocktails, bars and people that define the region.

I’ve always prided myself on being a well-rounded cocktail and spirits expert, and currently sit on the Spirited Awards committee for Tales of the Cocktail, and previously served on Tales’ education committee for four years, as well as judging several renowned spirit and cocktail competitions.

AM: What led to the creation of Tokyo Confidential and when did it open?

HG: While I was still living in Hong Kong, I was approached by my now business partner about the possibility of opening a bar in Tokyo and I jumped at the opportunity. I was raised on classic Godzilla movies and have travelled to Japan a fair bit over the last decade, so I’ve really fallen in love with the country and was excited for the opportunity to really immerse myself in the scene here. We officially opened in October 2023.

AM: What is the meaning behind the name?

HG: The name was mostly inspired by Tokyo Tower, the iconic landmark on full display from the bar’s balcony and rooftop space, which has served as a beacon of communication for the city. It just came to me in a eureka moment and stuck. We were discussing the idea of wanting to be unlike the quieter style of Japanese cocktail bar and wanting to lean into a more hedonistic, convivial space. This evoked the idea of people being their true selves when they’re in our bar and a “what happens at Tokyo Confidential stays at Tokyo Confidential” atmosphere, so the name just felt fitting. We wanted to offer somewhere people could feel safe and comfortable to connect and communicate with old friends, new friends and our team. Our tagline is pull up, fess up, a nod to the idea that guests can share their secrets and let loose without worries about the outside world.

AM: You have been recognized as well as won awards! What are you the most proud of?

HG: Every single award we have won and will potentially win is equally important. I’m proud of all of them because they’re a testament to the team’s hard work and dedication to hospitality. Sometimes it’s really hard to see the wood from the trees when you’re in the thick of it, and these moments are beacons that light the way, especially in darker times when you question if it’s worth it.

AM: What is the ambiance of Tokyo Confidential?

HG: As mentioned before, “what happens at Tokyo Confidential stays at Tokyo Confidential” is what we’re going for. We’re a bit louder and rowdier than your average cocktail bar in Tokyo, but we still keep the vibes immaculate while having fun. We’ve always strived to create the atmosphere of a house party – that intimate but casual feeling with a very eclectic playlist. Most importantly, we’re friendly and welcoming to all people from all walks of life. Come as you are.

AM: Tell us about the space as it seems cozy and you have an amazing view and outdoor space as well!

HG: I always say that Tokyo Confidential would have been exactly the same whether it was in a basement or without our view. This isn’t to do our view a disservice, but it isn’t what we’re hinging our bets on. My business partner had already found the space and we’re very grateful that we have this bonus bolt of commanding orange and white which is without a doubt the most iconic structure in Tokyo, but the interior would’ve worked anywhere, and that’s what’s important. We often call ourselves a “house of high contrast” - the aesthetics of our interior space are traditionally Japanese with sleek wood, punctuated with pops of colour and character through art and other trinkets such as my personal lucky cat collection. Our most striking feature is our reverse horseshoe shaped bar top, which invites communication by having no barriers and allowing guests to sit either side and alongside each other, while remaining eye level with the bar station, allowing them to watch the bartenders at work. We wanted to remove that feeling of a barrier between staff and the guests and this shape allows that, channelling energy to the main bar station. The bar is also cut from 300 year old reclaimed Tori gate wood, which just gives the space a warm energy, contrasted with downright silly shit, like our custom made giant Godzilla drink dispenser.

AM: We love Tokyo and have had a few fun nights out there - what district is it in?

HG: TC is in Azabujuban, and the Azabu neighbourhood itself has some fantastic spots like Bar Qwang, Ferri’s and El Fujiyama, and very close to Roppongi which is popular for a night out. It’s a good mix of residential and commercial with shops, restaurants and bars.

AM: If we were coming over with friends, what are 3 cocktails that you suggest?

HG: Sayonara Mr Spalding – a spicy strawberry boulevardier served out of a 3D printed baseball for the taste and theatre of the presentation. The Glizztini is another sure-fire win for presentation and amazing taste – we actually made a Martini taste like a hotdog and I may be biassed but it’s VERY good. The Katsuo Isono is a must for its refreshing profile and a blend of some great Japanese ingredients.

AM: Can you tell us about your sake and beer selections?

HG: Beer isn’t a big focus of ours, however my head bartender Waka and I are currently working with a brewery to create our own sake blend and will be installing sake dispensers with custom sake cups in the venue later in the year. We’re also selecting a few other sakes from the brewery so will definitely be expanding our collection.

AM: In terms of pairing a drink with a few bites, what are 3 dishes that you suggest that we can share?

HG: Well we serve hotdogs and have a hot dog inspired Martini dubbed the Glizztini so that’s a match made in heaven. Also our addictive popcorn pairs perfectly with our other food inspired cocktail Karagarita – a fried chicken flavoured Margarita twist.

AM: As the holiday season will be upon us, are there any events that we should know about - especially NYE?

HG: We’ll be throwing our first Halloween party “Dead Disco” on 31st October with disco tunes and Waka’s tattoo artist friend painting faces for the occasion. On November 14th we’ll be celebrating our one year anniversary with our dear friend Lorenzo Antinori of Bar Leone, who recently smashed records by being the first ever bar in the history of 50 Best Bars to debut at number one, where they took the top spot on Asia’s 50 Best Bars 2024. We’ll be doing a full takeover with Leone food, tunes, vibes…everything. As for NYE, last year we’d only been open just under 3 months so kept it casual; house party vibes, pulled the chairs out, free flow in solo cups and disco tunes (again, we love a bit of disco for special events!) so will probably keep it casual and come as you are!

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@tokyoconfidentialbar

PHOTOGRAPHY CREDITS | Tokyo Confidential