In an industry that is ever changing, fashion (in general) has its standards steeped in norms when it comes to age, race, height, and trends. These ideas create a sense of notions that
surround likely candidates to whom will be successful; however, like anything some rules simply don't apply.
When the fashion community is abuzz around personalities, it's worth noting that Iris Apfel, interior designer, business woman and yes fashion designer - has been doing things the way she has wanted to for well over 90 years! In a discussion with us on what rules she had to get to where she is, she exclaimed, "I don't have any rules, because I would only be breaking them, so it's a waste of time." Whether you see her on HSN with her coveted line - Rara Avis, gracing museums at her own retrospectives, taking over Paris during Fashion Week via Iris Takes Paris, designing a wearable tech line with Wisewear, giving talks to those who are inspired by her words or posing for a number of brands as a collaborator and/or face of the brand - she is doing things her way.
Although she creates a frenzy when she is out and about, she is very candid about herself. "I don't like pretty. I never felt pretty. I don't feel it now - I'm not a pretty person, but I don't feel badly. It worked out well, because I found that all the girls I know who got by on their looks, as time went on and they faded, they were nothing. And they were very disappointed. When you're somebody like myself, in order to get around and be attractive, you have to develop something, you have to learn something, you have to do something. So you become a bit more interesting."
This ethos personifies the way that Iris found herself in the most interesting circles. Her eclectic interests led her to work at Women's Wear Daily, as an assistant to interior designer Elinor Johnson, and even as an assistant to illustrator, Robert Graham.
She married Carl Apfel in 1948, two years later, they launched textile house Old World Weavers, which allowed them to travel the world and she continued to infuse her sense of style by buying non-Western pieces and artisanal clothing. "My husband used to say that I looked at a piece of fabric and would listen to the threads. It tells me a story. I have to get a physical reaction when I buy something - a bolt of lightning. It’s fun to get
knocked out that way!"
With such inspiration at her disposal, one can only wonder how many times she was struck when she also had the opportunity to work at the White House on an array of restoration products for nine presidents (Harry S. Truman, Dwight Eisenhower, John F. Kennedy, Lyndon B. Johnson, Richard Nixon, Gerald Ford, Jimmy Carter, Ronald Reagan, and Bill Clinton).