Read the DEC ISSUE #108 of Athleisure Mag and see PALO SANTO BEAUTY in mag.
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Read the DEC ISSUE #108 of Athleisure Mag and see PALO SANTO BEAUTY in mag.
When you think of a brand, you think about its ethos; products it makes; how it engages with those who purchase it as well as their followers. As you delve deeper, there are campaigns, collaborations, how it presents its assortments and how it is seen in terms of how it changes our lives and the way that we move.
This movement and exchange takes place with thoughtleaders and we're thrilled that this month our cover is with the former CMO of Netflix, Endeavor, CBO of Uber, and Marketing Exec at Apple Music, PepsiCo, and Beats Music - Bozoma Saint John. Without a doubt, she is a badass in the boardroom and she is bringing her brand of creativity on S14 of BRAVO's The Real Housewives of Beverly Hills as a full-time castmember which premiered on Nov 19th. We can't wait to see her navigate her season. We wanted to talk with her about her fingerprint on some of the most innovative brands on the planet, how she approaches her work, the launch of her hairline Eve by Boz, and being on RHOBH!
ATHLEISURE MAG: All right, so I mean, I followed your career for a number of years and have been blown away by just the Innovative companies. Just things I couldn't have imagined as a kid growing up to see you doing that. What led you to that journey to work with these Innovative companies?
BOZOMA SAINT JOHN: Well, I don't really believe in the 5 or 10-year plans. I don't even really believe in like a 2-year plan. I think you have to follow you know, the feeling of the moment. We're always in a state of evolution and so it's more important to understand like where you are and what you're trying to achieve than it is, where you're actually going. Because in hindsight, it will look like you had a plan.
I don’t know if I can answer that there was a plan in working for the innovative companies. I believe I’m an innovative person and therefore the companies found me and my job style.
AM: Do you have key moments that you're really proud of that you did at these companies?
BSJ: Yeah, of course. I don't know that there's a company I've ever worked for where I didn't feel proud of something I did there. You know, I think that as long as you know your focus on doing your best work, that there can't be a bad job.
AM: Right.
BSJ: You know, there can't be a bad work experience and so I could rattle off a whole bunch. I mean, it's like when I was working for Spike Lee (School Daze, Do the Right Thing, Malcolm X), working on Carmen the commercial for PepsiCo featuring Beyoncé (Dreamgirls, Austin Powers in Goldmember, Lemonade), who had her first solo gig was great.
When I was at Mountain Dew, working on the, AND1 Streetball initiative, it was amazing. That was the first time any of the big companies paid attention to these Black men who were playing on concrete. It was also the first time we ever created a brand lead film called First Descent using Mountain Dew and obviously, I also did the Super Bowl Pepsi Halftime Show featuring Beyoncé, followed by Bruno Mars, followed by Katy Perry, followed by Lady Gaga and those were big.
Then at Apple, I mean that was creating Apple Music.
AM: Yeah.
BSJ: You know, as the biggest thing probably because it just changed the way that we listen to music in the way that people consume it.
At Uber, it was working with LeBron James, on his production company because he was trying to break out of, you know, just playing basketball and trying to branch out and nobody wanted to give him a job because they didn't believe that athletes could do that kind of thing. And then we made this amazing piece of content which it was said he should just shut up and dribble. Which led to his own transformation in terms of his vocal presence and what he felt like he should be able to say and that he's more than an athlete. That's where it was coming from.
At Endeavor, it was working on Miss Universe and crowning Zozibini Tunzi as the first Black South African with the crown and that same year, all five beauty queens, who are black.
AM: Yup.
BSJ: So you had Miss Universe, Miss America (Nia Franklin), Miss USA (Cheslie Kryst), Miss Teen USA (Kaliegh Garris), and Miss World (Toni-Ann Singh of Jamaica). Who were all black. (Editor’s Note: In 2019, Black women won all 5 major beauty pageants for the first time in history).
AM: That was incredible and I had the pleasure of styling Nia Frankin for an editorial shoot during her reign and it was such an amazing experience.
BSJ: Oh nice.
Of course, my good friend Cheslie Kryst unfortunately, lost her life to suicide.
AM: She was lovely. I had the pleasure of interviewing her and was so sad to hear of her passing.
BSJ: Then at Netflix, it was you know, making the world understand that content can travel. You know, it's been the long-held belief that you can't use content from Spain in France or French content in Nigeria or Nigerian content in the US. I proved all of those people wrong especially because we used the pandemic as the way to do it. So a show like Squid Game would never have been possible. without that moment in time.
AM: 100%
BSJ: You couldn't have predicted that show. I mean, the creator, Hwang Dong-hyuk had been trying to sell it for 12 years!
AM: I didn’t know that until after the series came out which was incredible.
BSJ: You couldn't have sold it without the pandemic, without me being a global citizen. A true global citizen understands that language is actually not the barrier, it's the access and so if you break down the walls of access then people will be able to enjoy other cultures.
AM: I mean, I have to say Love is Blind, I've watched every edition of it starting with the US, Habibi, Japan, etc and going through the various countries.
BSJ: Yeah!
AM: Prior to watching Squid Game, I didn’t watch shows in subtitles. But after I got hooked on Squid Game, I realized that there was so much content that I was missing that I wanted to enjoy and I haven’t stopped since. I realized that if I watched that, why can't I enjoy the Swedish thrillers on Netflix, true crime etc?
BSJ: Yeah! A weird, violent, and comedic drama!
AM: We're actually going to a VIP Editor Event at Squid Game: The Experience as guests of Johnnie Walker tonight after spending time with you and I can’t wait to kind of get into the game ahead of the second season launching next month!
BSJ: Yeah, you could never predict that, that would work.
AM: I just love hearing all the different things that you've talking about. You’re also an author and you released your book The Urgent Life: My Story of Love, Loss, and Survival, which is a powerful memoir. Why did you want to share something like this as it is so vulnerable, and so amazing.
BSJ: Because leaders are just supposed to be fierce. They're supposed to be behind the corner office, behind a very heavy desk without showing any vulnerability without showing their humanity. Oftentimes, I think people think that if you go through something difficult that somehow, then you can't rise to the top.
AM: Right.
BSJ: That your traumas have to stop you. And that's not true. And so, if more leaders were able to share their humanity and have more empathy about who they work with and how they work, how they show up and we probably would have a better culture all the way around, not just even corporate culture, but in politics and in social reform and in charities, If we would just show more of our humanity, perhaps we just have a better world anyway.
AM: When I read your book, it was the first person that I knew that looked like me that could be both. Like, you're clearly very fierce, but the fact that you can still embrace these other elements was intriguing to me as I continue to learn to be more vulnerable as I figure out how to apply it for me. I commend you for that.
BSJ: Well I'm only fierce because of my vulnerability - just because of the things I've been through. You know, you don't become fierce because you sat in one place and everything was peachy keen, you know. So, I actually don't understand that dichotomy. I don't understand it when people think that like, your vulnerability is weakness.
AM: Right.
BSJ: You know, I think you say that, you know, there's so many catchphrases that people use that they don't actually understand.
AM: Right, it’s like a whole retraining. I find myself at 45 examining and thinking about how I look at things and seeing that you can be this and this and that one doesn’t deplete the other.
BSJ: Exactly! People like these catchphrases, but don't actually apply them! Like vulnerability is strength so yippie, yippie yippie, but you don't actually show your vulnerability - so how are you strong?
AM: Yeah.
BSJ: The way that people think about these phrases that have become a way of being - almost like a badge.
AM: Yeah.
BSJ: But don't actually apply life to it. They say, you know, be unapologetic, but yet you are apologizing – you’re afraid to show up as exactly as you are because you are apologizing. You may not want to say that. Because it's embarrassing. It makes you feel like you're not. But don't say that you are if you aren't behaving in that way.
AM: You are a woman who never stops. You have a hairline and as we were in prep for this cover interview and I was watching your IG even more than I already do, that’s when I saw what your new company is Eve by Boz. Tell me about this and why did you want to create it?
BSJ: Yeah, well I think as much from my business acumen you know being a Black woman in Corporate America obviously means that most of the time I'm one of one or one of few and our hair is always a topic of conversation, even if we don't want it to be. So having had the experiences in corporate where, you know, people have often said stuff about my hair you know whether it's like oh I know you know Boz is going to be crazy today if her hair is white. You know, where she's gonna be more reasonable because her hair is straight.
And it's not even just like from white people. A lot of people do that and so it's like well-meaning well-intentioned, who say things like, oh you're going into a board meeting, you should probably pull your hair back so that it's, it's not too much.
AM: Exactly.
BSJ: And then you have, you know, the legality of it all with like The Crown Act and having to find ways to just simply exist without the threat of being fired or the threat of being kicked out of school or whatever places you have to be where you just simply are trying to exist as your natural self. I remember when I got on the Apple keynote stage and yes, I was the first Black person but also, besides look, I'm a Black woman and I'm going to show up that way. Steve Jobs built that stage. Everybody knows that he showed up in the black turtleneck and his jeans and everybody has followed suit since. Maybe it's not a black turtleneck but it sure is a blue button down and maybe some cargos that were switched out from the jeans.
AM: Which is still the same look in essence.
BSJ: It was the same white tech boy look. For me, it was how do I do that, but in my own way? Truth be told, for me it was like, look, I want to wear something that makes me feel my most comfortable and most powerful, which meant that I was wearing a pink Mimi Plange dress, and my pink Louboutins with the little puff on the back. My hair was in a curly afro and very shortly thereafter, there were Tweets and comments both positive and negative about my hair and that's just one instance where I made a deliberate choice to wear my hair a particular way.
AM: Yeah.
BSJ: When I got my job at Uber and I was a Chief Brand Officer, I did decide to show up with my braids down to the back of my kneecaps, because it was like look where else are you gonna see anybody in the Chief seat like that.
At the time that I became the Chief Marketing Officer at Netflix, I was the only Black C-suite executive with budget in any of the most profit companies on the planet. The only one man or woman. It was important to me, then also to show up with my hair however, the hell I wanted to show it.
Now the challenge has been that I happen to like hair and wearing numerous ways. Whether I have somebody fabulous like Nikki styling my hair or I'm at home. I have made wigs. I have cut my hair, I have - well, Nikki, has had to take care of some of my cuts – that’s fine and we won’t talk about that - ha! But the point is that, regardless of what I'm doing, I've always had to manipulate the hair so that it matches my texture, so that it matches my complexion, so that it feels more like me. Why do I have to do that when 80% of the consumer base is Black or women of color? The product that is being made is being centered around white women. That doesn't make any sense as they are under 20% of the of the market. Now I can see makeup companies - I understand. You are focused on white women even though they happen to be 50% of the marketplace or whatever, because you know that's quote unquote majority. But is it a majority because wasn't it just because it wasn't available?
AM: Exactly.
BSJ: So you change that dynamic and you make it available, then shouldn't the numbers increase? So that goes for makeup, other beauty products, skincare etc. But when we talk about hair, the numbers already exist. It's not as if we're saying, oh do this, and they will build this and they will come. They are already there, you're just not even serving them.
AM: Right.
BSJ: So it was Innovation like lace color. I mean right now I just have 3. Can you imagine if I had 40?
AM: Wow!
BSJ: And I'll get there. Right now, we have 3. You know, can the textures not be named these ridiculous names that don’t have anything to do with us?
AM: That part!
BSJ: No disrespect to the Burmese, but why am I wearing Burmese curly?
And who named it Yaki Straight?
AM: Liteally was just going to say where did Yaki come from?
BSJ: Was it an actual yak? What are we saying? What are we talking about?
AM: When you were there with the names, I was literally like, what about Yaki?
BSJ: I know right? Where did that come from?
Why does everything have to be Kinky?
AM: Exactly!
BSJ: So my point in the building of the company was yes, both from a product standpoint and being Innovative in that way because of lace, textures, etc. But also because I want the narrative to change. So what we call the hair and where it's produced. So it's very important to me that every tag had created in Ghana. So meaning that the hair is still sourced from Asia, because that's the number one market and it's very difficult to change the supply chain from there, but manufacturing doesn't have to be done there.
AM: Right.
BSJ: So manufacturing in Ghana, using ingredients that are found on the continent, whether that's Moringa, Baobab Tree Oil, Rose hip, Shea Butter, Palm Tree Oil – these are all amazing ingredients that are found all over the continent. We've been using it for a Millennia and so some of the big, you know, companies are already using that in terms of, soaps, lotions and things like that. You'll see a lot of Shea Butter, and Moringa is starting to make its way into the marketplace. But it's still not used in hair and it's not treated. So most of the time, what people do when they purchase these units, is that whether it's wigs, closures, bundles - they're getting it out of a plastic bag first of all. It stinks to high heaven because it hasn't been washed and hasn't been processed in a way that's healthy for us. So, I changed all of that, including the packaging that you receive the hair in, it's fabric. It's actually a bonnet.
AM: Oh, wow!
BSJ: It’s a bonnet that is used as the bag to put the hair in.
AM: That's smart.
BSJ: The fabric I made myself at GTP which is Ghana's first textile company was founded by Osagyefo Dr. Kwame Nkrumah, who was Ghana's first president. And they're established and their mission was to also showcase the patterns of Ghana to the world. So why not follow in those footsteps? On top of that, it's like the hair products that go to treat the hair – by the way, we don't have any that are specifically formulated for extension hair and so I did that.
AM: Oh wow!
BSJ: I partnered with a Black woman chemist, Jerry Watson, who is amazing. She's worked at all the big companies before. She has a few patents herself and I wanted to formulate new products that I could then own the formulas and also use for these specific products that I'm making. So that meant shampoo, conditioner, leave-in conditioner. A hair perfume which is my favorite of the line. In three scents, Genesis, Rose of Eden, and Earth Bomb - those use Baobab Tree Oil, Rosehip and Moringa Oil respectively. I made a Goddess Paste which is an edge control.
I have this product called Native Skin, which is innovative because it hides the lace. So it's like a paste that you put on the lace to camouflage it again in three colors so that you can match it to your shades. And It just felt to me like once I was going, there was no stopping. The truth of it is that I think I made this for myself because I made it for anybody. You know which is just like I've been in the spotlight, and doing my hair and all kind of ways for a long time. Sometimes I want to pick out some hair and go!
AM: And how many SKUS would you say you started with?
BSJ: I have 166 SKUS.
AM: Wow.
BSJ: Yeah, so big.
AM: My background is in wholesale so listening to you talking about the assortment and how a number of them fall into 3 shades, I felt that it was 100+ maybe even as high as 210 – 250.
BSJ: Yeah exactly!
AM: Do you envision going to HSN or QVC down the road? I created a collab line with a footwear brand it being able to be on that platform to talk about the brand as well as the designs I created was a great way for consumers to become engaged and to drive sales.
BSJ: Oh right, right, right! You know, I don't know if I want to do HSN. Maybe. My primary concern is that I'm in control of the entire chain. So I don't know that I want to go in that direction. Right now, I have direct to consumer (DTC) via the website, the only retail location actually is in Ghana at my headquarters, where if you're in Ghana, you can come to the store and purchase.
AM: Okay.
BSJ: I plan to own my own retail, so I don't plan to, you know, sell through any big box. If I have a big box, it'll be my own. So right now, it's like I want to be able to build the consumer base to understand the product first and then create the demand to have retail myself.
AM: It’s really interesting to hear about Eve by Boz and the innovation that is built into it and how it is structured! I can’t wait to see how it continues to move forward!
How did you decide to come to The Real Housewives of Beverly Hills?
BSJ: That came after the fact in my sabbatical while writing my book, I was trying to consider where else to go. You know, what else I wanted to do, what company I want to work with. There wasn't anything that was really drawing my attention. I had a few meetings that were great companies but just nothing that I felt passionate about, and then I made the decision to start my own and build my own.
Which was scary and all of the things. Because it's just like, oh my gosh. I could just comfortably, go and sit in somebody's seat, get paid a lot of money and just keep doing that, you know? But starting my own thing felt like such a departure from anything that I thought I ever wanted to do. And so, when I got the call about the Housewives, it almost felt like just keep going.
AM: Yeah!
BSJ: You know, in the same direction where it's like, look, I'm not ignorant to the fact that it's a huge platform that people are excited about that other women have created businesses off of, but you know, not for nothing. I don't believe that there are any, who have started the way that I'm starting, right with the kind of purpose that I have.
AM: Well, that was the thing that caught me by a surprise. I've been watching Housewives since the very beginning starting with the Orange County and I have watched every franchise and there is generally a very specific type of woman and I'm like but you're coming out completely different. All anyone has to do if they have not followed you previously is to Google you!
BSJ: Right! I already exist! I appreciate that because also you know, how do I say this? In my entire career, it has been about quote unquote representation.
My entire career. I can't remember a time when I was working where it was just like, oh I'm just Boz to be Boz. I don't remember a time. It's always been like, oh, you're representing this entire group of people and then it got worse and worse and worse as I became more and more and more successful, it was like what if I had failed on that Apple stage - we all know.
AM: Of course.
BSJ: There wouldn't be another one. You know it!
AM: Facts.
BSJ: I don't even have to explain it to you and not only that, it's like every space has had to be shattered. We've had to represent it every single space. So on this show, I look at it and I'm just like but then why not represent here? You know it's like what about the corporate baddies who look like me, who act like me, who don't care about wearing a gray suit, who want long claws, and weaves down to their asses. What about them?
AM: 100%
BSJ: Why not have the self-made girl down there? You know it's like I've been a widow for 11 years, 11 years. That’s a long time. My daughter was 4 when my husband died. I at the time I wasn't like it just the whole future looked so far.
AM: Yeah
BSJ: Everything just looked like it was just too far to get to and now she's 15 and a half. We're talking about colleges and it's remarkable to me that I've been able to come as far as I've come and so again, this is not a knock to anybody who's done a different way.
AM: Right.
BSJ: I'm just saying there's some of us out here who've made it ourselves. Who like when you see the success and what we came through, everything have our claw marks on it.
AM: That part, I’m feeling that in my soul right now!
BSJ: Because we climbed ourselves. Nobody gave this to me. So there's not a single day that goes where I'm just like, oh my gosh, I'm so like, oh, what if this happens? No, I've seen the worst already. I've been to the bottom already and I climbed out and so there's nothing that scares me about anything. And so that's why it's like I'm like what about those women? Like where are they in this lineup of people that we see or are they not important enough to be represented? They're more of us and they're all done.
So my hope is that being on this show is yes both about getting a platform for my business, but also doing what I've always done which is simply represent for those who are not represented.
AM: I love hearing this.
Are there any other upcoming projects that we should keep an eye out for?
BSJ: I know, right? You never know. Tomorrow I could be like – Anita!
AM: I have followed you for so many years. I've awalys been impressed by you with everything that you've done. The fingerprint that you have left across industries, verticals, and projects is amazing and has left significant and dynamic impressions! So I know that there is always more out there!
BSJ: But that's what I find is so beautiful about life. Again, just going back to why I live my life the way that I live it. You know it's I think again it's so cliche when people say like carpe diem.
AM: Right.
BSJ: Because they don't even know what they're talking about. I know I look pretty, but I'm a Latin student, you know, High School and in College, I took Latin the entire time. Carpe diem doesn't mean Seize the Day. It actually means A Plucking of the Day. It's more delicate and intentional, so carpe diem, quam minimum postero credula means pluck today - trusting as little as possible into the next one.
AM: Ooo.
BSJ: That's the whole thing. So the idea that you will trust tomorrow.
AM: Right.
BSJ: That you trust what's not yet seen.
AM: Right.
BSJ: Versus making today, the most important thing, the most powerful thing. It's crazy to me. And so that's why I'm living this life this way. You know, I'm taking everything that I can, I'm making everything as I go. It's like tomorrow I might wake up and have a new idea and I'll go do that.
AM: Exactly!
BSJ: You know? But I'm not worried about what's to come, because I'm so excited about the life that I'm living today. So there is no need for me to worry about what comes or when I go from this planet because I'm gonna live the best one that I can. It's not it's not flippant to me. So again, people say these words and they say them without knowing. They're like, “oh live like today's your last,” are you really though? Are you truly? Are you waiting until six months from now to be the thing that you want to do? Are you waiting a year to ask for that raise? Are you still in a relationship that you shouldn't be in? Because why? You're gonna wait five years until your kid gets a little older? I don't think so. So for me, it's like if you're really gonna live this life to its fullest then you have to start actually living a true story!
AM: Wow.
I think back to Paul and I sketching out this magazine in the Summer of 2015 and then we dropped the first issue in Jan 2016. In addition to thinking about concepts and flow, I made a list of 10 people that I wanted as a cover and you were in that list of 10 and here I am talking with you as our cover for our 107th issue!
BSJ: Girl really? I didn’t know that! Oh wow that’s amazing!
AM: I just appreciate you being out there and being all the positions that you did where who else would have done something like that and for you to be the first to leave that door open in other areas for other people it’s a legacy that you can proud of.
BSJ: Oh thank you. That means a lot and I really appreciate that.
AM: When you’re navigating from point A to point B, you do look up and out to see what other trailblazing is going on. So seeing all the things and where you continue to go, I'm just so happy to see somebody that's like this. Then when you were announced on the show, it became next level and I was just like, ok, she's gonna shake some shit up.
BSJ: Exactly. No, that's just it. I mean no I really really really appreciate you saying that though because I do think it's it's really so important for us to be seen. And the thing is like, you know, in addition to us seeing each other, I want other people to see us you know? It goes back to like even the company where I'm just like man, I do not see us.
AM: A lot of times we don’t.
BSJ: How are we centered? Because if you actually saw us, you would talk to us.
It's like, look, we need more opportunities to be seen in more beautiful ways and more intentional ways. You know, it's like it can't just be one note or one-dimensional.
AM: Exactly.
BSJ: And so that's why I also find it really important that, you know, both from just like I don't take the image to be superficial at all. It's like people often do that, like, what's the big deal about clothes and I'm like, no, it's very important.
AM: It’s huge.
BSJ: When you’re out, when people can spotlight you and say that one. So that's why it's like even in doing this I'm like okay you know we just got to make sure that it looks the way it's supposed to.
AM: Yeah, I'm a very first show every show.
BSJ: This, we are on the same wavelength! I can't! I don't I understand it when people show up halfway it just makes no sense!
AM: It's just not how I was raised. I come from people who did multiple things within their careers and I know that it is possible to be able to navigate that, but it has to be done right!
IG @badassboz
We enjoyed being able to sit down with Boz to talk with her about her career, outlook, RHOBH, and more while we were in the midst of shooting her cover editorial for our NOV ISSUE #107! Our shoot included looks that can be worn in Fitness, Out + About, WFH/Lounge, and Night Out.
THE INTENTIONAL ONE COVER EDITORIAL | TEAM CREDITS
PHOTOGRAPHER Paul Farkas | FASHION STYLIST + CREATIVE DIRECTOR Kimmie Smith | MUA Ashley | HAIR STYLIST Nicky Newland |
IG @pvfarkas
THE INTENTIONAL ONE COVER EDITORIAL | STYLE CREDITS
FITNESS LOOK | PG 16 - 26 | SKIMS Bandeau | GORWEAR Progress Thermo Bib Tights | DEEPA GURNANI Lalika Earrings |
OUT + ABOUT LOOK | PG 29 + 30 | PANTORA Florence Jacket + Florence Pants | WOXER Rib Tank Top | SIMONE I. SMITH X MISA HYLTON The Misa Doorknockers |
WFH/LOUNGE LOOK | PG 33 - 42 | PANTORA BRIDAL Taylor Robe | ATHLEISUREVERSE LUXE Lace + Tulle Deep V-Neck Adjustable Tap Pant Bodysuit | PONO BY JOAN GOODMAN Azalea Clip Earring + Mini Barile Maria Necklace |
NIGHT OUT LOOK | PG 44 - 54 | HWIT Red Gown | DEEPA GURNANI Teresa Earrings | MIRIAM HASKELL Necklace |
THE INTENTIONAL ONE COVER EDITORIAL | PHOTOGRAPHY CREDITS
| SONY Alpha ILCE 7RM5, FE 50mm F1.4 GM, FE 70-200 mm F2.8 GM OSS II, FE 24-70 mm F2.8 GM II + HVL-F45RM Wireless Radio Flash | SIRUI Dragon Series Bendable RGB Panel Lights Set of 2 of B25R*2 Kit + DJ280 |
Our cover editorial took place at 77 Greenwich PH. This luxurious space was the perfect setting to showcase the looks and the vibes for this story. We sat down with the team at 77 Greenwich to find out more about the property and specifically the penthouse unit.
ATHLEISURE MAG: When did this residential condominium open, how many units are still available, and can you tell us about the neighborhood that it is located in?
77 GREENWICH: 77 Greenwich officially opened in 2020, and it has quickly become one of the most sought after addresses in Lower Manhattan. Out of its 90 luxurious homes, there are a variety of unit types still available for purchase, most notably the Cloud Club Residences on our uppermost floors, which we just released. Located in the heart of Lower Manhattan, the building is on the west side of the Financial District overlooking the Hudson River and Battery Park. Our pocket of Lower Manhattan is a burgeoning but off-the-radar neighborhood that has rapidly transformed into one of the city's most convenient and vibrant places to live. Aside from the 80+ acres of waterfront parks at our doorstep and Manhattan’s newest Whole Foods Market a block away, we’re adjacent to nearly every subway line, and we can walk to a dynamic mix of cultural hubs such as the new Perelman Performing Arts Center. Lower Manhattan has also developed an award-winning dining scene, from Michelin-starred restaurants to the newly made over Tin Building at The Seaport. Residents of 77 Greenwich overlook all of this and soak in expansive views of New York Harbor and the Statue of Liberty. This "New Downtown" offers the perfect combination of contemporary living with historic charm, and is one of the most desirable places to live in the city.
AM: Who are the architects/developers that are involved in 77 Greenwich and what can you tell us about them and how they came to this project?
77G: 77 Greenwich was designed by FXCollaborative, a renowned New York-based architecture firm celebrated for its sustainable and innovative designs, with interiors by Deborah Berke and Stephen Brockman of TenBerke. The vision for the tower was to create a structure that blends seamlessly with the historic neighborhood while offering a refined, luxurious lifestyle. The building’s pleated glass curtain wall is a testament to FXCollaborative’s ingenuity, maximizing natural light and framing breathtaking views of the New York Harbor and Freedom Tower. FXCollaborative is known for its commitment to green building practices, and this project was designed to meet LEED certification standards, reflecting their dedication to sustainability.
The development of 77 Greenwich was spearheaded by Trinity Place Holdings, a respected name in real estate known for revitalizing and creating exceptional properties. Trinity Place Holdings aimed to make this project a cornerstone of Lower Manhattan’s transformation into a vibrant residential and cultural hub. Their vision encompassed more than just luxury living, and thus incorporated a new public elementary school to foster community growth and strengthen neighborhood connections.
AM: 77 Greenwich has 42 floors and 90 residences. What are the community amenities that are offered in this building that residents can enjoy?
77G: The amenities at 77 Greenwich have been thoughtfully designed to enhance every aspect of residents’ lives, from wellness and leisure to entertaining and convenience. The highlight is Cloud Club 77, located on the penthouse level and rooftop, which offers breathtaking views and exclusive spaces, including an art-filled lounge with a fireplace, a private dining room with a catering kitchen and a double-height fitness center. Families enjoy the fully-supplied children’s playroom, while fitness enthusiasts utilize the training studio and the multipurpose game room with direct access to an outdoor terrace. Outdoor areas, crafted by Future Green Studio, include a rooftop garden with a grassy lawn, a meditation deck, grill stations, dining spaces and a play area for children. All of 77 Greenwich’s residents have access to these top-floor amenity spaces. Additional outdoor features include a Japanese rock garden, pergolas, a dog run and a zen garden on the 12th floor, providing another tranquil retreat above the urban setting. Practical amenities include a 24-hour attended lobby, dedicated storage spaces, bike storage and a package room.
AM: This property is clearly luxurious, what can you tell us about the environmental sustainable elements that are here?
77G: 77 Greenwich is designed to meet LEED standards, emphasizing environmental responsibility and sustainability. The building incorporates energy-efficient systems, including high-performance windows and advanced HVAC systems that reduce energy consumption and are private to each residence. The use of sustainable materials throughout the building is central to its design, and the inclusion of green rooftops and gardens provides both aesthetic appeal and environmental benefits. These features, combined with its energy-efficient infrastructure, make 77 Greenwich a model for luxury living that is also ecologically responsible. The building integrates green design seamlessly, ensuring that its residents can enjoy an elevated standard of living without compromising on sustainability.
AM: Tell us about the outdoor space which was designed by Future Green Studio.
77G: The many outdoor spaces at 77 Greenwich, designed by Future Green Studio, are a standout feature. This Brooklyn-based landscape architecture firm is known for its innovative designs that integrate nature with urban living. At 77 Greenwich, they have created multiple outdoor spaces that offer both relaxation and recreation. The open-air rooftop garden spans 3,600 square feet and includes a grassy lawn, a play area for children, a meditation deck and grill stations. The design promotes a sense of tranquility amidst the hustle and bustle of the city. Additionally, the Cloud Club level features a Japanese rock garden and lounge areas, offering residents a peaceful space. Below, a 2,350-square-foot terrace on the 12th floor includes pergolas and a dog park, catering to the needs of families and pet owners. The outdoor areas are thoughtfully designed to make the most of 77 Greenwich’s sweeping views while offering residents an intimate and serene escape within their building.
AM: We’re thrilled that our cover editorial took place in the penthouse of Greenwich 77! What can you tell us about the floorplan of this unit that was designed by TenBerke.
77G: The Penthouse at 77 Greenwich is a stunning example of contemporary elegance, designed by TenBerke, with recent customization options led by Stephen Brockman. Spanning 3,531 square feet, this four-bedroom, five-and-a-half-bathroom, plus home office residence is truly one of a kind. The design prioritizes open space and natural light, with floor-to-ceiling glass windows framing breathtaking views of the New York Harbor. The penthouse features an expansive great room with southern, eastern and western exposures, offering panoramic views of the city’s skyline and waterways. Finally, the Penthouse includes a private loggia terrace, adding 219 square feet of outdoor living space overlooking New York Harbor. The design emphasizes both stylish functionality and timeless elegance, with sleek materials like Blue de Savoie marble countertops and custom fumed sycamore vanities. There are very few newly constructed homes of this size available in Downtown New York City.
AM: For those that may be interested in buying this unit, what options do they have to customize this space?
77G: The penthouse at 77 Greenwich is a customizable masterpiece. Led by Stephen Brockman of TenBerke, customizations are available for buyers, offering options to tailor the space according to their individual tastes. From custom millwork to bespoke finishes, the design team allows for personalization across the home.
Buyers can choose from a range of high-end materials and finishes, such as custom cabinetry and flooring options. Whether it's altering the layout, adding additional built-in features, or refining the color palette, the options available enable prospective buyers to create a truly personalized residence that fits their lifestyle and aesthetic.
AM: What are some of the key features of this property that our readers should know about?
77G: 77 Greenwich offers an extraordinary blend of modern luxury, thoughtful design and a location that captures the essence of downtown living. The building features 90 residences, ranging from one to four bedrooms, each outfitted with high-end finishes and appliances. Floor-to-ceiling windows frame breathtaking views of the New York Harbor and iconic landmarks like the Statue of Liberty, offering an unparalleled living experience in Lower Manhattan.
All of 77 Greenwich’s residents can take advantage of its top-floor Cloud Club 77 suite of amenities, including the Cloud Club lounge private dining room and a double-height fitness center overlooking the Hudson River. The rooftop garden, designed by Future Green Studio, offers residents a peaceful outdoor retreat with a children's play area, meditation deck and spacious dining areas with grill stations. There is also a multi-use game room and a fitness center with terrace access, making it a perfect blend of relaxation and active living.
The location of 77 Greenwich places residents in the vibrant Lower Manhattan area, close to a wealth of cultural, dining and entertainment options. Nearby, Manhatta offers elevated dining experiences with panoramic views, while the Perlman Arts Center in the World Trade Center complex provides world-class performances. With its proximity to world-renowned restaurants, shopping and cultural landmarks, 77 Greenwich offers an unmatched lifestyle.
IG @77greenwich
The penthouse also comes together with its impeccable staging which was done by ARTEFACTO a 3rd generation Brazilian firm that manufactures its own furniture as well as supplies a cohesive look in an array of properties! We wanted to know more about the inspiration behind how they staged 77 Greenwich PH, the history of the company, their recently launched showroom here in NYC, and more. Pietro Bacchi shares this and more with us.
ATHLEISURE MAG: We enjoyed shooting at 77 Greenwich St PH and as we have spoken to the building about this particular unit, we’re looking forward to speaking with you as well. We wanted to know more about your business and the staging that you did at the penthouse, which is beautiful. Before we delve into that and the staging that was done there, can you tell me about ARTEFACTO as a firm, its history, and what you guys do?
PIETRO BACCHI: ARTEFACTO is 48 years old and it’s in its third generation. The firm was started by my grandfather in São Paulo Brazil. My father formalized the corporation and brought it to the United States via South Florida. We quickly became market leaders in Florida, and throughout South America and now, we want to kill it in the Northeast. I run the New York operations with my twin brother, Bruno. We're very happy about this New York expansion.
AM: Did you always know that you would work in the family business?
PB: In the beginning, I wasn't really sure, to be honest. When I started seeing all of the components together from the design to the manufacturing and delivery, it gave me a whole different scope. I started thinking about how big this business could actually be. I got to see the real craftsmanship and quality of work that goes into every piece. We have about 1 million square feet of manufacturing and showroom space including the recent New York expansion. That’s 1 million square feet under one roof. We do absolutely everything from upholstery to woodwork to leather and suede.
AM: Wow.
PB: Yeah, from designing SKUS on a computer, to making prototypes to launching a whole line.
AM: What are the kinds of projects that are of interest to your firm when you're looking to add things into your portfolio? You were talking about obviously you have the manufacturing but then you also have all of the staging that you do as well.
PB: We have quite a few different streams of business that we've been adding to our model in the last four or five years. One of them is a staging. The reason that we do staging is because it's beneficial for all parties.
AM: Right.
PB: It’s great for ARTEFACTO because our products are displayed in a beautiful apartment instead of sitting in a warehouse waiting for delivery. So it's kind of an extension of the showroom. Obviously, the developer can show the unit more beautifully and the idea behind it is that it actually sells completely furnished which happens about 80-85% of the time. So that's a huge model for us. We really specialize in residential, but now we’ve branched off into the commercial sector as well. We just finished Casa Cipriani in New York City, I don’t know if you have been there.
AM: Yes, it’s lovely.
PB: We just finished that project. That was one of our bigger commercial projects. And we have a lot in the pipeline, but of note, we did the Hotel Du Cap Eden Roc in the South of France for their 150th year anniversary.
AM: Nice!
PB: So that that's kind of the key piece of why we work so well with the real estate sector. You can't really do that at that level of customization if you don't have the manufacturing component. It’s not the most beautiful part of the business, but by far one of the most important.
AM: Tell us about your Madison Ave.showroom.
PB: We got super lucky. We found the perfect corner on 32nd and Madison with double-height ceilings on the first floor. There’s a tree that we blew the ceiling out for so you could see it from the first and second floor. The first floor is more of a museum-styled concept; all of our new collection living room sets. Upstairs, we have distinct spaces designed: living, bedroom, dining six times over. We have different fabrics available for customization and everything you see on the showroom floor is ready for immediate delivery in two weeks.
AM: Wow, that’s amazing!
PB: That's one of our big selling points because, you know, everybody knows how long you wait for furniture especially after COVID.
AM: A 2 week turnaround is phenomenal because we have friends that are still waiting for their couches and it's been 8 weeks.
PB: I've heard eight months at one point!
AM: Yikes!
So what's your role at the company as well as your brother to get a scope of the kind of the things that you are involved in.
PB: My brother handles the complicated and important backend… manufacturing, the warehouse, and logistics. I handle business development, the PR teams of course, marketing and product development. But together, we're working on this big United States expansion.
We picked Miami as our first showroom in the United States - my analysts looked at, from the American public point of view - because Miami is the bridge into the United States.
Whereas New York is known as the bridge to the rest of the world. In New York, you have the best architecture and developers. The restaurants are amazing and the culture is next level as well. So it made sense as a solid move. Believe it or not, it's very similar to São Paulo with its character, and similar kind of aesthetic in interior design, fabrics, etc.
AM: We get that. Recently we watched a few thriller series on Netflix that take place in São Paulo and the similarity is interesting.
In looking at the penthouse at 77 Greenwich as a point of reference, when you take on a new project or you partner with a residence or developer, can you walk us through like, how you stage a property from where do you start, and what's the inspiration? There were just so many details and elements of that place that really came together beautifully.
PB: Absolutely. I mean, I’m definitely very proud of our projects. Usually, we hear from the Sales Team of the building if it's a new development. We listen to the problems that they're having and usually the number one problem is that the clients can’t visualize themselves in the space. They don't have an imagination in terms of what a dining table of 8 people or 10 people will look like in a space. How many people are in the living room? Especially in these bigger apartments - it's especially difficult. So then, we look at the floor plan and we dissect it. We look at the mood and the feeling that we're going for. Obviously our Miami line is completely different from our New York line, and that’s completely different from our Hamptons line.
So we have quite a few pieces to choose from and then basically, they pay me a deposit which is one-third of the staging package furniture process. But the reason the developers love it so much is because the remaining amount is paid after the property sells. It's about marketing property and so it's an investment on both sides essentially.
AM: Right.
PB: It's an investment for us because obviously, it's the products that would probably be sold and shipped out from the warehouse. It's also an investment on the broker’s part or the developer because there is a deposit. They are trying to maximize those profit margins, so it gives them an opportunity to do that.
AM: What are the some of the key elements that you added into 77 Greenwich St PH that you would like to highlight, especially?
PB: I think the double-size sofa. It’s a beautiful touch there by the window.
AM: I love that piece. It makes such a statement.
PB: And that's kind of why we put that oversized mirror on that wall, because anywhere, you sit in the apartment and you get the view of the water and the Statue of Liberty. I think the most important thing that we think of when we go to stage an apartment is, what are the first five seconds of a person who's going to buy? What is the reaction going to be? That's why we make it as big as possible and as grand as possible. We really try to invoke all five senses! We have the music playing, the aromas in the air, the lighting is correct. I think it's a huge part of it.
AM: From start to finish for this Penthouse unit for example, how long did it take for you to Stage it?
PB: So between getting floor plans and preliminary estimates and that kind of thing, that takes about a week - week and a half.
AM: Oh, wow!
PB: Then once the client is ready to move forward, it takes about two weeks to install and deliver.
AM: That's pretty quick. Wow!
So, for developers that are reading this, how can they begin to work with you or reach out to you so that they can talk about their project?
PB: Yeah, whatever they prefer. I think the most important thing ever is to come into the showroom on Madison that we just built because it is - and it's not because we did it - jaw dropping from every angle!
AM: We definitely want to drop by to see your showroom for ourselves.
For those that have their own homes who are also reading this issue, are they able o go on your website and buy their desired pieces a la carte like they would at another furniture or interior design store?
PB: Yeah, we do have an online presence. But for the high-end furniture realm that we're in, it’s more common for them to come into the showroom so that they can come in and sit down on the furniture and actually see it. We also offer a design service where the clients come in and the designers and the architects come, they bring their floor plan and make sure everything's in sync. We do a full presentation of swatches and fabrics to marble, and art as well as accessories. We really try to make it a turnkey solution.
AM: Wow, that's amazing.
PB: Right, for these clients and architects.
AM: It’s been great to find out more about ARTEFACTO and its scope. What has it been like for you to be involved in this business that has been around for three generations?
PB: I mean, first off, I couldn’t be more happy to do this! We have had a lot of positive feedback even though we have only been open in the New York showroom since September. There have been a lot of clients walking in, a lot of people hearing about the brand for the first time, which is amazing!
I think Brazilian furniture definitely had its time back in the day, you know, with Oscar Niemeyer, Sergio Rodrigues, and other designers of the world and then it kind of died down. So Vèr - our new collection - is our fresh take on the community.
Vèr really pulls from The Mid-Century Modern design that Brazil had to offer with all the natural woods and natural lines and what we've created is completely different than anything you see on that entire block.
Read the NOV ISSUE #107 of Athleisure Mag and see THE INFLUENTIAL ONE | Bozoma Saint John in mag.
Read the NOV ISSUE #107 of Athleisure Mag and see LYCHEE BEAUTY in mag.
There's nothing like taking a much needed vacation in the Fall! The St. Regis Longboat Key Resort is a stunning gem on Florida's Gulf Coast. The best part about a vacation is decadence and relaxation which is offered here with the brand's first-ever Pool Butler which is a personalized service that has a dedicated person who dives in and out of the pool to ensure you have everything that you need! The property sits on 18 acres of pristine white sand beachfront and has access to 800 feet of private beach! You'll want to spend time at The Pools which has a number of swimming pools, luxury loungers, and personal cabanas which allow you to have tranquility as well as privacy. You can also enjoy their jacuzzi, a Winding River and in the adult-only section, the Serenity Pool is a relaxing retreat with a cascading waterfall.
Their secluded Grotto is an oasis complete with jacuzzi jets and personalized champagne service at the touch of a button. Guests can swim and interact with marine live at the Under the Sea Lagoon which is a 500,000 gallon habitat that has stingrays, local reef fish, and 2 Aldabra tortoises. You can learn even more with the property's resident marine biologists.
Throughout the property, luxury French designer brand, Vilebrequin not only has a boutique on property, which opened this fall - they have created an immersive outdoor experience with their branded cabanas, beach games, and more!
This property has 168 guest rooms and 26 suites that have stunning ocean views, luxurious rainfall showers, freestanding bathtubs, and spacious walk-in closets!
The Presidential Suite is 3,431 sqft that boasts a private terrace with a panoramic view of the Gulf of Mexico. Staying in this suite gives you access to the St. Regis Butler Service.
Guests can enjoy a vibrant culinary experience with 7 distinct dining venues!
We love a spa moment and the St. Regis Spa is a 20,000 sqft beach front retreat. There are 14 treatment rooms and a hydrothermal area. There is a Finnish sauns and in partnership with La Mer, the spa offers guests the ultimate package with the Genaissance de La Mer Facial —a luxurious 90-minute treatment that targets all visible signs of aging through expert massage and stimulating drainage techniques, for skin that looks smoother, plumper, more radiant, and energized. The spa features a one-of-a-kind outdoor vitality pool with six specialized hydrotherapy pods overlooking the Gulf of Mexico.
THE ST. REGIS LONGBOAT KEY RESORT
1601 Gulf of Mexico Dr,
Longboat Key, FL 34228
PHOTO CREDITS | The St. Regis Longboat Key
Read the OCT ISSUE #106 of Athleisure Mag and see ATHLEISURE LIST | The St. Regis Longboat Key Resort in mag.
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Over the years, we have always enjoyed when we have connected with 2017 US Open Grand Slam winner Sloane Stephens. Most recently, she was our DEC ISSUE #84 2022 cover. We always enjoy catching up with her about her sport, new projects, as well as her philanthropic focus.
We had the pleasure to catch up with Sloane and this time we caught up with her to find out what she has been up to since we last talked with her! We were also excited to hear about her new wellness beauty brand, Doc & Glo that she launched during the US Open this summer! We also talked with her about her partnership with Athletes for Good which is a joint initiative between P&G, the IOC and the IPC that recognizes the efforts of athletes to improve their communities off the field of play, while also giving their best every day on their journey to their ultimate performance at Paris 2024. P&G awarded 20 Athletes for Good grants of $24,000 each to support causes championed by recipient athletes.
Sloane founded the Sloane Stephens Foundation in 2013, helping children from disadvantaged backgrounds dream big, both on and off the tennis court, by offering year-round tennis, education, mental health and financial literacy programs. The foundation uses tennis and education to change the narrative of poverty, health inequity, and educational development. With programs up and running in the Compton Unified School District – reaching 15,000 children in the area so far, the Slone Stephens Foundation will use the Athletes for Good grant to continue to grow the community.
ATHLEISURE MAG: We always love when we get the chance to catch up with you as we have enjoyed previous inbooks as well as a cover with you! You have had a busy year, what does your schedule look like for the remainder of this season in terms of upcoming matches?
SLOANE STEPHENS: I’m currently in Asia for the final tournament swing of the year. After this, I’ll head home for my off-season to spend time with my family before beginning my pre-season training block and playing in some exhibition matches.
AM: Are there any routines that you do before a match to get ready to play that you feel that you need to do?
SS: I always make sure to have a well balanced meal – usually chicken and rice with some type of veggie. It really depends on the time of my match but I prefer being the first match of the day so I don’t have much down time beforehand.
AM: Are there any routines that you do once you have completed a match to come down from all of the energy that you had to exert?
SS: Yes! I always get a massage and try to do some sort of self care whether it be a mask or just lighting a candle and relaxing.
AM: We always love following along your social media to see what you are up to and it's fun to see campaigns you're part of, your collaborations, and travels. Last month, you launched Doc & Glo which is amazing! Tell us about why you wanted to launch this brand as well as the meaning behind the name?
SS: I’ve always loved self care and this was always something I wanted to do. It’s a really exciting passion project for me! Seeing it all come together has been so special. The brand is named after my grandparents - Doc & Glo. My grandfather was an OBGYN – they called him doc, and my grandmother Gloria was a fabulous woman who taught me so much about self care starting at a young age.
AM: You launched 2 products - tell us about them and why did you want to start with them? Do you envision tackling other areas that will be available at Doc & Glo?
SS: We plan to launch more items in the body care space! Stay tuned!
AM: What has it been like in terms of coming up with this brand, doing all the R&D behind it, and finally releasing it for us to enjoy?
SS: It has truly been a labor of love! I’ve been working on Doc & Glo for 4 years so to finally see it out in the world is an amazing feeling. This brand was made from scratch – custom formulations, custom packaging, and months and months of testing. I’ve learned so much during this process and I can’t stress enough that entrepreneurship is not for the weak!
AM: How is your Sloane Stephens Foundation going and are there any upcoming projects that are going on that we should know about?
SS: Everything is going really well! 2025 marks our 10th year of programming in Compton and our programs are stronger than ever. We’re also expanding more meaningfully into South Florida, which is very special to me.
AM: How did you and the Sloane Stephens Foundation connect with Athletes for Good?
SS: I'm incredibly proud to be a member of Team USA. They've provided so much support throughout my career, including a scholarship for my MBA degree. I saw this funding opportunity for P&G’s Athletes for Good in an email and immediately wanted to apply on behalf of the Sloane Stephens Foundation.
AM: What did it mean to you to be awarded the grant?
SS: It means so much to be recognized for the work of the Sloane Stephens Foundation and to stand alongside so many other hard working athletes who give back to their communities across the country. When I started SSF in 2013, I sought out to create opportunities for youth to have tennis change their life. I believe in the power of grassroots sports and want all kids to have an amazing first interaction with whichever sport they choose. I appreciate the support of P&G in making these dreams come true.
AM: Are there projects or initiatives that you will be able to grow or incorporate in your plans because of the grant?
SS: This grant funding supported our summer camp in Compton, which just wrapped up after an amazing 8 weeks. We're constantly looking to improve and add new elements to our summer camp to give our kids the best possible experience. This summer, we were able to incorporate group sessions with our social worker as well as art therapy led by our social workers every Friday.
AM: Are there any other projects you have going on that you would like to share with us that we can keep an eye out for?
SS: We’re preparing to launch our next 2 Doc & Glo SKUs this winter and I’m really excited for everyone to experience them! I want to take over the home and away body care routine.
PHOTOGRAPHY COURTESY | Sloane Stephens
Read the SEP ISSUE #105 of Athleisure Mag and see COURT TO WELLNESS | Sloane Stephens in mag.
Read the SEP ISSUE #105 of Athleisure Mag and see ATHLEISURE BEAUTY in mag.
Read the SEP ISSUE #105 of Athleisure Mag and see Fig Beauty in mag.
At the Tokyo 2020 Summer Games, Climbing made it's Olympic debut and it returned at Paris 2024. We caught up with Natalia Grossman who competed in her first Olympic Games with Team USA in this sport! We wanted to know more about the sport, her specialty of Bouldering, how her career has been going as she went pro in 2019, where she enjoys climbing around the world, what it means to be an Olympian and to be in the Olympic Village. We also wanted to know about what self-care means to her as well as to partner with Olay.
ATHLEISURE MAG: What is your first memory of climbing?
NATALIA GROSSMAN: I think that my first memory is just walking into the climbing gym and I still remember it pretty vividly. Just, being in awe of how tall the walls looked and all of the bright colors. I was just very drawn to it.
AM: When did you realize that you wanted to climb professionally?
NG: Probably pretty late in life honestly. It’s pretty hard to be a professional climber. I feel like there is just a handful of us in the US who make a living off of it. So I’m very grateful to be able to do that. It probably didn’t occur until my first success in 2021 on the World Cup scene that I realized that this could be my job.
AM: How does one train to become a climber professionally?
NG: It’s just like any other sport! You have to dedicate a lot of time, commit to it, and be dedicated. I wouldn’t say that it is anything crazy! Climbing is the best way to be a climber!
AM: We have had the pleasure of talking to an array of athletes across various sports. So when we talk to those that swim, fence, or surf they have a specialty that they do like swimmers who only do backstroke. Is there a specialty in climbing that you do and can you tell us more about that?
NG: So we have 3 different disciplines in climbing. I partake in 2 of them. I’d say that I am best in Boudlering so that’s my specialty, but there are 100s of moves within Boudlering. I’d like to think that I am a pretty well rounded climber, but Bouldering is definitely my favorite discipline. (Editor’s Note: Climbing consists of Speed, Bouldering, and Lead. Speed Climbing is one of form of indoor rock climbing where athletes compete for the fastest time to the top of the climbing wall. Bouldering Climbing is a form of free climbing that is performed on small rock formations of artificial rock walls without the use of ropes or harness. Lead Climbing involves attempting to climb as high as an athlete can on a wall measuring more than 15m in height within 6 mins.)
AM: Climbing is obviously a total body workout for training. But is there anything else that you do besides climbing to optimize you in the sport?
NG: Honestly, not too much. We do off the wall weight training, lots of PT stuff, rehab, maintenance like body work and massage work. We do dry needling (Editor’s Note: A treatment that uses thin needles to stimulate and break up muscle tissue knots to help with pain and movement issues), ice baths, and saunas.
AM: You have climbed all over the world! Do you have 3 favorite spots that you like to climb?
NG: I guess with climbing, there is outdoor climbing, but there is also indoor competitions. Or sometimes competitions that are outside, but they are on an artificial wall. I’d say that my favorite place to climb on real rocks is Rocky Mountain National Park in Colorado, and my 2 favorite spots that I like to climb that are indoors is Innsbruck, Austria is the Kletterzentrum Innsbruck which is the largest gym in the world! It’s awesome and has 60,000 square feet of climbing surface. Another place would probably be Arco, Italy. I have lots of memories there and I love the little town there.
AM: When you realized that you would be going to Paris for Team USA, what did that mean to you?
NG: Yeah, I qualified back in Nov. and it was just such a special moment to have all of the work that I have done to pay off. It has been such a goal of mine to be here.
AM: Are you staying in the Olympic Village and if so, have you met any athletes that are on your bucket list or have you tried the Chocolate Muffins that everyone is raving about?
NG: I am staying in The Village and I have met a couple of other athletes as I have tried not to fan girl too much! I was pretty siked to meet Noah Lyles (Team USA Track & Field G1, B2) and that was pretty cool. Yes, I have had the muffins every day and I guess this would be day 5!
AM: In 2021, you became the World Champion which had not been done by an American climber in 20 years, and you did this very early on in your pro career which is quite an accomplishment. Your mantra is Smile and Fight. What does that mean to you?
NG: I mean, 2021 was kind of crazy! I feel like it kind of came out of nowhere and to me, just smiling and fighting through every moment, through every competition, kind of became my trademark and it’s just something that my coach came up with and I always want to enjoy what I am doing. So if I am enjoying it, I am going to smile and I always want to give my best effort so I will keep fighting!
AM: What the next tournament or competition that we should keep an eye out for?
NG: I’ll be competing next most likely in the IFSC Climbing World Cup Prague 2024 which is in late Sept. as well as the IFSC World Cup Seoul 2024 which is in early Oct.
AM: You have partnered with Olay which is the Official Facial Cleanser of Team USA, why is this partnership important and synergistic to you?
NG: I think that skincare and coming up with a routine is very important and I am someone that thrives off of routine and I love routine! So being able to use the cleansing melts, the moisturizers as an everyday routine that I can do when I travel or when I am home, it gives me that sense of consistency.
AM: We feel that when we do our beauty routines, it’s a great way to start and end our day in terms of self-care. What does self-care mean to you and why is it so important?
NG: I think that self-care can mean lots of things and physically being able to do the things that make you feel good and takes care of your body, but also it’s about taking care of your mind. You need to feel your emotions and have people that you can talk to and not hiding what you’re really feeling.
AM: Your biggest tool is your hands we’re sure. Are there specific things that you do to keep them ready for your next climb?
NG: I mean, I use gloves whenever I apply products on my body and I will use chalk when I am climbing to make sure that they are dry.
PHOTOGRAPHY CREDITS | PG 78 Daniel Milchev/Red Bull Content Pool | PG 80 Erich Spiess/ASP/Red Bull Content Pool G | PG 83 Olay |
Read the AUG ISSUE #104 of Athleisure Mag and see FIGHT & SMILE | Natalia Grossman in mag.
Read the AUG ISSUE #104 of Athleisure Mag and see Coconut Beauty in mag.
Read the JUL ISSUE #103 of Athleisure Mag and see ATHLEISURE BEAUTY in mag.
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We enjoy traveling for a number of reasons and sometimes it's great to get a bit of R&R in general. We suggest making our way to JW Marriott Las Vegas Resort & Spa and Rampart Casino. Booking a series of days or a weekend is the perfect way for a proper reset.
The property sits on 54 acres in Summerlin where it hosts gaming, dining, luxury accomodations and of course a spa and pool.
Their Spa Aquae is known for their holistic wellness that focuses on the mind, body, and spirit. They offer a membership program that includes their state-of-the-art fitness center, co-ed Hydra Lounge, and complimentary amenities for this package at $169/month where you have preferred pricing for spa treatments, retail discounts, welcome gift, and more.
If you are local to the area, you recieve a 30% discount on a full roster of spa services Mon - Thurs and on Fri - Sun, you can get 20% off.
We love a spa day and it's even better when we take a dip in the pool as well. Starting in July, the pool will be open from 10am - 7pm daily. For hotel guests, the pool is complimentary and for those who are not staying at the hotel, you can also enjoy it for a nominal fee. Enjoy your time at the pool with comfortbale lounge chairs, towels and poolside dining at Waterside Café from 10am to 6pm. With an offering of casual fair available as you lounge throughout your day, it's the perfect pairing.
To take your pool experience to the next level, they have standard and grand cabanas for guests throughout this season. A standard cabana includes a television, mini refrigerator with water, plush seating and designated cocktail server. Each cabana offers space for a maximum of six guests. A grand cabana is also available and includes double the amenities as a standard cabana for a maximum of twelve guests. Outside food and beverage is not permitted.
To find out about special events taking place at the spa and pool or other areas of the hotel, make sure that you check out their social channels to see about what is taking place during your stay.
JW MARRIOTT LAS VEGAS RESORT & SPA
221 N Rampart Blvd
Las Vegas, NV 89145
PHOTO CREDITS | JW Marriott Las Vegas Resort & Spa
Read the JUN ISSUE #102 of Athleisure Mag and see ATHLEISURE LIST | JW Marriott Last Vegas Resort & Spa in mag.
Read the JUN ISSUE #102 of Athleisure Mag and see THE 9LIST in mag.
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The road to the Olympics is one that is filled with an array of timelines and schedules that become hectic as well as important as athletes from around the world qualify to head to the Summer Games! Paris 2024 is only a few weeks away and we had the pleasure to sit down right before the 100 Days of the Games. We were excited to sit down and chat with 2 X Team USA Olympic Swimmer Lydia Jacoby (1G, 1B)! This Alaskan native was the first swimmer from her state to qualify for the Olympics for Tokyo 2020 and she came back from those Games with a Gold medal in the 100-Meter-Breaststroke with a time of 1:04:95 which was the fastest time ever achieved by a female American swimmer in the 17-18 age group. She also received a Silver medal for the 4X100 Medley as well! We wanted to find out how she came to the sport, swimming for the University of Texas at Austin, how she prepares for her meets, her partnership with Gillette Venus, what the weeks ahead look like for getting to the Olympics, and living that mermaid dream!
ATHLEISURE MAG: When did you realize that you fell in love with swimming?
LYDIA JACOBY: I think at a really young age, I grew up in a maritime community. So I was always around the water growing up and it was very natural for me.
AM: What drew you to the breaststroke? What do you love about swimming this?
LJ: It’s funny! I always say that you don’t choose the sport, the sport chooses you!
AM: Right!
LJ: Yeah, and that’s the same for strokes as well. I was always a breaststroker it just came to me! Even when I was little and on the floor playing with my dolls, I would be in that position. So it just came to me naturally.
AM: When did you realize that you wanted to swim competitively?
LJ: I’d say that I started seeing some success when I was 12 when I broke my first state record and that’s when I kind of realized that I was pretty good at this and it was time to make this happen.
AM: Oh wow!
Being an Olympian, that is a major feat! You were the first Alaskan to qualify for the Olympic Games as a Swimmer. What did it mean to you to be able to go to the Summer Games in Tokyo?
LJ: I mean, it meant the world to me to be able to be there and to represent for my state as well as the community – all of the people that supported me. I mean, literally since I was 4, my whole life they have been there, so it really meant so much for me to be able to be there for them!
AM: What did you enjoy the most about competing in the Summer Games in 2020 – obviously, winning your medals was a great experience! But what did you enjoy most?
LJ: Just the experience and the people! I feel like I truly made some lifelong friends when I was there especially because we couldn’t have our families there then. The people I met there, were like my family during the games when I was there. It was really special connections!
AM: You also swim for the University of Texas at Austin which is phenomenal as in 2023, you were the NCAA Championships for the 100 yd Breaststroke where you won Gold and in the 4X100 yd Medley you took Bronze. What have you been enjoying about swimming with your collegiate team?
LJ: It’s very different than home growing up in Alaska. I mean, I have so many people on the team right now that have similar goals to what I am chasing. It’s just a really positive environment for me to train in.
AM: What is an average day like hanging out with you in terms of working out or training to optimize yourself in the sport?
LJ: In Austin? Ooo, it changes every day! My schedule is crazy! I’d say that in an average week, I would wake up around 5:50am, go to morning practice, come back, eat some breakfast, try to fit a nap in, get good food, go to class, get in some homework, answer emails, lots of trips to coffee shops as they have some great ones in Austin, practice in the afternoon, - and then it just takes me a long time to unwind before I go to bed. So I take a long shower, get a shave in and then get to bed early so I can do it all again the next day!
AM: That is quite the schedule!
Right now we’re just about at the 100th day mark in terms of Paris 2024. It’s hard to believe that and yet, here we are! What do the next few weeks look like in terms of qualifying and all of the different things that are going on before you get to the Summer Games?
LJ: So we’re about 100 days out! Our Olympic Trials are mid to end of June. So we will find out literally a month before the Olympics. I’m just trying to do everything that I can to prepare and I have done everything that I can so that I can really lock in for the next couple of weeks.
AM: Of course there are a lot things that we’re sure that you do to get prepped when it comes to swimming in the Olympics. Why did you want to partner with Gillette Venus and why is The Power of Smooth so important to you?
LJ: I feel like swimming is such an exposing sport! It’s so important to feel absolutely confident in your skin and to feel just really smooth and powerful. Ever since I was little, I always talked about how I wanted to be a mermaid! I probably thought that I was literally going to be a mermaid until I was a little too old to think that I was literally going to be a mermaid – but channeling that smooth skin and powerful feeling in the water, I feel like that is just about as close as I will get to being a mermaid with Gillette!
AM: Well we do have The Mermaid Parade that happens in Brooklyn!
LJ: Oh! Ok! Send me the dates!
AM: Yeah the 42nd Annual Mermaid Parade is on June 22nd in Coney Island. You’ll see plenty of mermaids then and it’s definitely an event that people get excited for!
LJ: I love it!
AM: What can we expect from you and Gillette Venus in this campaign?
LJ: I mean, we won’t know until we get there, but we have some big goals! At the end of the day, I feel like I have put a lot of pressure on myself over the last couple of years and I have just been trying to go into the Summer with a healthy mentality. I have already done this, I have nothing to prove. I want to allow myself to swim freely and put it out there!
AM: That’s amazing and a great perspective to have!
When you’re about to do a meet or competition, are there things that you have to do to prep yourself for that? Is there a certain kind of music that you’d like to have and what do you do to come down from all of that energy?
LJ: For sure! I mentioned before that it takes me awhile to unwind before bed and sleep before a meet is so important! So I really do like to take a long shower, do the girl everything shower – exfoliate, shave, wash my hair, deep condition, and just to feel really good! I’m definitely a proponent for look good, feel good!
AM: Absolutely!
LJ: I’ll do makeup before I go out to the pool. I just want to feel completely confident in my skin. I feel that that is a huge part of my routine. I love good food as well. But music, I mean it’s so much different stuff and it changes all of the time.
AM: Outside of the sport, you do so many different things. You are so talented in music, you model, what are some upcoming projects – obviously in addition to cheering you on at the Games that we can expect to see from you?
LJ: It’s been so busy and I have had so much going on – I mean there’s Olympics and I’m hoping that there will be fun stuff that is taking place after the Games! I have so many amazing sponsors like Procter & Gamble and Venus and some others so just keep an eye out for those from me!
Read the MAY ISSUE #101 of Athleisure Mag and see THE POWER OF SMOOTH | Lydia Jacoby in mag.
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Read the MAY ISSUE #101 of Athleisure Mag and see AVOCADO BEAUTY in mag.
We enjoy beauty treatments tailored to our needs! Burke Williams' Chief of Treatments, Diane Hibbard talked with us about this spa. Although they launched in 1984, the origin of spa culture traces back to the healing properties of water. They embrace this tradition by offering a range of spa amenities designed to promote healing and wellness through water immersion. Their facilities boast an array of options, including showers, saunas, steam rooms, and jacuzzis, each meticulously crafted to enhance your journey to rejuvenation. Whether it's the simple relief of icing sore joints or the profound relaxation of submersion, water holds the power to soothe, heal, and restore your body, mind, and spirit. Across their 11 locations in California, Burke Williams integrates water experiences seamlessly into their serene settings, inviting you to embark on a transformative experience.
Guests can expect a sanctuary-like ambiance where their need for rest and rejuvenation is met with care. Each location offers a unique atmosphere and decor, providing a distinct and memorable experience. Quiet rooms offer tranquil spaces for relaxation, while the healing properties of water infuse the air, enhancing the sensory experience. From the soothing sounds of running water to the calming aroma of essential oils, every detail is meticulously curated to create a serene environment conducive to healing and renewal, enveloping guests in a cocoon of tranquility from the moment they arrive.
Treatments focus on 3 distinct intentions: Rest, Awaken, and Heal and you can choose the desired treatment that focuses on these categories.
For those seeking Rest, the Tranquility Massage incorporates sound bowls and can be followed by a Nourishing Facial and Luxe Pedicure. These treatments include extended massages and essential elements to help you escape the stresses of everyday life.
For those looking to Awaken their bodies, we suggest their Regenerate Facial which has cutting-edge technology in anti-aging treatment to awaken collagen production and promote skin renewal. Their Vitality Massage offers a transdermal delivery of Vitamin B12.
To Heal, their Deep Tissue Massage targets muscle recovery and repair, while the Rescue Facial addresses breakouts and blemishes, delivering powerful results for pain relief, skin damage, and other concerns.
Their co-ed lounge is a serene space designed for relaxation and enjoyment. Guests can unwind, socialize, and sip on tea while indulging in their spa experience.
BURKE WILLIAMS SPA
450 N. Oak St
Inglewood, CA 90302
Click the link to find your nearest location in California
PHOTOGRAPHY | Burke Williams Spa
Read the APR ISSUE #100 of Athleisure Mag and see ATHLEISURE LIST | Burke Williams Spa in mag.